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class of 0607 The irregular though frequently published wiki-pdf-book-magazine-log-report-zine Publication date 02/10/2007
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Netherlands License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/nl/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.
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Updated: Reports on special projects and field trips Courses Pool of Masterminds Coming up: Major update in all sections of the booklog, the best of the work per course, new Masterminds, updates on the course descriptions, description of the second year, introduction of new teachers and new students, extensive study descriptions, etc.
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This is the irregular –though frequently– published wiki-pdf-book-magazine-log-report-zine of the newest study at the Royal Academy of Art [KABK] in The Hague, The Netherlands:
Interactive / Media / Design. This publication will expand and change continuously. It will be updated, its design will change from time to time, chapters will be added, people will come, people will go – but it will remain the same publication with the possibility to be a book one day or everyday, when we publish it at Lulu.com. Maybe after four years when the students graduate as a retrospective, maybe sooner. And if printed sooner, it will be a good overview of what happened until that specific moment in time. So, don’t mind spelling, grammar mistakes or bad English. Maybe you even hate the design. We don’t care. This document is about us sharing with you what we are doing, have done or are up to. So make sure that you have the latest version (check the date on the cover), so you know you have the latest info. Enjoy! Best, Marcel Kampman Coordinator I/M/D Royal Academy of Art, The Hague m.kampman@kabk.nl
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i ntro d u c ti o n by jac k V e r d u y n lu n e l
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“The internet speaks of Web 2.0, a new, social generation of software made to share information. The new I/M/D course in The Hague is about Creativity 2.0, according to Kampman: educating ‘creative’ individuals who are absolutely unlimited in their way of thinking.” (NRC Next, 22nd of August 2006) There is one thing that all first year students of the Royal Academy of Arts’ new course Interactive/ Media/Design have in common: they can’t be classified. Many have finished a course already, but are looking for broader horizons. I/M/D focuses on students with multidisciplinary interests, who like to combine various creative skills.
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The sky is the limit with I/M/D, but initially students learn basic skills like graphic design, sound design, visualizing and concept development. Just as the Karate Kid’s master Mr. Miyagi made him wash and wax cars to learn the ins and outs of karate, our students need the basics in order to eventually realize their ideas properly. This –as they call it themselves– wiki-pdf-bookmagazine-log-report-zine introduces you to our I/M/D students, their teachers, their projects and their sources of inspiration. You will read about the “Pool of Masterminds”, a group of creators comprising of designers, architects, authors, journalists, film makers, etc. who inspire, motivate and challenge the students. You will also read about the students’ work made for e.g. MTV, Stop Aids Now! and TNT. In the back you can find a list of related media. After one year, I/M/D has become an integral part of the academy. The Karate Kids of tomorrow are paving their way to success and we intend to watch them with great interest and enthusiasm! Jack Verduyn Lunel Director, Royal Academy of Art
FRAME & MARK support I/M/D
_
Frame Goes Digital _
The world’s most innovative interiors and products available online. You know the print version of Frame? Now discover Frame Digital. _ Details: www.framemag.com
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Class of 0607 Reports on special projects and field trips
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Out there:
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Courses
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Guest lectures and masterclasses
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Pool of Masterminds
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Resources: Books
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Resources: Magazines
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Resources: Music
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Resources: Movies
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How to be selected for the entrance examination 251 I/M/D in the world
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Meet the Class of 0607. A group strong and diverse individuals. On the next pages they will introduce themselves.
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Class of 0607 Irad Lee Rick Nijhout Jasmijn Pols Glenn Satyanegara Vanessa Schauer Przemek Siemion Menno Steenvoorden Dorien Traa David Wieland Sam Winkel
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Irad Lee Irad (Tel Aviv, Israel, 1982) is working with audiovisual design and interactive media development. Trained in electroacoustic music composition, Irad studied Sonology (sound design & music technology) at the Institute of Sonology in The Hague where he was experimenting with aspects of sound morphology and the design of complex sound structures. In 2006 he joined i/m/d, willing to further explore post-digital art, mixed-media technologies and their impact in cultural and social life. Irad’s work examines the intersections between memory, emotional experiences, natural phenomena and new/unstable media technology. Typically, these works are a result of profound research into a certain idea, form or content, bringing together the fields of architecture, interactive media and audiovisual arts. His current projects are based around information design, visualization and interactive media integration that are concerned with the notions of digital culture and environment, its social intercourse and its consequences and cultural artifacts.
Irad according to Irad
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Rick Nijhout Based on the artist platform ‘PHKade’, a well-known initiative within the Amsterdam night-live, and their individual projects using photo, video and graphic art, Rick Nijhout together with Koen Kuiper decided early 2005 to start performing as the vj-combination ‘S_loop’. Their experimental start, using stylish and minimalistic animation techniques, rapidly developed into a versatile repertoire of video-art. Presently ‘S-Loop’ is the resident VJ-combination for clubs and organisations like ‘Vreemd@Sugar Factory’ and ‘Wanted Now!@ Hotel Arena’. They are also frequently performing at venues such as, GZG, Studio 80, Club 11, Lichtfabriek, Amsterdam Dance Event and Blijburg. This year they have taken a shot at the Visual Sensations VJ competition and already made it to the region finals held at the Ekko (Utrecht) on the 15th of december. Rick is also responsible for the innovative video-leaders of ‘Ster&Cultuur’, supporting cultural activities on the Dutch Public TV-stations, and is constantly working on improving his individual video projects. Besides video-art he is also busy with the creation of graphic design and websites. His goals for the future are to explore all the different fields of creating media and more importantly, the ideas behind it.
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Jasmijn Pols After 4 years of study she graduated from the Nimeto Utrecht as a graphic designer. Her last assignment was to create a new product or invented service that doesn’t exist yet, she came up with “Memento” world wide service to keep your memories save from time and new technologies. Not soon after that she decided to broaden her horizon. Working temporarily as a freelancer, she earned money to go to Australia. Once she was there, it was just a little step to go to Asia. There she discovered Thailand, Singapore and Cambodia. This was a great time to figure out what to do next. Meanwhile she kept doing photography, poems, graphic design. She wanted a study that was different than others that offered more challenges that would look further then the rest. That would give more opportunities to show what your really are a capable of. That there’s a thin line between theory and training. She found this in i/m/d. She thinks, that with i/m/d, she can accomplish what is in her head in real life. Even if it isn’t possible today, it might be tomorrow. She will set her aims on traineeships in all the corner’s there are in the work field of interactive media design to learn what there is to learn. So she can start her own business. In what exactly she’s not sure yet, but she’s sure it will be creative and a lot of fun. Just as she is herself.
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Glenn Satyanegara Glenn (1983) was about to do a second year of Graphic Design at the Royal Academy of Art before he found a more appealing study, I/M/D. He did some guerilla work for Nokia and Blend magazine. He is the creative mind behind DEAD. BEFORE.DIPLOMA a freestyle alternative consciousness. What to accomplish in the near future? To see more solutions, to show more solutions, to do.
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Vanessa Schauer After passing the European Baccalaureate at a 5 years school for Media Informatics, Vanessa studied law in lovely Innsbruck, Austria. At the same time she participated in Latin and Arabic classes. Various cultures, including their fonts, tongues, music and traditional dances always catched her attention. Dance classes, playing the flute and drums is what she did early in her life where she also developed an interest in nature, especially in alley cats. The fascinating environment in which she was raised, the Alps, inspired her to do some photography. She was an assistant producer for the radio and at theatres. She also helped organizing exhibitions for challenged artists. At the moment Vanessa is working as a web designer. She studies i/m/d at the Royal Academy of Art, where she enjoys making music and developing ideas around games and the latest Stop Aids Now! project.
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Przemyslaw Siemion Przemek was born in Opole, Poland. He grew up in Katowice, and after a while he moved to KrakĂłw (Cracaw), to study International Relations at Tischner European University. At this time he was interested in global culture, globalization and civilization processes in general. In the meantime he was working as web developer for few communities in Poland, diving into web design and knowledge about online communities. From this time his interests expand to information architecture, design, usability and new independent media like podcasting and vodcasting. Addicted to traveling, new technologies and learning more about new cultures, he moved to the Netherlands to explore new interests and to learn more about new media. Currently, in the KABK, he is trying to learn more about different media, new way to express himself, learn new skills and the most important try to look at this world from a different perspective. Opening his own company was also a part of his new experience in the Netherlands. Future plans... Stay to the end of I/M/D course on the KABK, develop himself and ‘stay hungry, stay foolish’, (Steve Jobs).
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5ives:
drink - beer, wine, water dish - pierogi, fruit - apple smell - grass on the field after the rain animal - cat
WWW:
www.powazek.com www.engadget.com www.informationarchitects.jp www.subtraction.com www.flickr.com veerle.duoh.com www.pingmag.jp www.rzeczy.net www.cybersoc.com darmano.typepad.com/logic_emotion
Years:
5 - ending studies 15 - traveling around the world 25 - looking at the stars
Heroes:
Mahatma Gandhi,Steve Jobs
People:
Miłka Grzegorz Robin Aidan Ola Dawid Fox Aguśka Jerzy Gosia Filip Anna Wojtek Zuza Krzysztof Yulija Artur Paweł Marcin Jasiu Bart
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Menno Steenvoorden Menno was born in Leiden and raised in Noordwijk where he lives his whole life already. His hobbies are surfing an designing. He started as a webdesigner and made sites for his friends and himself. When he got his first customer he thought that this is something he would do for the rest of his life. But on the Grafisch Lyceum in Rotterdam [GLR] he chose for Animation instead of New Media Design. On his internship, he found out that he didn’t want to do anything in 3D animation or making websites for a boss. After graduating from the GLR, he started a little company in design and developement with a friend that is good in scripting and Menno takes care of the designs. To find out what he wanted to do, he followed a two year during school called ‘Open Studio’. He learned all the ins and outs of film making, editing and directing. Menno’s goal is not to specialize in something particular but to learn a lot on every direction. He realized that he wasn’t ready with developing himself. He thought his ideas where to shallow and had no content. So he decided not to start working fulltime, but to study i/m/d to develop himself more in concept development and to broaden his horizon.
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Dorien Traa After her graduation, Dorien decided that she wanted to study English. She thought that she should at least try the University now that she had the oppurtunity. But after two weeks at the University, she quit. Before she made the decision to go to the University she had been hesitating a lot because she liked the Academy of Art aswell.Photography is her hobby for quite some time now and she really liked the idea of doing something creative. Dorien has always been facinated by illustrations and new devices. She sometimes finds herself staring at a picture for hours, concentrating on all the details. And she’s always jealous at people who have the newest iPod or the newest mobile phone. She admires people who can come up with the ideas and design something so pretty. So after she quited English, Dorien contacted the Academy immediately because she wanted to know if she could still participate in one of the studies. They said that she had a tiny chance of still getting in. She first considered Photography, but found another very interesting study, something that sounded even better to her. She was so glad and so happy with her decision. After one week at the Royal Academy she knew that this was something she enjoyed. The study is so broad, there is so much to learn about every aspect of designing. She found something where she could express my creativity.
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David Wieland After a few false starts at various colleges, he practically rolled into the i/m/d course, which, as later would become apparent, fits David like a glove. In his spare time he’s always had something ‘artsy’ on his hands. It began in his childhood with drawings, and about 8 years ago when he was thirteen, he started to tool around with Frontpage, just as HTML was about to become the Next Big Thing. By trial and error he learned the essentials of every program he thought he could use to deliver his ideas as he saw them in his mind. he soon mastered Photoshop simply by trying, trying, trying to find how to get that particular effect. And every time he learned something new – He still does. When he was so focused on Photoshop in his spare time, he knew he wanted to do something in the graphic design field later on but at the same time that thought somehow limited him in his freedom. He thought: ‘How can you be absolutely sure that a very specific profession is exactly your ‘thing’ when you haven’t had or tried anything else?’ Photoshop and a bit of web design were the only tools he really used. So unconsciously he knew he wanted to do something more than just creating imagery – he wanted to create concepts. Ideas that have not been done before. To be truly original and not being limited in skill or supply. This thought process was not revealed to me until I understood what i/m/d was really about: idea development.
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Sam Winkel Sam (Recife, Brasil, 1985) started to draw landscapes cartoons etc. When he was 9 years old a second dimension coloured my life: music! He had drum lessons for 7 years. During highschool he started as a DJ. After a few years playing on school parties and parties of friends he was lucky enough to get gigs at a popular beach club in Scheveningen. This is where he started networking and now, a few years later, he’s a resident DJ at club Silly Symphonies in The Hague where is already has drawn attention of some other organisations. He first tried Media and Entertainment Management and Graphic Design, but felt that he didn’t fit in. Nice people, good education but Graphic Design was a bit to narrow, not 100% Sam material. A few months later he heard about i/m/d. For him, it combines all his interests: conceptual thinking, coming up with new ideas/things, both graphic and more interactive design and last but not least: music. So at this time his goals are to do well in school and in the weekends play in the clubs and in his sparetime produce his own tracks (what he’s also doing in at i/m/d). His long term goals are: be active in a field he really likes and not be (just) doing it for the money but for passion and to have a nice little family.
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shark
m e
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Besides their regular assignments, the students work on some special projects. They worked on a ‘cromo’ (commercial promo) for MTV, contributed to the presentation of the academy at the Studiebeurs (a fair where all educational institutions present themselves to new students). Occasionally, the students go on fieldtrips for inspiration, like the ‘Kesselskramer Outlet’ exhibition in the Kunsthal in Rotterdam and a visit to their headquarters.
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Cromo MTV/KFC in corporation with Fabrique
4 Sepember 2006 Photo’s by Przemek, stills from the cromo by Fabrique.
MTV contacted Marcel (who also works at Fabrique) to make a commercial promo (‘cromo’) for Kentucky Fried Chicken to call for entries for their ‘What do you do best?’ campaign. Commercials in that campaign show people do unique tricks. Then it states: ‘At KFC we know what to do with chicken. What do you do best?’ The cromo should tease people to send in what they do best. The winner wins his trick in a commercial on MTV. The outcome of the brianstorm was to show people stating on camera that they can do the most rediculous tricks like dropping a pencil in a sharpener from a distance, reversing jackets without using hands, etc. The same week all footage was shot in the classroom of I/M/D, starring the students and their ideas. The cromo was edited by Fabrique and ran on MTV from October to December 2006.
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Contribution to the presentation of the academy at the Studiebeurs
25 Sepember 2006 Photo’s by Przemek
From: Menno Steenvoorden Subject: IMD Briefing Date: 22 september 2006 15:24:14 GMT+02:00 To: All students Hi all, This is the moment to test my english writing skills. Marcel called me about "homework" for monday. On this years "studiebeurs" the KABK will have a stand. And for every study direction there's a short video about the contents of that study. IMD doesn't have a short video YET. So Marcels Idea was: Everybody makes up a product or service that isn't invented yet and will be on the market within 2 years or something. The product you've made up will be explained by yourself on a MTVish &KFC-ish way on camera. It will be shooted in a Daylight area studio in The KABK. I Hope this is clear for everybody. If it's not just e-mail or call me back, My number 0624226xxx My email menno@ixxxlo.nl I wish everybody a nice weekend. Be carefull and don't do stupid things that I also won't do :) gr, Menno your fellow student.
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Opening exhibition exhibition ‘Kesselskramer Outlet’ in the Kunsthal, Rotterdam because of the 10 years anniversary of the agency.
21 October 2006 Photo’s by Przemek and Irad, poster by Kesselskramer
To celebrate the tenth anniversary of Amsterdam communication agency Kesselskramer, the Kunsthal Rotterdam is presenting a retrospective of the agency’s self-willed work. With audacious and contrary advertising campaigns using numerous media channels, Kesselskramer has acquired an excellent reputation since it was established in 1996. Take Ben, for example, the mobile network. Thanks to the unusual and personal approach with which the brand was communicated through television advertisements, posters and products, Ben has more or less become a household name. The same approach is taken in the exhibition KK Outlet, designed as a 200-square metre shop displaying well-known and less well-known statements used in famous campaigns. Major clients such as Ben, Diesel, Nike and MTV turn to the agency, renowned in the Netherlands for its campaigns for Bavaria, Radiol and Het Parool newspaper. Kesselskramer has also put smaller clients on the global map, among them the now notorious Hans Brinker Budget Hotel.
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Visit to Kesselskramer headquarters in Amsterdam
4 December 2006 Photo’s by Marcel, Vanessa and Przemek
As a follow up on the visit to the Kesselskramer exhibition, the I/M/D class was invited to visit the KK headquarters in Amsterdam, for a tour through their humble church and indeep insights on their work by Erik Kessels. After viewing their showreel and some print work, Angela Vrijling took the class on a tour through their office and history of the agency.
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Mural project at KingKong Gallery, The Hague
12 December 2006 Photo’s by Menno
Johan (Visualization) invited the students to do the murals at KingKong Gallery in The Hague.
