MIRF Presents Retail & Franchise Reboot

MRCA Event

MIRF Presents Retail & Franchise: Reboot

MRCA presents business owners with an opportunity to reboot their retail businesses and capitalise on market opportunities.

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RCA presents the 5th Malaysia International Retail & Franchise Fair 2022 (MIRF), scheduled to be held from 14 to 16 July 2022 at the Kuala Lumpur Convention Centre. Themed “Retail & Franchise: REBOOT”, the fair is set to be a springboard for retail and franchise businesses in Malaysia to grow and gain greater traction amidst challenging times. The event which is expected to host both international and domestic visitors from across the globe, presents excellent business and networking for business owners.

Quoting from the Keluarga Malaysia, our Prime Minister announced, “Malaysia has always adapted into pro-franchise policy and welcomes franchisors globally to do businesses in Malaysia. This is in line with our aim to establish Malaysia as the franchise hub for ASEAN.”

Rising from the impact of the pandemic, MIRF is a ray of hope for various businesses, while garnering support from retail associates from other countries such as Singapore, Indonesia, Taiwan, Sri Lanka, India, Korea and Japan.

Christine Tan, Organising Chairlady of MIRF 2022 says, “We, as the team behind MIRF are all so excited and con dent that the event will bring lots of value to everyone who is involved and takes part in it. It has happened before and a er 2 years of a pandemic halt, everyone is ready to bounce back positively.”

The event has enjoyed consistent support from its valued sponsors namely Maxis, Fusionex and RHB Banking Group. This year, MIRF proudly welcomes the new sponsors onboard namely PERNAS as Gold Sponsor, Pudu Robotics and Z City as Silver Sponsors, as well as Shopline and Time.com as Bronze Sponsors. MIRF is also supported by Malaysia External Trade Development Corporation (MATRADE).

Newly elected President of MRCA, Sharan Valiram commented, “It is such an honour to be partnering so many established brands and organisations for the Retail Industry. So happy that they see our common vision. What is more exciting is to see the potential parties that we are going to bene t from all these e orts.”

MRCA Deputy President Ken Phua elaborated in support of the new president, ”One of the pillars in this new tenure under the leadership of the new MRCA President, Mr. Sharan Valiram is to promote more Franchising in our Economic sector. I am glad that Christine could put so many things together in a short span of time. Kudos to her and the team.”

In 2019, MIRF successfully transacted over RM80 million in business revenue through 350 booths, with a record of more than 12,000 visitors. MRCA is positive that this year’s MIRF Exhibition will be able to record a 10 to 12 percent increase in business revenue and participation. With such steady numbers, MIRF 2022 will continue to drive greater push for transactions by creating better business matching as well as the use of technology as a hybrid option to interact with people from across the world.