Shuib Sepahtu Appointed as KK Brand Ambassador

The comedian and the champion of “Maharaja Lawak” for the year 2011 and 2013, was officially appointed as the KK brand ambassador at an event held recently at the Baiwago Care Plus@Puchong.

huib, whose real name is S Shahmira bin Muhamad, will begin his ambassadorship with KK Super Mart and gradually represent the rest of the business entities under the KK Group of Companies. He will be the brand ambassador for one year.

Group Executive Chairman of KK Group of Companies, Datuk Seri Dr KK Chai said that Shuib, as a family man and celebrity, “perfectly fits with the core vision of the KK Group of Companies which is to provide a line of products and services to families”.

“Shuib’s appointment will help strengthen the brand image of the KK Group of Companies,” said Datuk Seri Dr KK Chai. Shuib will be involved in the annual marketing activities of KK Group which includes Corporate Social Responsibility events such as CSR KK Jom Kongsi Raya, iSuke Charity Run, online gaming roadshows, KK Music Carnival, promotions and products launch events.

Meanwhile, Datuk Seri Dr KK Chai said that the retail and tourism sectors have been badly hit by the Coronavirus epidemic. He proposed that property landlords can help ease the burden of tenants, especially those in commercial premises, by reducing the rental charges during the crisis.

On the CSR front, KK Group of Companies through KK Super Mart collaborates with several ministries such as the Food Bank Project together with the Department of Federal Territory Islamic Affairs, Kasih Ibu Smart Selangor, (Selangor government project), Skim Peduli Kesihatan for the B40 group (PeKa B40) project initiation by the Ministry of Health, and Consumer Economics Store Initiative project (i-KeeP) of the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP).

Other CSR activities include donations to Hindu families during Deepavali, donations to students and families during Hari Raya Aidilfitri and to orphanage homes via visitations.

For 2020, KK Super Mart will initiate a joint-venture with three selected local mosques to set up a project called “Gerobok Muhibah” with the aim to donate daily necessity goods to all the needy regardless of race and religion. The daily necessity goods will be provided by KK Super Mart.