Prepared Especially for: Sunny & Kay Park 2828 Peachtree Rd NW # 2701 | Atlanta, Ga 30305 Prepared by:Beverly Mason | Sherry Wren
Harry Norman, Realtors | 4401 Northside Parkway NW | Atlanta, Georgia 30327 Office: 404-261-2700 | Cell Phone 404-606-1579 | Email beverly.mason@harrynorman.com
April 18, 2018 Sunny and Kay Park 2828 Peachtree Rd NW. #2701 Atlanta, GA. 30305 Dear Sunny and Kay, Thank you very much for giving us the opportunity to present the enclosed proposal to market your condominium. We appreciate the time you spent with us reviewing the features of #2701. You will receive competent and professional service when you select us and Harry Norman Realtors to represent you. We have represented many sellers in the Buckhead and surrounding areas, concluding transactions that realize maximum value in a reasonable time. We have also represented numerous buyers up and down Peachtree Road, and beyond, who have chosen to purchase a high rise condominium lifestyle. We have a great network and resources. This proposal includes a comprehensive market analysis that will assist us in determining the market value and pricing of your home. You will see our marketing strategy on the next pages. When you talk to us, you will hear our enthusiasm to bring you a superb end result! We hope you will choose us, once again, to make this an exceptional experience. Sincerely, Sherry Wren and Beverly Mason
Beverly Mason Office: 404-261-2700 Cell Phone 404-606-1579 Email beverly.mason@harrynorman.com
Sherry Wren Office: 404-261-2700 Cell Phone 404-964-7080 Email sherry.wren@harrynorman.com
MARKETING PLAN Prepared for
Sunny and Kay Park 2828 Peachtree Rd Unit 2701 Atlanta, Ga 30305 As career professionals with Harry Norman, Realtors, our goal is to promote every property we list in a manner that will bring to the owner / seller the highest price possible in the shortest period of time. To achieve this goal, we will attend to the myriad of details involved in marketing your property and will do so with the highest degree of integrity and responsibility. We will aggressively seek out potential buyers and will present your property to them in a thorough and professional manner, leaving no question unanswered. Activities that we will oversee and accomplish include: υ Provide a Comparative Market Analysis (CMA) to help you determine the most effective list price for your property. υ Complete all paperwork and enter information on your property into the First Multiple Listing Service as well as the Georgia Multiple Listing Service affording immediate exposure to over 800 offices and over 15,000 agents. υ Feature your property on www.harrynorman.com and www.fmls.com with detailed description and multiple interior and exterior photos. υ “SHOWCASE” your home on www.realtor.com with comprehensive content including customized home description, multiple photos, and interactive consumer contact opportunities so your home is presented in the best possible light. υ Feature your property on www.relohomesearch.com where it will be on the websites of more than 500 top real estate companies of the world through our participation in Leading Real Estate Companies of the World.
υ Place your home on the top three Luxury websites we subscribe to including CHRISTIE’S International Real Estate, the Board of Regents LUXURY real estate network, and LUXURY PORTFOLIO International. υ Arrange for the property to be professionally photographed for use on the website and in brochures. For your property, we will use a video that will be on Instagram and other social media platforms, as well as a drone video, if that is an enhancement that works with your condo. υ Develop a color brochure on the property, including sales price, a picture of the house, neighborhood information, description of the property, school districts, and a plat of the property. υ Plan an event caravan (lunch, drawing) for an agreed upon Tuesday and announce it on the FMLS Caravan sheet and via internet inviting all area Agents to attend. υ Hold an open house as allowed by the condo association. υ Place an ad in the Northside Neighbor and the Harry Norman advertising piece delivered through Atlanta Business Chronicle to all subscribers. υ Place color photo and description of property in the HOME MAGAZINE, if scheduling allows. This publication is produced semi-annually. This magazine recently was honored by our Luxury Real Estate Network with the Best Print Marketing Award at the National Conference. υ Immediately telephone or send a brochure to all agents who have property listed in the price range of subject property to inform and to encourage co-op sales. υ Actively solicit and promote co-op sales through our strong Harry Norman network consisting of approximately 430 Agents in the Buckhead area. Harry Norman Agents receive an incentive to sell Harry Norman listings. Of course we will promote your condo to all agents in all companies as well! υ Actively use reverse prospecting to zero in on those looking specifically for this type of property. υ Communicate with Seller regularly to provide feedback from other agent.
υ Use social media…Facebook and Instagram. to tell the story of your home. υ When an agreement is reached, we will attend the inspection and obtain bids for any work requested. υ Follow the process between contract and closing including meeting vendors and repairmen and making arrangements to obtain any information required as part of the contract. Handle any other details that might arise. υ Communicate with the closing attorney and provide all information required to achieve a seamless transaction. υ Attend the closing with you. υ We look forward to marketing your condo in a lightly professional manner with your best interests in mind and with outstanding results!
Sherry Wren & Beverly Mason
April 18th 2018
OUR COMMITMENT TO YOU
The name Harry Norman, REALTORS® has been synonymous with quality service, professional integrity and successful transactions since 1930. In addition to assisting generations of Atlantans throughout the decades with the sale or purchase of their homes, we welcome thousands of transferees each year who now make their home in Atlanta. Our undisputed leadership position in Atlanta's residential real estate market is attributed to the efforts and expertise of our outstanding sales associates and their dedication to professional excellence. Our sales associates are widely recognized for their skills and proficiency, and they are recipients of many of the professional designations and honors awarded in the industry. Whether you anticipate the purchase or sale of a home, no one is more qualified to assist you through the complexities of a real estate transaction than a Harry Norman, REALTORS® sales associate. This presentation is an introduction to the unparalleled services Harry Norman, REALTORS® has to offer. Your sales associate will be the professional who makes it all happen, and who shares our company mission of having a satisfied customer at the end of each transaction. We are proud to facilitate the best move you’ll ever make.
