BRAND IDENTITY

“Our objective is to be the most inclusive beauty leader and contribute to a society in which everyone can live safely, peacefully and equally.

For over a century L’Oréal has been dedicated to one sole vocation: creating beauty.

Our goal is to offer each and every person around the world the best of beauty: for all skin and hair types, all genders, all identities, all cultures, all ages.

• It means developing formulas that ensure quality, efficacy, and safety for all of our consumers and their specific needs

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• It means celebrating the infinite diversity of beauty in our advertising

• It means working to eliminate bias in algorithms

• It means recruiting diverse teams and prioritizing inclusive leadership and management

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• It means partnering with responsible suppliers who share our commitments”

L’oreal Group. n.d. “L’Oréal Group : Promoting Diversity & Inclusion.” L’Oréal. Accessed 2023. https://www.loreal.com/en/commitments-and-responsibilities/for-thepeople/promoting-diversity-and-inclusion/.