Signature
Marketing STRATEGY
PhotographyDAY
Inspired by interior design magazines, our photography style focuses on visual clarity – with straightforward and engaging angles, making the impression of the spaces easier to comprehend and connect with.
Favouring natural bright light instead of over-saturation, this style communicates a sense of high quality and exclusivity.
Our magazine quality photos that aim to capture the unique characteristics of your home and build an emotional connection with buyers.
Dusk photography showcases your property in an intimate light, giving it an elegant look and adding a touch of style and glamour.
Favouring natural bright light instead of over-saturation, this style communicates a sense of high quality and exclusivity. DUSK
Photography
Signboard
form of advertising still remains an essential tool for capturing those buyers who may have a connection to the neighbourhood. Our vertical signboard, land signboard and pointer signboard are alternative options that may suit certain properties.
Our photo signboard, displaying agent and office contact details, will be strategically installed on the boundary of your Thisproperty.traditional
Stand out above standard ads while increasing exposure and engaement with your property.
Receive 60 days of premiere placement on Australia’s top real estate website, realestate. com.au, securing a position above all standard ads with ranking refreshment on day 15 and day 30.
Receive 42 days gold listing placement on Australia’s 2nd ranking real estate website, domain.com.au. Receive standard listings on all other major real estate websites.
Listing
STATISTICS
ONLINE
Video
The statistics show that real estate video cuts through the market clutter like no other campaign tool. Video plays an integral role in building an emotional connection with your Letaudience.ourskilled
videographers capture the internal and external elements of your property through the use of video.
Example of standard $150 Facebook campaign reach MEDIA
Utilise our social media network and boost the visibility of your property online with a targeted Facebook and Instagram Wecampaign.willengage
STATISTICS
Social
with selective buyer demographics, behaviours and interests through Facebook parameters with the ability to provide results in real time.
Advertising
Advertise your property in Southern Tasmania’s premiere real estate publication with an average weekly readership of 58,000.
Mercury Real Estate Guide (South)
+ $584,294= = $414,183 Source: Core Logic RP Data July 2020
Capture buyers in regional and interstate communities by advertising your property in local and national publications.
Average weekly readership
58,000 PRINT
There’s something to be said about the power of paper. Studies show that print advertising makes more of an impact on the reader than digital advertising. Ensure your property reaches every demographic by combining modern and traditional advertising.
Maximise the sale price of your property by combining print advertising with online advertising in your marketing.
Local and Interstate Papers
There’s no need to sacrifice quality, location or stylish living. Spacious rooms, open plan living areas with high ceilings plus thick timber window sills, marble and stained glass windows are just a few of the delightful features. As you drive through the electronic gates into your substantial, solid carport at the end
location Rose Bay 1 Shore Street For sale by expressions of interest View Friday 1.00 pm - 2.00 pm View Saturday 11.00 am - 12.00 pm Simon Lidgerwood Real Estate Agent 0408 331 3simon.lidgerwood@hcrealestate.com.au351BayfieldStreet,RosnyPark Signature harcourts.com.au Harcourts Signature Rosny Park 3 Bayfield Street, Rosny Park 6244 8111 I signature.harcourts.com.au Harcourts Signature New Town 180 New Town Road, New Town 6228 3000 I signature.harcourts.com.au Harcourts Signature Northern Suburbs 339 Main Road, Glenorchy 6273 3500 I signature.harcourts.com.au Harcourts Signature Sorell Shop 12B, Gateway Shopping Centre, Sorell 6265 2005 I signature.harcourts.com.au 4 2 2 1Offers over $900,000
Love to live right by the water with spectacular, constantly changing views? You’ll be just across the road from the waterfront and the walking/cycling track. Love to bask in a sundrenched, north-facing home whilst you relax and watch the boats silently glide past? Maybe you’d prefer to happily read your favourite author or catch forty winks in the winter sunshine?
of the day you’ll be looking forward to soaking tired muscles in the luxurious and expansive ensuite with choice of spa or walk-in shower. Perfect size, perfect location and the lifestyle you want! Be inspired by your next exciting move and book your appointment today. You’ll love it!
Enviable
Down the sweeping concrete drive, you will find 153m2 of elegant, easy living. Built in 2008, this 2-storey, 3-bedroom home boasts incredible views of the water, multiple entertainment spaces, 2 large deck areas, double carport and stylish finishes - all designed to last. A further feature of this wonderful home is the outdoor spaces. With so many options for relaxing or entertaining on the upper deck, lower deck, under cover or out in the sunshine - you’ll truly love being at home and having others over to enjoy this property with you.
Sandy Bay 688a Sandy Bay Road
Simon Lidgerwood M 0408 331 351 P 62448111
View Saturday 20th, 10:30am - 11:30am
Midway Point 43 Esplanade
Executive Masterpiece
Simon Lidgerwood
4 2 2 1
$595,000
M 0408 331 351 P 62448111
Think visually stunning from beginning to end, is one of the many ways to describe this exquisite executive home, which has arguably some of the most magnificent views that Tasmania has to offer across the River Derwent to landfall. Eye-catching, sleek clean-lines with a successful fusion of eclectic textures and designer finishes only just scratch the surface of this classical home; bold interiors complimented with a versatile floor plan provide designer living that is highlighted by conventional features.
Waterfront Living
Signature Signature
For OffersSaleover
4 2 2 1
$2,200,000
For OffersSaleover
View Saturday 20th, 10:30am - 11:30am
Marketing STRATEGY
Signature
Compliments
Promotional Materials
Graphic ProfessionalDesignCopywriting
Our Strategy for Success also includes the following marketing tools, free of charge.
Our complimentary promotional material includes full colour brochures on quality 200GSM paper stock, ‘Just Listed’ and ‘Open Home’ flyers distributed in your neighbourhood, your listing published in our Property Showcase Magazine and a customised Web Book to share with our online communities.
Professional copywriting to describe the highlights and features of your Utilisationproperty.ofour
in-house marketing team to edit photos and produce quality digital and physical marketing materials.
Open Home Signage
Utilisation of our extensive buyer database for email marketing, along with our network of over 35 sales consultants over 4 office locations, all working for you and your property.
As a complimentary bonus, all weekend open homes are advertised on our company Facebook page to over 4,600 followers.
Window Display
Facebook Open Homes
Agent Database
Street signage placed in your neighbourhood to advertise your property’s open homes.
Prominent front office window display or HD screen rotation in one of our four office locations.
Signature
WithHarcourts.youall the way.