WHY BRANDING MATTERS
Tells Harmony story with consistency, clarity, and quality.
Distinguishes Harmony identity from others.
Projects overall quality of Harmony system.
Promotes consistent campus culture.
HERE TO HELP CHIEF COMMUNICATIONS & MARKETING OFFICER John Boyd jboyd@harmonytx.org 713-343-3333 ext. 1501 DISTRICT DIRECTORS OF COMMUNICATIONS & MARKETING
CENTRAL OFFICE COMMUNICATIONS & MARKETING
CENTRAL TEXAS Tracie Seed tseed@harmonytx.org
COMMUNICATIONS Sarah Dugas-Richard sdugas@harmonytx.org
HOUSTON NORTH Sally Magnuson smagnuson@harmonytx.org
DIGITAL MARKETING & ADS Raymond Ruiz raymond.ruiz@harmonytx.org
HOUSTON SOUTH/WEST Candice Keutzer ckeutzer@harmonytx.org
GRAPHICS & DESIGN Tim Hallila thallila@harmonytx.org
NORTH TEXAS Susan Campbell scampbell@harmonytx.org
SOCIAL MEDIA Evelin De La Rosa edelarosa@harmonytx.org
SOUTH TEXAS Marcy Andrade mandrade@harmonytx.org
SPANISH-LANGUAGE NEEDS Lizette Garcia lizette.garcia@harmonytx.org
WEST TEXAS Delfina Glenn delfina.glenn@harmonytx.org
VIDEO Sadan Gunonu sgunonu@harmonytx.org
WEBSITE REQUESTS & QUESTIONS All website requests should be submitted through the HelpDesk ticketing system for prompt and courteous fulfillment. For questions, please email:
Prevents costly legal challenges (i.e. trademark violations).
WEBMASTER Emre Konak webmaster@harmonytx.org
BRANDING, SIGNAGE & MASCOT GUIDE
CAMPUS CHECKLIST
APPROVED LOGOS
Blue on White
White on Blue
EXTERIOR
With Tagline
Parking lot clean Campus Specific
District Specific
INTERIOR Signage includes approved font, colors, logos Approved logo(s) used consistently No use of discontinued/unapproved logos
Stand-Alone H
Download Logos
Approved mascot images used consistently No use of unapproved mascot images Overall appearance is clean, well-kept
DISCONTINUED LOGOS
Front lobby clean, free of clutter Reception window free of unnecessary clutter Brochures/printed material up-to-date Interior paint is fresh, clean Hallways adorned with signage promoting culture No out-of-date material in bulletin boards
DIGITAL
Any use or display of discontinued logos should be stopped immediately.
Use of approved logos/mascots for social media Use of approved logos/mascots for newsletter Consistent use of approved email signature
Paint: SW 6966 CMYK: 100, 79, 6, 0 RGB:7, 79, 154 HEX: #074F9A
Paint: SW 6868 CMYK: 0, 100, 100, 0 RGB: 237, 28, 39 HEX: #ED1C27
Paint: SW 6868 CMYK: 0, 100, 100, 0 RGB: 237, 28, 39 HEX: #ED1C27
REPOSE GRAY HONEST BLUE HINTING BLUE
PRIMARY FONT
Exterior paint/facade in clean condition
Appearance is clean, well-kept
CHEERFUL
Single Color
All flags free of defect (i.e. tearing, weathering)
Parking lot paint not faded, offers correct instruction
REAL RED
Paint: SW 7006 Paint: SW 7015 Paint: SW 6520 Paint: SW 6519 RGB: 235, 236, 231 RGB: 204, 201, 193 RGB: 182, 199, 210 RGB: 208, 217, 221
Signage includes approved font, colors, logos HPS flag present with approved logo
BLUE BLOOD
EXTRA WHITE
Signs meet exterior signage requirement No use of discontinued/unapproved logos
PRIMARY & SECONDARY COLORS
UNAPPROVED LOGO USE
No use of third-party intellectual property
OTHER NOTES HPS Color Swap
Logo Size Distortion
Non-HPS Colors
Low Contrast
Nobel Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234597890 Nobel Regular Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234597890
Download Fonts
*For Canva users only, substitute Cerebri.
EXTERIOR SIGNAGE REQUIREMENT The design and construction of all permanent signage must be approved by the Area Superintendent and sent to the Central Office Departments of Construction and Communications for final approval. Any permanent exterior signage may NOT contain an image of a mascot or any other emblem which is not the logo of the school. The sign should contain the OFFICIAL Harmony school logo. The sign shall use Harmony’s Font: Nobel or Nobel Italics. The sign shall use only Harmony’s official colors. Where possible, please include Harmony’s official tagline “Where Excellence is Our Standard.” Signage shall include lighting options so that it can be seen at night. For basic signs that contain no lights, please add spotlights from ground or building.
MASCOT REQUIREMENT All mascots and related images shall be selected, designed, and approved by a collaboration of the respective Area Superintendent, along with the the HPS Central Office departments of Communications & Marketing, Legal and Construction. All designs should utilize the Nobel Font in any text within mascot "logos" or icons. Logos and icons must also use the official Harmony blue (HEX: #074F9A) and red (HEX: #ED1C27) so when placed next to the official logo for the campus, it will be complementary and coherent. Black (HEX: #00000) may also be used for accents and wording, but should not be the predominant color. Use of any pre-existing mascot logo, seal, or other design that is similar to that of a trademarked image owned by another entity should be stopped immediately pending a review by the Communications & Marketing and Legal Departments.