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Joshua Davis Masterclass at the auditorium of the KABK
15 December 2006 Photo’s by Irad and Przemek, artwork by Joshua Davis, portrait photo by David Harry Stewart
Over the past decade, Joshua Davis has established himself as one of the leading forces in the creative field. Using the computer in intuitive and innovative ways, Davis has set the standard for generations of artists to come. It was no mere coincidence Davis was named one of the Ten Most Creative People by the IPPA (Internet Professional Publishers’ Association). He has received numerous prizes and has exhibited all over the globe. He’s also teaching as a professor at the School of Visual Arts in New York City.
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Open Day and kick off festivities 325 year anniversary Royal Academy of Art, The Hague
27 Januari 2007 Photo’s by Przemek, Johan Przemek and Marcel
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Visit to DEAF with the Moving Image class, The Hague
14 April 2007 Photo’s by David
DEAF04 is a festival for art and media technology in which the public is more than merely a spectator. With a large exposition of interactive artworks, music and performances, seminars and workshops, discussions and presentations, an academic symposium and more. Dutch Electronic Art Festival (DEAF) is a biennial international festival for electronic art, presented by V2_, Institute for the Unstable Media, in Rotterdam, The Netherlands. The festival is a presentation platform for new media art - some of it commissioned by DEAF - and as a forum for critical debate and art education.
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Visit to Atelier van Lieshout with the Visualizing class, Rotterdam
31 May 2007 Photo’s by David
Atelier Van Lieshout (AVL) is a multidisciplinary company that operates internationally in the field of contemporary art, design and architecture. AVL was founded in 1995 by Joep van Lieshout. The name Atelier Van Lieshout emphasises the fact that the works of art do not stem solely from the creative brain of Joep van Lieshout, but are produced by a creative team. The works of art are practical, uncomplicated and substantial. The work varies from sculptures and furniture, bathrooms and mobile home units to complete architectural refurbishments. One of the many applications and techniques used by AVL are the large polyester constructions in striking, bright colours. These polyester constructions, of which the large mobile home units are the best known, form the AVL trademark. For a number of years now the focus has no longer been on standardised, made-toorder furniture, but has shifted to works of art that can be used for a selfsufficient and independent lifestyle. In addition to this development and the production of applied art, the Atelier also realises many autonomous art projects.
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Mastermundo Creative Conference at Today’s Art festival, The Hague
22 September 2007 Photo’s by xx
Passion defines first Mastermundo conference Passion was the keyword of the succesful first edition of Mastermundo, a brand new creative conference by the brand new study Interactive/Media/Design at The Royal Academy of Design in The Hague. The stars of new media and design came out for a day of inspiring words and pictures. From poetry to innovation strategy and from biogenetic redesign to cartoons within a few hours. Fresh ideas and thoughts came flying off stage in an inspiring day of talks by eleven carefully selected Masterminds. A group of exceptional people with themes that differed widely. What the speakers had in common is the endless passion and drive for what they do. So much, that they didn’t mind passing on their knowledge with a new breed of designers. Because they understand the relevance of passing on knowledge and know that they themselves can create new ideas just as easily as sharing them. Erwin Blom (head of VPRO Digitaal) talked about the punk ethics of the web, stemming from his own career as a musician, while Michael B. Johnson (MPG Lead at Pixar Animation Studios) gave a little insight into the closeknit Pixar family, their train of thought and their office jokes. Regine Debatty (we-make-money-not-art.com) told us about the importance of understanding how big the impact of biogenetic design will be on our lives. Jeroen van Erp (creative director at Fabrique) and Tjeerd Hoek (executive creative director at Frog Design in Seattle) introduced us to their favourite creative thinkers and designers, and showed their love for solving problems in design and communication.
Also talking about their drives and passions were Kris Moyes (The Directors Bureau), innovation strategist Derek Cheshire and innovation strategist and experience designer Zachary Jean Paradis, soul coach and poet Devon Reid (New Shoes Today), designer/illustrator Fons Schiedon and architect Arjan Dingsté (UN Studio). Mastermundo hopes to be back next year with an expanded program. Mastermundo’s concept and speakers follow the internationally oriented art education at the KABK closely, and students find themselves in the center of society. I/M/D students develop mediumindependent concepts, and are educated to be a new generation of designer: one that crosses disciplinary borders, ventures into new areas of the working field and can make smart links and connections. During the study, each 2 weeks a Mastermind visits I/M/D to challenge, inspire, motivate the students. For the most recent overview of the Masterminds, visit I/M/D’s weblog and look at the list on the right or search the blog with ‘mastermind’ as search term.
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Artwork by kajvangeel.com
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What do the do students besides their study? Find out here. The one is a vj, the other a dj, another works in a bar, another has hidden singing skills and auditioned for ‘Holland’s Next Top Model’. Most of it is private, some is shared with their fellow students. And then you can find it here.
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Rick a.k.a. ‘S-Loop’, VJ-ing at the Amsterdam Dance Event
19/20/21 October 2006 Photo’s by Przemek
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Sam DJ-ing at club Silly Symphonies
28 October 2006 Photo’s by Przemek
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The palette of courses is developed to on the one hand enrich your ‘toolkit’ as a designer to be able to create and prototype anything you come up with, and on the other hand, to teach you all possible ways in idea generation and make them come true. This ‘toolkit’ consists of graphic design, photography, visualizing, sound design, interaction design to selfmade hardware, working wood, etc. Once you aquired all these competences you will see that at the end it will all come together. This is what we call the ‘mr. Miyagi method’. Like Daniel-san does in the movie ‘Karate Kid’. In this chapter you find everything you need to know on both practical and theoretical courses. And, some wisdom by mr. Miyagi. Bon apetit.
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Courses Concept development Interaction design Sound design Visualizing Social life Graphic design
Marcel Kampman Pawel Pokutycki Remus Ockels Johan Gustavsson Marco de Boer Jan Treffers
Moving image
Odile van Brunschot
Ideas in reality
Stefan Hoevenaar
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Miyagi First, wash all car. Then wax. Wax on... Daniel Hey, why do I have to...? Miyagi Ah ah! Remember deal! No questions! Daniel Yeah, but... Miyagi Hai! [Makes circular gestures with each hand] Miyagi Wax on, right hand. Wax off, left hand. Wax on, wax off. Breathe in through nose, out the mouth. Wax on, wax off. Don’t forget to breathe, very important. [walks away, still making circular motions with hands] Miyagi: Wax on, wax off. Wax on, wax of Miyagi [Miyagi returns from fishing as Daniel is painting the house] Oh, miss spot. Daniel What spot? Hey, how come you didn’t tell me you were goin’ fishing? Miyagi You not here when I go. Daniel Well, maybe I wanted to go, you ever think of that? Miyagi You karate training. Daniel I’m what? I’m bein’ your goddamn slave is what I’m bein’ here man, now c’mon we made a deal here! Miyagi So? Daniel So? So, you’re supposed to teach and I’m supposed to learn! For 4 days I’ve been bustin’ my ass, and haven’t learned a goddamn thing! Miyagi You learn plenty.
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Marcel Kampman www.kabk.nl/imd/ www.fabrique.nl/ www.texelseboys.org/ www.kampman.nl/
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by Marcel Concept Kampman
development
1rst year, 1rst and 2nd semester
The success of any creative work depends not only on the ability to find good ideas, but on the skills for developing, managing and presenting those ideas to others. This course will explore different techniques for finding and developing ideas and apply them in common project and professional situations, such as presenting design briefs to potential clients, pitching ideas to peers or superiors. Readings and assignments will pull from cross discipline examples including digital media, architecture, web design, film production and others. The students work on real assignments for real clients.
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Instructor Marcel Kampman Class time Monday, 10.00 - 12.00 AM / 01.00-14.40 PM Classroom BB.106, the I/M/D’s own class-room. And on different locations for special projects. Office hours By appointment Mobile phone +31641395974 E-mail m.kampman@kabk.nl Year First Semester First/Second Course goals • Practice with idea generation techniques • Learn how landmark ideas were developed • Learn how to manage the creative process • Gain practice with idea politics, group dynamics and creative momentum • Working within time limits (deadlines) • Creative anticipation to situations Deliverables • Creation storyboards and other in-class exercises • A written design brief on and visualization of an idea developed during the course within a given format • Creating and maintaining an idea journal during the course • Pitches given to the class • Participation in group critiques, debates and readings Course structure and requirements Class time will emphasize discussion and student participation. Learning from each other will be an important part of the course and in-class time will be made as interactive as possible, applying many of the ideas and techniques covered in the course on the course itself. Number of classes 18 classes of 2-5 hours each Examination One large assignment, several small assignments, attendance
Required readings All mentioned books can be found at the Librarything.org bookshelf. ‘The Tipping Point, How Little Things Can Make A Big Difference’ – Malcolm Gladwell; ‘Blink, The Power Of Thinking Without Thinking’ – Malcolm Gladwell; ‘Whatever You Think, Think The Opposite’ – Paul Arden; ‘It’s Not How Good You Are, It’s How Good You Want To Be’ – Paul Arden; ‘The Art Of Problem Solving’ – Russel L. Ackoff; ‘Serious Creativity, Using The Power Of Lateral Thinking To Create New Ideas’ – Edward de Bono; ‘The Idea Book’ – Fredrik Härén; ‘De Bono’s Thinking Course’ – Edward de Bono; ‘Thinkertoys, A Handbook Of Creative Thinking Techniques’ – Michael Michalko; ‘Cracking Creativity, The Secrets Of Creative Genius’ – Marco Michalko Furthermore websites, RSS-feeds, weblogs, magazines and other readings refered to in class. Practice class Yes Field trips Yes Exhibition visits Yes Excursion of multiple days Possible Contact hours 90 per semester Self-tuition hours 8 per week Obliged attendance 80% Policy on late papers and incompletes No papers and assignments will be accepted after deadlines. The instructor will not accept incompletes except under exceptional circumstances. Communication with the instructor Please feel free to e-mail the instructor with thoughts and questions. Office hours are by appointment.
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Class participation We’ll be doing many exercises during class, creating easy opportunities for participation. If you really don’t want to ask questions, participate, or get involved during class, this might not be the class for you. If absolutely necessary you can choose to express your opinions outside of class: comments should address what you agree or disagree with regarding experiences in class or solutions to issues raised. Idea journal One major goal of the course is to improve your understanding of your own creative process. The idea journal assignment is to keep a journal (physical preferred, but digital is allowed) with you as much as possible during the semesters, and write down any ideas you have, at any time, about anything, anywhere. This is an easy way to help you become aware of your own creative process, and provide a simple way to return to them later. The journals will be handed in late in the semester and graded primarily on volume, not quality. Sketching, drawing, doodling, diagramming, evil caricatures of other students or instructors, or use of other techniques, including, but not limited to, those discussed in class is encouraged. You will be required to bring your idea journal with you to class each week. Elevator Pitch & Design Brief A critical part of creative work is presenting ideas to others. You will grow your experience with both conceiving ideas and expressing them by developing a written design brief for a concept and presenting an elevator pitch for the idea to the class. This concept can be related to your work, an idea for a small business or software startup, a pitch for a feature length film, anything (but remember, you will be graded primarily on the quality of the brief and pitch, not the idea itself). The design brief will be no longer than two pages in length and must establish: the goals for the idea, the problem you’re trying to solve, the core elements of your solution, and an example (sketch, wireframe, model, photo, etc.) or prototype that illustrates the concept. Based on your design brief, you will develop a 5 second, 30 second and 2 minute presentation, the actual pitches. The goal is to present your idea in a maximally compelling way in a several different, but limited spans of time. There will be two elevator pitch sessions during the course: a dry run and a final presentation. Students will receive feedback from the class and the instructor for improving the pitch for the final version. In class assignments Every week we will do one or more exercises exploring idea generation, communication and decision making techniques. You will work in different ways, from competitive groups, to working alone, to working as a class together to solve a problem. In some cases you won’t fully understand what you’re doing until it’s done.
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Stop Aids Now! (First semester assignment)
September 2006 – January 2007
Visuals by xx The first semester the students have worked on an assignment for Stop Aids Now!. How can we involve the current contributors more, so much that they will initaite projects themselves? How can we create involvement with the subject? Can we come up with alternate ways of fund raising?
Involvement Card by Glenn
The ‘Involvement Card’ is a concept for a next generation bank card that creates the possibility to make donations at an ATM. For example, if you have 1,253.45 on your account and you withdraw 50, you can donate the small change (3.45) This activates the card, resulting in an emitting light from the sides of the card. This way being socially involved gets ‘rewarded’ and wil give you ‘status’. In an ideal world all cards would shine. The same card also acts as a digital ‘container’ where you can store all your financial services on to, like multiple bank cards, creditcards, etc. and you can browse through them to select your service. That leaves you with no reason not to donate and also solves that stack of cards in your wallet.
‘Doing good will make you shine.’
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Attention Recycling by Rick
Each day we’re confronted with dangers: true dangers, makebelieve dangers, new dangers and dangers we’ve all ready taken in account. More then ever are we being flooded with hazard warnings just to shift responsibility and avoid being sued for not warning someone. The symbols to warn people have turned into icons. For example, on a pack of cigarettes only the black border of the warning message tells us that the message itself is bad news. We don’t need to read it anymore, because we aready know what it will say. So we can use this space for other messages, like messages concerning HIV/AIDS. This principle can be used in various other situations too, as long as the warning symbols convey their message to people clearly. This might result in unexpected situations where the symbol in combination with the message may seem disconnected, but they both have the same goal: warm people.
‘Since we already have your attention, we’d like to share something else with you too.’
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TNT (First semester assignment)
Januari 2007 – June 2007
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Pawel Pokutycki Pawel Pokutycki is working in the field of interactive media, technology and education at the Royal Academy of Art (KABK) in The Hague. He initiated some early activities of the RFID Lab, an interdisciplinary platform for students doing experiments and projects in the field of ubiquitous computing. From September 2006 Pawel is involved in the larger AR+RFID Lab at the KABK (in collaboration with TU Delft, Fabrique and local companies in creative industry) - just next door to our I/M/D department - supported and subsidised by the SIA/RAAK grant programme doing research on application of Augmented Reality and Radio Frequency IDentification technologies in art and design. As designer and lecturer Pawel worked for various major companies and institutions in The Netherlands including Vodafone, Aegon, European Patent Office and the Dutch Police. He studied Interaction Design at the Utrecht School of the Arts (HKU) graduating as European Media Master of Arts (EMMA) in InteracÂŹtive Multimedia. www.kabk.nl/ www.kabk.nl/lab/
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byInteraction Pawel Pokutycki
design
1rst year, 1rst semester
How to create intelligent, responsive media environments and shape the two-way communication between the human and the machine? What factors are essential in the design of interactive applications appealing to our senses, triggering emotions, influencing our behavior and way of thinking? Interaction design focuses on mastering elementary conceptual, visual and technical skills required in many interactive media productions. The students work on projects based on individual concepts, create their own visuals and animations, but mostly develop one of the most challenging and fundamental elements underlying the structure of interactive systems – the code. Exercises in scripting graphics, programming feedbacks, coding interfaces are evaluated in terms of beauty, functionality, usability and other issues related to user experience.
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Though the final assignment of the course is limited to only one form of interactive media (e.g. a computer game) the students will be able to work independently on other projects in the future using similar interaction design principles and production tools.
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Instructor Pawel Pokutycki Class time Tuesday, 10.00–12.30 / 13.00–15.30 Classroom PD.004 / BB.106 Office hours Monday & Friday, 10.00–15.00 in BB.102 (AR+RFID Lab) Mobile phone +31628175039 E-mail pawel@kabk.nl Year First Semester First Course goals • Learn how to work individually on a complex interactive project from concept development to final presentation • Master basic skills in design, animation and scripting • Gain experience in conceptual thinking and critical reflection on projects presented during the classes • Discover the do’s and dont’s of the design process and solve technical problems • Demo or die • Get acquainted with the programmable nature of interactive media and learn about essential semantics of human-computer interaction Deliverables • Active participation in group assignments during classes • Individual research and presentation of its results to other students • Written concept and description of an individual interactive project • Visuals and screenshots • Animated trailer/intro • Professional presentation of the final interactive product Course structure and requirements The course will begin with a set of practical classes on design, animation and scripting (in Flash and other software) along with various presentations of the state-of-the-art interactive projects and discussions on human-computer interaction in general. By the end of the first half of the course each student will be asked to present the results of his/her research related to the final assignment together with a concept, visuals and an animated intro/trailer announcing his/her own interactive project. In the second part of the course the emphasis will shift to individual guidance of students through the design process with a focus on problem solving, motivation in project development, consequence, craft, creativity and competence in visualization, animation and scripting skills. Besides the regular programme of the classes the students with participate in a couple of lectures dedicated to selected ubiquitous computing technologies (AR,
RFID, GPS...) and presentations of various programmable and customizable devices (Wiring I/O boards, Lego Mindstorms...) as an introduction to another edition of the course in the second year of the I/M/D studies where interaction design will be applied to the development of self-made hardware. Number of classes 18 classes of 5 hours each Examination One large assignment, several small assignments, attendance Required readings Book excerpts on interaction design and new media theory (most of them can be found at the Librarything.org bookshelf), tutorials on scripting, handbooks, websites and webforums on Flash, and other resources discussed during the classes. Practice class Yes Field trips Yes Exhibition visits Yes Excursion of multiple days Possible Contact hours 90 per semester Self-tuition hours 8 per week Obliged attendance 80% Policy on late papers and incompletes No papers and assignments will be accepted after deadlines. The instructor will not accept incompletes except under exceptional circumstances. Communication with the instructor Please feel free to e-mail the instructor with thoughts and questions. Office hours are by appointment.
