HSTC107
FACEBOOK APPLICATION DEVELOPMENT
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Harbinger Systems is a leading provider of software engineering services to some of the world's best product companies. Our services span solution consulting, software design, development, testing and test automation.
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By leveraging cutting-edge technologies, Harbinger Systems works with its customers as a partner in technology innovation.
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Digital Marketing
A Harbinger Systems Case Study
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Also Read Our White Papers‌ Interactive User Experience (IUX): Going Beyond Interfaces Comparing Adobe Flex & JavaScript The Enterprise Software Makeover Guide Five Javascript Frameworks: A Point-by-point Comparison
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FACEBOOK APPLICATION DEVELOPMENT
Challenge
Situation SiteJazzer wanted to leverage Facebook for promoting the product by creating interest amongst target audience like web designers
Preserve rich user experience of SiteJazzer interactivities on Facebook Need for SiteJazzer’s custom multi-file Flash output to be accessed by Facebook application Need for mechanism to update interactivities and share with customers
Harbinger Solution
Technologies & Tools
Flash widgets hosted on third party sites such as Google Sites to experience widgets performance Instead of videos, actual Flash interactivity is embedded with FBML App to experience interactions Used Facebook accounts authentication
FBML Script Facebook iFrame Facebook Authentication using consumer and secret keys OAuth 2.0 for authentication and authorization
Social integration with Twitter and LinkedIn
JSON based communication
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BOTTOM LINE
Benefits Viral marketing of product Fast customer feedback and response on new releases Easy update of interactivities
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A Facebook application was developed for sampling the SiteJazzer widgets and for ease of updating and sharing of interactivities.
rfi@harbingergroup.com