HAP E-Presentation 2014 by HAP [Hassan Allam Properties]

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THE ART OF LIVING WELL At Hassan Allam Properties we envision ourselves becoming the most trusted, reliable and qualified contractor and developer in the Middle East: a reputable leader at home and the regional partner of choice. We donâ&#x20AC;&#x2122;t just strive to build superbly designed homes; we aim at setting forth the benchmark of quality and performance by providing a distinctive portfolio of multifaceted operations and property developments to regional markets. To keep our projects top-notch, we must be top-performers committed to providing nothing but timely, safe, cost-efficient and quality service. We firmly believe that the excellence of Hassan Allam Properties stems from the efforts and commitment of our employees. That is why we are striving to become the best employer there is in the Egyptian market of construction.

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CONTENTS Letter from the CEO

HAP IN THE CITY Swan Lake New Cairo 8 Seasons New Cairo 10 Park View New Cairo 12 Swan Lake 6 October 14 HAP BY THE SEA Little Venice Golf Resort 18 Azzurra 20 Baia Bianca 22 HOSPITALITY Jaz Little Venice 26 SPORTS Sokhna Golf Club 30 Stars Tennis 32 Stars Padel Tennis 33 Cross Fit Stars 34 Fit Stop 35 INTERIOR DESIGN & FINISHING Alcom Interiors 38

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LETTER FROM THE CEO A heritage to be proud of

Business has always been challenging, but perhaps it is meeting the challenge that creates the thrill that really makes life worth living. Our company throughout these chaotic years has sailed against the winds through thick and thin, still to have remained fully on course and firmly progressing on with its mission. Though the January 25th Revolution brought new hopes for change on the political and economic landscape, the June 30th Revolution has led to the completion of the people’s demand for change, giving the country new hope for a stable, economically prosperous future. 2014 is a dawn of hope that has arisen! In the midst of the turmoil created in the aftermath of the country’s tumultuous situation, Hassan Allam Properties has been creating new ways to improve tourism to revive the country’s ailing economy, including its world class golf resorts. Professional sports have also become a new area through which HAP can enhance the tourism sector’s performance, in addition to attracting the attention of international investors. By streamlining our business philosophy to make it more sales-oriented and keener to innovation, we have managed to push ourselves further into the market than ever before. It’s a strategy which has gotten through the toughest situations and we remain confident that it will help us sustain or even enhance our growth for the coming years. As security improves, more momentum is building up in the market and investor confidence on the rise. 2014 is without a doubt the much needed light at the end of the tunnel! HAP is working on completing a number of large-scale projects in cooperation with our sister contracting firm Hassan Allam Construction. Last year, at Cityscape Egypt 2013, announced its two of its latest developments in Baia Bianca in Sharm El Sheikh and Park View in New Cairo. And now as we sail against the wind, we will continue the great Egyptian tradition of building. For 7000 years we have been laying down brick by brick, we will never stop until we have fully delivered to Egypt and the world what we always have promised to deliver.

Mohamed M. Hassan Allam CEO of Hassan Allam Properties

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WITH YOU IN THE CITY As a world class property development firm which has had a long history of working in Egypt, we specialize in creating first-class residential communities as well as resorts in prime locations throughout Egypt. Our goal is to provide an unmatched lifestyle experience to discerning individuals who care about how they live. In response of the hustle and bustle of urban living whether it’s in Cairo or other Egyptian cities, our residential communities are built on the idea that Egyptians deserve more serenity, less traffic, and more cleanliness in their lives. Providing high end lifestyle solutions is central to our idea of building new communities around Cairo to give Egyptians the lives that they deserve, being stress-free, noise-free, and stylish. Established on the belief that the company should provide homeowners only with finest and cleanest communities development firms have to offer, our property portfolio in the city includes some of Egypt’s most famous communities: the exclusive Swan Lake-New Cairo and Swan Lake-6th October residential developments, the Seasons Residence in New Cairo and the Park View residential community also in New Cairo. As much as these new residential communities are extensive, they are also visually appealing, offering a range of facilities that any modern compound would offer coupled with the high end lifestyle solutions, exclusive to each homeowner’s demand.

