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I Can Read! Marketing Plans
2021 Marketing and Publicity Highlights
KEY MARKETING MOMENTS
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• April/May – Summer Reading • August/September – Back to School • November/December – Holiday Gift-Giving
DIGITAL & SOCIAL MEDIA PROMOTIONS
✔ Ongoing I Can Read! Comics promotions ✔ Refreshed reading tips and storytime series ✔ Yearlong Biscuit 25th anniversary campaign ✔ Video highlight reel ✔ Features on icanread.com include: • Teaching guides • Downloadable activities • New blog content
PROMOTIONS
✔ Promotional materials available for accounts and educators ✔ New I Can Read! Comics logo featured on new titles ✔ Cross promote with licensors as appropriate ✔ Pitch for partnership opportunities
PUBLICITY
✔ Pre-pub Trade advertising in key media Launch event ✔ Consumer-facing push at festivals and cons
ADVERTISING
✔ Social media advertising on I Can Read! Facebook page ✔ Influencer outreach to bookstagrammers on Instagram ✔ Major yearlong online consumer advertising targeting parents of children learning to read
SIGNAGE
✔ Spinner display rack and shelf talkers
SCHOOL & LIBRARY PROMOTIONS
✔ Featured in the HarperCollins Children’s booth at national teacher and librarian conferences ✔ Major educator outreach, including advertising, virtual panels and launch month features on HarperStacks
CHARACTER OF THE MONTH PROMOTION
• Social media support on I Can Read! Facebook page and HarperKids social channels • Custom designed Facebook cover photo • Featured in the I Can Read! monthly e-newsletter (Over 55,000 subscribers) • Sweepstakes giveaways on I Can Read!
Facebook page • Dedicated social media messaging • Lifestyle photographs
2021 Characters of the Month
JANUARY
Pete the Cat
JULY
Clark the Shark FEBRUARY
Amelia Bedelia
AUGUST
Biscuit MARCH
Cece Loves Science
SEPTEMBER APRIL
Ranger Rick
OCTOBER
Friendbots Danny and the Dinosaur
9
MAY
Ty's Travels
NOVEMBER
Mac and Cheese JUNE
Pinkalicious
DECEMBER
Splat the Cat