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Game project
September 2006 – January 2007
Visuals by David, Irad, Jasmijn, Menno and Rick Making computer games is one of the best exercises in interaction design: from idea forming, creating a working demo to the presentation of a final product delivering an immediate interactive experience to computer users. I/M/D students worked on game projects based on their individual concepts including e.g. action games, adventure games, game installations and, so-called, art games. Self-designed sceneries and animated characters were then assembled and programmed in Flash.
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Augmented Reality demonstration
7 November 2006
Photo’s by Pawel The team of the AR+RFID Lab (www.kabk.nl/lab) at the Royal Academy of Art is working on the development of new, innovative applications of two emerging ubiquitous computing technologies: Augmented Reality* and Radio Frequency IDentification*. I/M/D students were asked to participate in the demonstration of Augmented Reality and brainstorm about possible scenarios of experiments and concepts of products with use of that technology in the field of art and design. * Augmented Reality (AR) is a field of computer research which deals with the combination of real world and computer generated data. At present, most AR research is concerned with the use of live video imagery which is digitally processed and “augmented” by the addition of computer generated graphics. * Radio Frequency IDentification (RFID) is an automatic identification method, relying on storing and remotely retrieving data using devices called RFID tags or transponders. An RFID tag is an object that can be attached to or incorporated into a product, animal, or person for the purpose of identification using radio waves.
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Remus Ockels XX Remus was born in groningen 1979, and started playing instruments at the age of 11. Mainly guitar and drums. Being influenced by surf music (remus is an enthusiastic surfer sinds the age of 7) and metal he explored the guitar riffs by his own, and learning the logics in western music theory. During the end of his teenage years he started listening more and more to drum&bass music, and started using reason and fruityloops to experiment with electronic music tools. He started making progress very fast and looked around for more influences beside some friends who were also into making electronic music. After some research he found the high school of arts in Utrecht in specific the faculty of music technology and sound design. He past the tests without difficulties and started the 4 year sound design education. He realised in this period what sound means for atmospheres and how you can manipulate the state of mind with frequencies.These ideas were also a consequence of studying classical Indian music, he bought a sitar in India and had lessons from a renowned Indian music teacher for two years. One of the projects he did for the academy was writing a score for so called snoezel sessions, these are held in care centres for mentally handicap children and children with
the syndrome of autism.The idea is to bring the children in a positive state of mind in special rooms filled with lava lamps and flurry toys. Especially the group of children suffering of autism were very interesting as an audience. He wrote a minimal composition in extreme slow tempo and big tension layers spread over 30 minutes in time. The other side of his musical progression in this time was joining an avantgarde jazz rock group were he played guitars and electronic effects. Because of all the electronic tools for music creation he needed a contrast in wood and strings, and switching from one instrument to another he now changed the sitar for flamenco guitar. He started to get obsessed with the difficult rhythm structures and so called cante jondo (pure flamenco vocals). During the end of his education he created a graduation project together with two fellow students, creating a cd with own material and releasing it on the international market. All three of them graduated with the cd “Humanworkshop 1”, and because of the success of this album they continued releasing music on the humanworkshop record label. In summer 2005 the humanworkshop guys worked together with texelse boys (see Marcel Kampman) at the lowlands festival and did workshops in real time sampling. They recorded artists like zuco 103, vive la fete, etc. and used the multi track recordings in combination with recordings from the camping site to create a breakbeat mix for the nightlife of lowlands. In September 2005 Remus released his first solo album “the 5th season” a combination of soundtracks, flamenco rhythms and lots of electronic drums. In 2006 he made the sound logo for the company YACHT, and wrote the music score for the short movie “Spielerei”.
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by Remus Sound Ockels
design
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Music and sound in general surrounds us and brings us in certain states of mind. The awareness of this idea has been growing since the beginning of the Sixties, with great thanks to movies like A Fistful of Dollars and popular bands like Pink Floyd. Sound can support an image or a picture and sound is able to control an atmosphere. Not only from a cultural perspective, but also in a fundamental way. In the West for example, we have the conventional major/minor tone scales that can influence an audience, whereas other parts of the world have their own specific ways of translating emotions to sound and music. It is not expected from the students to learn how to write Beethoven’s 9th or play solo’s like John Coltrane, but it is expected to realize what the consequences are of a decision to put a waltz from Richard Strauss under an action scene.
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Students will be introduced to music history. Simple music theory will also take place during the sound design lessons. Getting insight in the possibilities of sound design means that students will be able to push a concept further, and eventually create higher quality products. Sound design and adaptive music is everywhere, be it in a television commercial or accompanying an arts exposition. It is important to watch movies and commercials and analyze parameters such as time and space, and how layers of sound build up tension. One of the students’ assignments is to brief a virtual sound designer by describing him exactly what to do with a specific movie scene. In other words, students select one minute out of a movie, and write down a concept for sound. After doing so, they are expected to create this atmosphere themselves, by producing sound effects and synchronizing these to picture. In a practical sense, students will learn about music technology tools and techniques by working with production software. This will lead to a deep understanding of the possibilities that sound design has to offer. Some students will be enthusiastic enough to continue working with digital music tools in the future, and maybe even become great sound designers themselves! These opportunities and facilities are all present at the KABK.
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Instructor Remus Ockels Class time Wednesday, 10.00–12.30 / 13.00–14.30 Classroom BB.106 Office hours By appointment Mobile phone +31641460965 E-mail remus.ockels@gmail.com Year First Semester First Course goals • Learn how to work with Ableton Live, and being able to build a song from scratch to a completed product. • Learn the basics of Western music theory, and what the fundamental difference is between major and minor. • Explore the possibilities of sound design and the use of music to picture, and being able to brief a sound designer by using a professional vocabulary. Deliverables • xx • xx • xx • xx • xx • xx Course structure and requirements The semester will begin with an introduction to music technology software, by learning the basics of production tools like Logic or Ableton Live . After obtaining this knowledge, the focus will go to the use of sound in cinema and TV commercials. Some classic movies will be analysed, and modern commercials will be discussed. At the end of the semester, the students will work on a final assignment, individually or in pairs. This assignment will be based upon a student’s personal interests and ambitions, under guidance of the tutor. This is due to the interests of each single student being so different and diverse from his or her classmates. It is therefore desired to offer a learning curve that is geared towards each individual. Number of classes 18 classes of 5 hours each Examination One big assignment at the end of the semester, and small assignments every week. Required readings xx Practice class
Yes Field trips Yes Concert visits Yes Contact hours 90 per semester Self-tuition hours 8 per week Obliged attendance 80% Policy on late papers and incompletes Every assignment has to be made before the final assignment will be presented. No exceptions for the final assignment except under special circumstances. Communication with the instructor All students are free to mail or call the instructor at any decent time.
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Johan Gustavsson Johan Gustavsson is a Swedish visual artist with a focus on drawing/ illustration. He lives and work in The Hague the last six years. The last two and a half years he’s curating/organizing the artist initiative 1646 on boekhortstraat in Den Haag. A platform/ exhibition space for young contemporary art. In Stockholm Johan was active as a fashion designer but later concentrated on visual art at the art-school Nyckelviksskolan in Stockholm. Studied in Finland at Ålands Folkhögskola “Nordisk- Konst” on Åland. 2004 he got his Bachelors degree at The Royal Academy of Art (KABK). Johan organizes national and international exhibitions/ Projects in The Hague and exhibits his own art both national and international. From september on Johan is teaching Visualizing here at I/M/D.
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byVisualizing Johan Gustavsson
Illustration has a unique ability to overcome the 1rst year, 1rst and 2nd semester limitations of reality. It can give visible form and personality to intangible concepts, the ideas for which there are few or no photographic alternatives. The program will examine these qualities at a high tempo, exploring the fields of drawing/sketching/ illustration in their various forms. The assignments advance gradually from short practical introductions to deeper and longer projects. The shorter assignments address subjects like composition, perspective drawing, simplifying/ deconstructing of an image, challenging the medium drawing by finding solutions for expressing invisible concepts like time, movement and weight in a drawing. The first lessons are aiming to teach the basic techniques of drawing, which the students will later be able to practice in the following longer projects. In the longer projects, students will be motivated to learn what their personal qualities are, and how they can present their ideas. Several of them will link directly with companies outside of the Academywalls. This confrontation with ideas and values of the outside-world will bring the student to a critical way of thinking and reflecting on his/her work.
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Instructor Johan Gustavsson Class time 9.40 - 12.00 AM / 01.00-14.40 PM Classroom BB.106, the I/M/D’s own class-room. And on different locations for special projects. Office hours By appointment Mobile phone +31 612501822 E-mail elvisgustavsson@hotmail.com Year First Semester First/Second Course goals • How you visualize your idea, for this you need a basic skill/understanding of drawing, composition, perspective, space and color. • A basic understanding of how an image/sketch or illustration communicates. • The student needs to find and understand his/her identity and qualities. • Understanding of presentation. • Ability of critical thinking and reflection of his/her work. Deliverables ... Course structure and requirements ... Number of classes 18 classes of 2-5 hours each Examination Small assignments, attendance
Required readings All mentioned books can be found at the Librarything.org bookshelf. They will research and look at modern illustrators/drawers that are professionally active. Examples: M.F Overweel, Anti Strot, FAMK, Dennis Tyfus, Ragnar Person e.t.c. The student will depending of assignment need to look/ read different texts, sites and magazines. Practice class Yes Field trips Yes Exhibition visits Yes Excursion of multiple days Possible Contact hours 90 per semester Self-tuition hours 8 per week Obliged attendance 80% Policy on late papers and incompletes No papers and assignments will be accepted after deadlines. The instructor will not accept incompletes except under exceptional circumstances. Communication with the instructor Please feel free to e-mail the instructor with thoughts and questions. Office hours are by appointment.
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Making a Booklet-in-a-day
16 November 2006 Photo’s by Irad
A magazine made democratically by the students. The project started with looking and studying modern european illustrators and drawers for inspiration. In the afternoon, each one of the students had to work on their individual design/drawings and later, in a group discussion, they had to agree on the lay out and design for the booklet . This became an exercise in thinking and analyzing the combination of different images that together work as a whole and become an abstract story. The fact that the project was done inside a time frame, gave the participants the possibility to enjoy getting fast results and a finished product in one day.
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Drawings
September 2006 – January 2007
Visuals by Irad, Vanessa and Dorien
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Nude model drawings
January 2007 – June 2007
Photo’s by David
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Marco de Boer Marco de Boer is Creative Director with Artmiks [image builders]. It all began with puree.nl seven years ago. Since then, Artmiks has proven that communication is not a one-way street. Artmiks earned its right to exist in both on- and off-line communication across the Netherlands, surprising substantial clients such as Reed Elsevier, Heineken Beer and Unilever with innovative web concepts. Yet Artmiks is also known for more rebellious projects such as tellanamericantovote.com, marryyourpet.com and SoundAds. Marco co-founded Artmiks just over ten years ago, ‘I like to stretch the limits of communication within any project. The idea is to get the receiver immersed into the story rather than approach them as a passive reader or just a spectator. What’s the use of creating something if the audience doesn't feel anything?’ He was a member of the International Cannes Lions Jury and he currently became board member of the Dutch Art Directors Association (ADCN). www.artmiks.nl/ www.adcn.nl/ www.halloacademie.nl/
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by Social Marco life de Boer 1rst year, 2nd semester
For Interactive Media Design you will need some knowledge of Virtual Social behaviour. In this course you’ll be introduced to several virtual social systems as YouTube, Second Life, and Plazes. Although some students may be already in one or more systems, this course is to discuss how the systems work and will put all students on the same level. Next to this you will also learn to recognize the links between social background and visual arts like in the use of icons.
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Instructor Marco de Boer Class time Every other Friday, 11.00 - 12.30 AM Classroom BB.106, the I/M/D’s own class-room. Office hours By appointment Mobile phone +31624672432 E-mail marco@artmiks.nl
Required readings All mentioned books can be found at the Librarything.org bookshelf. ‘Piktogramme und Icons’ – Rayan Abdulla, Roger Hübner; ‘Visible Signs’ – David Crow; ‘Stang’ – Stang; ‘Designing Information’ – More; ‘Symbol Sourcebook’ – Dreyfuss; ‘The User Interface / Concepts & Design’ - lon Barfield; ‘The Art of Human Computer Interface Design’ – Brenda Laurel; ‘Boek Voor De Instabiele Media’ – V2; ‘Dictatuur Van Het Design’ – Donald Norman; ‘Computers As Theatre’ – Brenda Laurel; ‘Being Digital’ – Nicholas Negroponte.
Year First Semester First
Furthermore websites, RSS-feeds, weblogs, magazines and other readings refered to in class.
Course goals • Learn about the existence of virtual life • Practice with idea generation techniques • Learn how landmark ideas were developed • Learn how to manage the creative process • Gain practice with idea politics, group dynamics and creative momentum • Working within time limits (deadlines) • Creative anticipation to situations
Practice class Partly Practice / partly lectures. Field trips No Exhibition visits Possible Excursion of multiple days No
Deliverables • Creation storyboards and other in-class exercises • A written design brief on and visualization of an idea developed during the course within a given format • Creating and maintaining an idea journal during the course • Pitches given to the class • Participation in group critiques, debates and readings
Contact hours 13.5 per semester
Course structure and requirements Class time will emphasize discussion and student participation. Learning from each other will be an important part of the course and in-class time will be made as interactive as possible, applying many of the ideas and techniques covered in the course on the course itself.
Policy on late papers and incompletes No papers and assignments will be accepted after deadlines. The instructor will not accept incompletes except under exceptional circumstances.
Number of classes 9 classes of 1.5 hours each Examination Several small assignments, attendance
Self-tuition hours 2 per week Obliged attendance 80%
Communication with the instructor Please feel free to e-mail the instructor with thoughts and questions. Office hours are by appointment. In class assignments Every week we will do one or more exercises exploring idea generation, communication and decision making tech¬niques. You will work in different ways, from competitive groups, to working alone, to working as a class together to solve a problem. In some cases you won’t fully understand what you’re doing until it’s done.
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Second You in Second Life project
September 2006 – January 2007
Visuals by Dorien, Irad,
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Jan Treffers Graduated at the Utrecht School of the Arts in 1997, with a specialisation in Graphic Design. Started a group with six fellow students called ‘178’, named after their former classroom. Got in contact with Berry van Gerwen through a project in 1998. Moved from Utrecht to Breda. A new world, a new mentor. Worked on various projects in cultural and semi-governmental organisations. Developed into an all-round designer with the emphasis on designing and construction. Started a home studio named ‘nulzevenzes’ in 2002. Drawn more commercial costumers, but also still active in the cultural sector. Prefers working on small intensive and varied projects to give it its full attention and be able to build a healthy relationship with his customers. As from January 2007, in addition to designing, instructor graphic design within Interactive Media Design. www.nulzevenzes.nl/
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by Jan Graphic Treffers
design
1rst year, 2nd semester
Graphic designing is a binding agent between various media types which can behave both static as dynamic. It comes down to the arranging of form, image and typography with the sole purpose of creating clear visual communication.
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Instructor Jan Treffers Class time Wednesday 10.00 - 12.00 AM / 12.30 - 14.40 PM Classroom BB.106, the I/M/D’s own class-room and on different locations for special projects. Office hours By appointment Mobile phone +31620480904 E-mail info@nulzevenzes.nl Year First Semester Second Course goals • Learn how to ‘read’ images (semiotics) and apply image and text editorial. • Learn to create a definite design through the sketch and preliminary design stages. • Learn to analyse and organise information within the borders and freedom of a grid. • To understand the basic principles in order to create a piece of printing. • To understand and use typography. • Working within time limits (deadlines) and traffic management. • Learn how to display. • Learn the basic principles of the software programs; Indesign and Illustrator. • To benefit from the knowledge of graphic design, as a toolkit, to exploit in future years at the academy. Deliverables • Carefully produced concepts translated through sketches to designs and presentations. • Workshops by field-related designers. • Participation in group sessions and debates. • Practical exercises i.e. hands-on training with regards to the use of technical programs such as Illustrator, Indesign and Photoshop. Course structure and requirements At the start of the semester, short-term assignments (2 to 5 weeks) will be given which will run parallel to on another. After about 2 months the assignments will run over a longer period. In the mornings, these assignments will be discussed in class in order to give students an insight in their fellow students’ work. During these discussions, students will be given the opportunity to comment on each others’ work. The afternoon will be spend on individual assistance, practical instructions or a continuation of the mornings’ activities.
