HSTC701
SEO & SOCIAL MEDIA MARKETING OF A SPORTS NETWORKING PORTAL
www.harbinger-systems.com
HARBINGER SYSTEMS Overview
Services
Harbinger Systems is a leading provider of software engineering services to some of the world's best product companies. Our services span solution consulting, software design, development, testing and test automation.
Software Product Development
Web 2.0
Mobile
eLearning
By leveraging cutting-edge technologies, Harbinger Systems works with its customers as a partner in technology innovation.
Performance Engineering
Systems Software
Digital Marketing
A Harbinger Systems Case Study
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SEO & SOCIAL MEDIA MARKETING OF A SPORTS NETWORKING PORTAL
Situation
Challenge
A social networking portal for sports fitness enthusiasts started by an ardent sports and athletics fan
Very basic SEO brought some online traffic, but user registrations per week on the website stuck at single digits for months Limited control over visitor demographic due to unfocussed targeting
Harbinger Solution
Portal not optimized for visitor experience and conversions, and needs actionable metrics through analytics
Harbinger analyzed meta tags / titles, website rankings and keywords progress of the website Recommended content improvements, friendly file names, folder structures, and URL encoding
Technologies & Tools
Website sitemap, robots creation and submission to search engines
Twitter, CoTweet, FriendFeed, Facebook, Youtube, MySpace Google Analytics, Google Webmaster Tools
Created and significantly enabled Twitter, FriendFeed and Facebook presence
Search engine optimization, titles and meta tags optimization
Integrated popular sharing widgets on website for viral effect
Alexa ranking, Google page rank, inbound links research
Sports directories research and submissions
Suggested multiple small-to-medium changes in website structuring and content writing for SEO-friendliness
BOTTOM LINE
Benefits Website user registrations went up 700% in 3 months Social media fans and followers in hundreds, up from none Website on top three search pages for most of the desired keywords Technically rich website significantly improved from visitor behavior and conversion perspective
HSTC701
www.harbinger-systems.com
Startup company now being recognized as a brand, with advocates and followers across the internet