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"BRINGING HAPPINESS AND QUALITY TO EVERY CORNER OF THE WORLD " It all started under the cloud-ridden April sky of yet another belated Swedish spring in 2008. Two friends had a vision: to spread happiness by turning an everyday essential into a colorful design piece with a rigid standard of ultimate quality, craftsmanship and creativity. A concept now brought to perfection by the Happy Socks collective of creators. Today Happy Socks are sold in more than 70 countries and on every continent. Happy Socks features an almost endless variety of models and designs, using a broad spectrum of color combinations and original patterns.
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BRAND 6-7 HAPPY SOCKS X SNOOP DOGG 8-11 CONCEPT STORES 12-13 MAIN COLLECTION 14-59 ATHLETIC 60-65 ESSENTIALS 66-71 KIDS & BABY 72-77 UNDERWEAR 78-97 SPECIAL/SPECIAL 98-111 GIFT PACKS 112-117 ACCESSORIES 118-119 POS 120-121 PRODUCT INFO 122-123
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HOLIDAY CAMPAIGNS Every year, Happy Socks brings in a talent and gives them Carte Blanche to share their vision of the Brand. Happy Socks has previously worked with two world-known photographers: Terry Richardson in 2012 and David LaChapelle in 2013. COLLABORATIONS Happy Socks develops and secures its image and Brand Presence through several collaborative projects every year. Carefully selected, each collaboration aims to increase the strength of Happy Socks within the industry, maintaining its position as the leader of the segment. Happy Socks has collaborated in the past with Paris Saint-Germain, Opening Ceremony, colette, The Standard Hotels and Be@rbrick among others. PRESS Happy Socks is very popular in press and has been written about in most major publications across the globe. Happy Socks has also achieved to engage enthusiastic followers in the blogosphere and on social networks. The brand has remained in the spotlight of international medias, making its products the last detail in colorful fashion and a lasting favorite among style-hungry trendsetters. With knowledge and directions from the in-house PR manager, Happy Socks is running a successful PR machinery with local PR agencies to secure its presence in global publications both through blogs and social networks. Press Book: inthepress.happysocks.com Facebook: happysocksofficial Instagram: @happysocksofficial
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HAPPY SOCKS PRESENTS “THE ART OF INSPIRATION” IN COLLABORATION WITH SNOOP DOGG The New Campaign Explores Artistic Creativity and Expression This year, Happy Socks is proud to announce their newest partnership and campaign with global entertainment icon and true artist, Snoop Dogg, called Happy Socks presents "The Art of Inspiration". The campaign is an artistic collaboration where Happy Socks gave Snoop Dogg carte blanche to explore his new found passion for painting and encourage creativity. The Swedish brand provided a platform for Snoop Dogg to discuss and illustrate his passion for different creative mediums and why painting is an essential component to his progression as an artist. “For many years, I’ve always felt like painting was something that I wanted to do but I just never had time to do it. Sometimes, the music and my life don’t explain exactly what I’m going through. So that’s another piece of the puzzle. It’s like a piece of Snoop that we can take with us forever,” said Snoop Dogg. Captivated by unique socks, Snoop Dogg encountered Happy Socks last year and immediately included pairs into his everyday rotation. Quickly picking up on his love for Happy Socks, the Swedish brand began organically working with Snoop Dogg and his creative team Cashmere Agency, to cultivate an intriguing new partnership. "The Art of Inspiration” will be revealed globally on November 1st 2014. Snoop Dogg is a multi-platinum artist and entertainment icon. With over 20 years in the industry, Snoop’s ability to stay at the forefront of popular culture and new technology through hit records, brand partnerships, innovative digital strategies, philanthropy and more has resulted in unwavering relevance. His reggae album, the Grammy-nominated REINCARNATED, was recorded in Jamaica and documented in the film of the same name. The project chronicles the spiritual awakening he found through the people and culture of Jamaica. His latest album, 7 DAYS OF FUNK, is a muchlauded collaboration between the artist (performing as Snoopzilla) and L.A. funk maestro Dam-Funk that was released in December 2013 to rave reviews by Stones Throw Records. www.happysocks.com/snoopdogg
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Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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SDG01-650
SDP01-099
SDS01-099
Box Set XSDG08-650 11
CONCEPT STORES In August 2010, Happy Socks opened its first concept store in Stockholm, Sweden.The store is located in the heart of the most vibrant area and popular shopping district in Stockholm. Two years later, Happy Socks opened its second shop in Shibuya, Tokyo. The next major shop opening was in New York City. A SoHo Concept Store opened on April 1st 2013, between Prince and Spring Street. Following the above successes, and in order to protect the position as market leader within fashion socks, Happy Socks developed a plan to open flagship stores on strategically high image locations globally. Stores are now being opened across the globe at a rapid pace, for example: Dubai, India, South Korea, Taiwan and Hong Kong now all have Happy Socks stores. The concept stores are a modern, white space that acts as a perfect canvas for showing off all of the colorful Happy Socks products. Seasonal collections will be showcased along with collaborations and boxed gift sets, bringing happiness and quality to every corner of the world. LOCATIONS: Stockholm, Sweden New York, USA Parco, Tokyo, Japan Lumine, Tokyo, Japan Lcx, Hong Kong Breeze Center, Taipei, Taiwan Nanxi, Taipei, Taiwan Eslite Xynyi, Taipei, Taiwan Sogo, Taipei, Taiwan Lotte Gwangju, Gwangju, South Korea Busan Dongrae, Busan, South Korea Busan Gwangbok Lotte, Busan, South Korea Lotte Anyang, Anyang, South Korea Lotte Daejeon, Daejeon, South Korea Lotte Cheongju, Cheongju, South Korea Shinsegae Main, Seoul, South Korea Dubai Festival City Mall Mercato Mall, Dubai Viviana Mall, Mumbai, India Inorbit Mall, Malad Mumbai, India Haiko Place, Powai Mumbai, India