Number of classes 18 classes of 5 hours each Examination Several small assignments, some large assignments, attendance Required readings ‘Thinking with Type’ ISBN 9781568984483; ‘Typografie’ (dutch, but most important!) ISBN 9060174992; ‘Graphic Design Cookbook’ (bol.com) ISBN 9780811831802; ‘Mondriaan, de Stijl en de nieuwe typografie’ (dutch) ISBN 9070386658; ‘Leer jezelf professioneel Adobe Indesign cs’ (dutch) ISBN 9059400925. Nice readings ‘In een flits’ (Dutch) ISBN 9789041406729; ‘Reclame enzo...’ (Dutch) ISBN 9789062916443; ‘Music Hall’ (Dutch) ISBN 9060191242; ‘Form is content’ ISBN 908132410; ‘The Non Designers Designbook’ ISBN 032119385-7 Practice class Yes Field trips Possible Exhibition visits Possible Excursion of multiple days Possible Contact hours 90 per semester Self-tuition hours 8 per week Obliged attendance 80% Policy on late papers and incompletes No papers and assignments will be accepted after deadlines. The instructor will not accept incompletes except under exceptional circumstances. Communication with the instructor Please feel free to e-mail the instructor with thoughts and questions. Office hours are by appointment. No work from the assignments will be discussed by mail, only in class.
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Odile van Brunschot When she was a little girl the moving images caught her eye and she knew she wanted to do something in tv/movies. This is where her passion was, so she followed her heart. She started her own company in 1999, which recently got the name ODILE – Thought2Design. She works at home or as a freelancer for production company’s or networks. Education, courses and workshops: 1994 – 1998 Art Academy of Utrecht, Department of Art, Media and Technology in Hilversum, Image and Media Technology. Graduated as a Mediadesigner. Actual Mediaright in Practise, Management training: Enterpricing is an art, art is enterpricing, Financial management and as a member of Network Mediawomen attend workshops, lectures and meetings. Main activity’s: (Crossmedia) Format development/ creating presentations. Approaching sponsors, production and design for audiovisual, interactive and graphic media. She has experience with camera, light, direction, sound, editing, styling/art direction, creating interactive cd-roms and dvd’s, web editing and streaming video.
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by Odile Moving van Brunschot
image
1rst year, 2nd semester
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Instructor Odile van Brunschot Class time 10.00 - 12.00 AM / 13.00 - 15.00 PM Classroom BB.106 Office hours By appointment Mobile phone +31621494387 E-mail movingimagekabk@chello.nl Year First Semester Second Course goals Learning the production phases of audiovisual media like: • pre-production (scenario, script, storyboarding, budget, planning, setting up projects, casting, concept, format development, presentation, animation) • production (camera, direction, sound, light, art-direction, styling, make-up, blue screen, special effects) • post-production (sound and image editing, After Effects, distribution, presentation, pr) Aimed at: Short films, commercials, music videos, videoart, reports, registrations, presentations, tv-program’s, bumpers, leaders, documentaries, crossmedia, multimedia, anything that moves on the screen. Teach the students how to: • Present themselves and their work • Setting up and carrying out productions, projects or assignments And learn them: • To analyse the moving image • About the history of tv and film, videoart and/or installations • Using crossmedia • To work on the set • How to reach their public Deliverables To set up projects in groups to learn about the process and working together. To set a goal and work on it together. Also learning as an individual to find out what appeals to them and in wich way they want to grow. On the basis of learning and carrying it out as a real project for real clients. Course structure and requirements ... Number of classes 18 classes of 5 hours each
Examination xx Required readings xx Practice class Yes Field trips Yes Exhibition visits Yes Excursion of multiple days Possible Contact hours 90 per semester Self-tuition hours 8 per week Obliged attendance 80% Policy on late papers and incompletes No papers and assignments will be accepted after deadlines. The instructor will not accept incompletes except under exceptional circumstances. Communication with the instructor Please feel free to e-mail the instructor with thoughts and questions. Office hours are by appointment.
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Stefan Hoevenaar Stefan was born in 1970 in Rheden, The Netherlands. Growing up in Groningen, he started organising disco parties and selling software at the age of fifteen. As he needed posters and flyers to promote his party business, he got into amateur graphic design. He then studied economics and business administration in Groningen, working as a designer, programmer and trainer along the way. He finished his studies with a thesis on internal communication at Royal Dutch Shell. His career started in 1995 as a technology and strategy consultant with Ernst & Young and Accenture in Amsterdam, Johannesburg and Cape Town. From 1999 to 2002 he worked as strategy director at the interactive unit of FHV/BBDO in Amsterdam. As a consultant he is currently affiliated with Proof Communication. In 2004 Stefan co-founded simPC / Secure Internet Machines. Âť Read more at ‘Pool of Masterminds’
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by Stefan Ideas in Hoevenaar
reality
1rst year, 2nd semester
An idea can be just an original thought. It can be images or words. The idea can become a concept and a convincing story. But, then, will the idea ever become reality? Is it really possible? Would you really want the idea to happen? Why? What to do with all the ideas related to your original idea? How great do you want your idea to become? For whom? Many ideas need the help of others, a clear scope, a good plan, proper research, some money, patience and perseverance to become real. In this course students learn to deal with important aspects of reality they can encounter when creating an idea in reality. The class will work on an idea as a team and students will explore the realisation of an individual idea.
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Instructor Stefan Hoevenaar Class time 09.40 - 12.00 AM / 13.00 - 14.30 PM Classroom BB.106 Office hours By appointment Mobile phone +31650506952 E-mail stefan@hoevenaar.nl
During Phase II (‘Realisation’) teams work towards objectives and review and test results. Students agree on priorities for the final phase, reconsider the plan and take a go/no go decision.
Year First
Examination Individual assignment, group assignment, attendance
Semester Second
Required readings Course handouts
Course goals • Get used to consider and set objectives relating to an idea, be it personal, artistic, societal, political or commercial • Experience how design principles can be an important guide during concept development, design and implementation • Get basic understanding of key aspects of idea realisation, including project identity and branding, propositions, scoping and planning, organisation, sourcing, communication, legal matters, budgeting, finance and PR • Learn to define and get access to the resources and competencies needed for an idea, deciding what to do yourself and where to involve others • Acquire some specific practical modelling skills, e.g. prioritising, scoping, planning, budgeting • Get a greater sense of reality and learn to work with estimates and assumptions • Learn how some real political or social initiatives and start-up companies came about
Practice class Yes
Deliverables • Group idea created in reality, with all related deliverables, including a website • Concept/scope/plan for an individual idea (realisation optional) Course structure and requirements The first classes (dubbed ‘Phase I, Exploration’) will focus on exploring, scoping, testing and planning an idea. Students choose an idea to work on as a group, explore the idea and agree why and how to take it on. The class agrees on individual research assignments, covering all aspects of the idea in reality. Students/teams share findings and as it becomes more clear what needs to be done the class develops the scope and plan for the realisation of the idea. The class agrees on the organisation, responsibilities, resources and budget for the next phase.
In Phase III (‘Launch’) there is no way back. The class makes all the final preps and launches the idea. During Phase II and III students work on a concept/scope/ plan for their own idea. Number of classes 10 classes of 5 hours each
Field trips Yes Exhibition visits Yes Excursion of multiple days Possible Contact hours 90 per semester Self-tuition hours 8 per week Obliged attendance 80% Policy on late papers and incompletes No papers and assignments will be accepted after deadlines. The instructor will not accept incompletes except under exceptional circumstances. Communication with the instructor Please feel free to e-mail the instructor with thoughts and questions. Office hours are by appointment.
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Guest lectures and masterclasses Stefan Hoevenaar
11.10.06
Hanneke Bannink
12.04.06
Rui Guerra
12.19.06
Martijn Tamboer & Jorn Bartlema (1/2)
09.02.07
Joost Hoekstra
14.02.07
Alan van Bekkum
06.03.07
Martijn Tamboer & Jorn Bartlema (2/2)
09.03.07
Joachim Baan
23.03.07
Coming up: To be announced
xx.xx.07
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Lecture about xx, The Hague
10 November 2006
Stefan Hoevenaar Stefan’s background combines work on identity, communication, ict, user experience and business strategy. His consultancy focuses on corporate identity, communication strategy, interactive media and product/business development. Recent pro bono work involved development of new approaches to health promotion, fund raising and experiments with referendums. For more information on Stefan, check the ‘Pool of Masterminds’ chapter. www.simpc.nl/ www.proof.nl/
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Lecture about Intellectual property by Hanneke Bannink of Van Kaam Advocaten at Mediamatic headquarters, Amsterdam
4 December 2006 Photo’s by Marcel
Hanneke Bannink After working in the music industry for eight years Hanneke Bannink joined the Amsterdam based lawfirm Van Kaam advocaten in 1999. Van Kaam advocaten is entirely dedicated to media- and intellectual property law. Hanneke works for clients in fields such as design, media and music, both as a litigator as well as a business lawyer. For more information on Hanneke, check the ‘Pool of Masterminds’ chapter. www.van-kaam.nl/
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Lecture about xx
19 December 2006
Rui Guerra xx xx www.xx.xx/
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KABK I/M/D FEBRUARY 2007: GEt OUt OF YOUR COMFORt ZONE
‘Get out of your comfort zone’
9 February 2007
WE CAN’t pREDICt thE WE CAN’t EvEN pRED COMING hOURs
Jorn Bartlema & Martijn Tamboer (1/2) Martijn and Jorn work as concept creatives at ...,staat creative statements and are founders of everything agency (agency for the non-existing).
KABK I/M/D FEBRUARY 2007: GEt OUt OF YOUR COMFORt ZONE
sOlUtIONs:
ChAllENGE thE AssUMptION thE lINE hAs tO stOp At thE DOts
ChAllENGE thE AssUMptION thE pApER hAs tO BE FlAt
ChAll YOU hAvE
ChAll YOU hAv
For more information on Martijn and Jorn, check the ‘Pool of Masterminds’ chapter.
KABK I/M/D FEBRUARY 2007: GEt OUt OF YOUR COMFORt ZONE
www.staatamsterdam.nl/
ChAllENGE AssUMptI
Challenge things that accepted as true or as to happen, without pro
KABK I/M/D FEBRUARY 2007: GEt OUt OF YOUR COMFORt ZONE
ChRIstOphER COlUMB ChAllENGED thE AssU thE EARth WAs FlAt.
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INtRODUCtION
KABK I/M/D FEBRUARY 2007: GEt OUt OF YOUR COMFORt ZONE
pAttERNs & hABIts
KABK I/M/D FEBRUARY 2007: GEt OUt OF YOUR COMFORt ZONE
AssIGNMENt 3
KABK I/M/D FEBRUARY 2007: G
DON’t
E FUtURE. DICt thE s.
© EvERYthING AGENCY 2007
AssIGNMENt 2
© EvERYthING AGENCY 2007
© EvERYthING AGENCY 2007
KABK I/M/D FEBRUARY 2007: GEt OUt OF YOUR COMFORt ZONE
ABstRACtION & AssOCIAtION
ABstRACtION & AssOCIAtION MOvE Up AND DOWN thE lADDER OF ABstRACtION.
lENGE thE AssUMptION E tO GO thROUGh thE CENtER OF thE DOts
IN EvE YOU CA sOMEt
UsE thE RUlEs OF ABstRACtION.
KABK I/M/D FEBRUARY 2007: GEt OUt OF YOUR COMFORt ZONE
BE INspIRED
KABK I/M/D FEBRUARY 2007: G
WORK
BE AMAZED
GOOD NO ON GOING
CREAtE NEW CONNECtIONs.
lENGE thE AssUMptION vE tO FOllOW thE RUlEs © EvERYthING AGENCY 2007
© EvERYthING AGENCY 2007
ChAllENGE AssUMptIONs
KABK I/M/D FEBRUARY 2007: GEt OUt OF YOUR COMFORt ZONE
ABstRACtION & AssOCIAtION
are s certain oof.
- EYEWEAR - GlAssEs - sUNGlAssEs - sUNGlAssEs WIth MIRROR GlAssEs
- pROtECtION - sUN pROtECtION - sUNGlAssEs - sUNGlAssEs stRENGth - sUNGlAssEs WIth stRENGth Uv pROtECtION
© EvERYthING AGENCY 2007
© EvERYthING AGENCY 2007
ChAllENGE AssUMptIONs
BUs UMptION
© EvERYthING AGENCY 2007
KABK I/M/D FEBRUARY 2007: GEt OUt OF YOUR COMFORt ZONE
KABK I/M/D FEBRUARY 2007: GEt OUt OF YOUR COMFORt ZONE
ABstRACtION & AssOCIAtION
EXAMplE: - EYEWEAR - GlAssEs - sUNGlAssEs - sUNGlAssEs WIth MIRROR GlAssEs
- pROtECtION - sUN pROtECtION - sUNGlAssEs - sUNGlAssEs stRENGth - sUNGlAssEs WIth stRENGth Uv pROtECtION
BE INspIRED
BE AMAZED stAY AMAZED
EXAMplE:
IONs
© EvERYthING AGENCY 2007
- pROtECtION - sUN pROtECtION - sUN pROtECtION FOR ANIMAls - sUN pROtECtION FOR CAts - hAts FOR CAts
© EvERYthING AGENCY 2007
KABK I/M/D FEBRUARY 2007: G
lE
© EvERYthING AGENCY 2007
KABK I/M/D FEBRUARY 2007: GEt OUt OF YOUR COMFORt ZONE
pAssION BEYOND REAsON
pAssION Is COMMItMENt tO YOURsElF, thE CAtAlYst OF AN IDEA AND thE INvIsIBlE CONNECtION tO Its AUDIENCE.
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GEt OUt OF YOUR COMFORt ZONE
DON’t JUDGE
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Lecture with as point of departure the agency’s theme ‘Form is content’
14 Februari 2007
ERY BAD IDEA, AN FIND thING GOOD.
Photo’s by Przemek
© EvERYthING AGENCY 2007
GEt OUt OF YOUR COMFORt ZONE
WORK hARDER
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IDEAs tAKE tIME. NE EvER sAID It WAs G tO BE EAsY.
GEt OUt OF YOUR COMFORt ZONE
The agency ‘178 aardige ontwerpers’ has been developing and designing communicationconcepts for different types of clients since 1998. From their studio in Amsterdam they help both big and small, commercial and nonprofit organizations to start up interaction and dialogue with internal staff or specific external target groups. © EvERYthING AGENCY 2007
FINAl AssIGNMENt
Et’s ChOOsE AN IDEA. AND lEt It ChANGE thE FUtURE.
GEt OUt OF YOUR COMFORt ZONE
Joost Hoekstra
Types of media 178 uses to start up interaction and dialogue are: print, web, film and events. The communicationconcept determines the choice of media and the way means relate to eachother. In 2006 ‘178 aardige ontwerpers’ published the book ‘Form is content’. ‘178 aardige ontwerpers’ is the first agency to join the Pool of Masterminds. www.178aardigeontwerpers.nl/
© EvERYthING AGENCY 2007
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down ten ideas in inutes.
© EvERYthING AGENCY 2007
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Joachim Baan For more information on Stefan, check the ‘Pool of Masterminds’ chapter.
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Lecture about inspiration, finding inspiration and how to manage your inspiration resources
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The ‘Pool of Masterminds’ is a ever-expanding group of people from outside the Royal Academy of Art. What all these people have in common is an endless passion and drive for what they do. So much, that they don’t mind sharing their knowledge with a new breed of designers. Because they understand the relevance of passing on knowledge and know that they themselves can create new ideas just as easily as sharing them. The Pool consists of a wide variety of creative people like designers, architects, illustrators, writers, journalists, artists, movie makers, marketing and advertising professionals to even lawyers. The goal of the Pool is to inspire, motivate, irritate and challenge the students. Some Masterminds do that actively by teaching, giving lectures or masterclasses, some just by supporting I/M/D which can open doors that normally would remain closed.
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†Bastiaan Rijkers 1972 - 2006
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inter active / media / design ii customer-centricity lead to concrete advantage in the competitive world of business and brand building.
178 aardige ontwerpers The agency ‘178 aardige ontwerpers’ has been developing and designing communicationconcepts for different types of clients since 1998. From their studio in Amsterdam they help both big and small, commercial and non-profit organizations to start up interaction and dialogue with internal staff or specific external target groups. Types of media 178 uses to start up interaction and dialogue are: print, web, film and events. The communicationconcept determines the choice of media and the way means relate to eachother. 178 aardige ontwerpers are Joost Hoekstra, senior designer; Erik Hoogendorp, senior designer; Jos Kluwen, senior designer; Frederik Nysingh, new business & strategy; Merel Sas, senior designer; Annabelle Schweinbenz, junior designer In 2006 ‘178 aardige ontwerpers’ published the book ‘Form is content’. ‘178 aardige ontwerpers’ is the first agency to join the Pool of Masterminds. www.178aardigeontwerpers.nl/
David Armano David is a practitioner of Experience Design—tapping his diverse background in interactive, broadcast, and print media for clients such as Allstate, KitchenAid, HP, Grainger, Bally Total Fitness, Kay Jewelers, Kimberly Clark, Hartmarx, Computer Associates, and The Chicago Tribune. He is also is the author of Logic + Emotion, a rising star in the blogging world which exists at the intersection of Experience Design, Marketing, and Brand Engagement. David leverages his multi-faceted background to create meaningful online experiences that both satisfy and exceed customer expectations. David is currently a Creative Director for the Chicago office of Digitas. He leads interdisciplinary teams of Visual Designers, Art Directors, Interaction Designers, Copywriters, and Developers on a variety of accounts. His primary expertise is applying interactive technologies to extend brand relationships, raise consumer awareness—and ultimately bring customers and brands closer together. Possessing a passion for great experiences—David attacks challenges with a relentless zeal for excellence and a commitment to strategically sound solutions that are successful at both the rational and emotional level. David firmly believes that creativity, innovation and design combined with
David holds a BFA cum laude in Computer Graphics from Pratt Institute. He minored in Visual Communications and was fortunate enough to study under some of the most creative minds in the industry. He currently resides in a near-northern suburb of Chicago, not far from Lake Michigan. When David isn’t working or surfing the net, he can be found spending quality time with his wife and two boys. darmano.typepad.com/logic_emotion/ www.davidarmano.com/ www.digitas.com/
Joachim Baan Joachim Baan (1979) is graphic designer and art director for ...,staat and works under the name Anothercompany on private and autonomous projects in photography, art and design. Six years ago Joachim Baan started working as a graphic designer and started photographing in a need to have images for his designs. With a solo exhibitions in 2002 and 2003, several publications in magazines and online, late 2005 it was time for a book: For as long as I can’t remember.
