Press Release 01/12/2013

Page 1

Merida Italia Team confirmed Northwave and announced...Gioele Bertolini! . Yes, the news is real. The team from Piacenza (Italy) now has the pleasure to announce a new deal: Gioele Bertolini enter in the Team, the young champion of Valtellina. The eighteen year old Gioele Bertolini has won countless titles in cyclocross and mountain bike, showing Himself even and especially in the international arena. This deal was made possible mainly thanks to a gentlemen's agreement with teh Team Selle Italia Guerciotti - Elite, now owners of the card, but also thanks to the outstanding support of the Italian Merida Bikes distributor and Northwave, Gioele's personal sponsor andspartner of Merida Italia Team. Merida Italia Team is proud to have among its ranks another athlete of international level, and hopes to be up to the job that awaits them in the next few years. The team manager Marco Boccellari says that the team for the next season XC is made, a group of six athletes and a staff of excellent close-knit and motivated, now we have to work on the preparation of a very important season. The partnership confirmation by Northwave through its own products, is important and exciting for the athletes of Merida Italia Team, whom can not fail to connect the famous Italian brand with many samples that have shaped the history of our sport. In particular, the news for the next season are the new helmets that Northwave, for the first time in 20 years, will have in the collection NW 2014.


Extreme tech Mtb plus The combination of the lightest materials on the market and the best technologies: Extreme MTB Tech Plus offers unequaled performance at the lowest weight of the market: only 280gr. A masterpiece focused on 3 key elements: Ultralight MTB outsole, made from 100% unidirectional carbon ultra-thin, with Vibram rubber inserts (World exclusive) for the Maximum grip on any terrain; The increased integration between the sole and the monoshell BioMap vamp with minimized seams. The accuracy provided by the new system of micrometric closure SLW2 that ensures fast and accurate adjustment and a step-by-step release even while pedaling.


Extreme tech Is the previous top of the range for road field, with full carbon sole and BioMap vamp without monoshell solution.

Skeleton long gloves A legendary glove that made the history of MTB. Unique design and GEL inserts on palm for excellent shock absorption.


Extreme Tech Plus socks Made in Coolmax, yarn high-tech that dries faster than any other tissue, feature breathable inserts AMPI Carrying moisture to the outside, ensure breathability and


ventilation at the top allowing the foot to staying dry during also efforts more intense.

Speedster LTD helmet Northwave launches in 2014 its new helmets collection. Speedster LTD is top of the range. Minimum weight with maximum safety thanks to the IN-MOLD construction with HI-EPS and Multi-Shell technology. The ventilation system A.V.S. with wide slits allows an efficient flow of air in and out of the helmet, for optimal comfort. The special version LTD is distinguished by fluorescent staining, for an effective visibility even in low light conditions.


Steel sunglasses Goggle type glasses with an aggressive shape, the STEEL glasses is equipped by the best technologies of Northwave: photochromic and polarized lenses treated with melanin, adjustable temples and nose all made in Megol antiallergic and optical adapter if you want to mount prescription lenses without the need to buy another pair of glasses.

Merida Italia Team is just a click away: http://www.hardrockmtb.com/ Follow the Team on Facebook, Twitter and Instagram


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