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CLASSIC STYLISH LIVELY Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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AR01-025
AR01-028
AR01-029
AR01-039
AR01-062
AR01-072 15
PLAYFUL VIVID STRONG Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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BD01-068
BD01-091
BD01-099
BD01-205
BD01-606
BD01-608 17
WILD ADVENTUROUS FREE Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
BZ01-023
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BZ01-068
BZ01-073
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COLORFUL GRAPHIC STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
BC01-069
BC01-095
BC01-099
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BRIGHT WITTY NATURAL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
CL01-045
CL01-099
CL01-608
CL01-609 22
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GRAPHIC TIMELESS DETAILED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
FD01-029
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FD01-098
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GRAPHIC FITTED FUN Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
FO01-023
FO01-051
FO01-068
FO01-099 26
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COLORFUL GRAPHIC DYNAMIC Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
FI01-066
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FI01-091
FI01-096
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FUN EXPRESSIVE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
SH01-068
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SH01-098
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LOVELY EXPRESSIVE FUN Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
HA01-067
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HA01-999
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COLORFUL WITTY LIVELY Composition: 54% Combed Cotton, 43% Polyamide, 3% Elastane HW01-905: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
HW01-067
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HW01-091
HW01-905
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GRAPHIC LIVELY VIVID Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
HI01-039
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HI01-099
HI01-999
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VISUAL DYNAMIC POWERED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
TE01-025
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TE01-039
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FUN DISCREET GRAPHIC Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
MD01-069
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MD01-091
MD01-095
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BLURRY VIVID STRONG Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
OF01-029
OF01-071
OF01-095
OF01-099 42
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COLOURFUL GRAPHIC VISUAL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
CR01-045
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CR01-091
CR01-099
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GRAPHIC FUN PLAYFUL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
SC01-029
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SC01-035
SC01-045
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FUN EXPRESSIVE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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SA01-035
SA01-045
SA01-067
SA01-069
SA01-066
SA01-089 49
GRAPHIC LIVELY VIVID Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
SD01-067
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SD01-068
SD01-073
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VISUAL STRONG STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
SO01-069
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SO01-095
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TRADITIONAL DETAILED TIMELESS Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
SI01-045
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SI01-091
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LIGHT FREE NATURAL Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
TW01-102
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TW01-805
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ATHLETIC COMFORTABLE FITTED Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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BC05-095
BD05-099
SA05-045
BC05-099
BD05-901
SA05-067 59
SPORTY EXPRESSIVE DYNAMIC For more active moments, Happy Socks developed a new range of socks within its collection. Simply called Athletic, these socks are available in a variety of Happy Socks patterns and colors in order to remain stylish under all circumstances. Their specific construction with light compression, arch support and cushioned sole brings even more comfort, no matter what you do.