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inter active / media / design iii Using the full possibilities of mixing graphic design, art direction and photography brings him here. His photographs help to appreciate the ordinary things in life. In his pictures he tries to capture what the hart sees; the individuality, the sometimes breathtaking silence of todays cities and places in a romantic admiration for nature.
Hanneke gives masterclasses about all rights relating to creativity and protecting ideas, from media- and intellectual property law to creative common licences. www.van-kaam.nl/
During the years to come, his interests kept expanding. Together with DJ Destroyer he founded the pirate radio station "Overdose FM" which, due to a faulty assembled antenna, only provided him megastar status amongst his direct neighbours.
anothercompany.org/ www.staatamsterdam.nl/
Jorn Bartlema & Martijn Tamboer A time well spent.
Hanneke Bannink After working in the music industry for eight years Hanneke Bannink joined the Amsterdam based lawfirm Van Kaam advocaten in 1999. Van Kaam advocaten is entirely dedicated to media- and intellectual property law. Hanneke works for clients in fields such as design, media and music, both as a litigator as well as a business lawyer. Hanneke is a committee member of Stichting Entertainment Groep, a knowledge network for professionals in the entertainment industry. She also finds time to (guest) lecture at Vrije Universiteit Amsterdam, Royal Academy of Art The Hague, Music Management InHolland Haarlem and Fontys Tilburg and Conservatorium Amsterdam.
The introduction of the Philips p2000 home pc was a was a turning point: all the tools to unleash creativity bundled in one tiny box with a black&green screen. Although very limited, the power of the little computer was pushed to its limits. Spreadsheets became video animations, the 4 bit audio-interface the foundation for his first ever symphony.
Martijn and Jorn met at ..,staat creative statements and spent their first day together on a Nike international retail case; a team was born. With strong creative and strategic minds together they focus on brand relevance and are able to think in a broad range of executions, from campaigns and events, to books and interiors. Ever since Martijn was given a soldering iron at the age of four (to great dislike of his mother) Martijn's life was all about creating. Exploring the magical world of washing machines, floppy disks and VCR-players. Remodelling the existing world, realising his own. While others were playing their fair game of hide and seek, the odd boy was creating lush soundscapes using modified tape recorders and worn 80's records. Although never quite understood, performing for a select and very patient audience, gave him the ability to further develop his creative skills.
Aged 16 Martijn directed his first ever video clip to accompany his solo record which was published in a very limited edition of only two copies, sold out in advance. In the years that followed Martijn discovered late 18th century Russian poetry, the internet and girls on the internet which kept him busy for a couple of years. After high school Martijn was educated in graphic design, artdirection and visual communication. He worked for various clients and agencies on a freelance basis before joining ...,staat in 2005. To this day Martijn's life is still about creating worlds: light-music-soundart-science-installation-advertising-design-video-concept-worlds. Jorn studied political science at the University of Amsterdam and the HalloŠ Academy for Applied Creativity. After working several years in marketing, he started at ...,staat as conceptmaker and copywriter in 2004. That's when his life took a new direction: he met Martijn. Jorn's bio is short because Martijn paid him ₏1000,- to use his space for the prepublication of his life story. Martijn and Jorn work as concept creatives at ...,staat creative statements and are founders of everything agency (agency for the non-existing). www.staatamsterdam.nl/
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Arnhem, at the Centre of International Journalism of the Donau University in Krems, and is module coordinator of the Master of Arts in Design Management at INHOLLAND of Rotterdam, both in the Netherlands. He is an advisory board member of the Istituto Internazionale Studi sul Futurismo of Milan. As well as representing Philips Design in interviews to major print and broadcast media, he is regularly invited as a speaker and panelist at conferences worldwide.
Marco Bevolo is Design Director at Philips Design. Since 1999 he has worked on the launch of Philips Design CultureScan program, a trend forecasting research project investigating cultures, aesthetics and design at a global and regional level. CultureScan global direction and promotion is Marco's current main focus, besides dedicated branding and communication consulting assignments. He was born in 1967 in Turin, Italy and graduated in Psychology of Communication from the University of Turin. He started his professional career at Italdesign Giugiaro in 1990. Prior to joining Philips Design, his work focused mainly on publishing and marketing communication. He was Editor in Chief for "Intervista", an Italian lifestyle editorial spin off from Flash Art. He worked as copywriter with Armando Testa for clients like P&G and Bolton, joining Euro RSCG in 1998. He moved to The Netherlands in 1999 to work at Philips Design. Marco Bevolo has had work published in the Italian book "Nuova Enciclopedia della Comunicazione", as well as in the renowned Japanese design magazine 'Axis' and in the Design Management Journal of Boston. He is a regular columnist in the Dutch trend magazine 'eYe' and was interviewed on cultural futures, trends and branding by Repubblica, ViewPoint, Der Spiegel and Marketing Tijdschrift. He lectured at the Fashion Institute of
he made the exhibition ‘Loving Your Pictures’ at the Centraal Museum Utrecht (The Netherlands) with a wide variety of found photography material. Kessels has taught communication at the Hallo Academy Amsterdam and photography at the Gerrit Rietveld Academy in Amsterdam. darmano.typepad.com/logic_emotion/ www.davidarmano.com/ www.digitas.com/
Erwin Blom Olivier Blanchard
Erwin Blom (Wormer, 1961) is head of the digital department of Dutch public broadcaster VPRO. With a background in journalism, Blom became interested in the possibilities of new media when internet hit the Netherlands in 1994. As a radiomaker he started incorporating new media in formats for traditional media. One of the succesful projects is called 3VOOR12, a worldwide unique digital platform evolving around alternative pop music.
Creative Director of Amsterdam based communication agency Kesselskramer, working for national and international clients such as Diesel, Oxfam, Ben and The Hans Brinker Budget Hotel for which he has won numerous international awards. In 1998 Blom became head of the He is a photography collector and has published several books of his ‘collected’ images; ‘Missing Link’ (1999), ‘Instant Men’t (2000), 'in almost every picture' (2001, 2003, 2004, 2006) and ‘Wonder’ (2006). Since 2000, he’s been an editor of the alternative photography magazine ‘Useful Photography’. He has curated exhibitions such as 'Dutch Delight' at Foam (Photography Museum Amsterdam) and ‘Confrontation’ at the Institut Néerlandais (Paris). Recently
digital department of the VPRO. His division specialises in subjects like popmusic, film, science, history and childrens programs and is one of the frontrunners in the Netherlands when innovation is concerned. For example: the VPRO was the first broadcaster on the internet, the first to start streaming audio and video, the first broadcasting on mobile phones, the first with digital channels, etcetera.
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inter active / media / design v The VPRO combines new technology with new content formats. Erwin Blom received the Vosko Trofee 2005, a prestigious Dutch award for innovation.
www.artmiks.nl/ www.adcn.nl/ www.halloacademie.nl/
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Marco de Boer Marco de Boer is Creative Director with Artmiks [image builders]. It all began with puree.nl seven years ago. Since then, Artmiks has proven that communication is not a one-way street. Artmiks earned its right to exist in both on- and off-line communication across the Netherlands, surprising substantial clients such as Reed Elsevier, Heineken Beer and Unilever with innovative web concepts. Yet Artmiks is also known for more rebellious projects such as tellanamericantovote.com, marryyourpet.com and SoundAds. Marco co-founded Artmiks just over ten years ago, ‘I like to stretch the limits of communication within any project. The idea is to get the receiver immersed into the story rather than approach them as a passive reader or just a spectator. What’s the use of creating something if the audience doesn't feel anything?’ He was a member of the International Cannes Lions Jury and he currently became board member of the Dutch Art Directors Association (ADCN).
Hans P. Brandt Hans P. Brandt is managing director and designer at Total Identity.
the other hand they work on self-initiated, free projects, which also include typedesign. LUST concerns the difference between ratio and coincidence, between vision and urge. From the multiplication of these terms, designs emerge that have often an autonomous character and a relation with previous LUST designs. LUST designs and philosophy do not emerge from style but from interpretation and conceptualization of the assignment. Thomas Castro and Jeroen Barendse are mainly interested in context and association. This means that their typefaces could only be made within this context. The Fonts are a part of their work as graphic designers in the same way that their design work is part of the typeface design. Everything comes together to serve the message, the idea. www.lust.nl/
(120 employees, with 4 main offices in the Netherlands and ‘franchise offices’ in Antwerp, Bolzano, Bremen, Dubai, Seoul and Taipei). www.totalidentity.nl/
Derek Cheshire Thomas Castro LUST is a small design studio in The Hague, started in August 1996 by Thomas Castro and Jeroen Barendse. On the one hand they realize commissioned projects like books, posters, business correspondence, websites and CD-ROMs for architects, art groups, designers and publishers. On
Derek Cheshire is an expert, speaker, consultant and facilitator in the areas of Business Creativity, Innovation and Idea Generation. He is creator of the Innovation Toolkit, the only tool that can assess an organisation’s capability to innovate before embarking on an innovation or change programme. He is co creator of workshops such as Creating The Difference, Creativity as a Business Tool, Sticky Strategy and The Idea Factory. He is also a director of the PRD Partnership.
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inter active / media / design vii When not working, he likes nothing better than to sample a Single Malt Whisky and drive classic cars. www.creative4business.co.uk/ www.makeuscreative.com/
Ernst has an international degree as a Master Practitioner in NLP (neuro linguistic programming) and a degree as NLP trainer. He is now senior consultant, trainer and coach of GIFT. He is responsible for business development and strategy. www.gift.nl/
Dagan Cohen
Arjan Dingsté
http://www.draftworldwide.nl/
René van Dijk Ernst van Dijk Ernst van Dijk (1960) is one of the co-founders of GIFT coaching training consultancy. GIFT has an expertise focused on leadership, management skills, creativity and spirituality. GIFT has earned a very good reputation and loyal clients in the profit and nonprofit sector.
With degrees in Graphic Design, Concept Development, and Brand Management, René is looking for the perfect balance between creativity and strategy. René has more than 12 years of experience in several Design and Advertising agencies where he was responsible for many international projects. René consults clients such a ABN AMRO, Getronics PinkRoccade, DSM and E.ON in the field of experience marketing and environmental branding. www.usualsuspects.nl/
Ernst van Dijk graduated as bachelor in economics. He worked for 18 years in the advertising industry. He left McCann Erickson Netherlands as Chief Executive Officer in 2000. During his years in advertising he advised numerous clients on marketing and communication strategy and implementation.
Arjan Dingsté is a Dutch architect with an Postgraduate degree in Computer Aided Architectural Design from the ETH in Zurich (Switzerland), a Master of Science degree in Architecture form the Technical University in Delft (Netherlands) and a Bachelor in Science degree in Construction Engineering / Architecture from Hamzehogeshool in Groningen (Netherlands). He joined UNStudio in august 2001. Since then he collaborated in several UNStudio projects. Currently he performs the role of architect. UNStudio is an international architectural practice, situated in Amsterdam since 1988, with extensive experience in the fields of urbanism, infrastructure, and public, private and utility buildings on different scale levels. At the basis of UN Studio are a number of long-term goals, which are intended to define and guide the quality of their performance in the architectural field. They strive to make a significant contribution to the discipline of architecture, to continue to develop their qualities with respect
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inter active / media / design vii to design, technology, knowledge and management and to be a specialist in public network projects. www.unstudio.com/
Eric van Eerdenburg www.lowlands.nl/ www.mojo.nl/
Jeroen van Erp
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Jeroen van Erp graduated from the department of Industrial Design Engineering of Delft University in 1988.
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Sven Ehman www.etc-publications.com/ www.dgv.com/
He started working as a freelance designer, doing assignments for the ING Bank and the Dutch Post Office, among others. In 1992 he co-founded the design agency Fabrique [design, communications and new media]. As a designer, he was recently involved in a.o. folding chairs for the city of Porto, an IPTV modem for Royal Dutch Telecom, and the website of the Rijksmuseum in Amsterdam. www.fabrique.nl/
Annedien Hoen Annedien works as a freelance creative-strategic consultant and is a real MultiMind. Clients and friends call her a ‘silent pioneer’ and ‘creative genius’. First plugged into the Internet in 1997 and hasn't been unplugged since then, is interested in innovation, modern mysticism and quantum fys-
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inter active / media / design viii ics, suffers from pronoia, reads about 7 books at the same time, likes classic cars, is elusive and a passionate observer. Shouldn't drink as much coffee as she does, is a sucker for chocolate, doesn't eat meat and enjoys salads with many ingredients, a cold Jupiler from the tap (a large glass!), red wine and pasta. Combines analysis and creativity. Has worked as an identity designer (specializing in logos), webdesigner, marketing consultant, branding consultant and currently focuses on creative-strategic matters. She initiated internetcreatieven.nl, a community of internet related creatives, Innovatieland.org (a weblog about innovation) and is currently involved in various projects. annedienhoen.nl/ internetcreatieven.nl/ innovatieland.org/
administration in Groningen, working as a designer, programmer and trainer along the way. He finished his studies with a thesis on internal communication at Royal Dutch Shell. His career started in 1995 as a technology and strategy consultant with Ernst & Young and Accenture in Amsterdam, Johannesburg and Cape Town. From 1999 to 2002 he worked as strategy director at the interactive unit of FHV/BBDO in Amsterdam. As a consultant he is currently affiliated with Proof Communication. In 2004 Stefan co-founded simPC / Secure Internet Machines. Stefan’s background combines work on identity, communication, ict, user experience and business strategy. His consultancy focuses on corporate identity, communication strategy, interactive media and product/business development. Recent pro bono work involved development of new approaches to health promotion, fund raising and experiments with referendums. www.simpc.nl/ www.proof.nl/
He studied Sociology of Arts before he started his career at the Centre for Contemporary Art ‘De Appel’ and the Arts Council of the Province Zuid-Holland. At the Arts Council he worked as policymaker for Sculptural Art, Design and New Media and there he became acquainted with the Dutch design industry. Because he got fascinated by the design industry he started working for the GVN (The Association of Dutch Graphic Designers), an association that later became the BNO. Besides being General Manager of BNO, Huisman was also board member of Time Based Arts and more recently the Foundation of Collective Rights for Illustrators and Designers (SCRIO), the Centre for Design Eindhoven, the Dutch Design Awards and the Association of Best Dutch Book Designs. Rob Huisman turned the BNO into a multidisciplinary organisation for designers and design agencies. The BNO (Association of Dutch Designers) is the branch organization of designers and design firms in the Netherlands. These are active within a variety of disciplines: graphic design, interactive design, industrial design, packaging design, environmental design, fashion and styling, and illustration. The BNO is the most representative body in the field of design in the Netherlands and is aimed at the continued development of the discipline and the expansion of its significance. The BNO represents roughly 2,500 individual designers and 200 design firms. www.bno.nl/
Stefan Hoevenaar Stefan was born in 1970 in Rheden, The Netherlands. Growing up in Groningen, he started organising disco parties and selling software at the age of fifteen. As he needed posters and flyers to promote his party business, he got into amateur graphic design. He then studied economics and business
Rob Huisman Rob Huisman is Managing Director of the Association of Dutch Designers (BNO).
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Maarten Huijstee Maarten is the founder and Studio & Creative Director of ON, an interactive multimedia communication platform for bars and clubs ON is a joint venture of KPN and Heineken. Besides his full time operations for ON, Maarten founded Playing Circle.bv – a consultancy and investment agency with clients like KLM, Boer & Croon, CCCP and private equity firms. He worked at Heineken International, Commercial Excellence; Global Brand & Marketing department Heineken where he did the Management Traineeship. He graduated in Civil Law at the University of Utrecht. He made a 5 months long journey with old-timer Landrover through Southern Africa and a trip around the world, visiting South America, North America, New Zealand, Australia, Southeast Asia, India and Nepal. To clear his mind, he surfs, snowboards, travels, writes and makes films. www.thisison.nl/
Marcel Jansen
Ben Lambers
Tenacious. This is the quality that best describes Marcel Jansen (1968). He is the creative director of WAACS, the maverick designstudio that is best known for its design of the Philips Senseo coffee maker.
