Launch of Direct Selling Blue Print

LAUNCH OF DIRECT SELLING INDUSTRY BLUE PRINT

in May 2022, Datuk Rosol Wahid, Deputy Minister of Domestic Trade and Consumer Affairs officiated the launch of Direct Selling Blue Print at the Malaysia Direct Selling Industry Day Programme. The roadmap is the ministry’s blueprint on the industry’s future direction, and was introduced for the benefit of all industry players, aimed at creating a more conducive and dynamic business ecosystem that develop both domestically and globally.

During the launch Datuk Rosol said that the common perception about direct selling companies revolved around pyramid schemes or get-rich-quick schemes, and this needed to be changed. He added that the Ministry will continue to focus on increasing the number of direct selling companies with valid licences. The blueprint will also see the Ministry enhancing various initiatives by raising awareness about the potential of direct selling as a source of income and economic generator. With this, the Ministry hopes to drive and arrange strategies to implement a more holistic development for the industry.

The Malaysian Direct Selling Industry Day Programme is a new initiative to expand the industry and to raise awareness about legal direct selling activities in Malaysia. The programme involved 22 direct selling companies from Direct Selling Association of Malaysia (DSAM) and Malaysian Direct Distribution Association which promoted potential business opportunities to the public. This event also featured an exhibition at Berjaya Times Square in Kuala Lumpur, as well as stage activities related to the direct selling business industry. The exhibition received encouraging response with visitors from all over the country witnessing the extensive business opportunities available within the direct selling industry.