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Fusionex – Spearheading Digital Transformation In Malaysia
Fusionex –
Spearheading Digital Transformation In Malaysia
As a multi-award winning data technology provider, Fusionex, participates in the dynamic developments of digitalisation, data analytics and artificial intelligence (AI) in Malaysia and regionally.
t the speed that A digitalisation is going, it has been successfully positioning many businesses on the world map, which would have been otherwise impossible. On top of the game and trailblazing in digitalisation, analytics, big data, IR4.0, machine learning and artificial intelligence (AI), is Fusionex, an established multi-award winning data technology provider. With a deep commitment to help its customers unlock value and derive insights from data, Fusionex is focused on bridging the gap between technology and business.
The company is the largest Big Data Analytics company and market leader in ASEAN, bringing state-of-the-art, innovative and breakthrough data-driven platforms to its customers, including Fortune 500 companies, FTSE companies, large conglomerates as well as a wide array of small and medium enterprises (SMEs) spanning the United States, Europe as well as Asia-Pacific. Fusionex is also an MDEC GAIN company as well as an MGS recipient.
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Recognising the vast potential for digital transformation of organisations in Malaysia and the region, Fusionex established the largest and most advanced Center of Excellence (COE) in the region for big data, insights-driven research and development, as well as immersion experience.
Speaking about the data centre, Dato’ Seri Ivan Teh, Founder & Group CEO of Fusionex, says, “Our Center of Excellence (COE) is an avenue that drives the adoption of digitalisation that fosters a culture of innovation and creates an ecosystem that positively impacts all sectors.”
DRIVING DIGITALISATION IN MALAYSIA
Armed with state-of-the-art technology, Fusionex has been actively taking Malaysian companies through their digitalisation journey. Dato’ Seri Ivan says, “By leveraging on our technologies, experience and expertise, we power organisations’ with customers to gain a deeper understanding of their challenges and pain points, which allows it to customise personalised offerings and recommend digital transformation plans that produce real-world results. Dato’ Seri Ivan explains that Fusionex always works in close partnership with its clients throughout their digitalisation journey to ensure long-term sustainable success. “This allows us to work hand-in-hand with them to deliver the change their organisation
core systems with intelligent solutions such as big data analytics and AI, to fast-track their digital transformation efforts. By taking away the complexities associated with data, businesses will be able to more seamlessly incorporate automation, analytics and actionable insights into their day-to-day operations and reap the benefits of going digital.”
However, it does not stop at just implementation and execution, in fact, Fusionex works closely
needs and ensure successful transformation,” he says.
To ensure that clients are able to manage digitalisation effectively, the company offers training courses to upskill and reskill their clients’ employees in order to empower the workforce with the capabilities and confidence to successfully transition into a digital environment with minimal disruption, hesitancy and uncertainty. Fusionex believes that this leads to expeditious rewards and ensures the competitiveness of the business in future.
FUSIONEX COLLABORATES WITH PIKOM TO DELIVER DIGITAL INTERACTIVE SPACE FOR BUSINESSES
As businesses struggle to survive amidst the COVID-19 pandemic, Fusionex has risen to the call to help businesses, especially SMEs, to drive business growth. In doing so, Fusionex signed a Memorandum of Understanding (MoU) with the National Tech Association of Malaysia, PIKOM, to deliver a digital interactive space that includes an e-commerce marketplace, an exhibition and a B2B meeting space, all on a single platform. This platform will enable tech industry players to exhibit their products and services, and to virtually connect with customers in an ultimate all-inone hub, thus harnessing business opportunities across global markets.
“We are grateful for being afforded the opportunity to partner with PIKOM and help them achieve greater heights. Through this collaboration, we created a digital interactive space that allows SMEs from the electronics and gadgets sector to showcase their offerings online and reach a market segment that would normally have been out of reach for many of them, especially due to the restrictions imposed by the MCO,” says Dato’ Seri Ivan.
According to Dato’ Seri Ivan, by powering this platform Fusionex provides the impetus needed by SMEs to accelerate their efforts to go digital so that they can navigate and also maintain business sustainability during these trying times.
“Our cutting-edge suite offers an inclusive environment for networking and business matching to explore new opportunities and partnerships, an exhibition space for SMEs to showcase their offerings and boost interaction between exhibitors and attendees, as well as engage in live pitching sessions, attend webinars with a worldwide audience and promote brand awareness and generate leads,” he adds.
Fusionex testifies that this platform has embedded performance-based tools, livestreaming features and data analytics capabilities. These functions allow exhibitors to seamlessly grow their businesses with meaningful data-driven insights, while also overcoming operational roadblocks and inefficiencies, especially those caused by the pandemic.
HOW TO MAKE DIGITALISATION JOURNEY A SUCCESS
In advising companies facing challenges in digitalising their operations and business models, Fusionex cautions that without effective data technology, intelligent data management platforms and a data-driven culture, the digitalisation journey would be a tough one. In order to make digitalisation successful, organisations need to adopt a holistic approach to their digital transformation efforts rather than transforming all aspects of their business at once. “They can start by focusing on the most crucial areas and transform those business segments that will result in the most tangible benefits first, and address business challenges according to importance before tackling the rest,” Dato’ Seri Ivan advises.