Jenni Bonura President & CEO Harry Norman, REALTORS®
TWO INCREDIBLE BRANDS. ONE INCREDIBLE PARTNERSHIP Harry Norman, REALTORS® and the Atlanta Falcons have teamed up to create one powerful partnership. When you think of Atlanta, you drink Coca-Cola, you fly Delta, you go to Home Depot, you eat Chick-fil-A, you cheer for the Falcons, and you choose Harry Norman, REALTORS®. Over the next few years our city will host the SEC championship, the Super Bowl, and the Final Four and our partnership will lead to more exposure for our listings. This partnership will open opportunities to better serve our community through our charitable contributions. We will join the Atlanta Falcons as the Presenting Sponsor of the MADD (Mothers Against Drunk Driving) 5K Race, contributing funds and volunteer support to this important fund-raising event for a very important cause. The Atlanta Falcons will donate $5 for every Falcons rushing yard during the regular season to Give to Grow Homes, a charitable program affiliated through Harry Norman, REALTORS®.
ATLANTA’S PREMIER FULL SERVICE REALTORS®
Proudly serving Atlanta since 1930, Harry Norman, REALTORS® is one of Atlanta’s first and most successful residential real estate firms. Harry Norman is a member of HomeServices of America, Inc,™ the second largest full-service residential real estate brokerage firm in the United States.
AS ATLANTA’S PREMIER FULL-SERVICE REALTORS,® WE OFFER THE FOLLOWING: Serving Atlanta since 1930 • 18 convenient sales offices throughout Georgia More than 1000 professional full-time sales associates • Accredited international specialists Largest relocation division of its kind in the Southeast • Largest residential real estate marketing & public relations team Prosperity Home Mortgage, LLC mortgage services • HN Insurance Services • Leasing support services Unsurpassed sales associates training • Leading edge technology • Campbell & Brannon Township Title services Member of Leading Real Estate Companies of the World® • Member of Luxury Portfolio International® Board of Regents Atlanta, Who’s Who in Luxury Real Estate Exclusive Atlanta affiliate of Christie’s International Real Estate
MARKET SHARE GRAPHS | BUCKHEAD TWELVE MONTHS ENDED FEBRUARY 28, 2018
Closed Units - All Price Points
Sales in Units (Market Share %)
10.0% 8.0% 6.0% 4.0% 2.0% 0.0%
8.4%
7.1%
4.8%
3.8%
3.8%
3.4%
3.1%
3.0%
HARRY NORMAN, REALTORS®
Atlanta Fine Homes
Dorsey Alston
KW Peachtree Road
BHHS GA Properties
Beacham
Palmerhouse
Coldwell
Source: Trendgraphix. All property types at all price points in Areas 21 & 22
Sales in Units (Market Share %)
Closed Units - Over $1 Million 20.0% 15.0% 10.0% 5.0% 0.0%
18.9%
14.2%
12.9%
11.6%
11.2%
3.2%
HARRY NORMAN, REALTORS®
Atlanta Fine Homes
Dorsey Alston
Beacham
Ansley Atlanta
BHHS GA Properties
2.6% Hirsh Real Estate
Source: Trendgraphix. All property types over $1 million in Areas 21 & 22
MARKET SHARE GRAPHS | NORTH ATLANTA (OTP) TWELVE MONTHS ENDED FEBRUARY 28, 2018
Closed Volume - All Price Points
Sales in Volume (in Millions)
$1,000 $800 $600 $400 $200 $0
$886
$833
$702
$613
$607
$418
$401
HARRY NORMAN, REALTORS®
BHHS GA Properties
Atlanta Fine Homes
Coldwell
KW Atlanta Partners
KW First Atlanta
Atlanta Communities
Source: Trendgraphix. All property types at all price points in Forsyth 221 & 222, Fulton 13 & 14, Gwinnett 61 & 62, Dunwoody 121, Sandy Springs 131, East Cobb 81, 82 & 83
Sales in Units (Market Share %)
Closed Units - Over $500,000 10.0% 8.0% 6.0% 4.0% 2.0% 0.0%
9.4%
7.9%
6.9%
4.8%
3.6%
3.2%
3.1%
HARRY NORMAN, REALTORS®
Atlanta Fine Homes
BHHS GA Properties
Coldwell
KW Atlanta Partners
KW First Atlanta
KW Atlanta North
Source: Trendgraphix. All property types over $500,000 in Forsyth 221 & 222, Fulton 13 & 14, Gwinnett 61 & 62, Dunwoody 121, Sandy Springs 131, East Cobb 81, 82 & 83
MARKET SHARE | CORE FMLS COUNTIES TWELVE MONTHS ENDED FEBRUARY 28, 2018
Closed Units - All Price Points
Source: Trendgraphix. All property types at all price points in Cherokee/Cobb/Dekalb/Forsyth/Fulton and Gwinnett counties
Closed Sales Volumes (in Millions)
$2,500 $2,000 $1,500 $1,000 $500 $0
$2,310
$2,082
$1,997
$1,545
$1,522
$1,325
$968
HARRY NORMAN, REALTORS®
BHHS GA Properties
Atlanta Fine Homes
Atlanta Communities
KW Atlanta Partners
Coldwell
KW Peachtree Road
Closed Units - Over 500,000 Source: Trendgraphix. All property types over $500,000 in Cherokee/Cobb/Dekalb/Forsyth/Fulton and Gwinnett counties
Sales in Units (Market Share %)
12.0% 10.0% 8.0% 6.0% 4.0% 2.0% 0.0%
9.4%
9.2%
5.6%
3.5%
3.2%
3.0%
2.6%
2.5%
HARRY NORMAN,
Atlanta Fine Homes
BHHS GA Properties
Coldwell
Dorsey Alston
KW Peachtree Road
Beacham
Atlanta Communities
WHY SHOULD YOU USE A REALTOR®? Only real estate licensees who are members of the NATIONAL ASSOCIATION of REALTORS® are properly called REALTORS®. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge as it relates to the process of buying and selling real estate. They are committed to serving all parties of a transaction honestly and all REALTOR® business practices are monitored at local Board levels, where arbitration and disciplinary systems are in place to address complaints from the public or other Board Members. When selling a home, your Harry Norman, REALTORS® sales associate will give you up-to-date information on what is happening in the marketplace including terms of competing properties. This is a key factor in selling your home at the best price in the least amount of time. Between an initial sales agreement and settlement, questions may arise. Your trusted Harry Norman, REALTORS® sales associate is the best person to answer these questions and to help resolve unforeseen issues and move the transaction towards settlement.
