Base Photographic Marketing Package
Style Guide
Magazine | Lifestyle | Detail | Dusk
Signature
10 MAGAZINE QUALITY PHOTOS
Professional Photography Inspired by interior design magazines, our photography style focuses on visual clarity – with straightforward and engaging angles, making the impression of the spaces easier to comprehend and connect with. Favouring natural bright light instead of over-saturation, this style communicates a sense of high quality and exclusivity.
Make buyers fall in love with the idea of living in your home, before they have even stepped through the door! The Base Marketing Package includes 10 magazine quality photos that aim to capture the unique characteristics of your home and build an emotional connection with buyers. One dusk facade photo is included in this package, evoking a sense of belonging and leisure time.
DUSK FACADE
Floorplans
2D Our 2D floorplans include room measurements and speaks to the rational mind, giving buyers a good idea of the layout of the property.
3D Where 2D floorplans speak to the rational mind, 3D floorplans speak to the heart, giving buyers a better sense of volume and space.
Furnish ™ Give buyers the power to digitally furnish and decorate their perfect living space.
Signboard Our photo signboard displaying agent and office contact details will be strategically installed on the boundary of your property. This traditional form of advertising still remains an essential tool for capturing those buyers who may have a connection to the neighbourhood.
Social Video
Social
Let buyers share your home with friends and loved ones on any media platform with a video formatted especially for social media.
ENGAGE BUYERS WITH VIDEO
Online
Receive 45 days of premiere placement on Australia’s top real estate website, realestate.com.au, securing a position above all standard ads with ranking refreshment on day 15 and day 30. Receive 42 days gold listing placement on Australia’s 2nd ranking real estate website, domain.com.au. Receive standard listings on all other major real estate websites including harcourts.com.au, signature.harcourts.com.au, realestateview.com.au and allhomes.com.au.
Base Marketing Package Inclusions
Essentials Package Inclusions
Essentials Package Inclusions
• 10 Magazine Quality Photos (including dusk facade) • 2D Floorplan • 3D Floorplan • Furnish • Social Video
• Premiere listing on realestate.com.au • Premiere listing on domain.com.au • Listing published on harcourts.com.au • Listing published on signature.harcourts.com.au •Listing published on realestateview.com.au
• Photo signboard with agent and office details • Quality 210gsm colour brochures • ‘Just listed’ and ‘open home’ flyers • Utilisation of in-house graphic design team
Total cost $1,880
Rosny Park P (03) 6244 8111 3 Bayfield St reet Rosny Park | 7018
Signature GROUP
• 2017 Harcourts Tasmania Top Performing Sales Office • 2017 Property Management Excellence Award
• 2017 Large Residential Agency of the Year • 2016 Large Residential Agency of the Year • 2015 Medium Residential Agency of the Year
Harcourts Tasmania Awards
Real Estate Institute of Tasmania Awards
New Town P (03) 6228 3000 180 New Town Road New Town | 7008
Northern Suburbs P (03) 6273 3500 339 Main Road Glenorchy | 7010
signature.harcourts.com.au • signature@harcourts.com.au
@harcourtssignature
Sorell P (03) 6265 2005 12B Gateway Shopping Centre Sorell | 7172
Harcourts Signature