Prepared Especially for:
Michael and Stephanie Emry 2998 Margaret Mitchell Drive | Atlanta, Georgia 30327 2998 Margaret Mitchell Drive
Prepared by:Allison Sinkler | Agent Harry Norman, REALTORSÂŽ | 4401 Northside Parkway NW | Atlanta, GA 30327 Office: (404) 261-2700 | E-Mail: allison.sinkler@harrynorman.com | Office Fax: (404) 365-0357 Cell: (404) 259-2093 | Web site: www.allison.sinkler.harrynorman.com
July 24, 2018
Michael and Stephanie Emry 2998 Margaret Mitchell Drive Atlanta, Georgia 30327 Dear Mike and Stephanie: Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. I appreciate the time you spent with me reviewing the features of your home and outlining your financial goals and time considerations. You will receive competent and professional service when you select me and Harry Norman, RealtorsÂŽ to represent you. We have represented many families in Buckhead concluding transactions that realize maximum value in a reasonable time. I hope you will select me as your agent in this very important transaction. I will follow this proposal with a Comparative Market Analysis that will assist us with determining the list price for your home. I hope the information included on me and Harry Norman, RealtorsÂŽ will confirm that I am best qualified to market your home. I look forward to making the transaction a great experience from start to finish. Sincerely,
Allison Sinkler Agent, REALTORÂŽ
HARRY NORMAN JR.’S PHILOSOPHY:
“The quality of any product or service is only as good as the customer says it is.” This philosophy has guided both vision & mission of Harry Norman, REALTORS® since 1930.
OUR VISION Providing an exceptional real estate experience to every Harry Norman, REALTORS® client.
OUR MISSION Providing superior counsel to our buyers and sellers through leadership, experience and knowledge. Engaging in honest, loyal and ethical business practices. Maintaining an ongoing commitment to serve our communities by contributing our time and financial resources. Committing to passionately exceed our customers’ expectations. Providing innovative strategies for business development.
STRIVING FOR EXCELLENCE TRUST Ensuring the trust and loyalty of our clients, associates and employees. Providing effective timely communications in all business dealings. INTEGRITY Respecting and valuing all individuals. Maintaining the confidentiality of our clients. COMMUNITY Preserving the value of home ownership as the fabric of our communities. SERVICE Providing unparalleled professionalism and exceptional service. Continuing as leaders in innovation through education and technology. FINANCIAL STEWARDSHIP Empowering and rewarding success.
Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
ATLANTA’S PREMIER FULL SERVICE REALTORS®
Proudly serving Atlanta since 1930, Harry Norman, REALTORS® is one of Atlanta’s first and most successful residential real estate firms. Harry Norman is a member of HomeServices of America, Inc,™ the second largest full-service residential real estate brokerage firm in the United States.
AS ATLANTA’S PREMIER FULL-SERVICE REALTORS,® WE OFFER THE FOLLOWING: Serving Atlanta since 1930 • 18 convenient sales offices throughout Georgia More than 1,000 professional full-time sales associates • Accredited international specialists Largest relocation division of its kind in the Southeast • Largest residential real estate marketing & public relations team • Prosperity Home Mortgage, LLC mortgage services • HN Insurance Services • Leasing support services • Unsurpassed sales associate training • Leading edge technology • Campbell & Brannon Township Title services • Member of Leading Real Estate Companies of the World® • Member of Luxury Portfolio International® • Board of Regents Atlanta, Who’s Who in Luxury Real Estate • Exclusive affiliate of Christie’s International Real Estate • Affiliate of Mayfair International Realty
Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
MARKET SHARE GRAPHS | BUCKHEAD TWELVE MONTHS ENDED MAY 31, 2018
Closed Units - All Price Points
Sales in Units (Market Share %)
10.0% 8.0% 6.0% 4.0% 2.0% 0.0%
8.3%
7.4%
4.7%
3.9%
3.7%
3.4%
3.3%
3.1%
HARRY NORMAN, REALTORS®
Atlanta Fine Homes
Dorsey Alston
BHHS GA Properties
KW Peachtree Road
Palmerhouse
Beacham
Ansley Atlanta
Source: Trendgraphix. All property types at all price points in Areas 21 & 22
Sales in Units (Market Share %)
Closed Units - Over $1 Million 20.0% 15.0% 10.0% 5.0% 0.0%
18.8%
14.4%
12.0%
12.0%
10.3%
3.3%
HARRY NORMAN, REALTORS®
Atlanta Fine Homes
Dorsey Alston
Ansley Atlanta
Beacham
BHHS GA Properties
2.5% KW Peachtree Road