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SPORTY EXPRESSIVE DYNAMIC Composition: 80% Combed Cotton 18% Polyester 2% Elastane Sizes: 36-40 & 41-46
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ATBD27-068
ATBD27-091
ATBD27-099
ATSA27-067
ATSA27-068
ATSA27-089 63
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ATBC27-069
ATBZ27-068
ATSO27-069
ATBC27-095
ATBZ27-073
ATSO27-095
ATTF27-035
ATTF27-099 65
DISCREET TIMELESS EASY For consumers in need of more discreet styles, Happy Socks created Essentials. Three simple designs made of easy-to-wear colors presented solid, with small dots or thin stripes.
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DISCREET TIMELESS EASY Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
DO01-505
DO01-607
DO01-905
DO01-909 68
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SL01-505
SL01-999 70
DISCREET TIMELESS EASY
DISCREET TIMELESS EASY
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane
Sizes: 36-40 & 41-46
Sizes: 36-40 & 41-46
SL01-609
SL01-905
SB01-505
SB01-609
SB01-905
SB01-999 71
CUTE FREE HAPPY Happy Socks offers its colorful design socks in childrens sizes. Using a modified color palette that fits the sophisticated, stylish needs of kids today. Designs reflect the bright, pattern-driven aesthetic of Happy Socks adult line.
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VIVID FREE STYLISH Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 0-12 M, 12-24 M, 2-4 Y
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KAR02-025
KSA02-066
KBD02-029
KAR02-029
KSA02-067
KBD02-066 75
CUTE PLAYFUL HAPPY Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane KBD60-099: 70% Cotton, 27% Polyamide, 3% Elastane Sizes: 6-12 M,12-18 M, 18-24 M
KHW02-067
KSC02-065
KBC02-069
KHW02-905
KSC02-073
KBC02-099
KHA02-067 76
KBD60-099
KSA60-066
KSH60-073
KHA60-067 77
COMFORTABLE GRAPHIC PLAYFUL Happy Socks underwear comes in a variety of key patterns and colors. Bringing happiness and quality to every corner of your underwear drawer.
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COMFORTABLE FEMININE GRAPHIC Composition: 95% Cotton, 5% Elastane Sizes: Extra Small, Small, Medium, Large
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WUWWB-OPT-105
WUWWB-OPT-605
WUWWB-POL-045
WUWWB-POL-605 81
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WUWWB-ZIG-025
WUWWB-ZIG-055
WUWWB-MUL-075
WUWWB-MUL-041
WUWWB-CAM-901
WUWWB-CAM-065 83
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WUWWB-DOT-105
WUWWB-DOT-065
WUWWB-BDO-099
WUWWB-BDO-505
WUWWB-BDO-999
WUWWB-HEA-067 85
FITTED VISUAL PLAYFUL Composition: 95% Cotton, 5% Elastane Sizes: Small, Medium, Large, Extra Large
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MUWJB-OPT-105
MUWJB-OPT-605
MUWJB-POL-045
MUWJB-POL-605 87
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MUWJB-ZIG-025
MUWJB-ZIG-055
MUWJB-MUL-075
MUWJB-MUL-041
MUWJB-CAM-901
MUWJB-CAM-065 89
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MUWJB-DOT-105
MUWJB-DOT-065
MUWJB-BD0-099
MUWJB-BDO-505
MUWJB-BDO-999
MUWJB-HEA-067 91
VIVID FREE STYLISH Composition: 100% Cotton Sizes: Small, Medium, Large, Extra Large
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MUWWB-OPT-105
MUWWB-OPT-605
MUWWB-POL-045
MUWWB-POL-605 93
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MUWWB-ZIG-025
MUWWB-ZIG-055
MUWWB-MUL-075
MUWWB-MUL-041
MUWWB-CAM-901
MUWWB-CAM-065 95
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MUWWB-DOT-105
MUWWB-DOT-065
MUWWB-BDO-099
MUWWB-BDO-505
MUWWB-BDO-999
MUWWB-HEA-067 97
FEATURING RUDY VERWEY Happy Socks proudly presents the Spring/Summer 2015 Special Special! With this dedicated line, the brand offers a series of exclusive designs to select retailers, Happy Socks concept stores and on HappySocks.com. The eight extraordinary designs, created specifically for Special Special, will bear their very own label. Since the initial launch in September 2013, Special Special has been updated seasonally with fresh styles and designs.
