PRODUCT INNOVATION & EXTENSION SUMUL BAKES
CONGRATULATIONS FOR FORAYING INTO NEW SECTION
STEP TOWARDS BAKERY
Meaning: It is a Spanish word which essentially means Bakery or a bread shop.
SUGGESTED NAME
The Bageri is a Swedish word which means the place for baking bread; a bake house. It also means the trade of a baker. Of the Meadow, having a status of a king or a queen. It signifies that the bakes from Sumul are of Royal standard. It also gives an authentic image to the bakery.
LOGO OPTIONS OPTION 1
OPTION 2
OPTION 3
LOGO OPTIONS OPTION 4
OPTION 5
LOGO OPTIONS OPTION 6
OPTION 7
OPTION 8
SUMUL WONDER
SUGGESTED NAMES From Contest Entry
BAKE MY DAY
SUMUL ENRICH
BAKE n BETTER
SUMULICIOUS
BAKE BITE
THE BAKESMITH
BAKE BASKET
CHIEF BREAD MAKER
SUMUL BAKER’S PRIDE
BREAD BASKET OF INDIA
SUMUL BAKERY PARADISE
BAKE HOUSE
SUMUL BAKERY BAZAR
BAKER KING
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OPTION 10
OPTION 11
INTRODUCING
THE LAUNCH
INTERNATIONAL STANDARD PREMIUM BAKERY
in INDIA
PHASE 1 GUJARAT + MAHARASHTRA
A SYSTEMATIC BLUE PRINT
PHASE 2 METRO CITIES DELHI - KOLKATA BAGALURU - CHENNAI
PHASE WISE STRATEGY A smooth plan to penetrate into market systematically.
PHASE 3 TEIR 1 CITIES PUNE - HYDERABAD CHANDIGARH - DELHI NCR PHASE 4 TEIR 2 CITIES followed by cities of preference.
THE CHANCES OF
The instability in Indian
PROSPECTS
economy has resulted into
COMING ACROSS
more engagements in CURRENT MARKET SCENARIO
different Media in search of News and
YOUR COMMUNICATION HAS INCREASED CONSIDERABLY
information The instability has also led into the need of Building Trust
THE BEST WAY IS TO
ENGAGE PROSPECTS TO YOUR BRAND DIRECTLY
ISSUING A PRESS RELEASE + PUBLIC
BUILDING TRUST &
ENGAGING TARGET GROUP
SUMUL being a Co-operative Milk Union can very well utilize the GOODWILL
NOTICE
Executing a Contest
NEWSPAPER
PUBLIC NOTICE + PRESS RELEASE
Keeping the nature of our product “Premium Bakery” we need to exploit Social Media Considerably
Blogs
Magazines
Social Media Networks
PRESENTING it as an
ACHIEVEMENT First time ever a regional Co-operative Milk Union LAUNCHES A PREMIUM BAKERY CHAIN. A great achievement by Gujarat’s Largest Milk producer SUMUL
Now we need to carry
Pre Launch CONTEST (ALREADY EXECUTED)
It has already created buzz. Which can be seen by the great number of entries we received.
out LAUNCH & POST LAUNCH Activities
SOCIAL MEDIA
These three media platforms must be exploited in order to
PRINT MEDIA LAUNCH MEDIA MIX
ELECTRONIC MEDIA OUTDOOR MEDIA
get maximum reach
SOCIAL MEDIA – 40% PRINT MEDIA – 30% ELECTRONIC MEDIA – 10% OUTDOOR MEDIA – 20%
Online Ads on Website
SOCIAL MEDIA
BAKERY products are highly ordered online. Social Media is the major platform to grab our Target Audience.
with High Visitor Ratio.
Social Media Pages
Paid Ads on Social Media Contest Promotion using Google Ad words
Sky Bus Giving QR Codes and
PRINT MEDIA
Using Traditional media Nonconventionally
connecting them to Website and get registered automatically.
(Newspaper+ Magazines)
An Advertorial + Contest
Ads of 30 Sec announcing the launch of “Premium Bakery”
ELECTRONIC MEDIA
Television + Radio
Non- FCT Campaign on News Channels
THANK YOU