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SWANLAKE

NEW CAIRO

Covering 107 acres, this luxury residential community is built around 181 dedicated to lush green beautifully designed Spanish villas with 85% of land dedicated to lush green open spaces and idyllic water features.

Swan Lake New Cairo was created in cooperation with the famous urban designer Wimberly Allison Tong & Goo (WATG) and the international landscape design firm Belt Collins. At the center of the community lies the Swan Lake Sports Club, occupying 4% of the total development, this fivestar facility offers a wide variety of leisure and social activities. For active residents, a health club with indoor and outdoor pools, tennis and padel tennis courts, soccer field and a fully equipped gymnasium. A restaurant and lounges for a perfect get-together with friends and family. Swan Lake Sports Club is designed to offer residents and members a unique addition to their community. After a long day at work or a night out in Cairo’s busy streets, escape to peace and serenity of Swan Lake. With open-air environment and plenty of green space, Swan Lake provides beautiful homes that are perfect for families. With the advantages of an exclusive community, safety and privacy are not a concern. You can enjoy an evening stroll, a picnic down the water with your family or simply read a book in the privacy of your terrace.

FACTS: • Exclusive gated community in New Cairo • 181 Stand Alone Villas on 107 acres • 15% built-up area and 85% green space and lakes

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SEASONS

NEW CAIRO

Designed by Shehab Mazhar this luxury community is spread over 50 acres of rolling hills and consists of 91 tastefully designed standalone villas. It is located in New Cairo and is close to the American University in Cairo.

Seasons Residence is an oasis of tranquility and green open spaces, within easy commute of the city centre. It is located in New Cairo and is close to the American University in Cairo. With easy connections to the city’s major thoroughfares, the Season Residence is only 15 minute drive from Maadi, Heliopolis, and Nasr City, meaning that you are within short and easy access for a day’s shopping or a night out in town. Seasons Residence offers five unique home types based on a traditional Spanish style. All Seasons Residence homes cater to the unique life style needs and spacious rooms, these homes are ideal for private family time and for entertaining large gatherings.

FACTS: • Exclusive villas in New Cairo • Close to AUC and quick drive to Cairo neighborhoods • 91 standalone villas • Designed by Architect Shehab Mazhar and landscapers Belt Collins • 15% builtup area

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PARKVIEW

NEW CAIRO

Embraced within guarded gates, Park View is located in the heart of New Cairo, it is only a short drive from Cairo’s urban center and strategically located 2.5 km away from the American University in Cairo.

With homes designed by renowned architect Shehab Mazhar, Park View consists of 24 buildings, taking up only 18% of its total area and evenly dispersed across 23 acres of lush green parks and lagoons. Living units range from apartments, duplex apartment and penthouses in varying areas and sizes, all which come complete with high-tech infrastructure, supporting the smart technologies integrated throughout the whole community. Attending to the residents’ need of privacy, efficiency and wellbeing, design layout of the 356 units ensure spaciousness, practicality and maximum views of the refreshing scenery of water lagoons and open landscaped spaces. Park View brings forth the ideal interpretation of modern living souch after by most young and successful Cairenes. Everything from wellness facilities in the Club House, such as the gymnasium and swimming pool to convenient comfort including supermarket, pharmacy, nursery, a concierge stall and visitors’ lounge together offer the contemporary and convient way of living.

FACTS: • Size: 23 acres • Number of buildings: 24 buildings • Built up area: 18% • Greenery & water features: 82% • 2.5 km from AUC. • E-compound

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SWANLAKE

OCTOBER

This luxury residential development covers 44 acres in Egypt’s exclusive 6th of October suburb. It offers a beautiful range of villa types and first class amenities in green landscaped surroundings.

With easy access to the major business district of central Cairo, Swan Lake 6th of October is the premier luxury community in this new area: it offers 90 exclusive villas, nestling among lagoons and peaceful canals. Each luxury home is delivered to the exceptionally high quality guaranteed by the Hassan Allam Properties name. The entire project has been carefully planned and designed by Egyptian architect Shehab Mazhar and landscaped by Belt Collins, with homes evenly spaced to create a sense of calm privacy. With only 17% of the community being dedicated to built-up area, vast green spaces dominate Swan Lake’s 50 acres setting, leaving plenty of room to enjoy the fresh air and quiet setting far from the city life. What is more, Swan Lake 6th of October is strategically placed within close proximity to many of Egypt’s leading amenities including Hyper One, Dar El Fouad, and the British International School. With the advantages of an exclusive community, safety and privacy are not a worry. So you can enjoy breathtaking views and wide green open spaces with your family.

