Sunway Malls Sparks Magic With “Wander Wonder Christmas” Campaign

Celebrating togetherness by bringing the Christmas spirit alive at all Sunway Malls.

Sunway Malls ushered in Christmas and yearend festivities with a magical touch through its “Wander Wonder Christmas” campaign making a debut at all its malls. The theme at all the Group’s malls was the enchanted forest, featured between 17 November and 2 January 2023. This festive theme was set in motion to ignite the magical spirit of Christmas and illuminate the wonder of larger-than-life flowers and trees, magni cent Christmas trees adorned by butterflies and dragonflies, as well as mystical fairies. A pictureperfect setting for Instagram and social media photographs, the malls were able to capture the wonders of Christmas in a most inspiring manner.

During this season, Sunway Pyramid, Sunway Velocity Mall, Sunway Carnival Mall, and Sunway Big Box Retail Park featured an interactive magical AR Wishing Pond at their premises to enable shoppers to experience the magic of Christmas. Another exhilarating initiative introduced for the pleasure of shoppers was the Sensory Hideout at Sunway Pyramid, which o ered shoppers the opportunity to immerse themselves in the enchanted forest surrounded by a myriad of animals and plants, magical sounds of the forest, and captivating natural scents by Claire Organics.

To spice up the festive theme, Sunway Malls introduced their very own Mushroom characters, getting shoppers to spot interesting characters such as Mushy Claus

(Sunway Pyramid), Fairy Belle (Sunway Velocity Mall), Pretty Pointy (Sunway Carnival Mall), Antleroom (Sunway Putra Mall), El e (Sunway Big Box Retail Park), and Snowie (Sunway Giza Mall). Shoppers even get to redeem enchanted forestthemed merchandise from each mall comprising items such as Mushroom mug, scented candle, mini succulents, ceramic dining sets,

24-inch luggage bag, hooded blanket, potpourri in a glass, hardcover notebooks, glass water pitchers, RM10 gi vouchers and a pouch.

H C Chan, Chief Executive O ce of Sunway Malls & Theme Parks said, “The pursuit of a sustainability agenda has always been in Sunway’s DNA. We are deeply committed and relentless in advancing the sustainability agenda even amidst current challenging times and we will continue to integrate sustainability into our business decisions, management and operations. It is the right thing to do, and we will continue to do well by doing good. In fact, 30% of our decorations are also recycled to reduce carbon footprint.”

Sunway Malls also presented a host of exciting workshops and inspiring performances at all its mall locations for the pleasure of shoppers.