Marketing Your Home

MARKETING YOUR HOME

Matterport Floorplan

Signboard

Real Estate.co.nz

OneRoof Trade Me

HOMED/Waikato Times

HOMED/Southern Homes

EXCLUSIVE MARKETING

Sole Agency marketing is by far the most popular form of marketing. The exclusive marketing system gives the seller the opportunity to choose a sales person to work closely and exclusively with.

In return for this exclusivity, the sales consultant provides a marketing plan and controls all aspects of the property's promotion. Security, advertising, the introduction of other sales consultant's buyers, open home schedule, and buyer follow-up are just some of the benefits of listing exclusively with one salesperson.

The seller deals with only one salesperson during the marketing and all offers, feedback, and responsibility for the promotion can be dealt with one on one to the owners benefit.

Digital Advertising

We get over 90% of our enquiry from digital advertising, so to make sure we are reaching your potential buyers we advertise on major real estate websites and extend our digital advertising to social media.

Websites

Every listing will appear on these prominent real estate websites exposing your property to a wide range of interested buyers.

Harcourts Riverlands harcourtsriverlands.co.nz

Harcourts New Zealand harcourts.net/nz

During COVID we adapted and made our Bluebook more accessible than ever by creating an interactive online version.

Screen & Social Media

Huntly Office Screen

All our Sole Agency properties feature in rotation on our property carousal on the digital screen in our Huntly office.

Social Media Posts

New listings are pushed out via our Riverlands social media pages along with local community groups to expand the reach and engagement for your property.

We decided to continue with the digital editions to help extend the reach of our Bluebook and to reduce our paper usage.

Printed Advertising

To increase the visibility of every listing we include some print advertising to make sure we capture a wider audience.

Our Bluebook Magazine includes all our listings along with real estate articles, market statistics and events we sponsor. These are distributed outside our Huntly and Te Kauwhata offices all week and at Countdown in Huntly every Friday as well as being available online.

Chatter Newspaper

The Chatter has been part of the North Waikato community since 1999 being delivered to most households every 2nd Wednesday. Our listings are advertised prominently on the back page of every issue.

Property Information Booklet

Each of our exclusive listings, excluding sections have a Property Information Booklet given out at every open home or private viewing.

We have found these are very popular because potential buyers have a handy booklet they can refer back to with information such as the property specifications, rates, capital value, and chattels.

Our modern design ensures the focus is directly on your home, showcasing it without distractions.

Window Card

Our window cards are displayed in our office front windows and are effective at drawing the eye of the main street foot traffic. All listings get an A3 window card when they are first listed (space permitting).

Signboard

An effective marketing method and the strategy keeping your property visible 24/7.

800 x1200 3 Photo

A3 WINDOW CARD

800 x1200

1Photo

Other Advertising

Professional Photography

First impressions are everything and most first experiences of homes are seeing a photo of the property. We want to put your best foot forward and capture your property from the best angles, in the best light and in a way that appeals to buyers emotions.

Drone Imagery

Drone imagery is the perfect way to showcase the surrounding area of a property. It captures the amazing views and the amount of land a property has giving potential buyers a different view of place and will be used if suitable.

Allowing buyers to “virtually” experience your property means that your listing has the strongest chance of attracting the best enquiries. Buyer leads from VR marketing are highly qualified and motivated. Ensure you’re always open for inspection virtually – no matter the current environment.

Harcourts Network and Database

When you list with Harcourts Riverlands, not only do team you get the wider Harcourts team working for y

We have an active database of qualified buyers who a market right now shopping for a suitable property. power of our entire team and present your listing t qualified buyers in our network.

With 206 Harcourts offices nationwide, we are wherever you are.*

MARKETING PACKAGES

In addition to our complimentary 'On Us' package, valued at over $1700, we have optional marketing packages available for you to further the reach of your property to potential purchasers.

