In conjunction with the 2022 Chinese New Year celebration, MRCA Branding Education Charity Foundation visited Lovely Disable Home at Petaling Jaya to give away a donation worth RM10,000 comprising cash, and goods (grocery items, electrical appliances, and health products). The donation was received by Lovely Disabled Home represented by KK Lum (Founder) and Personal Assistant, Lay Beng Tan in the presence of the MRCA Branding Education Charity Foundation Chairman, Datuk Lee Hwa Cheng; MRCA President, Shirley Tay; Head of Charity, Jordan Ng Committee and other Council Members. “Angpao” packets and health products were later distributed to the disabled by the home’s own representatives. Like other businesses, the Lovely
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Disabled Home was also badly affected by the crisis. MRCA hopes that this donation will help to bring some relief at the start of 2022 and encourage other corporate bodies and business associations to contribute to those in need. Lovely Disabled Home started off by providing job opportunities for the disabled through its workshop and recycling centre in its effort to create sustainable living for the disabled. Those working at the workshop are involved in packaging jobs such as take-away cutlery, hospital wristbands and socks, while those working at the recycling centre are focused on collection, categorisation and the sales of recycled items. The pandemic has undoubtedly affected the home’s effort to secure more jobs for the disabled and were already struggling to make ends meet.
With the continuous efforts and initiatives to provide financial assistance and relief to the underprivileged group, The MRCA Branding Education Charity Foundation has also embarked on several worthy charity projects which were initiated by MRCA Madam President, Ms. Shirley Tay, including “A Good Deed A Week”; “MRCA Sungai Buloh Hospital Relief Fund”; “Spare Your Coins for Charity”; “MRCA & DSAM Support White Flag Charity” and “MRCA 2021 Flood Relief Fund” campaigns. Whilst many SMEs were badly hit for the past 20 over months of the prolonged lockdowns and are still reeling from heavy financial losses, MRCA has always strived to advocate in forwarding good deeds through simple acts of kindness, considerations and remembering those in need reaching out to them in every available opportunity and means.
ABOUT THE MRCA BRANDING EDUCATION CHARITY FOUNDATION
From left: Mr. Liang Foo Kuan (MRCA Council Member), Ms. Shirley Tay (MRCA President), Mr. KK Lum (Founder of Lovely Disabled Home), Datuk Lee Hwa Cheng (MRCA Branding Education Charity Foundation Chairman) and Mr. Jordan Ng (Head of Charity).
As the leading retail chain association in the nation, the Malaysia Retail Chain Association achieved a tremendous breakthrough in the year 2010. Under the initiatives and leadership of its 2008-2010 President Dato’ Tay Sim Kim, the MRCA raised RM1 million for the set-up of the MRCA Foundation. With the set-up of this Foundation, the MRCA started to work in giving back to society through visitations and donations to Charitable Homes during Malaysia’s main respective festive seasons – Chinese New Year, Hari Raya, Deepavali and Christmas. Malaysia Retailer Vol 9 No 4
MRCA Event
MRCA Chinese New Year Charity Giving on Celebrating A New Beginning
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