UNIQLO Launches 2nd Phase of Enviro Campaign

The JOIN: THE POWER OF CLOTHING campaign, which supports action for a better world, unveils new and exciting products.

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lobal apparel retailer UNIQLO kicked o the second phase of its global JOIN: THE POWER OF CLOTHING campaign on 3 October. The campaign, which will continue through 31 October, 2022, will be conducted at UNIQLO stores in Malaysia, the uniqlo.com online store and at select overseas locations. Three months ago, in July, the company carried out the rst phase of the campaign in Malaysia.

The aim of the JOIN: THE POWER OF CLOTHING campaign is to encourage UNIQLO customers to be a part of its ongoing sustainability activities. The programme hopes to raise awareness among its customers on global ecological problems such as ocean pollution, and to inspire action in order to make the world a better place.

Among the new campaign products are UNIQLO fleece jackets made from 100% recycled polyester fabric derived from plastic bottles. During the campaign period, each fleece jacket purchased will see UNIQLO parent company, Fast Retailing, donating USD1 to the Nippon Foundation to support activities that reduce ocean waste.

In addition, the campaign month will see UNIQLO selling the Flu y Fleece Full-Zip Jacket (Men and Kids) with design featuring Doraemon Sustainability Mode. Doraemon is UNIQLO’s Global Sustainability Ambassador.

The small needlepoint design, suitable for both men and women, allows parents and children to coordinate their out ts.

The jackets for Men, priced at RM129.90, come in sizes S-XL. It is made from the equivalent of around 19 500ml plastic bottles. The Kids version is priced at RM79.90 and uses around 10 500ml plastic bottles per jacket.

Besides Flu y Yarn Fleece FullZip Jacket for Men, Women and Kids, Flu y Yarn Fleece Jacket Long Sleeve for Babies, and Doraemon Sustainability Mode Flu y Fleece Full-Zip Jacket and T-shirt for Men and Kids, the campaign period will also see Doraemon Sustainability Mode Pocketable Bag and Doraemon Sustainability Mode Toy.

Visit www.uniqlo.com/jointpoc to learn more about environmental issues and to take action. There are also feature articles exploring current issues on ocean garbage and measures to reduce plastic waste.