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CAMPAIGN FW 2021
Sense of home
'Sense of home' - it’s more of a feeling than a place. It stands for a sense of belonging and a sense of living. A sense that is becoming ever less dependent on a fixed location. After all, we associate home these days with our loved ones, with experiences and memories, a familiar landscape, and much more. Everyone has their own image of this in their head, but we all crave the same, comfort, familiarity, and safety at the end of the day. When we “come home”, we immediately get a sense of calmness, peace, and serenity.
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HANRO has been conveying this special feeling for more than 135 years. This unique sensation of being wrapped up in a high-quality, fine garment made of natural materials gives the feeling of warmth and comfort. The reassurance of wearing durable, sustainable quality apparel from the company’s own production facility evokes feelings of security. We also have a close relationship to Switzerland, where the brand was founded, as well as to our current headquarters in Austria, where 80 % of the fabrics are still produced today. Closely connected to these two countries are the impressive mountain panorama and the untouched nature of the Alps. The new Fall/Winter 2021 collection, 'Sense of Home', is inspired by our origins, our contentment, and mindfulness for the environment and its resources.
A sense of home, a sense of living – which we want to share with you.
