CHAPTER 1
A SwEET BEGINNING
Leon We both grew up in Dallas and were friends in high school. There’s some contention between us as to whether we went to our prom together as dates or friends. Tiff says we were just friends. Without going into detail, let’s just say I got much more than the “friend” vibe. I mean, our first kiss was at prom. In 1997 we started officially dating, during our freshman year at the University of Texas at Austin. We were both eighteen. Tiff was a creative advertising major; my major was marketing. We were living the normal lives of fairly serious college students—partying hard, studying a bit harder. Until the fateful December day when Tiff stood me up for a date and apologized by bringing me a batch of her warm chocolate chip cookies. It gave me a crazy idea. I came from an entrepreneurial family, and I was always figuring out businesses to start, whether selling baseball cards as a kid or buying and renting out margarita Hanging together in 1999, just machines in college. as our business was starting 1
It's Not Just Cookies_5P.indd 1
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