969 – 1988 > Born in Haarlem / RK st. Bernardus school / Grafische School / RTO | 1988 – 1993 > Printer / Silk screen printer / Assistent Artdirector / Diploma Artdirection Academy of visual arts Utrecht | 1993 – 2000 > Artdirector at Voorheen Jam, Vaz Dias and 5 years Publicis. Worked for Prisma, HP, Staatsloterij, Bonzo, Renault, Verkade, Euro, Coca Cola, Yamaha, Ministerie van Financiën, Cliniclowns, Sinterklaas and Vedior | 1997 - 1998 > Board Stichting de Jonge Honden | 2000 - 2007 > Freelance artdirector, worked for Ogilvy, Leo Burnett, Mccann Erikson, KesselsKramer, Van Wanten etc. Worked for ABN AMRO, ING bank, SNS, OHRA, Ford, Mitsubishi, NS, Philips, Albert Heijn, Bugaboo, Desso, Nutricia, Olvarit, Bambix, Centerparcs, and several pitches | 2002 - 2007 > Artdirector Studio Aandacht, worked for Quote Media, Quote Media Sales, Chiquita, Hema, Interfloor,museum Princessehof Leeuwarden, Stedelijk Museum SMCS, moooi etc. | Credo > Stick to the first idea.
From their studio next to Rotterdam Central Station the WAACS team works on innovation and user-experience for leading (or ambitious) companies, such as Microsoft’s Windows and xBox group in Redmond USA, Indesit in Fabriano Italy, Henkel in Düsseldorf Germany and Cadac from Johannesburg South Africa. Jansen considers himself holistic in his approach, an all-rounder whose concerns and interests embrace more than just aesthetics: it’s the complete user-experience that is important. Jansen’s dogged disposition makes him a good team player (preferably if he’s the one in the lead). And he’s not one to go by the book. Improvisation is a phenomenal source of creativity, one that is sorely undervalued in northern Europe.Before he joined WAACS in 1997 he worked as designer for Bosch-Siemens in Germany and with Fernando Merino in Barcelona. www.waacs.nl/
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Jochem Leegstra
..,staat's work can't be categorized, 2D, 3D & 4D. (they're looking forward to 5D.) Without pretending to know it all, ...,staat do believe they can apply their vision and creativity to every subject and their eclectic portfolio represents their wide range of clients and expertise. In their portfolio you will find quite a spectrum - from commercial to cultural - including brand identities, visual identities, bars, objects, postage stamps, books, and interiors. They always push their limits and those of the brands they work for, creating unexpected outcomes that don’t necessarily match the briefed deliverables but always the briefed objectives. ...,staat is managed by Jochem and Julia and they work with a core group of 18 people. www.staatamsterdam.nl/
degree (with distiction) in Media Design at the Middlesex University in London. After working as a freelance multimedia Communication Designer/Consultant, during which he also worked for the Apple University Consortium, he started working for the fashion brand Mexx in 1998 as Art Director Interactive Media, responsible for strategy and concept development and leading an Interactive Media Team. In this function, he developed a New Media Value Chain concept, based on the principle that continuously adding value to a digital information chain, will finally lead to integrated Brand Experiences for both internal and external audiences. At this moment, Max is studying Brand and Design Management where his focus is on integrated strategy development. Strategy, Branding, Design and innovative thinking are his drivers for the development and design of brandand business-solutions in a broader sense.
Jochem (1972) studied Visual Communication at the School of the Arts in Utrecht (HKU). After an internship at the PMSvW/Y&R advertising agency in Amsterdam, he was selected for the post-graduate Art Direction program, (part of HKU, based in Amsterdam).
www.mexx.com/
However, before starting his postgraduate study he had already launched his career as the art-director for the commercial division of AT5, the TV channel specifically for Amsterdam. After a period of 3 years of AT5 (with as a result, hundreds of low-and-no-budget commercials, and the experience to think also in frames, seconds and motion), he went on to use his creativity for Club MAZZO, one of Amsterdam's most famous nightclubs. (1980-2004 R.I.P.) As the creative director of MAZZO he was responsible for the visuals, communication, decoration and look and feel of the club... The cuttingedge work that Jochem did for Mazzo (wildpostering, graphics, flyers etc.) quickly caught the attention of brands like Heineken and Nike... and at the beginning of 2000 ...,staat was founded.
Max van Lingen Max van Lingen studied at the Royal Academy of Fine Arts in Den Haag, where he got his Bachelors degree in Publicity Design. After this, he studied at the Faculty of Art, Media and Technology in Utrecht, and got his Masters
Marcel Kampman www.kabk.nl/imd/ www.fabrique.nl/ www.texelseboys.org/ www.kampman.nl/
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inter active / media / design xi he promoted at the Rijksuniversiteit Groningen. His thesis has been the base for his book Kunsteconomie in een nieuw perspectief (Art economics in an new perspective). www.kunsteconomie.nl/
Erik Kessels Erik Kessels (1966) is Creative Director of Amsterdam based communication agency Kesselskramer, working for national and international clients such as Diesel, Oxfam, Ben and The Hans Brinker Budget Hotel for which he has won numerous international awards. He is a photography collector and has published several books of his 'collected' images; 'Missing Link' (1999), 'Instant Men' (2000), 'in almost every picture' (2001, 2003, 2004, 2006) and 'Wonder' (2006). Since 2000, he's been an editor of the alternative photography magazine 'Useful Photography'. He has curated exhibitions such as 'Dutch Delight' at Foam (Photography Museum Amsterdam) and 'Confrontation' at the Institut Néerlandais (Paris). Recently he made the exhibition 'Loving Your Pictures' at the Centraal Museum Utrecht (The Netherlands) with a wide variety of found photography material. Kessels has taught communication at the Hallo Academy Amsterdam and photography at the Gerrit Rietveld Academy in Amsterdam. www.kesselskramer.com/
Pim van Klink Pim van Klink graduated in 1977 as economist at the Erasmus University in Rotterdam. He fulfilled various positions in the field of the arts. From 1980 to 1985 he was head of financial affairs at the Ministry of Welfare, Health and Culture for the Art Board. From 1985 to 1998 at the municipality of Groningen. First as director of the city theatre Stadsschouwburg and the music venue Oosterpoort. After that, he became general director of the Arts and Culture service. From 1992 to today he works as interim manager and consultant at e.g. Rijksdienst Beeldende Kunst, Het Nationaal Toneel, Nighttown, Dr.Anton Philipszaal, Residentie Orkest, Academie voor Popcultuur en Nederlands Instituut voor Filmeducatie. He's in the board of e.g. the Nederlands Danstheater, Federatie van Kunstenaarsverenigingen, Voorzieningsfonds voor Kunstenaars, Het Toneel Speelt, Nationaal Popinstituut and chairman of the Vereniging van Schouwburgen ConcertgebouwDirecties for 12 years. Besides his administrative and managerial work, Pim regularly has put his insights on paper in several publications. From 2004, Pim dedicated himself to the writing of his thesis on arts and economics. In November 2005
Raymond van de Klundert Raymond van de Klundert, better known by his nickname 'Kluun', author of 'Komt een vrouw bij de dokter' (2003). The novel is the best selling Dutch début novel in years with over 300,000 copies sold so far. He sold the rights for the movie that is expected to have its premiere in 2007. In a previous life he worked in marketing. For 15 years he worked for companies like Gouden Gids, Neckermann, Time Warner and advertising agency DDB. Subsequently, he started his own marketing agency, Project X. In 2001 he lost his wife to cancer, aged 36. Kluun handed himself over to the nightlife of Amsterdam and Ibiza till he started questioning the healing capabilities of this lifetyle. He sold his shares of Project X and headed to Australia with his daughter Eva (at that time aged 3 years). There he started
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inter active / media / design xii writing, in the evening, sitting in front of his camper where his daugther was sleeping. After one and a half year of writing, publisher Podium offered him a contract for his debut novel Komt Een Vrouw Bij De Dokter, that is published October 2003. Since then, the book has been translated into German and will be published in England, France, Sweden, Denmark, Greece, Israel and Czech Republic. De Weduwnaar, the follow-up of Komt Een Vrouw Bij De Dokter is out now and again breaking records. www.kluun.nl/
Alrik Koudenburg Alrik Koudenburg (1976) is an curious, analytic, resourceful freelance design director based in Amsterdam. Working both for clients directly and for several design agencies, where he is mainly responsible for concept and strategy. He enjoys making first drafts and launching ideas at the very core of an initiative within different disciplines of design (interior/retail, product design, graphic design /interactive media, events/experiences as well as photography and film). Once the concepts are approved, he often directs a team of creatives to execute it together. Making sure the clients gets what they need, which is’t always what they proposed/asked for. Trying to make clients understand that life rewards people who go beyond who and what they know.
His sense of what is going on at the moment, his passion and his critical eye are his strongest traits. Diversity is what drives him, wheater it’s creating his own tree-tent, a lobby bar for Heineken International or a series of high-end visibility items for the same brand. It makes work feel like playing - creating unique retail objects for Levi’s Europe, a website for Bugaboo International or helping out Nike with the very first Nike Park or a metrowomen fashion event. A selection of design agencies/clients Alrik works for: Nike Europe, Johnson+Wolverton, FHV/Content (BBDO Group), D/Dock Architects, Concern Institute (guest-teacher). For the last 2,5 years Alrik is working for ...,staat - great in making creative statements and therefore one of his favorite clients.
Karl Long www.experiencecurve.com/
Alrik studied graphic design in Rotterdam, fine-art in Sweden and Industrial Design at the Design Academy in Eindhoven. He has traveled extensively and lived and worked abroad in New York/Sydney. This has enhanced his interest and ability to approach tasks in different ways. Currently Alrik has arranged an appartment in Buenos Aires for September/October and November of this year for another work/living adventure, together with his girlfriend. www.staatamsterdam.nl/ www.alrikkoudenburg.com/
Martin Lorenz Martin Lorenz is the founder of Twopoints.Net. His work has received several prizes and is mentioned frequently in the international press and books. Born in Hanover, but moved at the age of 18 to Darmstadt to study communication design. After three years he felt the need to change teachers, school and country and moved to The Netherlands, learned dutch and graduated after two years at the Royal Academy of Arts in The Hague with the specialization in graphic and typographic design. His teachers were corporate and type designers of international
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inter active / media / design xiii reputation. So he took the opportunity to specialize in corporate design and rediscover his love to type design. In 2001 he moved to Frankfurt and worked there for 4 years. They, Martin and his wife, traveled a lot these years and got to know a lot of places. The place they liked the most was Barcelona. The city, the people, the weather, the food, all the things that make life worth living, they found in Barcelona. So, I learned Spanish and moved to Spain. They now finally settled down and founded a corporation specialised in strategic design and communication. Besides doing design projects they teach in design schools, but also organize design workshops and give lectures. Since 2000 they initiate aswell their own projects. The projects they have released until now are “The One Weekend Book Series”, “Chinese Whisper”, “Poster Series”, “Color Combinations” and “Cover Of The Week”. Besides all these activities Martin does a doctoral research on design at the University of Barcelona. This year he starts with his doctoral thesis, which he will develop in corporation with other european universities. Often designers and academic investigators live in paralel worlds without being able to exchange information, knowlegde and experience. Even though this would mean an enormous enrichment for both fields. His aim is to expand hs investigation and intersect branches as design, sociology, philosophy and economy in order to improve the capabilities of design. www.designby.twopoints.net/ www.projectsby.twopoints.net/ www.theoneweekendbookseries.com/
Kris Moyes
Monique Mulder
Since 2005 Moyes has been instrumental in sculpting the cool, hipster visual aesthetic for international record label Modular Recordings with at least one video for each artist on their roster, and a hand full of MTV, MVPA, Australian Dance Music Awards and ARIA awards and nominations for every video.
Over more than thirteen years Mattmo develops medium independent projects. Essential in their work is the exploration of digital technology, the search for the integrety within the technology and emphasizing the soft side if ICT. In their design processes, they do no consessions, because this is crucial within visual communication.
In 2006 Moyes directed Wolfmother’s ‘White Unicorn’ video and masterminded the defaced version of the same clip under the guise of Banditobruce. This generated a huge amount of discussion and interest surrounding a new defacement genre. His stop-action animated video for Softlightes ‘Heart Made of Sound’ was a huge success and has since garnered a lot of worldwide attention. As an animator and live action director, Moyes is able to successfully change his style to suit each project, creating a unique aesthetic out the concept and not the other way around. www.kmoyes.com/ www.thedirectorsbureau.com/
Monique has been educated at the Royal Academy of Art in The Hague and in Groningen (the post graduate study at SCAN, which is now named the Frank Mohr Institute, Instute for (Post) Graduate Studies and Research in the Arts and Emerging Media) where she obtained a Master of Arts title in Computer Graphics & Science. She has worked at several research laboratories for new media technology abroad, like the "Zentrum fur Kunst und Medientechnologien" in Karlsruhe and "Art+Com" in Berlin. She has been a member of the jury at "Imagina" in Monaco, "Ars Electronica" in Linz, Austria and the Art Directors Club Netherlands [ADCN]. She's a visiting lecturer at different institutions across the world, where she gives masterclasses, lectures and workshops.
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inter active / media / design xiv A constant in the work of Monique is the theme of "the shifting of perception and tolerance in behaviour". This can be related to the individual, as well as his surroundings as in a much broader context. For example the shifts in society and applications in the field of new media technology. The new media technology contributes to the shaping and understanding of the functioning of our body of thought, our memory, space, time, distance and movement. The change of usage possibilities and ways of communication derived from this, create the possibility to make existing invisible areas visible.
for specific groups of potential clients. To create new business and enable agencies to fulfil their mission and strengthen their position in the field of communication companies. Besides the above, Marcel Kampman asked Frederik to team up as board of the Texelse Boys Foundation. Together they initiate multidisciplinary creative encounters. Biggest result so far was the Texelse Boys Playground during the Lowlands festival in 2005. www.178aardigeontwerpers.nl www.texelseboys.org/
www.mattmo.nl/ www.dutchroom.nl/
Frederik Nysingh Frederik Nysingh graduated in 1996 from the Law faculty at the Leiden University. Because of his interest in design and communication (and having no aspiration to become a lawyer) he started an internship as account assistant at a big advertising agency, TBWA/Campaign Company. Since than he has worked for both advertising as design agencies: TBWA/ Campaign Company, Total Identity, Mattmo and (currently) 178 aardige ontwerpers. His main activities concern new business development, strategy and concept development. Helping communication agencies to market their creativity has become an important part of his work. To develop relevant ideas and concepts
Zachary Jean Paradis Zachary Jean Paradis is an innovation strategist and experience designer obsessed with building organizations and products for market success. Through the use of his professional experience and academic training in design, business, the social sciences, and technology, Zachary works with organizations to be come successful innovators and to utilize design and design thinking as a strategic asset as manifested in better products, flexible process, and open culture.
In his final year in a Masters of Design program at the Illinois Institute of Technology Institute of Design, Zachary is currently researching and writing about the emerging formal practice of innovation. He views the practice as integrative approach to understanding people and markets, matching unmet needs with business model, and finally creating compelling experiences that produce delight in customers. He is currently co-authoring a work with the Institute of Design’s director of product design, Chris Conley, in addition to working on a variety of projects focused on SAP AG, the Chicago Transit Authority, augmented reality, and web-based software to catalog and analyze qualitative user insights. Zachary completed dual Bachelor of Arts at the University of Chicago in Anthropology and Psychology in 1995. Since then, he worked in advertising, the concert industry, as a pioneer in lifestyle marketing, and finally in experience design and product management for technology companies. His past employers and clients include Allstate, Amazon.com, Four Points Digital, Hyatt, JAM Productions, Kevin Berg and Associates, MCI, Microsoft, Platinum Technologies, Phillip Morris, Miller Brewing Company, Radiowave, RollingStone. com and magazine, SAP AG, SPIN, Tallan Consulting, Unilever, Universal Music Group, Yahoo!, among others. www.creativeslant.com www.flickr.com/photos/zacharyparadis/ www.id.iit.edu/
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inter active / media / design xx Steve has recently launched CultureVenture (www.cultureventure.net) - a service that will help business people have meaningful and inspirational experiences in other geographic markets. You can see some of Steve's observations and interpretations on flickr.
