The
DEN
The Bonobos Den is a limited time physical engagement in the trendsetting Meatpacking District. Bonobos makes great fitting pants. This young company also provides on smart experiences and great customer service. The Den delivers exactly what you’ve always wanted (but have yet to find before now) in a shopping experience; friendly competition, craft beer, and quality, great fitting clothes.
the big idea
This unique pop-up store allows you to really get a feel for Bonobos pants. Experience the fit in a realistic situation...and best your mates! Pick out the Chinos that fit your style, step out of the dressing room, grab a cue and earn your discount at the table. You can bend, stretch, and feel the comfort of a quality pair of pants. So come play...you’ll fit right in.
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Window Display Has a lot of visibility into the store.
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Smart Display Tables These are case displays for accessories that also double as a table to place your drink.
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Apparel Display System Displays all of the apparel sold at this pop-up store.
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Changing Rooms The men can try on these great fitting pants.
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Lockers The men can place their own pants here while they try out the fit of the Bonobos pants.
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6 Bonobos Pool Table Earn your discount. While wearing the pants, the men have a chance to win prizes by hitting an opening breakshot.
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Digital Wall A large projection screen.
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Mini-fridges and storage for drinks, cigars, and prizes/discounts
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the path
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1’ 4’ 2’
8’
Prize Bar
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Accessory Display System Displays all of the accessories sold at this pop-up store.
10 Handheld Tablet Checkout The Bonobos Ninjas will all have handheld tablets that will scan the clothing item(s) of the customer, and can also order any items that are not sold in the store.
“The Ultimate Men’s Closet”
Minimal ambient lighting and a lot of wood gives this store a warm, bar-like feel. Spotlights highlight the product and the important locations around the store.
the mood
The overall “billiard� style allows for men to feel comfortable and enjoy their shopping experience.
The Smart Display Tables have a dual purpose: they serve as display for products, or a table to place your beverage.
When there is a need for more room for beverages, the display case can lower into the table (and the product is still seen) to allow for more table-top space.
the tech.
The digital wall directly across from the store entrance is multifunctional and makes a statement, even from the street.
Its great for product plugs, promotions for new collections, witty sayings, or even watching the big game.
The screen is a projection, which makes it easy to take down and move when it is time to change locations.
The Accessory Display System is a unique fixture that allows the customer to discover the product in a new way. The mobile doors can either be automatic or manual, and slide open to reveal accessories that Bonobos sells such as shoes, watches, bags, etc.
Lighting within the cubbies and around the doors highlight the product and the fixture. This System, as well as the Apparel Display System, can be taken apart into 4’W x 4’H x 2’D sections to allow for easy mobility from one pop-up location to the next.
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the details
The custom Bonobos Pool Table is the highlight of the customer journey. While wearing the pants (or shirt) that they are trying on, the customer can hit a break shot to earn their discount.
Discounts can range from 10% off to a free pair of pants. Prizes include cigars, an assortment of beer, a pool cue, a set of custom Bonobos pool balls, etc.
The Prize Bar is the location of all the prizes. It is set up with a mini fridge to house beverages, and a cabinet to house the other prizes. It can also serve as a storage unit for the handheld checkout tablets when the Ninjas close up shop.
There is also a cabinet designated for recycled beer bottles. These beer bottles will go into the making of the Bonobos jeans. The customer can leave the store feeling accomplished, environmentally conscious, and with a brand new Bonobos product.
Come Play in Our Pants. Meatpacking District: Spring 2013
The
DEN