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CH01-010
CH01-065
BA01-099
HB01-099
TG01-010
TG01-035
Composition: HB01-099, BA01-099: 70% Bamboo 28% Polyamide 2% Elastane OT01-075, OT01-099: 84% Cotton 14% Polyamide 2% Elastane LS01-029, LS01-035: 75% Cotton 10% Lurex 13% Polyamide 2% Elastane TG01-010, TG01-025: 80% Cotton 18% Polyamide 2% Elastane CH01-010, CH01-065: 85% Cotton 13% Polyamide 2% Elastane
LS01-029
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LS01-035
OT01-075
OT01-999
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EASY SURPRISING FUN Sock Boxes Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46 Kids Box Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 0-12 M Men's Boxer Brief Boxes Underwear Composition: 95% Cotton, 5% Elastane Underwear Sizes: Small, Medium, Large, Extra Large Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sock Size: 41-46 Men's Boxer Boxes Underwear Composition: 100% Cotton
XBD09-068
XBD09-068
XFO09-068
XFO09-068
XKHW10-067
XKHW10-067
Underwear Sizes: Small, Medium, Large, Extra Large Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sock Size: 41-46 Women's Brief Boxes Underwear Composition: 95% Cotton, 5% Elastane Underwear Sizes: Extra Small, Small, Medium, Large Sock Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sock Size: 36-40
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Men's Boxer Brief and Sock VALENTINES box
XHA61-067
Men's Boxer and Sock VALENTINES box
XHA60-067
Women's Brief and Sock VALENTINES box
XHA62-067 115
SHOW YOUR SUPPORT TO PRIDE WITH OUR RAINBOW FLAG SOCKS Composition: 80% Combed Cotton, 17% Polyamide, 3% Elastane Sizes: 36-40 & 41-46
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Men's Boxer Brief and Sock PRIDE box
XPR161-045
Men's Boxer and Sock PRIDE box
XPR160-045
Women's Brief and Sock PRIDE box
XPR162-045
PR01-405
PR01-406
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FUN GRAPHIC STYLISH Composition: PCBC81-099, PCBC81-029, PCMU81-999: 100% Silk PCBD74-099, PCBD74-010, PCFO74-068: 100% Ceramic/Porcelain PCBD71-099, PCBC71-029: 80% Neoprene, 20% Polyester PCBD75-099, PCPO75-208, PCBC75-029: 100% Paper PCHS76-0000: 100% Bass Wood
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PCBD74-099
PCBD74-010
PCFO74-068
PCBD75-099
PCPO75-208
PCBC75-029
PCBD81-099
PCBC81-029
PCMU81-999
PCBD71-099
PCBC71-029
PCHS76-0000 119
POINT OF SALE
WALL BAY Measurements..........................................2400 x 1000 x 453 mm Shelf..........................................................12 x 405 x 250 mm Weight........................................................60 kg Capacity....................................................588 pairs
TABLE DISPLAY Measurements..........................................750 x 375 x 250 mm Weight........................................................22 kg Capacity....................................................216 pairs
FLOOR DISPLAY Measurements..........................................1560 x 600 x 415 mm Weight........................................................22 kg Capacity....................................................480 pairs
TABLE SPINNER Height........................................................~815 mm Weight........................................................6 kg Capacity....................................................112 pairs
FLOOR SPINNER Height........................................................~1717 mm Weight........................................................15 kg Capacity....................................................352 pairs
CIGAR BOXES Measurements..........................................194 x 402 x 306 mm Weight........................................................6 kg Capacity....................................................66 pairs
Wall Bay POS0107 120
Floor Display POS0106
Table Display POS0207
Floor Spinner POS0105
Table Spinner POS0206
Cigar Box POS1402
Cigar Box POS1403 121
SOCKS PRODUCT INFORMATION
KIDS PRODUCT INFORMATION
Combed Cotton Colorful Fun Unisex
Combed Cotton Colorful Fun Unisex
As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibers stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision. Combed cotton socks are available in a variety of designs, from solids to more advanced patterns and colors.