FACTS: • Quick access to Mehwar and Cairo • 92 villas spread across 44 acres • 9 villa types • 17% built up area and 83% wide green open spaces, lagoons and canals.

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WITH YOU BY THE SEA Taking pride in Egypt as an attractive destination for both local and international tourists, we also specialize in creating first-class vacation communities and resorts, aiming to provide an exclusive lifestyle experience to selective individuals who care about how and where they have their vacations. The country has everything to offer including warm weather, clean air, the turquoise blue sea, and the scenic views of the countryâ&#x20AC;&#x2122;s natural biodiversity from marine fisheries to the fantastic spectacles of corals. Our resorts give tourists, whether from Egypt or overseas, a high end experience of Egyptâ&#x20AC;&#x2122;s warm weather and natural beauty, coupled with relaxation as well as a range of different leisurely activities. This comes with the generosity and hospitality that Egyptians offer to all guests. Our luxury seaside resorts include the well-known Little Venice Golf Resort in Ain el Sokhna, Azzurra in Sahl Hasheesh and the Baia Bianca vacation resort in Sharm el Sheikh. In response to the security concerns shared by tourists both locally and internationally, we would like to highlight that all our resorts are following strict by-the-book security procedures, ensuring that each and every guest who comes for their share of rest and relaxation is guaranteed a safe stay.

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LITTLE VENICE GOLF RESORT AIN SOKHNA

The Little Venice Golf Resort (LVGR) is an exclusive holiday destination in Ain Sokhna covering almost one million square meters, and offering luxurious range of villas and chalets in varying sizes and architectural styles, designed by Magnum Enterprise. Nestling at the heart of the resort is the fivestar Jaz Little Venice Golf Hotel.

Built on championship golf course and offering a full kilometer of pristine beaches and rolling green hills, the Little Venice Golf Resort (LVGR) creates a perfect escape from the city, ideal for a quite weekend getaway or a family vacation. Only one hour from Cairo, the resort is one of the very first luxury developments in Ain Sokhna. A total of 160 exclusive villas, and 200 twin-villas and chalets, spread over one million sqm selection of land, surrounded the communityâ&#x20AC;&#x2122;s golf course that provides a contrast between the stark brown desert landscape and the turquoise sea The 9-hole championship golf course is designed by Sanford Golf Design of the US, renowned the world over for their specialized designs and organic approach to course creation. The course uses local and naturallyoccurring features to create obstacles and guarantee a unique golfing experience. At the heart of Little Venice Golf Resort, the Jaz Little Venice Hotel is a five-star boutique property that offers 150 rooms designed in a contemporary style. The hotelâ&#x20AC;&#x2122;s restaurant offers the unlimited in dining, attracting visitors from both inside LVGR as well as other resorts in the Ain Sokhna area. Homes in Little Venice Golf Resort offer breath taking views of the surrounding golf course and open spaces that allow residents to enjoy the fresh sea breeze. In addition to the quality design expected from Hassan Allam Properties (HAP) communities, homes also are located with direct access to the sea.

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AZZURRA

SAHL HASHEESH

Azzurra is an exclusive first class gated compound in Sahel Hasheesh, 17km south Hurghada International Airport. Azzurra earned its name through its incredible panoramic Red Sea vistas, perfectly complimented with stunning wide-open sea and gold views; under constantly clear sunny blue skies.

Ideal for individuals, couples or families, as it offers an oasis of cascading swimming pools, valleys and a green haven, along with its very own landscape signature and a beautiful choice of greenery, flowers and palm trees. Azzurra has topography of 40m above sea level, creating breathtaking blue vistas. Azzurraâ&#x20AC;&#x2122;s architectural design by Ramy El Dahan and Alfredo Freda is elegant and chic, blending traditional, oriental and contemporary styles. Azzurra offers you the luxury of celestial blue waters that extend as far as the eye can see, with a 1.3km frontage on the Red Sea, and a wrap around golf course, creating spectacular sea and bay view apartments, ranging in size from 30sqm to 180sqm for one, two and three bedrooms.