With this holistic approach by Fusionex, customers can effectively transform their businesses digitally and move in tandem with their workforce, stakeholders, partners, clients, vendors, suppliers and other industry players. A key step to take before an organisation embarks on their digital transformation journey is to establish a digital transformation master plan or roadmap. “Organisations should draw up a digital transformation plan that is easy to comprehend and execute, and align their workforce with those strategies, to streamline communications and reduce any confusion that may arise,” Dato’ Seri Ivan explains.
Another key factor that Dato’ Seri Ivan points out is that organisations should ascertain the initial base level of digital literacy of an organisation’s workforce, and develop ways to upskill their working knowledge and skills through training. This will help employees to be more seamlessly integrated into the new digital environment.
“What’s most important is to follow through on the digital masterplan in a controlled manner so that the business, its staff, partners and workforce are not overwhelmed by the changes. Give them the tools needed to track, gauge and manage these changes in order to minimise the impact it may have on the business operations and finances,” he adds.
THE IMPACT OF COVID-19 ON DIGITALISATION
Amidst the massive negative impact of COVID-19 on businesses, Fusionex believes that the pandemic has actually accelerated digital transformation by seven years. “According to studies by McKinsey & Company, digitalisation is unlikely to slow down. As we head deeper into the digital age, future businesses will no longer depend only on their brick-and-mortar stores, they would
Cover Story also need to establish their presence in the virtual realm to showcase their offerings, connect with new markets and become part of the global digital economy,” shares Dato’ Seri Ivan.
According to Fusionex, with technology at the epicentre of digitalisation businesses will be adopting next-gen technologies that automate analytics at scale with greater accuracy. This would enable businesses to utilise data-driven insights to predict market trends and be proactive in responding to these trends. Meanwhile, productive employees will have more time than ever to perform impactful tasks that may result in ground-breaking innovations and offerings to the industry. With this, employees can also expect more flexible or remote work arrangements, complemented by intelligent technological tools that support face-to-face interactions, personal development sessions and seamless organic workflow.
Fusionex believes that partnerships offer the ability to accelerate the utilisation of disruptive technologies such as analytics and artificial intelligence (AI), allowing businesses to focus on their core activities. “Fusionex is always willing to explore opportunities with our partners and clients to provide solutions that can promote business growth. One of the most common partnerships focuses on operational transformation. Much of this collaboration lies within the business’ internal ecosystem as it develops new ways to reinvent operating processes,” Dato’ Seri Ivan points out.
With the help of modern technologies that optimise complex processes and automate tasks, organisations can increase productivity, lower costs, improve quality and accelerate results. Dato’ Seri Ivan elaborates that there are partnerships that go deeper by reinventing traditional business models using predictive analytics and self-learning algorithms, which enables the identification of growth opportunities in tandem with evolving consumer preferences and market trends.
“To successfully drive change with partnerships, companies need to fundamentally shift their culture, talents and mindset. This starts by introducing and implementing effective data technology and AI-powered data platforms within organisations to grant businesses the ability to seamlessly scale with agility, thus, moving them closer to their goals,” he adds.
Dato’ Seri Ivan explains that as technology continues to move forward, finding the right partners is no longer an option but a necessity in order to achieve business goals and succeed. “Fusionex believes in synergistic partnerships that are effective. No one is an island and we cannot achieve greater heights without partners. We have to remember that – if you want to go fast, do it alone; if you want to go far, then do it together,” he shares.
THE POWER OF ARTIFICIAL INTELLIGENCE
In speaking about AI, Dato’ Seri Ivan says, “Fusionex is the first in the region to introduce an AI-powered marketing solution as well as an automated AI-powered Sales Agent, which we deployed for large global brands.”
With the power of AI, Fusionex is able to help customers with automation of digital and physical tasks such as administrative and financial-related activities. AI produces algorithms that can help businesses identify pain points, and operational inefficiencies as well as provide recommendations for prior action. It allows businesses to detect flawed or defective products and take the appropriate action beforehand.
“Our AI solutions have allowed businesses to create and launch targeted promotional and marketing campaigns based on the preferences, tastes and purchasing history of its customer base or individual customers,” Dato’ Seri Ivan shares.
Fusionex prescribes that another key benefit of automation is that it frees up our clients’ workforce, allowing them to concentrate on more important business tasks. In addition, AI-powered technologies have allowed businesses to enjoy massive cost savings. “For example, implementing a chatbot solution has allowed our clients to optimise their resources and to provide 24x7 services in an efficient and nontaxing way,” Dato’ Seri Ivan adds.
FUSIONEX FUTURE DIRECTION
In elaborating about the company’s future direction, Angie shares, “Fusionex understands the value of creating and cultivating strategic alliances, partnerships and collaborations in order to achieve our short and long-term goals. We will continue to network and build relationships with industry players, market leaders and subject matter experts, to provide our customers with the finest solutions and services.”
The company believes that digital technology will radically transform the industries and those who embrace it will have the tools and capabilities of incorporating new methods and processes into their business to achieve digital success.
– The publisher thanks Angie Lim, Senior Manager, Marketing & Communications, Fusionex, for her contribution towards the article.