Source: Trendgraphix. All property types over $1 million in Areas 21 & 22
Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
WHY SHOULD YOU USE A REALTOR®? Only real estate licensees who are members of the NATIONAL ASSOCIATION of REALTORS® are properly called REALTORS®. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge as it relates to the process of buying and selling real estate. They are committed to serving all parties of a transaction honestly and all REALTOR® business practices are monitored at local Board levels, where arbitration and disciplinary systems are in place to address complaints from the public or other Board Members. When selling a home, your Harry Norman, REALTORS® sales associate will give you up-to-date information on what is happening in the marketplace including terms of competing properties. This is a key factor in selling your home at the best price in the least amount of time. Between an initial sales agreement and settlement, questions may arise. Your trusted Harry Norman, REALTORS® sales associate is the best person to answer these questions and to help resolve unforeseen issues and move the transaction towards settlement. Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
MARKETING TOOLS
HARRY NORMAN, REALTORS® MARKETING TOOLS
Harry Norman, REALTORS® offers an array of premier marketing and sales support tools to effectively and efficiently sell your home including the following: •
Exclusive affiliate of Christie’s International Real Estate
•
Mobile app with Homespotter
•
Charter member of Luxury Portfolio International®
•
•
Board of Regents Atlanta, Who’s Who in Luxury Real Estate
Marketing presence in local, national & international magazines and newspapers:
•
Member of Leading Real Estate Companies of the World®
•
Member of Mayfair International Realty
•
RELO® national home search participants nationwide
•
Charter member of The Realty Alliance
•
Open house campaigns on web and targeted emails
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Property staging & showcasing recommendations
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Comparative marketing analysis
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Virtual home tours
•
Sales meeting and agent open house/caravan promotion
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Cooperative sales through two multiple listing services (FMLS, MLS)
•
CRM direct marketing
•
Waze advertising program
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Social media
–– Christie’s International Magazine and Luxury Real Estate Magazine
–– Atlanta Business Chronicle, Appen Newspapers, Atlanta Intown Newspaper, Reporter Newspapers, Gwinnett Post and Neighbor Newspapers
–– Harry Norman HOME Magazine (Magazine featuring fine properties, published twice a year) –– Modern Luxury Interiors and Atlanta Homes & Lifestyles
•
Online marketing through HarryNorman.com and Mobile.HarryNorman.com
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Marketed on thousands of websites worldwide
•
Your property on Nextdoor
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Elegant yard sign synonymous with quality service
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In-house promotional materials including property flyers, postcards, and more
•
Marketing materials customized by graphic designers specifically to promote your property
WEB DOMINANCE Over half of all buyers report that they first saw the home that they eventually purchased on the internet. The award-winning HarryNorman.com provides the information that buyers seek and our statistics reflect that fact. Our responsive design website also meets the expectations of home purchasers using mobile devices and we capture more of these views than any other residential real estate brokerage in our market.
Harry Norman, REALTORSÂŽ 87,698
Beacham & Co. 7,627 Maximum One 10,066 Palmer House 16,863
Dorsey Alston 28,253
Average Site Visits Per Month
Atlanta Fine Homes 41,073
Metro Brokers BH&G 55,529
BHHS Georgia 66,528 Mark Spain Real Estate 61,347
LESS THAN 5,000/MONTH
Ansley Atlanta Atlanta Communities C21 Results Realty
Keller Williams First Atlanta Solid Source Realty Source: SimilarWeb Pro (June 2018)
WEB DOMINANCE Over half of all buyers report that they first saw the home that they eventually purchased on the internet. The award-winning HarryNorman.com provides the information that buyers seek and our statistics reflect that fact. Our responsive design website also meets the expectations of home purchasers using mobile devices and we capture more of these views than any other residential real estate brokerage in our market.
