The Research

Design Sprints: Design sprints are concentrated bursts of rapid prototyping. We begin by defining our problem statement (I.e., how do you adapt vertical content to a horizontal platform?) and then rapidly generate possible solutions and concepts.

This process quickly illuminates what you don’t know, and helps direct your future research.

What don’t I know?

• What features are present on the InstagramTV app?

• What content exists on each screen?

• What are the visual elements and assets that users expect from Instagram?

• How have others solved the vertical content on a horizontal screen problem?

• Are these solutions worth pursuing?

• How can they be improved?

• What is the least distracting way to include multiple groups of content?

With this list of questions in mind, I focused my research.