As the cotton is combed before being spun into threads, short fibers fall out while stronger and comfier long fibres stay in. The cotton is then knitted on Italian Lonati machines, renowned for their precision.
Low Socks Athletic Comfortable Fitted Low Socks are made from combed cotton. They offer the very best quality and design, while meeting the needs of the more discreet wearer. Everyone can now enjoy Happy Socks with all of their favorite shoes.
Combed cotton socks are available in Two Packs, in a variety of designs, from solids to more advanced patterns and colors. Cotton tights, sold per pair in fun and colorful patterns, are made from combed cotton and designed especially for kids to live comfortably in.
SIZE GUIDE
Adult Unisex Sizes EUR 36-40 41-46 UK M 4-7 7,5-11,5 UK W 3,5-6,5 7-11 JPN 21-24,5 25-29 US 9-11* 10-13* US M 4½-7½ 8-13 US W 5½-9½ 10-12½ *Sock Sizes
AGE 0-12 M 12-24 M EUR* 15-18 19-22 UK* 0,5-2 3-5 US* 1-3 4-6 JPN* 9,5-11,5 12-14
2-4 Y 23-26 6-8,5 6,5-9,5 14,5-16,5
Women’s Brief Comfortable Feminine Graphic Happy Socks Briefs have a comfort fit, perfect for everyday. Men’s Boxer Brief Fitted Visual Playful Happy Socks Boxer Briefs have a fitted silhouette for a slim look.
Happy Socks Boxers have a fly opening and elastic waistband for a relaxed fit and casual look.
SALES Happy Socks is currently sold in 70 countries and has distributors in the following countries: Australia Austria Belarus Belgium Brazil Canada Chile China Colombia Croatia Czech Republic Denmark Ecuador Estonia Finland France Germany Greece
Holland Hong Kong Iceland India Israel Italy Japan Latvia Lithuania Luxemburg Malaysia Mexico New Zeland Norway Panama Poland Portugal Russia
Slovakia Slovenia South Africa South Korea Singapore Spain Sweden Switzerland Taiwan Thailand Turkey United Arab Emirates United Kingdom USA Ukraine Venezuela
SIZE GUIDE
Womens Sizes
Baby Tights Sizes AGE 6-12 M 12-18 M EUR 74-80 86 US 26”-30” 30”-34” UK 68-80 80-86 JPN 74-80 86
Happy Socks underwear comes in a variety of key patterns and colors, bringing happiness and quality to every corner of your underwear drawer.
Men’s Boxer Vivid Free Stylish
Kids Sizes
SIZE GUIDE
UNDERWEAR PRODUCT INFORMATION
18-24 M 92 34”-38” 86-92 92
Size EUR UK / AUS US
XS S M L 34 36 38 40 6 8 10 2 2 4 6 8
Mens Sizes Size
S M L XL
Happy Socks AB
Art Direction Viktor Tell / Gustav Ström
Jakobsbergsgatan 2 111 44 Stockholm Sweden
Photography Curtis Buchanan Styling Imogene Barron Models Alex Casnoff, Mikal, Rudy Verwey, Christi Baquet, Bobby Branch, Athena Currey, Otis Omeally, Valentino Caruso, Amanda Merten, Mike Gigliotti, Emily Knecht, Boston Titensor Shot on location – Los Angeles, US Product photography Johnny Wohlin 122
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info@happysocks.com www.happysocks.com Facebook:happysocksofficial Instagram:@happysocksofficial
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