Palmer House 5,720
Harry Norman, REALTORSÂŽ 28,145
Dorsey Alston 9,195
Atlanta Fine Homes 14,887
Average Unique Visitors Per Month
Metro Brokers BH&G 15,053
BHHS Georgia 19,846 Mark Spain Real Estate 18,605
LESS THAN 5,000/MONTH
Ansley Atlanta Atlanta Communities Beacham & Co. C21 Results Realty
Keller Williams First Atlanta Maximum One Realty Solid Source Realty Source: SimilarWeb Pro (June 2018)
SOCIAL MEDIA STRENGTH With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time – Facebook and Instagram. Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.
Harry Norman, REALTORS® 35,233
Ansley Atlanta | 3,606 Coldwell Banker Atlanta | 4,495 Virtual Properties | 4,802
Dorsey Alston | 5,295
Metro Brokers | 5,829
LIKES
BHHS Georgia | 7,148
*Others | 9,391 Beacham & Co. 14,952
Atlanta Fine Homes | 8,087
Mark Spain Real Estate | 10,110 *OTHERS:
Atlanta Communities | 1,715 Solid Source Realty | 1,500 C21 Results Realty | 1,506
Keller Williams First Atlanta | 870 Maximum One Realty | 727 Re/Max Greater Atlanta | 342
Palmer House | 2,731 Keller Williams PTree Rd. | 0 *Current numbers as of June 30, 2018 for all Harry Norman, REALTORS® offices
SOCIAL MEDIA STRENGTH With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time – Facebook and Instagram. Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.
Harry Norman, REALTORS® 53,594
*Others | 1,652 Atlanta Fine Homes | 3,379 BHHS Georgia | 4,465 Mark Spain Real Estate | 7,344
Followers Beacham & Co. | 8,344
Dorsey Alston | 12,100
Ansley Atlanta | 25,100 Virtual Properties | 12,846
*OTHERS:
Metro Brokers BH&G | 677 Keller Williams PTree Rd. | 277 C21 Results Realty | 243 Solid Source Realty | 151
Maximum One Realty | 127 Coldwell Bankers | 81 Palmer House Properties | 96 Atlanta Communities | 0
Keller Williams First Atlanta | 0 Re/Max Greater Atlanta | 0 *Current numbers as of June 30, 2018 for all Harry Norman, REALTORS® offices
HARRY NORMAN HOME MAGAZINE Harry Norman, REALTORSŽ’ signature publication features a selection of exceptional homes offered for sale and is targeted to high net worth consumers.
AN AFFLUENT AUDIENCE OF 15,000+ Direct-mailed to targeted high-end homeowners with median incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading real estate brokers in the United States. INTEGRATED AND INTERACTIVE MEDIA Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine.
Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
WEBSITE PLACEMENT Homes listed with Harry Norman, REALTORS® receive unmatched internet exposure due to the power of our brand and through our membership affiliations. Below are just a few.
FRONTDOOR’S
Harry Norman, REALTORS® is proud to be a member of Christie’s International Real Estate, Leading Real Estate Companies of the World®, RELO Home Search and affiliated with Luxury Portfolio International® and Who’s Who in Luxury Real Estate’s Board of Regents. Property must meet eligibility requirements on certain sites. Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
LUXURY AFFILIATES
THE WORLD AT YOUR DOORSTEP
Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. Harry Norman, REALTORS® is the exclusive Atlanta Affiliate of Christie’s International Real Estate, a worldwide network of accomplished Brokers dedicated to the marketing and sale of residential luxury properties, and the only luxury real estate company wholly owned by a fine art auction house. Only the most reputable and successful Brokers at the top of their markets are invited to join the network. In Atlanta, Harry Norman, REALTORS® was selected based on a long tradition of providing exceptional service, allowing us to offer the best in local expertise with global connections. ChristiesRealEstate.com • Over 145 affiliated brokerages • 1,350 offices in more than 50 countries • 32,000 sales associates around the globe • Over one million website visitors annually Source: Christie’s International Real Estate website, ChristiesRealEstate.com, December 2017
THE WORLD AT YOUR DOORSTEP Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. Luxury Portfolio International® represents the luxury component of Leading Real Estate Companies of the World®, and Harry Norman, REALTORS® is one of 200 exclusive luxury affiliate member companies within this global network of premier locally-branded companies, dominated by many of the world’s most powerful independent luxury brokerages. Their website, LuxuryPortfolio.com, is translated into nine languages, offers multiple currency conversions, and attracts visitors from over 200 countries each month. • Properties in every state and over 55 countries • Website visitors from over 200 countries/territories every month • Site translation in nine languages • Conversion to 60+ currencies • 565 top real estate brokerages • 130,000 associates • $368 billion in annual home sales Source: LuxuryPortfolio.com, December 2017
THE WORLD AT YOUR DOORSTEP Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. “The Board of Regents is an exclusive network of the world’s most elite luxury real estate brokers, comprised of the most legendary names in the industry. Brokers with this distinction provide leadership and the highest level of personal services and commitment to their clientele.”
