1981 BRAND IDENTITY
TABLE OF CONTENTS
BRAND VALUES BRAND PERSONALITY & TONE OF VOICE NAMING & TAGLINE LOGO COLOUR PALETTE TYPOGRAPHY PRODUCTS MERCHANDISE SPACE SIGNAGE
2 3 5 6 8 10 13 16 18 22
BRAND VALUES
We're proud of what we stand for, and what you see is what you get.Â
LOCAL INDEPENDENT AUTHENTIC TRUE CRAFT QUALITY TASTE COMMUNITY CAYMANKIND 2
We don't take ourselves too seriously, we're easy going and informal yet effortlessly stylish and cool. Our tone of voice is modern, casual and masculine - like the way you would talk to your mates in the pub. We stay on top of trends but know the true classics will never go out of style.
BRAND PERSONALITY & TONE OF VOICE 3
NAMING
We like the name our fathers gave us. DO 1981 BREWING CO. 1981
TAGLINE
DON'T 1981 BREWING COMPANY 1981 BREW CO. 1981 BREW COMPANY 1981 BREW 19° NORTH 81° WEST
We make local craft beer. OPTION 1 0PTION 2 OPTION 3 OPTION 4
TRUE LOCAL CRAFT. TASTE THE CRAFT. LOCALLY CRAFTED. BREWED LOCALLY. 5
LONG FORM
LOGO 19° N 81° W
DRAFT HORIZONTAL
19° N DRAFT VERTICAL
W 6
81°
PRIMARY COLOUR PALETTE YELLOW
8
BLACK
GRAY
BLUE
WHITE
SECONDARYÂ COLOUR PALETTE 9
TYPOGRAPHY
GOTHAM BOLD Usage: headings and first captions.
10
VOLLKORN Usage:Â body text.
11
CAYMAN BLONDE An approachable, visually appealing, rounded and smooth golden ale. Perfect for a hot day, aka every day.
TROPICAL IPA
PRODUCTS
Fresh and fruity IPA with just the right amount of hop. Superior drinkability yet strong enough to get the job done. Perfect for an after work pint.
ISLAND SESSION Refreshingly light with a slight dry, crisp finish, this beer is made for drinking over long extended periods. Perfect for when you're out on the water.
13
PACKAGING
14
Simple, colourful and crafty.
MERCHANDISE
Basic, understated and trendy.
HATS T-SHIRTS
16
19° N 81° W
BAR SUITE STICKERS
19 °N
81 °W
TOTES
17
INTERIOR SPACE
18
Modern, casual and fun.
CHALKBOARD SIGNAGE
NAUTICAL ROPE LIGHTS
INDUSTRIAL ELEMENTS LICENCE PLATE FEATURE WALL
SUBWAYÂ TILE BAR
CONCRETE FLOOR
19
EXTERIOR SPACE
20
Modern, casual and fun.
EDISON BULB STRING LIGHTS
PUB GAMES
PICNIC BENCHES
GRAY GRAVEL
TRAVELERS PALMS
LOCAL PLANTERS
21
SIGNAGE
22
GRAFITTI WALL
GARAGE DOOR
CONTAINER