Design and Brand Guideline Book Philippine Political Science Association
Design and Brand Guideline Book Philippine Political Science Association
Table of Contents Logotype Uses, Components, and Specifications Logotype Components Logotype Uses Social Media Logotype Primary Corporate Colors Application on Background
4 5 5 6 7 8
Corporate Typography Social Media Primary Fonts Font Hierarchy Document Primary Font
9 10 11 12
Corporate Stationery Letterhead Business Cards Membership Cards Presentation Template Certficate Template
13 14 16 17 18 22
Logotype Uses, Components, and Specifications
Logotype Components The Philippine Political Science Association logotype is comprised of two (2) components: the logo and the subtitle text. The font used for the subtitle text is Cinzel, chosen to modernize the PPSA while retaining the serif font.
PHILIPPINE POLITICAL SCIENCE ASSOCIATION 1
2
The logo is never standalone unless the name of the Association is stated in the publicity material.
Logotype Uses Social Media Logotype The PPSA logotype requires the inclusion of the whole name of the association. Patrons may use the standalone logo for social media icons.
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
Specifications Spacing The amount of space between the logo and the typeface (x) should be half of the first row of the typeface (z)
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
altering of space between the two components is strictly prohibited.
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
the logo should not be smaller than the subtitle
x
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
z
y
TICAL PHILIPPINE POLI TION SCIENCE ASSOCIA
rotating the logo in any angle is strictly prohibited
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
the logo must not be bigger than the subtitle
Philippine Political Science Association
the logo must not be bigger than the subtitle and must not be continuously typed
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
the logo and subtitle should not be interchanged
Primary Corporate Colors The PPSA logotype is always Blue and Black or flat White. Monochrome logotypes shall only be used in printed greyscale material. The logotype should also contrast the background color or image.
PHILIPPINE POLITICAL SCIENCE ASSOCIATION Blue and Black
For light backgrounds only
HEX: #8EB4D9 RGB: R: 142 G: 180 B: 217 HSV: 209.6° 34.56% 85.1% CMYK: C: 35 M: 17 Y: 0 K: 15
HEX: #000000 RGB: R: 0 G: 0 B: 0 HSV: 11° 0% 0% CMYK: C: 100 M: 100 Y: 0 K: 100
PHILIPPINE POLITICAL SCIENCE ASSOCIATION White
For dark backgrounds only
HEX: #FFFFFF RGB: R: 255 G: 255 B: 255 HSV: 11° 0% 100% CMYK: C: 0 M: 0 Y: 100 K: 0
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
Monochrome
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
For official documents only
Application to Background To properly present the PPSA, it is imperative to brand the logo in the appropriate manner. The logo requires great contrast with the background or the image. The blue and black logo should be used for solid backgrounds only unless applied with a light box in any image. The white logo is used in images only. The opacity of the light box is strictly 70% in order to see the visibility of the subtitle.Â
Correct Illustrations PHILIPPINE POLITICAL SCIENCE ASSOCIATION
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
Incorrect Illustrations PHILIPPINE POLITICAL SCIENCE ASSOCIATION
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
Corporate Typography
Social Media Typography Primary Font Lato Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 .:,:/?!'"() The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog Subheading Font Cinzel Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 .:,:/?!'"() The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog Body Font Lato Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 .:,:/?!'"() The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Font Hierarchy The heading font will always be the biggest font among the texts. Thus, Lato regular shall be the biggest font in every publicity material.
PHILIPPINE POLITICAL SCIENCE ASSOCIATION
Call for Research Papers and Proposals 2019 PPSA International Conference Lorem ipsum dolor sit amet, animal civibus ei vix. Vis sanctus forensibus an, at eos pericula intellegam. Saperet blandit quo in. Sumo duis aliquid pri in. Cu vix simul quodsi rationibus. Ne per choro tibique, dictas everti cotidieque eu sit. Velit appareat quo ad, qui postea ocurreret voluptatibus ut. In his doming saperet. Id dico minim his, natum nominavi vix ei. Cu sed numquam scriptorem interpretaris. Ne percipit invenire maiestatis est, cu nusquam gubergren interpretaris eos. Erat oblique appetere no nam, sed aeque dicam definitiones ei, sanctus propriae volutpat sed ea. Ad mel duis zril docendi, eum simul periculis reformidans ea. Eum at iuvaret senserit. Eu his voluptua similique. Vim eu altera reprimique, per sumo ipsum ne. Eu vel graece aliquid lobortis, ea adipisci facilisis patrioque pri.
Document Primary Font Primary/Body Font Open Sans Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 .:,:/?!'"() The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog Subheading Font Cinzel Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 .:,:/?!'"() The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
The quick brown fox jumps over the lazy dog
Corporate Stationery
Colored Document
Letter head with office address
Body of Text should be Open Sans Regular (font size 11)
Greyscale Document
Letter head with office address
Body of Text should be Open Sans Regular (font size 11)
Business Card
White logotype
Name Position Contact Information
Membership Card
Presentation Template
Presentation Template
Presentation Template
Presentation Template
Certificate Template
Philippine Social Science Center Commonwealth Ave., Quezon City, 1101 Republic of the Philippines
No part of this book may be reproduced without written permission from the artist and the association Layout and Concept by Hans G. Bautista All Rights Reserved, 2018