— John Brian Losh, CEO, President of Luxury Real Estate Regents
• Nearly 131,000 agents • More than 3,800 offices • More than 500 members • Represented in over 70 countries • Voted “Best of the Web” by Forbes • Ranked #1 in searches for “Luxury Real Estate” • Webby award honoree Source: Luxury Real Estate website, LuxuryRealEstate.com, December 2017
THE WORLD AT YOUR DOORSTEP
Harry Norman, REALTORS® presents “Our London Team” Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. As the exclusive affiliate of Mayfair International Realty in Georgia, Harry Norman, REALTORS® is able to provide our clients with authentic international coverage for their properties. Our London office has a hands-on understanding of the international real estate market, making us your ideal overseas real estate advisors. The Mayfair International Realty’s London team was chosen for their knowledge of the UK and European real estate markets, and for their hands-on experience in property marketing won over many years. The Mayfair network has over 100 brokers with more than 450 offices spread across the UK, North America and Europe.
RELOCATION
CORPORATE RELOCATION IMPACT Harry Norman, REALTORSŽ offers first-class service to our relocation clients, including coordinated group moves, special services and short-term living arrangements. We work with over 550 companies in metro Atlanta, including many of the top employers. Below is a sampling of some of the businesses for whom we provide relocation services.
Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
WHY USE A SENIOR MARKETING CONSULTANT (SMC)?
Since 1930, the name Harry Norman, REALTORS速 has been synonymous with superior real estate service. This is due to the exceptional calibre of its associates, with our Senior Marketing Consultants at the vanguard. Senior Marketing Consultants are a select group who comprise only the very top of a sales staff of more than 900 highly qualified real estate professionals. Only those who have demonstrated distinguished achievements in the field of residential real estate are awarded the SMC designation. To become a Senior Marketing Consultant, a sales associate must maintain outstanding production levels, be named to their Board of REALTORS速 Million Dollar Club and command a thorough knowledge of marketing, contract negotiations and finance. With this experience, Senior Marketing Consultants are your assurance of unparalleled professional service throughout the process of buying or selling a home. Testament to their expertise is the fact that Harry Norman, REALTORS速 consistently participates in the listing and sale of more extraordinary homes than any other company in Atlanta. If you are planning to sell or buy a home, you deserve the expertise brought about by years of accomplished real estate service. You should be working with a Harry Norman, REALTORS速 Senior Marketing Consultant.
LOCAL CONNECTIONS | GLOBAL REACH Through Harry Norman, REALTORSÂŽ you, as a client, will be connected to the very best network of real estate brokerages worldwide. Leading Real Estate Companies of the WorldÂŽ (LeadingRE) includes over 500 market-leading real estate firms. We sell over a million homes and connect tens of thousands of buyers and sellers through our network each year. LeadingRE offers world-class marketing resources, and allows us to provide you with the very best service.
I’M LOCAL | I’M GLOBAL As an affiliate of Leading Real Estate Companies of the World,® our brokerage is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best service. The result? Our organization produced more home sales volume in 2017 than any national franchise, over $368 billion, representing over 1.1 million transactions.