Pawel Pokutycki Pawel Pokutycki is working in the field of interactive media, technology and education at the Royal Academy of Art (KABK) in The Hague. He initiated some early activities of the RFID Lab, an interdisciplinary platform for students doing experiments and projects in the field of ubiquitous computing. From September 2006 Pawel is involved in the larger AR+RFID Lab at the KABK (in collaboration with TU Delft, Fabrique and local companies in creative industry) - just next door to our I/M/D department - supported and subsidised by the SIA/RAAK grant programme doing research on application of Augmented Reality and Radio Frequency IDentification technologies in art and design. As designer and lecturer Pawel worked for various major companies and institutions in The Netherlands including Vodafone, Aegon, European Patent Office and the Dutch Police. He studied Interaction Design at the Utrecht School of the Arts (HKU) graduating as European Media Master of Arts (EMMA) in InteracÂŹtive Multimedia. www.kabk.nl/ www.kabk.nl/lab/
Steve Portigal
www.portigal.com/blog/ www.core77.com/ www.portigal.com/freshmeat/ www.cultureventure.net/ flickr.com/photos/steveportigal/
Steve Portigal is the founder of Portigal Consulting, a firm that brings together user research, design and business strategy. Based in the foggy coastal town of Montara, California (near to both Silicon Valley and San Francisco), Portigal Consulting helps clients to discover and act on new insights about how their customers work, play, shop, entertain, eat, and live their lives around products and services. On their own, these insights are powerful data to inform the ongoing decisions that companies make. Steve's specialty is recommending specific business actions that are Paul van Ravestein is Art responses to these insights. Director at Mattmo concept | design in Amsterdam.
Paul van Ravestein
In the past 10+ years Steve has conducted user research in homes, public spaces, and work places. He has interviewed families, hotel maintenance staff, architects, rock musicians, home-automation enthusiasts, radiologists, and many others. His clients include Sony, Unilever, Hewlett-Packard, Nestle, France Telecom, SC Johnson, and BIC.
Steve is an instructor in Design Research at the California College of Art (CCA) in San Francisco. He blogs at www.portigal.com/blog/ and at www.core77.com. He hopes someday to resume production of his newsletter FreshMeat (www.portigal. com/freshmeat), meanwhile, Steve is exploring opportunities to write two different books.
Mattmo is a cross-media studio - since 1993 - specialised in visual communications. Strategic concept and design is a media-independent development. Our extensive interest causes us to work for all different lines of business, thus keeping our views open and fresh. Besides our profit and non-profit clients we annually initiate several projects based on our own philosophy and commitment. Mattmo works in the fields of print, interaction, motion and environmental design. These four disciplines result in a synergy and are a guarantee for creative quality.
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inter active / media / design x xi Mattmo concept | design develops and creates corporate identities, annual reports, brochures, websites, Intranet sites, CD-ROMs, advertisements campaigns, posters, documentaries, corporate films, presentations, etc. and organises exhibitions and events. Beside our work for profit and nonprofit clients we yearly initiate projects out of our own engagement and commitment. Having over 10 years of experience in the new media Mattmo has taken in a leading position in the field of technology within design. Now also supported by (government) subsidies we have even more possibilities to conduct our research and development activities. We focus on researching visual notation, intuitive navigation, content management systems and narrative structures in an interactive environment. The unique circumstances of designers working in a technology environment lead to groundbreaking results in new forms in which design en technology are interwoven. Both in The Netherlands and abroad Mattmo frequently is invited to give lectures and publish on design and technology topics. www.mattmo.nl/
at the ADCN & D&AD he is admired for his ability to never actually win the subsequent awards. www.lemonscentedtea.com/
Bastiaan Rijkers Bastiaan Rijkers † is cofounder and creative director of Lemon scented tea. A single location international ad agency specializing in ‘Creativity that Travels’. He is a self taught creative who excels in the branding and design of ad campaigns. For the past year and a half Rijkers has been teaching a communication class for the Miami AdSchool quarter away program as well as doing a teacher in residence program at the AdSchool in Miami Beach, FL. His career spans over a decade and he has been employed among others by Bold/Ogilvy&Mather (Athens), FHV/BBDO (Amsterdam). He also has done extensive freelance work at agencies like StrawberryFrog, 180 & MVBMS/Fuel Europe before starting Lemon scented tea just over five years ago. Currently is working for clients such as Adidas Benelux, Jeugdtheater De Krakeling, EZ Amsterdam, Regio Bank (ING), Heineken International and some confidential projects initiated by Blofeld Inc. Although Rijkers has been nominated a number of times
Hans van Rompaey Hans Van Rompaey (1971, Mortsel, Belgium) started out as a gossip-journalist for TVStory in the early nineties, the golden age of Belgian commercial TV. Nonetheless, everything worked out fine in the end: from 1996 onwards, Van Rompaey worked for various record companies, among which 4 years for Play It Again Sam where he worked closely together with a string of renowned Belgian rock bands such as Soulwax, Das Pop, Mauro, Millionaire and doing local promotion for international acts such as Garbage, De La Soul and Bonnie `Prince` Billy. Since 2002 Van Rompaey is project manager for the Lowlands Festival, a 55.000 capacity Music & Arts Festival in Biddinghuizen, Holland. He is responsible for the marketing, publicity & overall coordination of non-music programming of the festival. He lives in Amsterdam. www.lowlands.nl/ www.mojo.nl/
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inter active / media / design x xii is a full-animation solo project in handdrawn grayscale computer animation featuring total devastation, suffering and a pink elephant having a picknick with his two friends. It has received national and international recognition.
Fons Schiedon With Fons any latest version of a text is outdated already when you push the publish button, so check his website for the latest info. Fons Schiedon studied illustration at the School of Arts Utrecht. As a graphic designer and illustrator he has been working on various projects through the years. In august 2001 he designed and animated the 12 episode online graphic novel 'The Killer' for Submarinechannel, based on the story and artwork of a french comic. In 2002 it received an award at the Fifi festival. Also for Submarine, he was art director and lead animator on a pilot episode for the linear and interactive childrens' television show 'The Incredible Adventures of Kika and Bob' about the little redhead Kika and the redfaced fireman Bob trying to find their way back home after being launched away from their hometown by a giant tornado.
In 2003 and 2004 he has been involved in a wide range of projects including designs for Submarinechannel, a 3d animated interactive TV pilot and a short animation for the Amsterdam forest. He designed for Submarine.nl, Centraal Museum Utrecht, Tulse Luper Suitcases (Peter Greenaway), MTV Netherlands and the e-culturefair in Amsterdam. His illustration work has been published by magazines such as Rails, Esquire, Carp*, Volkskrant Magazine and WAD. As a designer he is responsible for the upcoming music related magazine Yoko Eno, has done motion graphics design on the documentary SNEAKERS (broadcast by VPRO and Onedotzero) and has recently finished a series of idents for Nickelodeon, for the rest; check his website. www.fonztv.nl/
Jan Sevenster Jan Sevenster (1966) studied graphic design at the Art School ‘Academie Minerva’ in Groningen, Holland and the Rhode Island School of Design in Providence, USA. He worked at Corey McPherson Nash (Boston, USA), Dedato (Amsterdam) and GraphA (Amsterdam) before becoming a partner at Samenwerkende Ontwerpers for 7 years. In 2006 he was one of the founders of Member Since, a design studio. Jan has been teaching graphic design at the Gerrit Rietveld academy in Amsterdam for several years. He also participated in a number of juries: the Best Annual Report Competition (Holland, 1999-now), the bi-annual Dutch Corporate Identity Award (Holland, 2001-now), the D&AD (UK, 2003), Zieglers Best (Switserland, 2006, 2007) and he gave lectures in the USA and Holland. www.membersince.nl
In May 2002 he produced and directed his debut music video for belgian band 'Gorki', combining life action video, digital animation and cardboard props. The follow-up video for the same band, 'De Olifant is Grijs'
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Martijn Tamboer & Jorn Bartlema Shari Swan
Ms Swan is a former faculty member of the University of Amsterdam's Fashion Institute. She received their single largest research grant to create a branding "think-tank", which unites fashion students and companies Worldwide. Her current company, Streative Branding consults on brand strategy for Global clients like Coca Cola, Nike, Bacardi, telecommunications leader O2, and UPC. Streative Branding's newest service, codenamed Mole, is giving companies unprecedented access to consumers. www.streativebranding.com/
www.framemag.com/ www.mark-magazine.com/
See Jorn Bartlema & Martijn Tamboer.
Streative Branding, Founder and CEO, Shari Swan, helps multinationals connect more authentically with their consumers. As global marketing executive at Mexx International in the Netherlands, Ms Swan created and re-launched the brand communication in 40 countries. At Reebok International, Ms Swan played a fully integrated role, strategising in Product Design, Marketing & Sales, Advertising, Trend Research & Development, and Strategic Management. Her work spanned the North American and Pan European markets. During this time, she also honed her understanding of the critical 18-24year-old "influencer" consumer.
Robert Thiemann judged many prestigious contests like Designprize (Germany), Interior Innovation Award, the Award of the Cologne International Furniture Fair, Via Milano, the best Dutch design at Milan Furniture Fair.
Willem Velthoven Robert Thiemann From 2001 up now is the cofounder of Frame Publishers, Amsterdam that publishes Frame magazine and books about interior design. He is editor-in-chief of Frame and Mark magazine. Has a degree in Chemical Technology of Technical University Eindhoven (Netherlands) (1982-1987) and a degree in Technology and Society (1987-1989). From 1994 to 1997 worked as an Editor of PIProjekt&Interieur magazine, PI is the leading Dutch magazine of interior design, distributed in the Netherlands and Belgium. In 1997 Assistant editor of Items magazine, the leading Dutch design magazine. Later that year steps out as a co-founder and editor-in-chief of Frame international magazine.
Willem Velthoven (born January 1958, The Netherlands) is Director of Mediamatic Interactive Publishing (MMip), Editor in Chief of Mediamatic magazine and senior Designer for both the magazine and the Interactive dpt. of MM. Willem studied Art History at the University of Groningen and is trained as a Graphic Designer at the Minerva Academy in Groningen. He founded Mediamatic magazine in 1985 together with Jans Possel and has a design practice for over ten years now. He is one of the main organisers of the Doors of Perception conferences and acts as a media and communications consultant. www.mediamatic.net
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Theo van der Vlucht
Ramon Vullings
Rob Wagemans
Theo van der Vlugt (1957) became copywriter/ conceptmaker in advertising, after a study Linguistics and Literature. He was one of the founding partners in VVSW advertising, and since 1995, he operates as a freelance copywriter/conceptmaker.
After completing his degree in Industrial Engineering and Management Sciences, Ramon worked internationally as a Management Consultant. Furthermore he worked as European CRM Operations Manager for the CRM practice of PricewaterhouseCoopers and later IBM Business Consulting Services.
Rob is co-founder and director of concrete.
He’s one of the very few copywriters who – after many years – still likes the writing part of the profession, while most of senior copywriters only maintain interest in creating concepts and seem to forget the real writing skills. To him it’s a challenge to connect sets of brand-values with the needs of good copy, in a way that different people can act as the voice of a company or a brand, in disciplines as direct mail, websites, packaging, advertising and more. Don’t bother him with the idea that people don’t read anymore and that copy should only be short. The question should be: ‘What do we have to tell them?’ He works with pride and pleasure for Albert Heijn, HEMA, Randstad, Zilveren Kruis Achmea, Ministerie van Justitie, Unie van Landschappen, for advertising agencies and directly for clients.
Ramon is a skilled facilitator for innovation processes and a good public speaker in various languages. He gets very enthusiastic about ‘reducing risk aversion’ and increasing an organisation’s innovative capacity. Ramon is co-author of the book: Creativity Today, the management guide for creativity. At the moment Ramon focuses mainly on the link between operations management and creativity.
concrete consists of 3 companies: concrete architectural associates, concrete reinforced and the scale model company models+monsters. concrete’s entire team consists of about 25 professional people. visual marketeers and interior designers, product designers and architects work on the projects in multidisciplinary teams. concrete develops total concepts for businesses and institutions. the agency produces work which is commercially applied. this involves creating total identities for a company, a building or an area. the work extends from interior design to urban development integration and from the building to its accessories. concrete, for example, also sets the perimeters for the graphic work and considers how the client can present itself in the market.
www.newshoestoday.com
this all happens from the ‘one concept’ philosophy. the designers of concrete create holistic plans and everything they design is used for the benefit of that total concept: that’s where their strength – and thus the client’s greatest advantage – lies. concrete is dynamic, quick on its feet and self-determined. the agency thrives on hard work and the creation of beautiful things. concrete does not have a pre-determined style and the
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inter active / media / design x xiv designers do not simply create designs, interiors or buildings: concrete devises solutions. www.concreteamsterdam.nl
Tony Waslh Tony Walsh (1969) is a Toronto-based creative developer and consultant with a background in professional illustration, writing, and design. He has helped plan and build compelling social media and game projects since 1994, including the Gemini Award-winning “This is Daniel Cook” web site (2005), the International Emmy Award-winning “Regenesis” alternate reality game (2006), and the SXSW Web Awardwinning “Fallen” alternate reality game (2007). Walsh is a part-time Game Design instructor with Centennial College (undergraduate program) and George Brown College (postgraduate program) in Toronto. In 2007, he conducted game prototyping workshops for the Canadian Film Centre Media Lab in Toronto, joined Australia’s Laboratory of Advanced Media Production as a mentor for a series of workshops based around
the “Story of the Future,” and joined San Francisco’s Producers Institute for New Media Technologies as a mentor for a week of new media production workshops. Walsh is an Advisory Board member for the South by Southwest Screenburn game conference in Austin, Texas. Walsh maintains an active public profile by giving presentations, contributing to panel discussions, and by commentating in the media. He has been filmed for two pending documentaries about virtual worlds, and has consulted two other pending documentaries on the same topic. In March, 2007, Walsh lead a panel discussion on “Avatar-Based Marketing in Virtual Worlds” at the Screenburn game conference. In 2006, he moderated a top-rated panel on “The Secret Sex Life of Video Games” at South by Southwest. Walsh has been cited in such publications as Wired Magazine, Discover Magazine, Utne Magazine, and Harvard Business Review. Walsh is interested generally in the intersections between culture, business, and technology. Specifically, he finds virtual worlds such as Second Life among the most exciting results of those intersections. He has been researching and writing about Second Life since 2004. His blog Clickable Culture is recognized as one of the world’s most interesting sources for virtual-world criticism and analysis. www.secretlair.com/ www.clickableculture.com/
Rudolf van Wezel www.bispublishers.nl
Hans Wolbers www.lava.nl
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All the books in use for I/M/D are cataloged online at LibraryThing.com (http://www.librarything.com/ catalog.php?view=imd). Here, all Masterminds post books that they think are relevant for the students to read. Some of them are used in class. The library at The Royal Academy of Art has started to mirror this virtual book shelf on an actual I/M/D book shelf so these books will be available for the students to read.
