MARKETING STRATEGY

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Our objective is to ensure that the campaign maximises exposure generating maximum buyer enquiry through our proven marketing strategies right from the outset. A considered marketing plan is designed to maximise the sale price because it does not just find a buyer, it finds every available buyer. Increased market competition by the introduction of even one additional buyer can add substantial value to the ultimate sale price.

The investment in a dedicated marketing campaign will generally represent only a small percentage of what can actually be gained in sale price by optimising the exposure and penetration into the marketplace.

Our sales and marketing strategy will focus on:

• Exposing your property to the widest possible target market both locally and internationally

• A combination of traditional print advertising complemented by online components

• Marketing your property in the most cost effective manner possible.

• Creating a competitive environment amongst purchasers

• Maximising the value of the property for you

• Assisting you with your next property purchase as a VIP client.