$55 BILLION MORE U.S. HOME SALES VOLUME IN 2017 THAN OUR CLOSEST COMPETITOR *Volume shown in billions of dollars
For informational purposes only. Based on available data for average sales units per agent and average sales prices per firm. In compiling this report, LeadingRE relies on third party sources including REAL Trends National Network 2018 Totals Final Report and REALTOR® Magazine 2017 Franchise Report. LeadingRE is not responsible for the accuracy of third party data.
Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
18 CONVENIENT LOCATIONS
North Fulton
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Atlanta North
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East Cobb
Cobb Marietta
Atlanta Perimeter Chastain/ Sandy Springs
Buckhead & Buckhead North Office Home Office
Buckhead Northwest
Intown
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20
MA
Forsyth/Lake Lanier
BIG SKY DR
Hiawassee
Luxury Lake & Mtn
DRAYTON ST
BULL ST
441 HWY
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COURT HOUSE STT IN ST
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Peachtree City
E. OGLETHORPE AVE
Savannah
A network of more than 1,000 sales associates in 18 sales offices of Harry Norman, REALTORS® throughout Atlanta, North Georgia, and Savannah. Prosperity Home Mortgage, LLC mortgage consultants are located in Harry Norman, REALTORS® sales offices in order to provide you with immediate, personal and professional service.
Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
DETERMINING THE VALUE OF YOUR HOME A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result is to find a price that will attract a willing and able buyer or buyers in a reasonable time. Once the value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers. Naturally, if you want to sell quickly your asking price should be very near the value. The following are a few things to keep in mind about pricing: •
Realistic pricing will achieve maximum price in a reasonable time.
•
Your cost or profit desire is irrelevant; the market determines the price.
•
The cost of improvements are almost always more than the added value.
•
Houses that remain on the market for a long time do not get shown.
•
A house that is priced right from the beginning achieves the highest proceeds.
Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
DETERMINING THE VALUE OF YOUR HOME
Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market (see Figure 2). Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price (see Figure 3), or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established. Harry Norman, REALTORSÂŽ will give you up-to-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
Asking Price
Percentage of Buyers 10%
+15% +10%
30% 60%
Market Value -10%
75%
-15%
90%
Figure 1 - Percentage of Buyers by Asking Price
Activity
Determining the best asking price for a home can be one of the most important parts of the home sale process. If your home is listed at a price that is above market value, you will miss out on candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. As Figure 1 illustrates, more buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.
0
1
2
3
4
5
7
6
Number of Weeks on the Market
Figure 2 – Activity versus Timing
0% -2% -4% -6% -8% -10%
Less than 4 weeks
4 to 12 weeks
13 to 24 weeks
More than 24 weeks
Figure 3 – The Effect of Overpricing
YOUR OPINION COUNTS
Harry Norman, REALTORS® Excellence Program Harry Norman, REALTORS® is dedicated to being the very best full-service real estate company. In fact, Harry himself was often heard to say “The quality of any product or service is only as good as the customer says it is,” and that mantra remains the cornerstone of our business. Towards that end, you will receive a survey shortly after closing from Leading Research Corporation, an independent company similar to JD Power. If at any time while we are working together you feel that the level of service provided to you does not meet or exceed this standard, we would welcome the opportunity to discuss it with you. Providing quality real estate service is our passion and livelihood and we will work hard not just to get a great survey but to earn your business and your trust for a lifetime. A post-closing survey will be sent via email or mail to you no sooner than 15 days after your closing date. Agents’ ratings are available to you at RatedAgent.com. All ratings are legitimate, reliable, and validated from previous surveyed clients.
Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
PRICING STRATEGY General Rules. Let's review some important considerations. There are certain factors that are beyond our control and certain factors that are within our control. Those factors outside of our control are: the location of the property, the finished square feet and types of rooms and the amenities that are in place. Those factors we can control are: the appearance of the property inside and out, how aggressively we market the property and the price, including terms. It is critical for us to accept those factors that are beyond our control and to focus on pricing and preparation.
Local Market Observations. Our market is currently neutral neither favoring sellers or buyers. Given the current interest rate situation we project relatively low mortgage rates to continue and thus the market should remain steady for awhile. I have included current statistics specific for Buckhead for the prior six month period.
