Selling More with Multi Sales Channel

The global pandemic have disrupted almost every aspect of life and the retail industry is no exception. Brick and mortar companies that want to sustain their business need to adapt because the consumer demand is changing, and it will drive the new post-COVID retail world.

ccording to a survey by

ACPA Australia, global professional accounting organisation, it was found that 40% of small businesses in Malaysia increased their focus on online sales due to COVID-19. Furthermore, e-commerce wasn’t the only technology they relied on. Over 60% of them had also branched out to social media to promote their businesses, with 55% using it to communicate with customers.

Inspired by the wave of business digitalisation across Southeast Asia during the pandemic, Frost Chen, CEO of EasyStore, wanted to bring a value-added eCommerce concept to Malaysia’s burgeoning online retail scene.

The benefit of setting up an online business with EasyStore is the multiple sales channel platform that gives merchants the opportunity to diversify their income streams. Knowing that time and resources would be a major issue for its merchants, EasyStore’s platform is designed to help merchants compile and keep on top of their orders from marketplaces such as Facebook, Lazada and Shopee, while automating integrated processes like invoicing and inventory syncing.

With an array of other offerings as well, EasyStore has helped its merchants to generate a Gross Merchandise Value of over RM500 million in 2020 – and their success stories speak for themselves.

One of its clients, Hair Depot, an online hair & beauty retailers with more than 20 physical stores across the country, used to generate 90% of its revenues through instore sales during pre-MCO 2020. Hair Depot turned around to fullyfocus on e-commerce. Today more than 50% of their total revenue is generated online with the help of EasyStore.

Jia Xiang, a home-grown business that offers dried seafood products curated from the Pangkor waters, was able to reap a five-fold increase in sales when MCO1 began in March last year. It also attracted more customers and increased its band exposure .For another local business, Lacust, a premium hot chilli sauce brand, EasyStore’s user-friendly and integrated platform made the operations of the ecommerce brand much easier to manage. This resulted in over 80% increase in sales and product quantity sold since the initial MCO in 2020.