Brand Manual Style Guide
youth for
HUMAN RIGHTS AND DEMOCRACY P H I L I P P I N E S
Brand Manual Style Guide
youth for
HUMAN RIGHTS AND DEMOCRACY P H I L I P P I N E S
TABLE OF CONTENTS Statement of Purpose Brand Style Logotype Uses, Components, and Specifications Logotype Components Logotype Uses Social Media Logotype Primary Corporate Colors Corporate Typography Social Media Primary Fonts Legal & Formal Document Primary Fonts Corporate Stationery Letterhead Contact Cards Membership Cards Corporate Folder
STATEMENT OF PURPOSE This document provides guidelines to ensure the correct use of the organization's brand identity. The brand helps convey the organization's message of normalizing the discourse of human rights and democracy among the youth. Also, it helps establish prominence to the organization's audience. By applying these guidelines to different endeavors in communication, campaigns, and partnerships, you help establish the prominence and the message that the Youth for Human Rights and Democracy would like to convey.
BRAND STYLE Simple
Effective
We envision a brand that talks to people; a brand that enables people to easily understand what we want to convey; a brand that it straightforward.
We envision a brand that lessens the talk and focuses on actions; a brand that is purposedriven; a brand that shows results.
Bold
Passionate
We envision a brand that stands out and portrays prominence through its colors; a brand that motivates the youth to take part; a brand that speaks with confidence.
We envision a brand that is ready to get down to business; a brand that appeals to people's emotion; a brand that is serious to its mission.
Contemporary We envision a brand that defines the 21st century; a brand that values the urgency of the agenda; a brand that appeals to young minds.
LOGO USES, COMPONENTS, AND SPECIFICATIONS
Logotype Components The logotype of the organization is comprised of two key elements: the logo and the subtitle of the organization. A sans serif font was used in order to emphasize the modern identity of the organization.
youth for
HUMAN RIGHTS AND DEMOCRACY P H I L I P P I N E S
1
2
Logotype Uses Social Media Logotype Patrons may only use both components or the second component logotype for all media transactions. The organization may be the only party that can use the first component logotype for all media transactions.
youth for
HUMAN RIGHTS AND DEMOCRACY P H I L I P P I N E S
Specification on Spacing The height of the first and second component should be equal (xyz) to show coherence in the logotype. the logotype emphasizes the phrase human rights and democracy, thus, lines y and z are of equal height. Line x are also of equal height. the letters in line w are equally spaced. Line v should never be shorter than line u, thus, the first logotype component should never be stretched. v
youth for
HUMAN RIGHTS AND DEMOCRACY P H I L I P P I N E S
x z
xyz y
x
w
Application to Background The following figures illustrate the proper and improper usage of the logo. Rules on usage may change from time to time depending on the case of the material. Should there be any changes, the chairperson for communications will notify the concerned people via letter.
To properly present the organization, it is imperative to brand the logo in the appropriate manner. The logo requires great contrast with the background or the image. The multi-colored logo should be used for white or light gray backgrounds only. The white, blue, orange, and black flat logos can be used in different publicity materials depending on the color of the material.
youth for
HUMAN RIGHTS AND DEMOCRACY P H I L I P P I N E S
youth for
HUMAN RIGHTS AND DEMOCRACY
youth for
HUMAN RIGHTS AND DEMOCRACY
P H I L I P P I N E S
P H I L I P P I N E S
This is the correct placement of the emblem and the subtitle.
The emblem should not be above the subtitle and should observe the proper spacing.
youth for
youth for
P H I L I P P I N E S
P H I L I P P I N E S
HUMAN RIGHTS AND DEMOCRACY The emblem should not be smaller than the subtitle.
The emblem should not be on the right side of the whole logotype.
GHTS CY I R N A M HU DEMOCRA AND
or youth f
HUMAN RIGHTS AND DEMOCRACY The colors of the logo should not be interchanged.Â
E S I N P P I L I P H
The emblem and the subtitle may not be rotated to any degree beyond zero.
youth for
HUMAN RIGHTS AND DEMOCRACY P H I L I P P I N E S
The emblem and the subtitle may be separated depending on the case. Please advise the Communications head for layout consultation.
Corporate Colors The organization uses the following colors to help identify the organization:
HEX: #ff8f00 RGB: R:255, G:143, B:0 HSV: 33.6°, 100, 100 CMYK: C:0, M:0.44, Y:1, K:0
HEX: #0f4d92 RGB: R:15, G:77, B:146 HSV: 211.6°, 89.7, 57.3 CMYK: C: 90 M: 47 Y: 0 K: 43
HEX: #777777 RGB: R:119, G:119, B:119 HSV: 0°, 0, 46.7 CMYK: C: 0 M: 0 Y: 0 K: 53
HEX: #000000 RGB: R: 0 G: 0 B: 0 HSV: 11° 0% 0% CMYK: C: 100 M: 100 Y: 0 K: 100
HEX: #FFFFFF RGB: R: 255 G: 255 B: 255 HSV: 11° 0% 100% CMYK: C: 0 M: 0 Y: 100 K: 0
CORPORATE TYPOGRAPHY
Social Media Primary Fonts Sans Serif fonts, specifically Bebas Neue and Open Sans were utilized in order to successfully attain the organization's aim to appeal to contemporary times.
Headline Font
Bebas NEUE
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890(.,:;?!@#$%^&*)
Subheadline Font
Open Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(.,:;?!@#$%^&*)
Body Font
Open Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(.,:;?!@#$%^&*)
Open Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(.,:;?!@#$%^&*)
Open Sans Italicized
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(.,:;?!@#$%^&*)
Typography in Action
Legal & Formal Document Fonts Similar to the social media fonts, Sans Serif fonts, specifically Open Sans were utilized in order to attain professionalism in all documents. The organization is amenable to using different fonts if it is only prescribed.
Body Font
Open Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(.,:;?!@#$%^&*)
Open Sans Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(.,:;?!@#$%^&*)
Open Sans Italicized
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890(.,:;?!@#$%^&*)
CORPORATE STATIONERY
Official Letterhead
Official Contact Card
Official Membership Card
Official Corporate Folder (front)
Official Corporate Folder (back)
youth for
HUMAN RIGHTS AND DEMOCRACY P H I L I P P I N E S
Youth4HRD
No part of this book may be reproduced without written permission from the artist and the organization Layout and Concept by Hans G. Bautista All Rights Reserved, 2018