Suggested Price Strategy. Pricing is critical for achieving the highest sales price to list price ratio. The longer a house sits on the market, the LP/SP ratio diminishes. The current LP/SP ratio is 94%. My pricing strategy is to price a property correctly resulting in an offer after 10 showings or 30 days. My current LP/SP ratio is 97%.
Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
Facts and Trends TM Published July 2018*
Location: Price Range: SQFT Range: Property Types: Bedrooms: Full Baths: Half Baths: Year Built:
Atlanta North (21) (FMLS) $700,000 - $999,999 0 - No Limit Residential Detached - All Properties - All Properties - All Properties 0 - No Limit 0 - No Limit 0 - No Limit 0 - No Limit
Number of Homes For Sale vs. Sold vs. Pended (Apr. 2017 - Jun. 2018)
Avg CDOM & SP/Orig LP % (Apr. 2017 - Jun. 2018)
Average Price of For Sale and Sold (Apr. 2017 - Jun. 2018)
Months of Inventory Based on Closed Sales (Apr. 2017 - Jun. 2018)
RESUME Allison Miller Sinkler
Experience: Harry Norman Realtors Senior Marketing Consultant Accredited Relocation Specialist Atlanta Board of Realtors Million Dollar Club Life Member Affiliations: Atlanta Board of Realtors National Association of Realtors
Education: University of Georgia Georgia State University BBA; Economics and Management
Community: PTA President Jackson Elementary School 2002-2003 Member of Peachtree Garden Club Chastain Park Civic Association Shepherd Spinal Center Auxilliary Board Professional Awards Realty Alliance Sales Award Top 20 GCI Company Wide Top 5 GCI Buckhead Northwest Office
IN CONCLUSION
When you choose Allison Sinkler you will receive:
� Excellent service and support. � A market analysis of your home. � A winning marketing plan. � Every effort to sell your home promptly. � The resources of Harry Norman, REALTORS®.
List Your Home Now with Allison Sinkler!
Allison Sinkler Office: (404) 261-2700 E-Mail: allison.sinkler@harrynorman.com Office Fax: (404) 365-0357 Cell: (404) 259-2093 Web site: www.allison.sinkler.harrynorman.com
Your neighbor and real estate resource for Chastain Park and Surrounding Neighborhoods
Top Producer
Allison Sinkler Strong Business Background Fuels Success In Chastain Park Home Sales
About 20 years ago, Allison Sinkler found herself continually driving east from her Atlanta Memorial Park home. It was like a magnetic pull. Chastain Park was her destiny. Allison and her husband Arthur soon moved here and raised their two children. And although they are now empty nesters, they have no plans to leave. “That’s the thing that makes Chastain unique. Once you live here, you never want to leave,” said Allison, who, as a leading real estate agent specializing in Chastain Park, has keen knowledge of the area’s comings and goings. She even knows the history of many of the houses, such as which ones may have had mold in the basement and which lots offer room for expansion — information you won’t find on the Internet. “You can’t optimally represent a property unless you live in that neighborhood,” she said.
As a perennial Top Producer (earned from being in the top 3 percent of all members of the Atlanta Board of Realtors) the Harry Norman senior marketing consultant has a 96 percent list-price-to-sales-price ratio for her listings while her sales-price-to-list-price ratio when representing buyers is 83 percent. The numbers demonstrate her expert negotiating skills and her ability to price properties.
Allison credits her strong business background. After earning degrees in Economics and Management from the University of Georgia, she worked for Trust Company Bank. “I managed insurance company portfolios and was responsible for the daily investing of their short-term capital, amounting to $4 billion. The portfolios were invested in collateralized mortgage obligations, so every morning I had to determine their cash position and get it invested by noon. It was high pressure environment which has provided me the skills to negotiate contracts in a timely and efficient manner.” Following her time with Trust Company, she pursued a career in orthopedic medical equipment sales where she developed valuable sales experience which she applies to her career in real estate today.
Allison has helped her clients buy or sell a wide range of properties — everything from a $7 million Decorators’ Show House on West Paces Ferry to a small townhouse.
