Your Strategy for Success

Page 1

Your Strategy for Success


Professional Photography Inspired by interior design magazines, our photography style focuses on visual clarity – with straightforward and engaging angles, making the impression of the spaces easier to comprehend and connect with.

Dusk Photography Dusk photography showcases your property in an intimate light, giving it an elegant look and adding a touch of style and glamour.

Aerial Photography and Video Aerial photography and video allows prospective buyers to view your property from an entirely different angle! Hightlight the best aspects of your home and the property’s location, including the proximity to landmarks, urban areas, natural environments and local hotspots.

Floorplans and Siteplans Our 2D floorplans include room measurements and speak to the rational mind, giving buyers a good idea of the layout of the property. Accompanying our floorplans, our siteplans give an overall visual representation of how the building is positioned on the allotment.


Professional Video The statistics show that real estate video cuts through the market clutter like no other campaign tool. Video plays an integral role in building an emotional connection with your audience. Let our skilled videographers capture the internal and external elements of your property through the use of video.

Social Video Social video is a cost effective way to capture online audiences as they are guided through a slideshow of your property’s professional photos, set to music.

Virtual Furniture Allow buyers to see the potential in their future home with 3D functions and premium rich media that enables them to plan, furnish, decorate and visualise to their liking.

Photo Styling™ and Furnish Show the full potential for renovation and redecoration by allowing buyers to digitally customise the interior of your kitchen by selecting exciting new colours and textures for walls, flooring, countertops and cupboards.


Matterport Matterport creates a 3D model of a real-world place. Using specialist camera technology, we can create a virtual reality experience for potential buyers to walk through your property like they’re actually there.

Print Advertising Mercury Real Estate Guide (South) Advertise your property in Southern Tasmania’s premiere real estate publication with an average weekly readership of 58,000. Local and Interstate Papers Capture buyers in regional and interstate communities by advertising your property in local and national publications.

Online Listing Receive 60 days of premiere placement on Australia’s top real estate website, realestate.com.au, securing a position above all standard ads with ranking refreshment on day 15 and day 30. Receive 42 days gold listing placement on Australia’s 2nd ranking real estate website, domain.com.au. Receive standard listings on all other major real estate websites including harcourts.com.au, signature.harcourts.com.au, realestateview.com.au and allhomes.com.au.

Signboard Our photo signboard, displaying agent and office contact details, will be strategically installed on the boundary of your property. This traditional form of advertising still remains an essential tool for capturing those buyers who may have a connection to the neighbourhood. Our vertical signboard and land signboards are alternative options that may suit certain properties.


Facebook and Instagram Utilise our social media network and boost the visibility of your property online with a targeted Facebook and Instagram campaign. We will engage with selective buyer demographics, behaviours and interests through Facebook parameters with the ability to provide results in real time.

Interior Styling A vacant property reduces the emotional connection with buyers as it lacks personality. On the other hand, some properties may have too much personality and clutter, making it difficult for buyers to visually move in. We work with the best property stylists in Southern Tasmania to provide you with the ideas, direction and furniture packages needed to make your property stand out from the rest.

Signature Home and Garden Our home and garden maintenance service can assist you in preparing your home for sale. We understand that selling your property can be a very busy period in your life. So leave the lawns, landscaping and home maintenance to us!

Auction Your Harcourts Signature property representative will help you decide on the best method for selling your home. If selling by auction, utilise one of our many qualified and experienced auctioneers to help you achieve the best result possible.


With Our Compliments... We don’t believe in the cookie-cutter approach to marketing. Every property is unique and needs its own tactics. From professional staging to captivating videography, we create a tailored marketing plan that showcases all the details that prospective buyers are looking for. Our Strategy for Success also includes the following marketing tools, free of charge.

Promotional Materials Our complimentary promotional material includes full colour brochures on quality 200GSM paper stock, ‘Just Listed’ and ‘Open Home’ flyers distributed in your neighbourhood, your listing published in our Property Showcase Magazine and a customised Web Book to share with our online communities.

Professional Copywriting Professional copywriting to describe the highlights and features of your property.

Graphic Design Utilisation of our in-house marketing team to edit photos and produce quality digital and physical marketing materials.


Open Home Signage Street signage placed in your neighbourhood to advertise your property’s open homes.

Window Display Prominent front office window display or HD screen rotation in one of our four office locations.

Agent Database Utilisation of our extensive buyer database for email marketing, along with our network of over 35 sales consultants over 4 office locations, all working for you and your property.

Internet Open Homes As a complimentary bonus, all internet open homes are advertised in the Mercury Real Estate Guide in our weekly ‘open homes’ section.

More Open Homes...

Sat 16th November

Visit signature.harcourts.com.au for more information

Acton Park 137 Keslon Place | 12:00-12:30pm

Lindisfarne 2/147a Derwent Avenue | 12:00-12:30pm

Austins Ferry 51 Sunshine Road | 10:00-10:30am

Midway Point 43 Esplanade | 11:00-11:30am

Battery Point 4/7 Secheron Road | 11:15-11:45am

Moonah 44 Johnston Street | 10:00-10:30am

Cambridge 3/950 Cambridge Rd | 2:00 - 2:30pm

New Town 12 Harding Street | 10:30-11:00

Campania 6 Union Street | 11:30 - 12:15pm

Nubeena 2 Roaring Beach Road | 10:00-10:30am

Dodges Ferry 12 Signal Hill Road | 1:30-2:00pm

Nubeena 11 Peace Street | 11:00 - 11:30am

Glenorchy 1/4 Sunlea Place | 10:30-11:00am

Old Beach 36 Braeview Drive | 1:00-2:00pm

Kingston 17 Kingview Court | 11:00-11:45am

Primrose Sands 13 Falcon Street | 1:30-2:00pm

Lindisfarne 181 Gordons Hill Rd | 10:00 - 10:30am

Richmond 25 Walworth Road | 1:00-2:00pm


At Harcourts Signature, we know each home is unique and we do not believe in a ‘one size fits all’ approach to marketing. Your agent will talk to you about all the options available and will work with you to choose the right strategy that best showcases your property...

Large Residential Agency of the Year 2019 Large Residential Agency of the Year 2017 Large Residential Agency of the Year 2016

signature.harcourts.com.au • Find us on Facebook!


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.