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inter active / media / design i Richard Florida Blink: The power of thinking without thinking
Malcolm Gladwell Added June 30, 2006 Class: ‘Concept development’ by Marcel Kampman
The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell Added June 30, 2006 Class: ‘Concept development’ by Marcel Kampman
Added June 30, 2006
The story factor: Secrets of influence from the art of storytelling
Annette Simmons Added June 30, 2006
The Idea Book
Neil Postman
Fredrik Härén
Added July 22, 2006
Added August 11, 2006 Class: ‘Concept development’ by Marcel Kampman
Visual explanations: Images and quantities, evidence and narrative
Envisioning information
Edward R. Tufte
Edward R. Tufte
Added July 22, 2006
Added August 11, 2006
Added June 30, 2006 The Perfect Presentation
Information Design
Robert Jacobson
In the bubble: Designing in a complex world
Joan Minninger
Added July 22, 2006
John Thackara
The language of new media
Lev Manovich
Added July 14, 2006
The Alchemist The Possibility of an Island
Paulo Coelho
Michel Houellebecq
Added July 14, 2006 The 8th
Added June 30, 2006 Class: ‘Social Life’ by Marco de Boer
The surrender of culture to technology
Added August 11, 2006
Interface culture: How new technology transforms the way we create and communicate
Democratizing Innovation
Eric von Hippel Added August 11, 2006
Steven Johnson The 8th habit: From Effectiveness to Greatness
Added July 22, 2006
A whole new mind: Moving from the information age to the conceptual age
Stephen R. Covey
Bruce Sterling
Added July 14, 2006
Added July 22, 2006
Daniel H. Pink
Remediation: Understanding new media
Spychips : how major corporations and government plan to track your every move with RFID
Thinkertoys: A handbook of creativethinking techniques
Katherine Albrecht
Added August 11, 2006 Class: ‘Concept development’ by Marcel Kampman
Added June 30, 2006
J. David Bolter It’s not how good you are, it’s how good you want to be
Added July 22, 2006
Paul Arden
The New Media Reader
Added June 30, 2006 Class: ‘Concept development’ by Marcel Kampman
Noah Wardrip-Fruin, Nick Montfort
Whatever You Think, Think the Opposite
Paul Arden Added June 30, 2006 Class: ‘Concept development’ by Marcel Kampman
A theory of everything: An integral vision for business, politics, science, and spirituality
Ken Wilber Added June 30, 2006
The seven habits of highly effective people: Restoring the character ethic
De Bono's thinking course
Edward de Bono Shaping things
Added July 22, 2006
Added August 11, 2006 Class: ‘Concept development’ by Marcel Kampman
Michael Michalko
Reading Digital Culture (Keyworks in Cultural Studies)
Cracking Creativity: The Secrets of Creative Genius
Twisty little passages: an approach to interactive fiction
David Trend
Michael Michalko
Added July 22, 2006
Nick Montfort
They have a word for it: A lighthearted lexicon of untranslatable words and phrases
Added August 11, 2006 Class: ‘Concept development’ by Marcel Kampman
Added July 22, 2006
Added July 22, 2006
Rules of play : game design fundamentals
Katie Salen
Howard Rheingold
The Art of Problem Solving: Accompanied by Ackoff's Fables
Added July 22, 2006
Russell L. Ackoff
Added July 22, 2006
Playing the future: How kids’ culture can teach us to thrive in an age of chaos
Everyware: The dawning age of ubiquitous computing
Adam Greenfield Added July 22, 2006
Serious creativity: Using the power of lateral thinking to create new ideas
Massive Change
Edward de Bono
Bruce Mau
Douglas Rushkoff Added July 22, 2006
Stephen R. Covey
Added August 11, 2006 Class: ‘Concept development’ by Marcel Kampman
Added June 30, 2006
Smart mobs: The next social revolution
Added August 3, 2006
Added August 11, 2006 Class: ‘Concept development’ by Marcel Kampman
The Rise Of The Creative Class: And How It’s Transforming Work, Leisure, Community And Everyday Life
Howard Rheingold Added July 22, 2006
Convergence culture: Where old and new media collide
Visual thinking
Technopoly:
Henry Jenkins
Added August 11, 2006
Added August 5, 2006
Rudolf Arnheim
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inter active / media / design ii Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
Adrian Shaughnessy
Added August 22, 2006
Keith Ferrazzi
Out of control: The rise of neo-biological civilization
Added August 11, 2006
Kevin Kelly
Six degrees: The science of a connected age
Duncan J. Watts
For as long as I can’t remember
Added September 25, 2006
Joachim Baan
Added August 23, 2006
Serious play: How the world’s best companies simulate to innovate
The singularity is near: When humans transcend biology
Michael Schrage
Daniel H. Pink
Added August 13, 2006
Added August 29, 2006
99 ways to tell a story: Exercises in style
Matt Madden
Future Hype: The Myths of Technology Change
Added August 13, 2006
Bob Seidensticker
Added November 9, 2006
The future of ideas The fate of the commons in a connected world
1:1 Martí Guixé Book
Lawrence Lessig
Added November 13, 2006
Raymond Queneau
The great good place
Added August 13, 2006
Ray Oldenburg Added August 31, 2006
Digital copyright: Protecting intellectual property on the Internet
Jessica Litmant
Bill Moggridge
Siva Vaidhyanathan
Rayan Abdullah Added November 17, 2006 Class: ‘Social Life’ by Marco de Boer
Chris Anderson
Lon Barfield
Added August 21, 2006
Added September 25, 2006
Rules of the Red Rubber Ball: Find and Sustain Your Life's Work
The Art of human-computer interface design
Free culture: How big media uses technology and the law to lock down culture and control creativity
Brenda Laurel
Lawrence Lessig
Kevin Carroll
Added September 25, 2006 Class: ‘Social Life’ by Marco de Boer
Added September 25, 2006
Computers as theatre
Worldchanging: A user's guide for the 21st century
Brenda Laurel
Alex Steffen
Added September 25, 2006 Class: ‘Social Life’ by Marco de Boer
Added October 9, 2006
Added August 21, 2006
The pursuit of wow! Every person's guide to topsy-turvy times
Tom Peters
Added November 17, 2006
Designing Interactions
Added September 25, 2006
Thomas Kelley
Dan Saffer
Copyrights and copywrongs: The rise of intellectual property and how it threatens creativity
The User Interface: Concepts & Design
The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout You…
Designing for Interaction: Creating Smart Applications and Clever Devices (VOICES)
Added September 25, 2006
The long tail : the revolution changing small markets into big business
Added August 21, 2006
Martí Guixí
Added September 25, 2006
Added August 29, 2006
Exercises in style
Added November 9, 2006
Added November 17, 2006
Pictograms, Icons and Signs
Visible Signs: An Introduction to Semiotics
David Crow Added November 17, 2006 Class: ‘Social Life’ by Marco de Boer
Symbol Sourcebook: An Authoritative Guide to International Graphic Symbols
Henry Dreyfuss The Brand Gap: Revised Edition (2nd Edition)
Added November 17, 2006 Class: ‘Social Life’ by Marco de Boer
Being digital
Marty Neumeier
Daniel H. Pink
Added November 5, 2006
Added September 25, 2006 Class: ‘Social Life’ by Marco de Boer
Kesselskramer 96-01
The Art of Project Management
Kesselskramer
Scott Berkun
Added November 6, 2006
Added November 17, 2006
They All Laughed...: From the Light Bulbs to Lasers: The Fascinating Stories Behind the Great Inventions That Have Changed Our Lives
Added August 21, 2006
The wisdom of crowds Love is the killer app: How to win business and influence friends
James Surowiecki
2 Kilo of Kesselskramer
Added September 25, 2006
Kesselskramer
Tim Sanders Added August 21, 2006
Emergence: The connected lives of ants, brains, cities, and software
Leading change
Steven Johnson
The Laws of Simplicity (Simplicity: Design, Technology, Business, Life)
John P. Kotter
Added September 25, 2006
John Maeda
Added November 6, 2006
Added August 21, 2006
The presentation of self in everyday life
Erving Goffman
Added November 8, 2006
Linked: The new science of networks
Albert-Laszlo Barabasi Added September 25, 2006
How To Be a Graphic Designer Without Losing Your Soul
Ira Flatow Added November 17, 2006
101 Creative Problem Solving Techniques: The Handbook of New Ideas for Business
James M. Higgins Added November 17, 2006
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How Breakthroughs Happen: The Surprising Truth About How Companies Innovate
Kritina Holden, William Lidwell, Jill Butler
Added May 13, 2007
Andrew Hargadon
Inleiding fotografie
Paul Smith: You Can Find Inspiration in Everything*: (*and if you can’t, look again!)
Added November 17, 2006
John Ingledew
Paul Smith
Added January 9, 2007
Sagmeister: Made You Look
Peter Hall Added May 13, 2007
Added January 9, 2007
Added May 7, 2007
The art of innovation : lessons in creativity from IDEO, America’s leading design firm
Flow: the psychology of optimal experience
The virtual community: homesteading on the electronic frontier
Cradle to cradle: remaking the way we make things
Mihaly Csikszentmihalyi
Tom Kelley
Howard Rheingold
Added May 7, 2007
Added November 17, 2006
Added January 11, 2007
Ways of Seeing: Based on the BBC Television Series
Simplicity
Roger Von Oech
Edward De Bono
Good to great : why some companies make the leap-and others don’t
John Berger
Creative Whack Pack Added November 17, 2006
Added January 12, 2007
Jim Collins
On bullshit
Added May 7, 2007
Harry G. Frankfurt
Lateral thinking: creativity step by step
Added May 13, 2007
William McDonough
Added May 13, 2007
Selling the dream: how to promote your product, company, or ideas, and make a difference using everyday evangelism
The cultural creatives: how 50 million people are changing the world
Taxi Driver Wisdom
Paul H. Phd Ray
Added May 13, 2007
Innovative Whack Pack
Guy Kawasaki
Added May 7, 2007
Roger Von Oech
Added January 14, 2007
Edward De Bono Added November 17, 2006
Added May 13, 2007
How to think like Leonardo Da Vinci: seven steps to genius every day
William Gibson
The brand gap: how to bridge the distance between business strategy and design
Added January 14, 2007
Marty Neumeier
Michael J. Gelb
Prioritizing Web usability
Added November 17, 2006
Jakob Nielsen
Tom Ford
Added January 14, 2007
Tom Ford
Added November 17, 2006
Neuromancer
Second Life: The Official Guide
Michael Rymaszewski Added November 18, 2006
Creative code
Added May 7, 2007
Added May 7, 2007
Maverick : The Success Story Behind the World’s Most Unusual Workplace
Graphic Design Manual: Principles and Practice
Ricardo Semler
Armin Hofmann
Added January 15, 2007
Added May 7, 2007
An inconvenient truth : the planetary emergency of global warming and what we can do about it
Change the Way You See Everything: Through AssetBased Thinking
Al Gore
Added May 7, 2007
John Maeda Added November 18, 2006
Real Dutch Design 0607: Complete Set (Dutch Design) Added December 6, 2006
Kathryn D. Cramer
Added January 18, 2007
One hundred and one things to do, a Kesselskramer book
The Naked Sun
Kesselskramer
Isaac Asimov
Purple cow: transform your business by being remarkable
Added December 6, 2006 Class: ‘Concept development’ by Marcel Kampman
Added February 8, 2007
Seth Godin
Understanding Design: 170 Reflections On Being A Designer
Added May 9, 2007
Film directing shot by shot : visualizing from concept to screen
Steven Katz
Inspired: How Creative People Think, Work and Find Inspiration
Added February 9, 2007
Kiki Hartmann
Kees Dorst
Added May 13, 2007
Added January 9, 2007
Producing & Directing: The short film & video
Universele ontwerpprincipes
David K. Irving
A smile in the mind : witty thinking in graphic design
Added February 9, 2007
Beryl McAlhone
Risa Mickenberg
Thinking with type: a critical guide for designers, writers & editors
Ellen Lupton Added May 13, 2007
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FRAME: The great indoors International trade magazine for interior architecture and design focused on retail, exhibition, leisure and workplace design. www.framemag.com Mark - Another Architecture Mark - Another Architecture is a quarterly magazine that injects life into architecture publishing with personal writing, experimental photography and bold graphics. www.mark-magazine.com/ BLEND www.blend.nl/ CODE CODE is a magazine about streetfashion. Fashion can be considered as a reflection of developments in society. That is what makes it interesting to us in any case, not the fact that you need to buy the latest fad to be part of the in-crowd. CODE documents, reports and inspires. It has no ambition to dictate. CODE is a platform for fashion photography with a documentary quality to it. Nowadays, brands are part of modern culture, personal style and for some even identity. Therefore CODE reports on brands. CODE shows clothing as CLOTHING. Stuff that can be worn and makes you look good. CODE is a European fashion magazine. www.code-mag.nl/ FOAM Foam Magazine is an international photography magazine that is published quarterly by Foam_ Fotografiemuseum Amsterdam and Vandejong. It is a distinctive and highly appreciated publication. Foam Magazine serves as an exhibition space that embraces every aspect of photography: from documentary to fashion, from contemporary to historical, from world-famous photographers to young talent.
Each issue features a specific theme that unites six diverse portfolios of 16 pages each. www.foammagazine.nl/ Items Items is the Netherlands’ major professional design magazine. It covers the entire spectrum of design, from graphic design and product design to interaction design and architecture. Items points out trends, scrutinizes important developments and exceptional designs, features pioneers, delves into actual everyday practice of design and reviews many important and outstanding publications. Each issue contains more than 100 beautifully designed, pictureladen pages. http://www.bispublishers.nl/ Items/htm_items/items.htm Graphic | contemporary graphic culture magazine Finding a magazine that accurately picks up on, and authoritatively and convincingly presents the most important trends in today’s international visual culture is an almost impossible task. Yet the need is obvious. Every creative person is readily inspired by groundbreaking and innovative work. Graphic goes in search of such innovation, visits the visual creatives who are changing their disciplines and brings their work to the reader. Graphic signals trends in a wide range of creative disciplines: graphic design, typography, animation, film, photography, illustration, advertisement, art, product design and architecture. A magazine about our thriving ‘graphic’ culture. Not a specialist graphic-design, photography, fashion or art magazine but a magazine aiming to look at contemporary visual arts and the people who create the images of our current visual culture from a new angle. Graphic appears twice a year, an impressive visual guide to convey the reader to the world’s
ultimate creative hotspots. Leafing through Graphic, readers will feel they are visiting all the places they should be, seen all the work they need to see – until the next issue adorns their doormat. Graphic correspondents are based in Europe, Asia and America. Editor in chief is Marc A. Valli, noted in the design world as the founder of Magma, a chain of creative shops/galleries in London and Manchester. https://www.bruil.info/order/index.php?sa=directorder&id= 264&kkp= Dot Dot Dot Since its conception in 2000 DDD has immatured into a jocuserious fanzine-journalorphanage based on true stories deeply concerned with art-design-music-languageliterature-architecture and uptight optipessimistic stoppy/ revelatory ghostwriting by friendly spirits mapping b-sides out-takes pushing for a resolution in bleak midwinter through late summer with local and general aesthetics wound on an ever tightening coil. www.dot-dot-dot.us/ Colors A quarterly magazine that focuses on cultural topics from around the world. www.colorsmagazine.com/ Ad!dict www.addictlab.com/ Communication Arts http://www.commarts.com/CA/ magazine/index.html 032c Monocle Contagious Art Review
Purple Journal Numéro Agent of influence, Numero magazine analyses in a sharp and international way all fields of creativity and culture: Fashion, beauty, living places, architecture, design in order to detect tomorrow’s great trends, glamour stock, figures who will become icons. NUMERO likes to think as a precursor. http://www.numero-magazine. com/ Livraision http://www.livraison.se/ Candy http://www.candyculture.net/ Fuckinggoodart http://www.fuckinggoodart.nl/ OYSTER A bi-monthly, large format, high quality gloss, contemporary fashion magazine featuring the cutting edge in photography, fashion, music, design and lifestyle. OYSTER offers a fresh new approach in editorial, covering international and local design talent. We showcase more contemporary fashion than any other publication in Australia — OYSTER fills a gaping hole in the Australasian market overlooked by other publications. As a showcase for Australia’s most talented and creative, OYSTER has a defined point of view and stands out from the myriad of sameness on magazine shelves. OYSTER features exclusive international fashion editorial while showcasing the work of leading Australian photographers and young up-and-coming talent, incisive lifestyle stories, arts, industry information and, more recently, oyster traveller, our unique travel section. http://www.oystermag.com/
Bidoun N+1 Purple Fashion
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inter active / media / design ii n+1 is a twice-yearly print journal of politics, literature, and culture. Issue Five is now available in bookstores everywhere and by subscription. http://www.nplusonemag.com/ Plus46 http://www.plus46fashion.se/
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2001 A Space Odyssey (1968)
Directed by Stanley Kubrick Soylent Green (1973)
Directed by Richard Fleischer Tron (1982)
Directed by Steven Lisberger Blade Runner (1982)
Directed by Ridley Scott War Games (1983)
Directed by John Badham Electric Dreams (1984)
Directed by Steve Barron Back to the Future Part II (1989)
Directed by Robert Zemeckis eXistenZ (1999)
Directed by David Cronenberg The Matrix (1999)
Directed by Andy Wachowski and Larry Wachowski Minority Report (2002)
Directed by Steven Spielberg Code 46 (2003)
Directed by Michael Winterbottom Children of Men (2006)
Directed by Alfonso Cuar贸n
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h ow to b e s e lec te d fo r th e e ntr an c e e x am i n ation
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How to be selected for the entrance examination
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Letter of motivation In the letter of motivation candidates describe: • Their creative past (see also portfolio) • Forms of interactivity, media and design they are interested in • Techniques mastered • Software mastered (basic knowledge of Adobe Photoshop is a big plus. Some experience of Adobe Illustrator, Adobe InDesign, Flash, After Effects is helpful.) • Previous education • What they want to achieve in their studies • General interest in culture, society, communication, technology at large • Specific interests in genres, styles, other disciplines and technology • What they want to contribute to the learning environment • Questions they have regarding the study (reflecting an ability to transform opinions into questions; this is important since exploration, research, clear communication and understanding are basic elements in the program) • Curriculum vitea (resume) • The new niche they want to create in the design practice of creative industries You can send the letter of motivation by email to the coordinator of I/M/D, Marcel Kampman (m.kampman@kabk.nl) in a commonly used file type (PDF, RTF, Word). Portfolio In the portfolio candidates comprehensively describe earlier works, performances, interactive, media or design projects or other contributions to the field of communication. Illustrated with photos, drawings, reviews, etc. The portfolio may be illustrated with recordings on cd-rom, video DVD, audio cd, any commonly used data carrier that works on a modern computer or web links. Candidates should mark a maximum of 3 minutes they absolutely want to be viewed or heared by the selection committee. General note: we recommend to always make a selection of maximum three relevant projects. The best project should always be the first project to be shown. When possible we would like to receive your portfolio with your letter of motivation by email together with your letter of motivation. Make sure that you do not exceed a maximum file size of 5 MB per email. So when needed send multiple emails, with a clear subject and number them. You can, of course, also disclose your portfolio online. Interview Based on your letter of motivation and when possible your portfolio, Dutch candidates might be invited for an personal interview. With this interview we want to get a clearer image of who you are and what drives you. You will be contacted by the coordinator of I/M/D, Marcel Kampman. Foreign students will be contacted by email, to discuss if the applicant’s needs are met by the curriculum and what they might be able to contribute to the curriculum and to the art world at large.
Official documents A copy of your passport, a visa (when applicable), a copy of your diploma, two passport photos, and your email address should be sent in.
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The irregular though frequently published wiki-pdf-book-magazine-log-report-zine www.kabk.nl/imd
This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 2.5 Netherlands License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/2.5/nl/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA.