28 Towers Road, Bridgewater SA
Marketing Submission Harcourts Adelaide Hills, South Australia
28 Towers Road, Bridgewater.
Thank you Dear Katheryn, Kelly and Vanessa , thank you for inviting me to present a marketing submission for 28 Towers Road, Bridgewater. On behalf of Harcourts Adelaide Hills, I
I have taken the liberty of providing additional
I am exceptionally excited about the prospect
accordingly offer my recommendations along
information regarding Harcourt’s extensive
of marketing this property and achieving a
with detailed marketing information to cover
marketing approach and our significant points
highly successful result.
local, national and global exposure from our
of difference for your consideration. Agent Ian Harvy
offices located at Stirling, Mount Barker, Birdwood and our latest addition at Unley.
With an unwavering commitment to excellence,
Harcourts Adelaide Hills
In its present condition and according to my
I can personally assure you of my strongest
South Australia
research I feel that your property will sell in
endeavours to achieve the best possible result
M 0410 638 570
the vicinity of $595,000 $620,000.
on your behalf.
Over years and years of experience, we have developed a campaign that will maximise the enquiry levels and this, combined with the strength of the Harcourts network and our exclusive marketing programme, will ensure a very successful
outcome for you.
28 Towers Road, Bridgewater Your property presents an incredible list of features, including: • Turner Wood Design • 3 bedrooms • Study off main bedroom • Fantastic ensuite and walk in robe • Formal and informal living areas • Open plan kitchen, meals and family room • North facing deck all weather with café blinds • Ample parking • Extra high carport for caravan • Close to public transport, Stirling and Aldgate 5 minutes by car • Teenage retreat and workshop downstairs • 1257 sqm allotment • Plenty of play areas for the kids
LOOKING FOR EXCLUSIVITY
The Harcourts network Harcourts are a highly successful, multi-national real
The Harcourts network specialises in residential,
estate company who have been providing industry-
luxury, commercial, rural and lifestyle real estate,
leading services since 1888. We have the global,
as well as urban projects and property
national and local connections for buying and selling
management. We also boast an impressive range
real estate. That’s the combined resources of over
of Harcourts branded services in order to facilitate
6,300 consultants within our 830 offices across 10
these core business areas.
countries. In addition, to this we have the backing of
advanced technology systems, comprehensive training and world-class marketing. These foundations have shaped the quality, culture and future of the Harcourts brand and our people. The Harcourts family of companies:
HARCOURTS OFFICES •Australia • Canada • China • Fiji • Hong Kong •Indonesia • New Zealand • South Africa • UAE • USA
LOOKING FOR SUCCESS
What Harcourts do WE ASSIST YOU IN THE SUCCESSFUL SALE
In our media saturated society the average
During this time my responsibilities to you
OF YOUR PROPERTY
consumer is bombarded with hundreds of
include:
This simple statement covers an often challenging
advertising messages every day. Your property
•Providing accurate market information
and complicated process. Of course the
needs to stand out. Harcourts have redefined
‘successful sale’ is what’s important – and with
the role of the real estate company – from a
•Pricing and listing your property correctly
Harcourts we utilise some unique strengths to
simple sales focus to the expert marketing and
accomplish this.
negotiating capability today’s sellers require.
•Marketing your property widely and effectively •Generating enquiry
•Attracting as many potential buyers as possible We ensure our people consistently achieve above and beyond our competitors. It’s a precise service-
Before any of this can happen we need to decide how to best price, market and sell your
based mind-set that only the best real estate
property. No two properties are the same – so
minds can deliver consistently.
each marketing proposal must be specifically
We connect with your audience of potential buyers.
tailored. This proposal will cover each variable
We use sophisticated systems and technology to
and provide the necessary focus for the sale
make certain your property can gain massive
procedure.
exposure.
•Negotiating the best price for you •Assisting your sale through to successful settlement •Keeping you fully informed
LOOKING FOR EXPOSURE
Marketing Strategy My objective is to ensure that the campaign
My sales and marketing strategy will focus on:
maximises exposure generating maximum buyer
•Exposing your property to the widest possible target
enquiry through our proven marketing strategies right from the outset. A considered marketing plan is designed to maximise the sale price I will endeavour to do this by commencing the marketing with no price .&
conduct VIP opens to gain market feedback as
discussed at our meeting. This will then find every
market both locally and internationally •Marketing your property in the most cost effective manner possible. •Creating a competitive environment amongst
purchasers
available buyer.
•Maximising the value of the property for you
Increased market competition by the introduction of
Assisting you with your next property purchase as a
even one additional buyer can add substantial value
VIP client.
to the ultimate sale price. The investment in a dedicated marketing campaign will generally represent only a small percentage of what can actually be gained in sale price by
optimising the exposure and penetration into the marketplace.
LOOKING FOR CONNECTIONS
The essentials package Marketing is your insurance policy against underselling your property. Following is a breakdown and synopsis of each of the marketing strategies recommended for the local and national component of the campaign.
QUALITY BROCHURES Full colour, high quality brochures in an exceptional range of options designed to
PROFESSIONAL PHOTOGRAPHY An absolute essential when selling,
showcase your property in the best possible way.
professional photos can mean the
viewings, electronically and within our office.
These are prepared, printed and distributed at
difference between being on a buyer's shortlist or not.
DATABASE EMAIL MARKETING As part of our service, your project will be cross-
PRINT MEDIA ADVERTISING To ensure your property reaches the
matched with qualified buyers in our database.
widest number of potential purchasers,
through an e-marketing campaign advising them
we recommend high profile colour
of your project for sale.
advertising in key print media. We sort our Luxury Property Selection adverts at the front of the Harcourts section giving additional exposure.
These buyers are contacted directly and/or
LOCAL AREA MARKETING Capitalising on the immediate area in SA, a local promotional campaign will capture any prospective buyers locally in the premium property category.
ONLINE MARKETING Your property will be featured on our national Harcourts website as well as our industry owned national portal
Extra marketing opportunities MICROSITES A dedicated, independent website to market your
FLOOR PLANS A great tool to allow interested parties to ‘plan’
property, enhancing your online marketing campaign.
their life in the home. Also very beneficial for
Features include tabs to upload relevant documents
overseas and interstate buyers to get a
(LIM report, floor plan, etc), multiple language
genuine feel for the size, amenities and layout
options, aerial view map and much more.
of the home.
EDITORIAL Harcourts have a strong relationship with print
VIDEO TOUR Display your home in a spectacular manner
media partners. Through our buying power we
with a professionally developed property video
have the opportunity to put forward properties
with expert voiceover and music, accessible
for editorials on occasion. We require a lead
from your internet promotion websites.
time of 4 weeks to achieve editorial exposure which generates excellent interest. Editorials are complimentary to you. Your property would be submitted to The Courier, The Advertiser, The Financial Reviews, The Australian.
Marketing Investment In addition to outlined property Selection, we propose the outlined media utilising our group buying and existing media relationships to leverage the best possible rate and product. Your Investment for our services is 2.2% including GST.
PRINT MEDIA ADVERTISING NEWS – All GST incl As the largest client of News Corp Harcourts Harcourts have access to group buying rates as well as premium positioning.
SIGNBOARD Mount Barker Courier 2x 1/8 page ad - $308 each
$616.00
PREMIERE PACKAGE ONLINE MARKETING Includes all online portals and e brochures plus Targeted Social Media Marketing
BROCHURE A3 Double-sided Matte x 100
$281.00
REALESTATE.COM AUDIENCE MAXIMISER Included
PHOTO PACKAGE
$298.00
FLOOR PLAN
$180.00
$ 199.00
EDITORIAL SUBMISSIONS – COMPLIMENTARY Advertiser Australian Weekend Mount Barker Courier
TOTAL MARKETING $4,250
$2,676.00
Marketing Plan March Monday
Tuesday
Wednesday
Thursday
Friday
Saturday
Sunday
1
2
3 Listing agreement
4
5 Gardening
6 Gardening
7 Gardening
8 Gardening
9 Gardening
10 Inside
11
12 Inside
13 Inside final
14 Photos
15
16 Property on net
17
18
18
20 Vip Open
21
22 Vip Open
23
24 Public Open
25 Public Open
26
27 Family Meeting to discuss Sale
28
29
30
31
In summary I pride myself on my reputation of being one of the best negotiators in the
Attracting qualified purchasers for your property is of utmost importance,
industry. I believe that with Harcourts Adelaide Hills network, I will deliver
including confidentiality of all parties concerned.
the desired outcome. I have the skills, resources and knowledge but above all I have the passion and desire for success.
I sincerely thank you for this opportunity and look forward to a successful result.
I am an agent that will listen; sit with you and plan a strategy that works for you.
Ian Harvy Sales Consultant – Harcourts Adelaide Hills
I pride myself on clear communication and believe in working with and for my clients. I promise to keep you informed every step of the way and make sure I work with you – so you are always in control of the sale process.