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BAIA BIANCA

SHARM EL SHEIKH

In Sharm El Sheikh, Hassan Allam Properties (HAP) launches the luxurious Baia Bianca resort, the areas first integrated vacation community that is changing the face of Egyptâ&#x20AC;&#x2122;s coastal getaways. Baia Bianca will cover residents and guests everything they need in a vacation destination, from private homes and exclusive hotels overlooking idyllic beaches, to a vibrant commercial hub, shops and night life- all in a single luxury destination.

Located in the beautiful natural surroundings of Nabq, Baia Biancaâ&#x20AC;&#x2122;s one million square meters combine exclusive residences, luxury hotels, and a commercial hub that includes shops, restaurants and cafes. Over 4000 residential apartments available in a number of different architectures, as well as 120 exclusive villas located on two islands in the middle of central lagoon. To ease the travel between services and amenities, guests will take advantages of numerous water taxis that cruise through the turquoise water of the central lagoon. Baia Bianca also boats an elementary school, sports club and clinic, making this the ideal location for a family vacation or the getaway for a young professionals looking for a few days away from their busy lifestyle.

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HOSPITALITY Egypt is more than just the pyramids! Luxury lifestyle is very much the way Egyptians believe in when it comes to catering to its visitors. Based on the common belief among Egyptians in giving their guests a warm welcome, Hassan Allam Properties is more than ever a champion of taking revolutionary steps forward in the hospitality sector. Nested on the scenic Red Sea shore of one Egypt’s most popular getaway destinations Ain El Sokhna, Jaz little Venice is a boutique hotel as well the first hotel owned by Hassan Allam Properties (HAP). In the near future, our company is expecting to open more 5-star hotels in the luxury resorts of Baia Binaca and azzurra. HAP cares about delivering high end hospitality services and we make sure that the guests have secure, pleasant experience during their stay in all of our hotels. Our services include: Catering - Room service - Design - Beach All of this is within scope of the company’s mission to improve the country’s tourism sector by offering Egyptians and guests from abroad pleasant leisurely stays in some of the country’s prime locations, including Sharm El-Sheikh and Ain El Sokhna.

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JAZ LITTLE VENICE GOLF HOTEL AIN SOKHNA

Combining contemporary interiors with first class service and excellent home cooled cuisine, this boutique hotel brings cozy home-from-home living to the Red Sea.

For sun worshippers and golf lovers alike, the Jaz Little Venice Hotel has something to make your getaway from Cairo a perfect one. Guests currently have a choice of 150 rooms elegantly suited in 10 luxurious chalets clustered in a horseshoe, around the beautifully landscaped pool area. Each chalet has been designed for maximum comfort with superior rooms nestling on the ground floor opening onto private terrace, and deluxe and exquisite suites situated on the upper floors. Equipped with full state-of-the-art amenities, all rooms enjoy unimpeded views of the swimming pool and golf course. Jaz Little Venice Hotel is fast becoming known for the exceptional quality of its cuisine. Guests are spoilt for choice with the hotelâ&#x20AC;&#x2122;s many outlets: these include Mangiamo, a gourmet restaurant, a comfortable Terrazina Lounge Bar, the Gondola Bar and the Little Venice Beach Bar overlooking the crystal blue waters of the Red Sea. All restaurants offer a special menu for children to ensure that the Jaz Hotel dining experience is enjoyed by the whole family. Guests enjoy access to a very well equipped gym and an exclusive health club and spa. Offering the latest in beauty treatments, this promises to be the perfect retreat for those who enjoy being pampered in style.

