2 minute read
MRCA Sponsored RM10,000 as Deepavali Charity Giving At Rumah Kebajikan Karunai Illam
M
alaysian Retail Chain Association (MRCA) Branding Education Charity Foundation brought lights and festive cheers to the lives of residents at Rumah Kebajikan Karunai Illam located at Kepong by donating RM10,000 worth of cash donation, groceries, kitchen equipment and utensils, electrical appliances and money packets.
The donation was handed over to Mr S. Muthiah, Committee Member of the said NGO along with other official representatives in the presence of MRCA Branding Education Charity Foundation Chairman, Datuk Lee Hwa Cheng; MRCA President, Ms. Shirley Tay; Head of MRCA Charity, Mr. Jordan Ng and MRCA Council Members, with strict SOP compliance.
Mr Muthiah said “The pandemic poses many challenges not only to the children, but also to the staff and home’s sustainability.” He also shared that the MRCA’s donation arrived in time to bring festive mood to the home. Children were thrilled by the festive gifts. With the continuous effort and initiative to provide financial assistance and relief to the underprivileged group by The MRCA Branding Education Charity Foundation currently led by Foundation Chairman Datuk Lee Hwa Cheng, MRCA also embarked on several new charity projects initiated by its president, Ms. Shirley Tay in year 2021, which includes “A Good Deed A Week”; “MRCA Sungai Buloh Hospital Relief Fund”; “Spare Your Coins for Charity”; and “MRCA & DSAM Support White Flag Charity” campaign. Whilst many SMEs are still reeling from heavy financial losses incurred in the past 19 months of prolonged lockdowns, MRCA has always strived to advocate good deeds through simple acts of kindness.
As the leading retail chain association in the nation, MRCA achieved tremendous breakthrough in the year 2010. Under the initiatives and leadership of its President Dato’ Tay Sim Kim, the MRCA raised RM1 million for the set-up of the MRCA Foundation. With the set-up of this Foundation, the MRCA started to work on giving back to the society through visitations and donations to Charitable Homes during Malaysia’s main festive seasons – Chinese New Year, Hari Raya, Deepavali and Christmas. The objectives of the MRCA Branding Education Charity Foundation are to act as trustee, administer funds for medical, educational and charitable purposes, to recognise academic achievement excellence from Members’ children, to assist, aid, provide relief and render financial assistance to the poor and needy. MRCA also provide education assistance to the needy and to deserving students.
It also provides medical and surgical facilities and services and organise, implement and support schemes for the relief of human sufferings and treatment of sicknesses and diseases.