We understand that every property is different and can need different approaches to marketing. We can create a custom package working within your budget to ensure the best marketing of your property

OPTIONAL UPGRADE EXAMPLES

Onlyavailablewith3D

Terms and conditions: The above pricing is The Club pricing and is only available to offices that have signed a partnership agreement with realestate.co.nz. The special offers cease being available at the termination of the contract. All prices are correct as at 01/01/2023. Once purchased, products cannot be transferred or refunded. The Digital Exposure product promotes listing on the Google Display Network. Club listing exclusions can include: Bare land, new homes, deceased estates, or occasionally on other listings on a case-by-case basis. These are to be confirmed with realestate.co.nz before the listing goes live; otherwise, there will be a charge. For full terms and conditions for realestate.co.nz visit agentpro.co.nz

Homed – Waikato Times is the perfect place to showcase your property listings for potential home buyers.

Reach up to 199,000 New Zealanders in Waikato each week with Homed through the Saturday edition of the Waikato Times, Neighbourly and stuff.co.nz.

Homed

EXCL. GST

Double Page Spread Editorial

Homed - Waikato Times

Your property featured on a double page spread editorial inside HomedWaikato Times. The perfect solution to tell your property's story.

Homed

Stuff - waikatotimes.co.nz

100% Exclusive

Top MREC on Waikato Times

Homepage

CPD One Day only, subject to availability

Native Multi-Tile

GEO-TARGETED*

A great solution for promoting your listings across Stuff.co.nz

75,000 impressions

EXCL. GST

Feature Property Homed - Waikato Times

Offering striking and unrivalled exposure, your property will be featured via prime positioning on page 3. Content article will highlight the best of your property.

Homed

Homed Waikato Times

REGIONAL* x3 Quarter page advertisements

x3

*Geo-targeting is available. **Only available on desktop and mobile.

Native Multi-Tile

GEO-TARGETED*

A great solution for promoting your listings across Stuff.co.nz

75,000 impressions

EXCL. GST

GEO-TARGETED

Your property featured on Stuff and Neighbourly’s Showcase Plus property carousel x1 week (desktop and mobile)**

Homed Waikato Times x3 Full page advertisements

Homed

Homed Waikato Times x3 Half page advertisements

Native Multi-Tile

GEO-TARGETED*

A great solution for promoting your listings across Stuff.co.nz

Multi-Tile: 30,000 impressions

Homed

Native Video and Multi-Tile GEO-TARGETED

GEO-TARGETED

Your property featured on Stuff and Neighbourly’s Showcase Plus property carousel x3 weeks (desktop and mobile)**

Sponsored content

GEO-TARGETED* Featured on Stuff.co.nz/homed

Includes: x1 week Waikato Times Homepage Tile and 140,000 article drivers across 3 weeks.

GEO-TARGETED

Your property featured on Stuff and Neighbourly’s Showcase Plus property carousel x3 weeks (desktop

EXCL. GST

Regional Content Driver

GEO-TARGETED*

This appears on desktop and is in the same fixed position on your specified masthead landing page and will only feature articles from that region. 7 days.

Homed

Stuff - waikatotimes.co.nz

GEO-TARGETED* Top MREC on Waikato Times Homepage

Homed

Homed.co.nz

GEO-TARGETED* High visibility in-article MREC across stuff.co.nz

Homed

Native Video GEO-TARGETED* Video storytelling is highly engaging and a good video can stay with someone long after they finish watching.

Showcase Plus

Stuff Showcase Plus

Social Card

GEO-TARGETED*

Social cards take an advertiser’s Facebook Instagram or Twitter post (organic or paid) and distributes it as a mobile display ad on stuff.co.nz

30,000 Social Card impressions PLUS bonus 10,000 Social Card impressions

GEO-TARGETED* Your property featured on Stuff and Neighbourly’s Showcase Plus property carousel (desktop and mobile)*

PROUDLY SUPPORTING YOUR COMMUNITY