How to create a Property Management Referral Program? The role of a property manager isn’t restricted to just managing properties, but they also need to generate leads to keep the business evolving and growing. A proven method of generating leads is by creating management referral programs. However, given the complexity involved, Property Management Software will help.
1.
Create
Schedule a meeting with your team to understand what they think your clients will react to the introduction of a referral program. Doing this will help you customize the experience for different clients ensuring they are all connected in the best possible way. •
Develop a conversation guide using a Property Maintenance System
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Update your website with the details of your referral program and make sure to highlight the incentives and direct call customers to contact you
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Promote your program on your social media handles
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Create a customized email campaign
Once you are done creating the referral program, you can draw a few templates and give them away to all the staff to ensure all the processes is known throughout the business.
2.
Collect
One of the most efficient ways to collect data is by including a form on the webpage for the visitors to fill out to share their other information with you. Make sure to include sections that allow the visitors to add contact information, and other essential description, and a confirmation box stating they have the referral permission for you to be in their contact.
3.
Nurture
Once you have collected all the references, you must determine how you would like to introduce yourself as a management business and maintain a connection with them. Schedule a meeting with your staff to collect ideas and decide what will be your next step once you have received all the referrals or how you will take them along their journey to sign with your agency.
4.
Gratitude
Once the referral has signed up and has become a client with your company, make sure to thank the individual who had to help you with that. Not only do the people appreciate the recognition, but it will also show them that you are bringing some value to the business and strengthening your connection.
ConclusionGiven the complexity of creating a referral program and keeping up with the updates, better use a Property Management App like Happy Tenant to ease the process. Further, the tool will also help you save you time, money, and energy while ensuring all the data is collected in one place.
CONTACT US
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