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SPORTS At Hassan Allam Properties, we care for the wellbeing of our residents and members. We are serious about golfing. We have launched the “Sokhna Golf Club” creating a world class 27 hole golfing destination on the shores of the Red Sea! This golf club offers a range of high standard facilities for amateur and professional golfers alike, also a hosting a number of international golf tournaments for young professionals from abroad. Most recently, Little Venice hosted Alps Tours and Pro Golf Tours, two high standard golf tourism organizations which travel the world organizing international tournaments and catering to the youth who are keen on becoming the next Tiger Woods. All golf facilities have been inspected by international committees to assure that they are in coherence with international standards and regulations. Within two of Hassan Allam Properties’ urban developments, Swan Lake New Cairo and Swan Lake 6th of October, lie sports complexes. Designed to offer residents and visitors a unique addition to their community, these facilities act as centerpieces of their respective neighborhoods. Branches of the Stars Tennis Academy train Egypt’s up and coming champions, Padel Tennis for the first time in Egypt, while CrossFit offers an intense and holistic approach to fitness and exercise and finally Fitstop that brings in the latest trends of fitness classes.

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SOKHNA GOLF CLUB Hassan Allam Properties is serious about golfing. After the highly successful launch of the Little Venice Golf Resort course, we have launched Ain Sokhna’s first ever Golf Club “Sokhna Golf Club” (SGC).

Sokhna Golf Club is a joint venture between two of Ain Sokhna’s leading golf resorts the Little Venice Golf Resort, part of Hassan Allam Properties (HAP) portfolio and El Ein Bay, owned by Galalah Touristic Investments Company. These two well-known developments have joined forces to create a fantastic new golfing haven in Ain Sokhna. The Sokhna Golf Club offers the largest golf course in Ain Sokhna and a package of golfing facilities and amenities to rival any world-class destination. Created by renowned golf course designers, John Sandford and Tim Lobb, the SGC course is the first in Egypt to use Paspalum Platinum for its fairways, greens and driving range. Away from the city doesn’t have to mean away from your golf instructor. At Sokhna Golf Club, our international golf instructors are on hand to show you our exclusive golf course, and help you perfect your swing with lessons in the green. Whether you’re looking for a one-on-one session or group class with your peers, our instructors will teach you a range of handy skills, from the fundamentals of the golf swing, chipping, putting, course management and golf etiquette. After a hard game of golf, Jaz Little Venice Hotel offers you first class range of leisure activities to help you unwind with your family. You can enjoy a lazy day by the hotel pools, take a long walk along our white sandy beach or do an intense work out in our fully equipped gym.

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TENNIS ACADEMY At the center of the Community lies the Swan Lake club house, occupying 4% of the total development. This five-star facility offers a wide variety of leisure and social activities, including, a health club with indoor and outdoor pools, tennis, padel tennis courts, soccer field and a fully equipped gymnasium. Swan Lake Sports Club is designed to offer residents and members a unique addition to their community.

At Stars Tennis Academy, we train Egypt’s up and coming champions, our goal is to inspire and develop a new generation of players that will compete with the world’s elite within the coming 10 years, by combining tennis, fitness and mental instructions from Egypt’s best coaches and international alliances. We apply cutting edge sports science in a safe and caring environment. In addition we offer the ideal training from beginning levels to top touring professionals to reach their full potential.

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PADEL TENNIS Stars Sports is introducing padel tennis, also known as padel, for the first time in Egypt in Hassan Allam’s Swan Lake New Cairo. Not to be confused with the tennis sport we are all so familiar with, this is a game that brings its own unique set of rules and features. The name ‘padel’ accurately highlights one of the most distinctive characteristics of this racquet sport, which is the featured stringless racquet. Padel has frequently been labeled as ‘squash in the sun’ or ‘tennis with a wall,’ which is an appropriate way to highlight how it compares to the more established racquet sports.

HISTORY OF PADEL Enrique Corcuera invented the sport of padel tennis in 1969. Given its Mexican origins, it is no wonder that the sport was predominantly played in Hispanic American countries and Spain. Following its long-standing popularity in these countries though, today we find the sport spreading across continents to be adopted by players in the US, Germany, France and England. In fact, we can now safely say that padel is one of the world’s fastest growing sports. To better appreciate its popularity, this is a sport being played at least once a month by around 8 million people in Spain alone.

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CROSSFIT CrossFit is not just a training program, it is a sport. The sport of fitness. Every year, the CrossFit Games attract athletes from all around the world to compete for the title of â&#x20AC;&#x153;The Fittest Man/Woman on Earthâ&#x20AC;?. Unlike most workout program it is not just about getting bigger muscles, losing weight or having an amazing body. CrossFit is about comprehensive fitness: increasing your strength, endurance, flexibility, power, speed, balance and coordination. If you want to get stronger you will. CrossFit is not just fitness, it is a lifestyle.