24
Allison with Rick Moeser - Regional Director of Christie’s International, recognizing $118 Billion in sales volume with Christie’s International Real Estate Around the Park • June 2017
Allison, Bo, Maggie, and Arthur
r
Bo and Maggie
Allison & Jenni Bonura - President & CEO Harry Norman, Realtors
“I often get the most satisfaction working for clients with whom I feel that my representation is most critical.” An example is a couple from Sri Lanka. “I felt as if they could have been taken advantage of because they didn’t un derstand the process. They thought we
Allison with Dr. Reich at Jackson Elementary Fall Festival - which Allison has sponsored since 2003
sionals also covet the neighborhood because you can pretty much be where you need to be in 15 minutes.
Chastain homeowners can also feel secure in their investment. “In any major market with a large public park – Chastain is Atlanta’s largest park – the data and determined that we didn’t your real estate investment has some need to go higher and could present a insulation, especially now. People want walkability, and there are a lim ited number of properties with access tics.” Today the couple is happily in to Chastain Park.” Low inventory, top their home that they purchased well schools, commutability and access to under their budget. active lifestyle continue to sustain a healthy seller’s market, she added. tremendous variety, from original In addition to helping her clients sell ranch homes to $3 million-plus and buy homes, Allison is a long-time estates. “Once people hone in on volunteer. When her children were Chastain, we c something for younger, she served as PTA president everybody, because we’re not cookie of W. T. Jackson Elementary, where cutter. You’ll have a 1950s ranch next she still sponsors the fall festival. She to a 12,000-sq.-ft. custom home.” also worked on The Lovett School’s And with baby boomers looking to downsize, those ranches have become capital campaigns and served on Shepherd Spinal Center auxiliary board. “golden,” she added. Young profes-
At Northside United Methodist, she serves on the congressional care team and as a Sunday servant. Allison also makes time to walk around the park daily. The family dog, a mixed-breed lab with personality to spare, wouldn’t have it any other way. Bodde found his way into their home two years ago courtesy of NextDoor Chastain. “We were heading up to North Georgia to look at another mixed breed, and I read a post about this homeless puppy covered in ticks. We picked him up straight away, took him to the vet, brought him home and fell in love.” If you have any questions about Chastain Park real estate or if you’d like to receive a free monthly market report, whether or not you’re looking to sell or buy, Allison invites you to contact her anytime at 404-259-2093 or allison.sinkler@harrynorman.com. Chastain Park Attracts International Buyers Did you know that Harry Norman REALTORS® is Georgia’s only residential brokerag man Senior Marketing Consultant Allison Sinkler June 2017 • Around the Park 25
believes this is critical because buyers of the most expensive homes in Chasregions and/or countries. •
Harry Norman is the exclu International Real Estate, a global network dedicated to marketing $1 million-plus properties and the only luxury real estate company wholly
LuxuryPortfolio.com featuring 25,000+ of the world’s most remark able $1 million-plus properties. We’re also an exclusive Board of Regents member of Who’s Who In Luxury Real Estate / Luxury -
Jenni Bonura President and CEO Harry Norman, REALTORS®
home-buyers.
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to more than 50,000 for-sale luxury properties around the globe. Testimonials: When selling or buying a home, being in tune with local nuances can mean the ing an expert who has true knowledge and experience, yet who also has the command of technology, while understanding the true meaning of service is what sets Allison apart. She listens, she applies her expertise to each situation and she knows the market.
The result is worldwide exposure for your exceptional property to
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RealEstate.com, a 195-country network of real estate professionals dential luxury estates. Exclusive marketing through Who’s Who In Luxury Real Estate is reserved for Harry Norman properties priced $500,000+. LuxuryRealEstate.com — the world’s most viewed luxury
Luxury Portfolio International™ leverages advanced online market-
26 Around the Park • June 2017
Having worked with Allison as PTA President, I can professionally recommend her to anyone who that her dedication, enthusiasm and integrity would
Dr. Lorraine B. Reich Past Principal of Warren T. Jackson Elementary On both the selling and buying side of real estate, Allison Sinkler is the epitome of an excellent agent. A resident of Chastain Park, Allison is a huge propo knowledgeable about opportunities in residential real estate throughout our city. We are grateful for her professional knowledge, her guidance, and most of all, her integrity at every turn of the process of selling our former home and buying our new one. Elise Drake - Client