Strategy. Brand. Creative.
Discovery Workshop
hardedge.com.au
HARD EDGE
DISCOVERY WORKSHOP
We’re a creative agency that helps brands shift behaviour to shape a better world.
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Our Expertise
Strategy. Brand. Creative. Developing a deep understanding of your brand, the world it lives in, and where you want to take it. Conducting research to understand how to connect your brand with its audience in a meaningful way and mapping its path to success.
Creating an identity that is a unique, compelling and true representation of your brand’s essence and connects with its audience. More than just a strong visual identity, it’s a style of communicating and behaving that could only come from one brand.
Bringing your brand to life in an impactful way that connects with its audience and delivers results. Campaign concept development, advertising, branded content, packaging design, video production, copywriting, UX design, we could go on...
HARD EDGE
DISCOVERY WORKSHOP
Discovery Workshop Our Discovery Workshops bring together the key stakeholders from your business for a facilitated 'deep dive' into your brand. Through our expertise in brand strategy and our experience running discovery workshops over many years, we've developed a formula for uncovering the insights that form the foundation of an effective brand strategy or behaviour change program.
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Discovery Process Initial client meeting/s to determine objectives
Send prep questions for Discovery Workshop (high level)
Hold 2-3 hour Discovery Workshop at Hard Edge
Send summary of findings and proposed next steps to client within one week
Review proposal with client and discuss next steps
HARD EDGE
DISCOVERY WORKSHOP
Discovery Workshop Outcomes
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Discovery Workshop planning
Facilitating 2-3 hour whiteboard session
Opportunity to workshop and align with your key stakeholders on brand positioning, insights and priorities
While every Discovery Workshop is unique, the summary document typically provides findings and insights on: • Your brand value proposition • Your brand ambition • Analysis and insights on customer segments • Defining objectives and mapping milestones • Identifying potential barriers and opportunities to achieving milestones/objectives • Recommendations and proposed next steps
HARD EDGE
DISCOVERY WORKSHOP
Expect healthy debate, at least one 'light bulb' moment and, ultimately, clear direction for your brand and alignment for all involved.
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For more information on how our Discovery Workshops can benefit your business, please contact Andrew Hardwick on 9245 9245 or enquiries@hardedge.com.au
HARD EDGE
337 Moray Street South Melbourne Victoria 3205
DISCOVERY WORKSHOP
enquiries@hardedge.com.au hardedge.com.au +61 3 9245 9245
All work © 2018 Hard Edge