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FITSTOP A variety of adult and children’s classes designed to suit various fitness needs are now on offer at Fitstop, Swan Lake.Fitstop’s innovative adult classes include spinning, Pilates, toning, cardio workouts and Zumba. Fitstop also brings an interesting mix of much-needed youth classes to the market; these include ballet, hip-hop and karate for all ages and skill sets. All youth and adult classes are taught by certified professionals to guarantee maximum benefit for workouts. Visit Fitstop’s facebook page at: www.facebook. com/fitstopegypt for more details on classes and class schedules.

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HEWAYA ACADEMY

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INTERIOR DESIGN AND FINISHING Valuing the way world class interior design goes hand in hand with developing high end real estate communities, Alcom Interiors, the latest Hassan Allam Properties subsidiary, was founded for the purpose for offering full-scale indoor furnishing services, along with creative designs, personalized service, customized furnishing options according to the clients specific needs, and creative finishing solutions. This new firm follows a business philosophy of offering its clients the individual attention that they need to design the home of their dreams, in consultation with some of the most professionally trained and experienced interior designers that the firm uses to advise its diverse pool of clientele. Catering to homeowners and business owners alike, Alcom Interiorsâ&#x20AC;&#x2122;s goal is to partner with its clients and bring their vision to life by achieving the desired look and function, while respecting their budget, taste and lifestyle. In touch with the latest international and local trends, Alcom Interiors seeks to the read the client, analyze their lifestyle, and from that derive the ultimate home furnishing solutions which best suit their lifestyle. It leaves both homeowners and business owners happy with a new sense of their individual identity, giving them a sense of comfort cocooned within their own individual space, whether itâ&#x20AC;&#x2122;s for work or living.

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ALCOM INTERIORS Alcom Interiors is a full-scale indoor finishing (firm/ contractor/ company) offering quality designs, personalized service and creative finishing solutions. From wall paneling and lighting to staircases, doors and floors, and even landscaping, Alcom Interiors’s scope of work realizes the most ambitious and groundbreaking projects. Transforming living visions into vibrant décor, AIcom Interiors, is the interior design arm of bringing style and ingenuity to the home and office space. Alcom Interiors is a newly established name, yet it originates from the deep roots and vast experience of Hassan Allam Properties. Being its latest subsidiary, Alcom Interiors’s major founders bring forth their extensive expertise and impressive portfolios. Providing services within this profession for years now, not only has Alcom Interiors built a wealth of knowledge and expertise, but also supply a comprehensive range of finishing solutions, materials, and technique options to commercial and domestic customers alike. Alcom Interiors’s philosophy stretches beyond just creating an impeccable finished look to your home or corporation, it goes further to ensure sheer harmony, taste and, most importantly, wellbeing. Ahmed Khalifa has been working for more than 10 years, he has worked on many architectural projects, high end residential projects, compound designs, office building design, and landscape designs. Shereen Helmy is an interiors designer, studied interior design in London, worked in London with well acclaimed interior design firms. After returning to Egypt Shereen worked on many high end residential projects and commercial projects. After meeting Ahmed and Shereen, felt that they both have a great passion for design and felt that by joining their love for design and expertise they can help each other achieve great design. They collaborated together in 2007 and established, aksh Designs, an architectural and interior design firm creatively lead by Ahmed and Shereen. “It takes two”, aksh strongly believe that by putting their creative minds together, they can create lifestyles for their clients. aksh offer 360 designs for their clients, from space planning to the selection of furniture leaving the client the experience of watching their vision become a reality. Through bespoke contemporary design, Shereen and Ahmed spark positive emotions in people’s lives through their surroundings. aksh Designs work closely with their clients, contractors and team to achieve a design that is both aesthetically pleasing and functional. They create smart designs, that are tailor made solutions, based on their clients personal needs. In 2013 Ahmed collaborated with Hassan Allam Properties and developed Alcom interiors. As a team we offer turn key solutions, from design to execution.

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