HarryNorman.com
MARKETING TOOLS
HARRY NORMAN, REALTORS® MARKETING TOOLS
Harry Norman, REALTORS® offers an array of premier marketing and sales support tools to effectively and efficiently sell your home including the following: • Cooperative sales through two multiple listing services (FMLS, MLS)
• Marketing presence in local, national & international magazines and newspapers:
• Exclusive Atlanta affiliate of Christie’s International Real Estate
-Christie’s International Magazine and Luxury Real Estate Magazine
• Charter member of Luxury Portfolio International®
-Atlanta Journal-Constitution, Atlanta Business Chronicle and North Atlanta Business Post
• Board of Regents Atlanta, Who’s Who in Luxury Real Estate • Member of Leading Real Estate Companies of the World® • RELO® national home search participants nationwide • Charter member of The Realty Alliance • Open house campaigns • Property staging & showcasing recommendations • Comparative marketing analysis • Virtual home tours • Sales meeting and agent open house/caravan promotion
-Appen Newspapers, Atlanta INtown Newspaper, Reporter Newspapers and Neighbor Newspapers -Harry Norman HOME Magazine (Magazine featuring fine properties, published twice a year) -Interiors, Atlanta Homes & Lifestyles, & Atlanta Magazine Home • Online marketing through HarryNorman.com and Mobile.HarryNorman.com • Marketed on thousands of websites worldwide • Your property on Nextdoor • Elegant yard sign synonymous with quality service • In-house promotional materials including property flyers, postcards, and more
WEB DOMINANCE Over half of all buyers report that they first saw the home that they eventually purchased on the internet. HarryNorman.com provides the information that buyers seek and our statistics reflect that fact. Our responsive design website also meets the expectations of home purchasers using mobile devices and we capture more of these views than any other luxury residential real estate brokerage.
Unique Visitors per Month
HARRY NORMAN, REALTORS速 105,460 site visits 28,859
21,258
20,922
10,018
6,322
<5,000
HARRY NORMAN, REALTORS速
Atlanta Fine Homes
BHHS
Beacham
Ansley Atlanta
Dorsey Alston
Atlanta Fine Homes 67,476 BHHS Georgia 64,830
Average Time on Site* 2:01 HARRY NORMAN, REALTORS速
1:12
1:03
:49
Beacham
Atlanta Fine Homes
BHHS Georgia
:20 Ansley Atlanta
:08 Dorsey Alston
Dorsey Alston 33,133
Ansley Atlanta 19,361
Average Page Views
Beacham & Co. 7,185
3.79
3.13
2.07
1.85
1.78
1.40
HARRY NORMAN, REALTORS速
Beacham
Atlanta Fine Homes
BHHS
Dorsey Alston
Ansley Atlanta
Site Visits
average per month *Minutes. Source: SimilarWeb Pro (December 2017)
SOCIAL MEDIA STRENGTH
With so many people consuming media through social platforms, it’s vital to connect with users/ potential buyers where they enjoy spending their time – Facebook, Instagram, Twitter. Harry Norman, REALTORS® is the industry leader for the Atlanta market in social media with a growing presence and strong following. HARRY NORMAN, REALTORS® 34,187 likes HARRY NORMAN, REALTORS® 15,334 followers
Beacham & Co. 13,620
Beacham & Co. 6,325 Ansley Atlanta 4,756
Atlanta Fine Homes 2,624 Beacham 1,641 BHHS Georgia 909 Dorsey Alston 886
Atlanta Fine Homes 7,657 BHHS Georgia 6,181 Dorsey Alston 5,286 Ansley Atlanta 3,314
HARRY NORMAN, REALTORS® 14,008 followers
Dorsey Alston 1,297 BHHS Georgia 919
Ansley Atlanta 24
Twitter *Current numbers as of December 31, 2017 for all Harry Norman, REALTORS® offices.
YOUR PROPERTY ON NEXTDOOR
Nextdoor is a private social network for neighborhoods to keep up with what is going on in the area, including your house going on the market. Our company is participating as an early adopter in providing additional localized marketing for your property by adding it to Nextdoor. In addition, Nextdoor shows the contact information for your agent which is different t han some other sites. This is an advantage to you so potential buyers can contact the agent who is most familiar with the home, neighborhood and surrounding area.
HarryNorman.com
ATLANTA AREA PUBLICATION CIRCULATIONS Harry Norman, REALTORS® superior marketing program includes established relationships with the publications that can create additional exposure for your home. Below are a few of those publications: Publication
Circulation
Alpharetta-Roswell Revue & News
28,000
Atlantan
50,000
Atlanta Business Chronicle Atlanta Homes & Lifestyles Atlanta INtown Atlanta Jewish Times Atlanta Journal-Constitution Living Intown Sunday Homefinder Buckhead & Brookhaven Reporter Christie's International Cobb Business Journal Cobb Real Estate Insert Dunwoody Crier duPont Registry East Cobb Neighbor Forsyth Herald
33,000 54,000 37,000 58,500 35,000 1.4 mil 26,000 71,250 11,010 113,825 23,000 95,000 41,950 17,000
Publication Garden & Gun Interiors Magazine Johns Creek Herald Luxury Portfolio Luxury Real Estate Marietta Daily Journal Men’s Book Milton Herald North Atlanta Business Post North Fulton Neighbor Northside/Sandy Springs Neighbor Robb Report Sandy Springs & Dunwoody Reporter Simply Buckhead Southern Seasons Magazine Unique Homes Velocity Wall Street Journal
Circulation 1,312,500 30,000 20,000 100,000 50,000 17,400 25,000 10,000 20,000 36,025 46,900 101,444 34,000 24,000 250,000 100,000 208,000 1,321,827
HARRY NORMAN HOME MAGAZINE Harry Norman, REALTORS®’ signature publication features a selection of exceptional homes offered for sale and is targeted to high net worth consumers.
AN AFFLUENT AUDIENCE OF 15,000+ Direct-mailed to targeted high-end homeowners with median incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading real estate brokers in the United States. FULL-LENGTH EDITORIAL FEATURES A true Atlanta lifestyle publication. Every issue delves into topics of high interest to our discerning readers. INTEGRATED AND INTERACTIVE MEDIA Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine.
HarryNorman.com
WEBSITE PLACEMENT Homes listed with Harry Norman, REALTORS® receive unmatched internet exposure due to the power of our brand and through our membership affiliations. Below are just a few.
FRONTDOOR’S
Harry Norman, REALTORS® is proud to be a member of Christie’s International Real Estate, Leading Real Estate Companies of the World®, RELO Home Search and affiliated with Luxury Portfolio International® and Who’s Who in Luxury Real Estate’s Board of Regents. Property must meet eligibility requirements on certain sites.
HarryNorman.com
LUXURY AFFILIATES
THE WORLD AT YOUR DOORSTEP
Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with three internationally recognized and renowned luxury real estate affiliations. Harry Norman, REALTORS® is the exclusive Atlanta Affiliate of Christie’s International Real Estate, a worldwide network of accomplished Brokers dedicated to the marketing and sale of residential luxury properties, and the only luxury real estate company wholly owned by a fine art auction house. Only the most reputable and successful Brokers at the top of their markets are invited to join the network. In Atlanta, Harry Norman, REALTORS® was selected based on a long tradition of providing exceptional service, allowing us to offer the best in local expertise with global connections. ChristiesRealEstate.com • Over 138 affiliated brokerages • 1,350 offices in more than 47 countries • 32,000 sales associates around the globe • Over one million website visitors annually Source: Christie’s International Real Estate website, ChristiesRealEstate.com, December 2015
HarryNorman.com
THE WORLD AT YOUR DOORSTEP Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with three internationally recognized and renowned luxury real estate affiliations. Luxury Portfolio International® represents the luxury component of Leading Real Estate Companies of the World®, and Harry Norman, REALTORS® is one of 200 exclusive luxury affiliate member companies within this global network of premier locally-branded companies, dominated by many of the world’s most powerful independent luxury brokerages. Their website, LuxuryPortfolio.com, is translated into nine languages, offers multiple currency conversions, and attracts visitors from over 200 countries each month. • Properties in over 47 states and over 55 countries • Website visitors from over 200 countries/territories every month • Site translation in nine languages • Conversion to multiple currencies • 200+ luxury affiliates • 550+ top real estate brokerages • 128,000+ associates • $351 billion in annual home sales
Source: LuxuryPortfolio.com, June 2016
HarryNorman.com
THE WORLD AT YOUR DOORSTEP Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with three internationally recognized and renowned luxury real estate affiliations. “The Board of Regents is an exclusive network of the world’s most elite luxury real estate brokers, comprised of the most legendary names in the industry. Brokers with this distinction provide leadership and the highest level of personal services and commitment to their clientele.” — John Brian Losh, CEO, President of Luxury Real Estate Regents • Nearly 131,000 agents • More than 3,800 offices • More than 500 members • Represented in over 40 countries • Voted “Best of the Web” by Forbes • Ranked #1 in searches for “Luxury Real Estate” • Webby award honoree Source: Luxury Real Estate website, LuxuryRealEstate.com, December 2015
HarryNorman.com
RELOCATION
CORPORATE RELOCATION IMPACT Harry Norman REALTORSŽ offers first-class service to our relocation clients, including coordinated group moves, special services and short-term living arrangements. We work with over 550 companies in metro Atlanta, including many of the top employers. Below is a sampling of some of the businesses for whom we provide relocation services.
HarryNorman.com
HARRY NORMAN, REALTORS® IS AWARD WINNING
RELO® Quality Certification Harry Norman, REALTORS® was the first Georgia company to earn the Leading Real Estate Companies of the World® highest certification for quality relocation and residential real estate services. Modeled after the Malcolm Baldrige national quality award, the RELO® Quality Certification award is the first quality management program to quantify, qualify and measure excellence in the relocation industry.
Diamond Award Recipient Harry Norman, REALTORS® is proud to have been awarded the prestigious Diamond Award – the highest member achievement award given by Leading Real Estate Companies of the World®. Put the expertise, reputation and personalized service of Georgia’s best Relocation Division to work for you.
HarryNorman.com
THE BEST OF THE BEST A Harry Norman, REALTORS® Senior Marketing Consultant is the Best of the Best! Senior Marketing Consultants represent the top 35% of Harry Norman, REALTORS® sales associates. They are truly the best of the best when it comes to sales professionals and their statistics are proof: • 72% of total listings • 77% of closed volume • 70% of closed units • Close almost 4.5 times the volume of an average productive sales associate • Close more than 3 times the units of an average productive sales associate • Average sales price almost 39% higher than an average productive sales associate Source: 2017 statistics
I’M LOCAL | I’M GLOBAL As an affiliate of Leading Real Estate Companies of the World,® our brokerage is a global — not just local — real estate company working on your behalf. LeadingRE provides world-class marketing and resources, allowing us to provide the very best service. The result? Our organization produced more home sales volume in 2016 than any national franchise, over $368 billion, representing over 1.1 million transactions.
$62 BILLION MORE U.S. HOME SALES VOLUME IN 2016 THAN OUR CLOSEST COMPETITOR *Volume shown in billions of dollars
Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2016 production. Sources: REAL Trends National Network 2016 Totals Final Report, REALTOR® Magazine 2015 Franchise Report, and various website research.
HarryNorman.com
LOCAL CONNECTIONS WITH A NATIONAL PRESENCE
Harry Norman, REALTORS® is a member of HomeServices of America, Inc.,™ a Berkshire Hathaway affiliate, the nation’s second largest real estate service provider. Harry Norman, REALTORS® is proud to be a member of this well-established and internationally regarded corporate family. HomeServices of America, Inc.™ is committed to a one-stop shopping philosophy, which covers the consumer experience from contract to closing and represents the company’s dedication to streamlining and simplifying the home ownership process. While each one of the HomeServices’ member companies serves a different market area throughout the United States, we all share the same business principles – integrity, excellence, compassion, leadership and teamwork – which are the foundation for delivering exceptional customer service throughout the real estate transaction. The success of HomeServices is based on the creation of a unique values-based company culture, honored by all who work within HomeServices’ family of companies. We are proud to share our core values of integrity, compassion and commitment to excellence, so that we continue to: • Do what is ethical for our clients at all times by honoring commitments, respecting confidentiality, demonstrating accountability, and always being fair and consistent in real estate, mortgage, title and insurance transaction. • Strive for professional excellence through creating and implementing the most innovative technological and informational programs for HomeServices’ professionals, in order for them to meet the changing needs and wants of their customers. • Honor and utilize both leadership and teamwork to achieve a unifying, positive customer experience. HomeServices’ vision is to create an exceptional real estate services experience for the consumer. To do this, Harry Norman, REALTORS® is dedicated to exceeding each customer’s expectations throughout the real estate transaction
HarryNorman.com
FAMILY OF SERVICES Our Family is Here to Serve Your Family — The Harry Norman, REALTORS® Family of Services When purchasing a home, customers can count on Prosperity Home Mortgage Lending’s extensive resources and capabilities to answer unique financing requirements. Prosperity Home Mortgage, LLC is focused on value as well as quality. Therefore, we offer practical rate, term and closing options so customers can effectively optimize tax advantages and leverage their capital. For more information, visit: phmloans.com.
As an independent insurance agency, HN Insurance Services represents a carefully selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of our team of trusted advisers. For more information, call 404-943-1899 or visit HNInsurance.com.
Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon, LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon, LLC is a law firm at the forefront of real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost. For more information, call 404-504-8700 or visit CampbellAndBrannon.com.
Get the peace of mind an American Home Shield Home Warranty provides. Harry Norman, REALTORS® has partnered with American Home Shield to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 35 years of experience. Whether you are buying or selling a home, an American Home Shield Home Warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible. For more information, visit HarryNorman.com/HomeWarranty.
THE HOME SELLING PROCESS
CLOSING!
MOVING DAY!
Make Decision to Sell Home
Pre Ins -clos pec ing tio n
Select your Harry Norman REALTORS® Sales Associate
ne mi me r e t De e Fra i Tm
Con ta Comct Utili pan ty y
Arrange Term ite Inspection
e rmin Dete Price List
Harry Norman REALTORS® “Results Oriented Marketing”
We will guide you through each step of the sale of your home; from listing your home through closing the transaction
ate Closing D d e t c Sele
The O F
FER
cies ngen ed i t n Co emov R
C Acc ontrac ept t anc e
g sin y Clo torne d At lecte Se Mortgage Approval
Contingencies: Home Inspection, Financing, Other Contingencies Mortgage Application (Credit & Appraisal)
YOUR OPINION COUNTS
Harry Norman, REALTORS® Excellence Program Harry Norman, REALTORS® is dedicated to being the very best full-service real estate company. In fact, Harry himself was often heard to say “The quality of any product or service is only as good as the customer says it is,” and that mantra remains the cornerstone of our business. Towards that end, you will receive a survey shortly after closing from Leading Research Corporation, an independent company similar to JD Power. If at any time while we are working together you feel that the level of service provided to you does not meet or exceed this standard, we would welcome the opportunity to discuss it with you. Providing quality real estate service is our passion and livelihood and we will work hard not just to get a great survey but to earn your business and your trust for a lifetime. A post-closing survey will be sent via email or mail to you no sooner than 15 days after your closing date. Agents’ ratings are available to you at RatedAgent.com. All ratings are legitimate, reliable, and validated from previous surveyed clients.
HarryNorman.com
MAP OF COMAPARABLE PROPERTIES
Ref # 1 2 3 4 5 6 7
Status Subject Property Currently On The Market Currently On The Market Currently On The Market Currently On The Market Under Contract Under Contract
Address 2828 Peachtree Rd NW # 2701 3325 Piedmont Road 3325 Piedmont Road Ne 3286 Northside Parkway Nw 2828 Peachtree Road Nw 3325 Piedmont Road Ne 2828 Peachtree Road Nw
LIST OF MAPPED PROPERTIES CONTINUED... Ref # 8 9 10 11 12 13 14
Status Recently Sold Recently Sold Recently Sold Recently Sold Recently Sold Recently Sold Recently Sold
Address 2881 Peachtree Road Ne 750 Park Avenue Ne 750 Park Avenue Ne 3344 Peachtree Road Ne 2700 Paces Ferry Road Se 3630 Peachtree Road Ne 3630 Peachtree Road Ne
For more information about any of the listings you see in this presentation, click the image below:
CURRENTLY ON THE MARKET
3325 Piedmont Road List Price: $1,029,900
Property Details Area: Atlanta North Subdiv: Terminus Unit: 2105 Year Built: 2008 SqFt: 2748 Style: Bedrooms: 3 Full Baths: 3 Half Baths: 0 Heat: Central System Heat: Electric Cooling: Ceiling Fans Cooling: Central Electric Fireplaces: 0 Fireplace: None Parking: 2 Assigned Parking: Construction: Cement Siding Basement: Slab/None Interior: 10 Ft+ Ceil Main Interior: Dbl Vnty Other
Description Inviting corner unit boasts 2 balconies w/wonderful views to ATL skyline,Stone Mtn&Kennesaw! New price reflects All NEW paint & Storage Unit Included! Features incl. NEW AC unit&water heater, enlarged master closet, hrdwd floors, audio sys. w/Ipod, Wolf applncs, gorgeous chef's kit. w/granite c-tops & backsplash, custom built-ins, lighting power shades (black-out shades n BR's) Walk-in pantry & laundry room! Amenities including Concierge, valet, 24 hr security, saltwater pol/spa, fit. center, guest suites, dog walk & more! Short walk to Marta, restaurants, shops & more!
CURRENTLY ON THE MARKET
3325 Piedmont Road Ne List Price: $1,050,000
Property Details Area: Atlanta North Subdiv: Terminus Unit: 2305 Year Built: 2008 SqFt: 2800 Style: Bedrooms: 3 Full Baths: 3 Half Baths: 0 Heat: Central System Heat: Electric Cooling: Central Electric Cooling: Central System Fireplaces: 0 Fireplace: None Parking: 2 Assigned Parking: Auto Garage Door Construction: Cement Siding Basement: Slab/None Interior: 10 Ft+ Ceil Main Interior: Hi Spd Internet
Description High Floor Renovated Lux Living at Terminus Buckhead. Beautifully done 3bdr, 3bth corner home in the sky. Floor-to-ceiling windows. Two terraces. Stunning SW views. NEW dark oak hardwoods. Motorized shades, new lighting. Kitchen w new granite & backsplash, white cabinetry, Wolf gas range, Subzero, wine fridge, oversized island. Sep lrg Laundry with service entrance. Master suite w/ expanded closets, gorgeous bathroom with sep cast iron tub/shower. Amenities: concierge, valet, pool, fitness, club rm, dog walk, media and more. Restaurants, shopping at your doorstep.
CURRENTLY ON THE MARKET
3286 Northside Parkway List Price: $1,089,000
Property Details Area: Atlanta North Subdiv: The Borghese Unit: 1205 Year Built: 2003 SqFt: 2475 Style: Bedrooms: 3 Full Baths: 3 Half Baths: 1 Heat: Central System Heat: Cooling: Central System Cooling: Fireplaces: 0 Fireplace: None Parking: 2 Assigned Parking: Construction: Brick 4 Sides Basement: Interior: Bookcases Interior: Hi Spd Internet
Description Stunning unit with 11 + ceilings. Entrance hall, living room and terrace have gorgeous views from the front door to the trees and skyline outdoors. Open floorplan, beautifully appointed, generously sized rooms, custom moldings and 8 doors throughout. Stainless Kitchen w/marble counters, custom cabinets, large island w/2 refrigerated drawers and all Viking appliances opens to a keeping room w/built in bookcases. Dining room seats 12. All bedrooms have ensuite baths w/marble floors. See the Community Association Disclosure for HOA fees and Assessment Information.
CURRENTLY ON THE MARKET
2828 Peachtree Road Nw List Price: $1,175,000
Property Details Area: Atlanta North Subdiv: 2828 Peachtree Unit: 1601 Year Built: 2002 SqFt: 2742 Style: Bedrooms: 3 Full Baths: 3 Half Baths: 0 Heat: Central System Heat: Electric Cooling: Central Electric Cooling: Fireplaces: 2 Fireplace: Gas Logs Remain Parking: 2 Assigned Parking: Construction: Other Basement: Slab/None Interior: 10 Ft+ Ceil Main Interior:
Description This immaculate, professionally-designed home invites comfort, and exudes modern elegance. 3 bedrooms, 3 baths, generous living space & stylish finishes. You'll enjoy a perfect setting for relaxing and entertaining. Beautiful hardwood floors and plenty of natural night flow throughout the home's open, airy layout. Enjoy gatherings in the generously-sized living/dining area graced by a fireplace, wine cooler, huge windows and glass doors that lead out to the balcony. New gourmet kitchen.
UNDER CONTRACT
3325 Piedmont Road Ne List Price: $1,099,000
Property Details Area: Atlanta North Subdiv: Terminus Unit: 2505 Year Built: 2008 SqFt: 2731 Style: Bedrooms: 3 Full Baths: 3 Half Baths: 0 Heat: Forced Air Heat: Gas Cooling: Central Electric Cooling: Central System Fireplaces: 0 Fireplace: None Parking: 2 Car Garage Parking: Attached Construction: Cement Siding Basement: Slab/None Interior: 10 Ft+ Ceil Main Interior: Hi Spd Internet
Description Highest floor 3 bedroom available with unobstructed views of Midtown & Downtown! An ebony stained chefs kitchen with Wolf & Sub Zero appliances opens to the dining & living rooms. A wet bar showcases a Sub Zero wine chiller and an ice maker ideal for entertaining. All secondary baths boast granite countertops. The master suite boasts separatehis & her marble baths that share an oversized walk in shower. Upgrades include wood floors and custom closets throughout the home along with power shades in the living room & master. Walk to everything Buckhead has to offer!
UNDER CONTRACT
2828 Peachtree Road Nw List Price: $1,285,000
Property Details Area: Atlanta North Subdiv: 2828 Peachtree Unit: 3201 Year Built: 2002 SqFt: 2742 Style: Bedrooms: 2 Full Baths: 2 Half Baths: 1 Heat: Central System Heat: Electric Cooling: Central Electric Cooling: Fireplaces: 2 Fireplace: In Keeping Room Parking: Parking: Construction: Other Basement: Interior: Dbl Vnty Other Interior: Entrance Foyer
Description Extraordinary 2 bedroom 2.5 bath Penthouse offering spacious luxury and jaw-dropping 260 degree views of Buckhead and Downtown. The well equipped kitchen featuring all SS appliances and a large walk in pantry overlooks the den providing the perfect entertaining space. Truly a rare find with 12ft ceilings, 2 fireplaces, wine cellar, office with judges paneling, custom closets throughout with 2 walk in closets in the master, hardwood flooring, custom motorized draperies, huge balcony, oversized laundry room with sink, 3 premium parking spaces and 2 large storage units.
RECENTLY SOLD
2881 Peachtree Road Ne List Price: $979,000
Sold Price: $945,000
DOM: 20
Property Details Area: Atlanta North Subdiv: The Phoenix On P Unit: 2101 Year Built: 2001 SqFt: 3512 Style: Bedrooms: 3 Full Baths: 2 Half Baths: 1 Heat: Central System Heat: Electric Cooling: Central Electric Cooling: Central System Fireplaces: 1 Fireplace: Factory Built Parking: 2 Assigned Parking: Auto Garage Door Construction: Other Basement: Slab/None Interior: 10 Ft+ Ceil Main Interior: Dbl Vnty Other
Description Fantastic condo with 21st floor views of all of Buckhead! 3Bdrms, sitting area and huge city facing balcony with 180* views. Kitchen features bar area, island and a breakfast bar. Oversized Master suite with private balcony with Stone Mountain views. Experience luxury condominium living like never before!
RECENTLY SOLD Property Details
750 Park Avenue Ne List Price: $995,000
Sold Price: $948,000
DOM: 75
Area: Atlanta North Subdiv: Park Avenue Unit: 22W Year Built: 1999 SqFt: 2842 Style: Bedrooms: 3 Full Baths: 2 Half Baths: 1 Heat: Electric Heat: Heat Pump Cooling: Central System Cooling: Heat Pump Fireplaces: 0 Fireplace: None Parking: 2 Car Garage Parking: Covered Construction: Cement Siding Basement: Slab/None Interior: 9 Ft + Ceil Main Interior: Bookcases
Description Enjoy luxurious high-rise living in prime Buckhead location beside Phipps Plaza. Panoramic skyline views & beautiful sunsets from the 22nd Floor, private elevator entry, hrdwd flrs, floor-to-ceiling windows, automatic window treatments. Secure bldg offers 24-hr. concierge, valet parking, pool, fitness facility, dog walk, clubhouse, wine cellar & guest suites. 3rd BR currently used as den w/ gorgeous wood paneling & bookcases. Oversized 2-car private garage & storage room. Easy access to premium shopping, fine dining, Chastain Park Amphitheatre, golf and tennis!
RECENTLY SOLD Property Details
750 Park Avenue Ne List Price: $995,000
Sold Price: $960,000
DOM: 10
Area: Atlanta North Subdiv: Park Avenue Unit: 27N Year Built: 1999 SqFt: 2842 Style: Bedrooms: 3 Full Baths: 2 Half Baths: 1 Heat: Gas Heat: Cooling: Central System Cooling: Fireplaces: 1 Fireplace: In Living Room Parking: 2 Assigned Parking: 2 Car Garage Construction: Cement Siding Basement: Slab/None Interior: 10 Ft+ Ceil Main Interior: Bookcases
Description Protected long range views from this sophisticated home boasting direct private elevator access. Walls of glass ensconce the sprawling living and dining room with a wrap around terrace and gas fireplace. The granite kitchen showcases stainless commercial appliances including a wine chiller. The master suite spoils with a walk in closet, terrace and a spa bath with a jacuzzi and frameless glass shower. Powder room, guest bedroom with a travertine bath and an office/3rd bedroom. Oversized two car private garage with several wine chillers ideal for the car/wine collector!
RECENTLY SOLD Property Details
3344 Peachtree Road Ne List Price: $1,495,000
Sold Price: $1,300,000
DOM: 44
Area: Atlanta North Subdiv: Sovereign Unit: 3704 Year Built: 2008 SqFt: 2927 Style: Bedrooms: 2 Full Baths: 2 Half Baths: 1 Heat: Central System Heat: Zoned Cooling: Other Cooling: Fireplaces: 1 Fireplace: Double Sided Parking: 2 Assigned Parking: Storage Room Construction: Other Basement: Slab/None Interior: 10 Ft+ Ceil Main Interior: Dbl Vnty Other
Description Come and experience true Luxury in Buckhead! This show stopping, 2 bed + den unit is in the premium J stack facing south with sweeping, unobstructed skyline & treetop views from sunrise to sunset. Front and rear entry. Includes 2 parking spots, 1 storage unit, 1 wine locker. New paint and new carpet. Sovereign is sophisticated, classic & iconic. Situated in the perfect location, steps away from MARTA, shopping, and restaurants.Amenities: Zero-entry pool w/lush landscaping, clubrooms, gym, valet, true concierge services, guest suite.
RECENTLY SOLD Property Details
2700 Paces Ferry Road List Price: $1,495,000
Sold Price: $1,310,000
DOM: 37
Area: Cobb-West Subdiv: The Aberdeen Unit: 705 Year Built: 2009 SqFt: 2902 Style: Bedrooms: 3 Full Baths: 3 Half Baths: 1 Heat: Central System Heat: Electric Cooling: Ceiling Fans Cooling: Central Electric Fireplaces: 0 Fireplace: None Parking: 2 Assigned Parking: Attached Construction: Basement: Slab/None Interior: 9 Ft + Ceil Main Interior: Bookcases
Description RARE 3/3.5 BEDROOM HOME W/DEN in the prestigious Aberdeen. Situated on the 7th floor w/ exceptionally elegant finishes,open rooms & unsurpassed views of Buckhead, Downtown and Midtown skylines. Custom upgrades include window treatments, bookshelves, hardwood floors thruout. Open kitchen equipped w/Viking appliances, stone counter tops, white cabinetry & big pantry. Master bedroom w/ sitting area & access to balcony. Amenities include wine storage, golf simulator, bocce court ,heated saline pool w/hot tub,outdoor grilling area ,club room & board room. 24 hour concierge
RECENTLY SOLD
3630 Peachtree Road Ne List Price: $1,595,000
Sold Price: $1,462,500
DOM: 332
Property Details Area: Atlanta North Subdiv: Ritz Carlton Res Unit: 2607 Year Built: 2010 SqFt: 2792 Style: Bedrooms: 3 Full Baths: 3 Half Baths: 1 Heat: Central System Heat: Electric Cooling: Central Electric Cooling: Fireplaces: 0 Fireplace: None Parking: Parking: Construction: Other Basement: Slab/None Interior: 10 Ft+ Ceil Main Interior: Bookcases
Description Ritz-Carlton Residences Buckhead - Spectacularly Upgraded 26th Floor 3 Bedroom /3.5 Bath Corner Unit! Breathtaking City Views, Sensational Sunsets + Sweeping Long Range Views to N. GA. This Home, Designed by Melanie Turner, Has A Splendid New Master Bathroom With Steam Shower, Calacatta Gold Marble and Viking Kitchen w/ Wine Cooler, Uber AV Package, 2 Terraces, 3 Parking Spots + 2 Storage Units & Automatic Window Shades. Amenities Beyond Compare: Valet Parking + Ritz Concierge & Porter Service. Outdoor/Rooftop Heated Saline Pool & Spa. 3 Restaurants In The Building.
RECENTLY SOLD Property Details
3630 Peachtree Road Ne List Price: $1,599,000
Sold Price: $1,500,000
DOM: 403
Area: Atlanta North Subdiv: Ritz Carlton Res Unit: 3007 Year Built: 2010 SqFt: 2792 Style: Bedrooms: 3 Full Baths: 3 Half Baths: 1 Heat: Central System Heat: Electric Cooling: Central Electric Cooling: Fireplaces: 0 Fireplace: None Parking: 2 Assigned Parking: Construction: Other Basement: Slab/None Interior: 10 Ft+ Ceil Main Interior: Bookcases
Description New Price/Best Value at the Ritz-Carlton Residences Buckhead! 30th Floor 3 Bedroom /3.5 Bath Corner Unit With Breathtaking Views! Sensational Sunsets + Sweeping Long Range Vistas From Midtown To The North GA Mountains. This Home Is Absolutely Pristine & Most Sought After Finishes: White Kitchen/White Carrera Marble Baths, 2 Terraces, 2 Pkng Spots + Double Storage Unit. Amenities Beyond Compare: Valet Parking + RC Concierge & Porter Services. Year-Round Outdoor/Rooftop Heated Saline Pool & Spa. 3 Rest's In The Bldg +Viking Kitchen W/Wine Cooler & Automatic Window Shades!
COMPARATIVE MARKET ANALYSIS 3325 Piedmont Road 3325 Piedmont Road 3286 Northside Ne Parkway
Status List Price Sold Price Sold$ SqFt Contract Date Sold Date DOM Area Subdiv Unit
A $1,029,900
A $1,050,000
A $1,089,000
2828 Peachtree Road Nw
A $1,175,000
3325 Piedmont Road Ne
P $1,099,000
03/30/18
Atlanta North Terminus 2105
Atlanta North Terminus 2305
Atlanta North The Borghese 1205
Atlanta North 2828 Peachtree 1601
Atlanta North Terminus 2505
Year Built SqFt Style Bedrooms Full Baths
2008 2748
2008 2800
2003 2475
2002 2742
2008 2731
3 3
3 3
3 3
3 3
3 3
Half Baths Heat Heat Cooling Cooling
0 Central System Electric Ceiling Fans Central Electric
0 Central System Electric Central Electric Central System
1 Central System Central System
0 Central System Electric Central Electric
0 Forced Air Gas Central Electric Central System
0 None 2 Assigned
0 None 2 Assigned
2 Gas Logs Remain 2 Assigned
Cement Siding
0 None 2 Assigned Auto Garage Door Cement Siding
Brick 4 Sides
Other
0 None 2 Car Garage Attached Cement Siding
Slab/None 10 Ft+ Ceil Main Dbl Vnty Other Hi Spd Internet Cov/Enclosed Por
Slab/None 10 Ft+ Ceil Main Hi Spd Internet Entrance Foyer Walk Out Balcony
Bookcases Hi Spd Internet Elevator Walk Out Balcony
Walk Out Balcony
Gas Grill Great Room
Separate Den
Seats 12+ Breakfast Area
Dining/Great Rm Breakfast Bar
Separate Den Separate Lvng Rm Seats 12+ Breakfast Area
Bonus Room Computer Room Butlers Pantry Breakfast Area
Fireplaces Fireplace Parking Parking Construction Basement Interior Interior Interior Exterior Exterior Other Rooms Other Rooms Dining Kitchen
Slab/None 10 Ft+ Ceil Main
Slab/None 10 Ft+ Ceil Main Hi Spd Internet Entrance Foyer Prof Landscaping Walk Out Balcony Great Room Dining/Great Rm Breakfast Bar
COMPARATIVE MARKET ANALYSIS 750 Park Avenue Ne
750 Park Avenue Ne
02/25/18
S $979,000 $945,000 $269 12/06/17
S $995,000 $948,000 $334 09/18/17
S $995,000 $960,000 $338 06/23/17
S $1,495,000 $1,300,000 $444 10/26/17
Atlanta North 2828 Peachtree 3201
01/04/18 20 Atlanta North The Phoenix On P 2101
10/30/17 75 Atlanta North Park Avenue 22W
07/18/17 10 Atlanta North Park Avenue 27N
11/06/17 44 Atlanta North Sovereign 3704
Year Built SqFt Style Bedrooms Full Baths
2002 2742
2001 3512
1999 2842
1999 2842
2008 2927
2 2
3 2
3 2
3 2
2 2
Half Baths Heat Heat Cooling Cooling
1 Central System Electric Central Electric
1 Central System Electric Central Electric Central System
1 Electric Heat Pump Central System Heat Pump
1 Gas Central System
1 Central System Zoned Other
2 In Keeping Room
Other
1 Factory Built 2 Assigned Auto Garage Door Other
0 None 2 Car Garage Covered Cement Siding
1 In Living Room 2 Assigned 2 Car Garage Cement Siding
1 Double Sided 2 Assigned Storage Room Other
Dbl Vnty Other Entrance Foyer Walk-In Closets Walk Out Balcony
Slab/None 10 Ft+ Ceil Main Dbl Vnty Other Hi Spd Internet Gas Grill
Slab/None 9 Ft + Ceil Main Bookcases Hi Spd Internet Central Storage
Slab/None 10 Ft+ Ceil Main Bookcases Dbl Vnty Other Central Storage
Slab/None 10 Ft+ Ceil Main Dbl Vnty Other Hi Spd Internet Outdoor Fireplc
Walk Out Balcony Other
Patio Family Room Library/Office Liv/Dine Rm Comb Breakfast Area
Prof Landscaping Bonus Room Great Room Liv/Dine Rm Comb Breakfast Bar
Walk Out Balcony Library/Office
Status List Price Sold Price Sold$ SqFt Contract Date Sold Date DOM Area Subdiv Unit
Fireplaces Fireplace Parking Parking Construction Basement Interior Interior Interior Exterior Exterior Other Rooms Other Rooms Dining Kitchen
2828 Peachtree Road Nw
2881 Peachtree Road Ne
P $1,285,000
Family Room Great Room Butlers Pantry Cabinets White
Dining/Great Rm Breakfast Bar
3344 Peachtree Road Ne
Seats 12+ Breakfast Bar
COMPARATIVE MARKET ANALYSIS 2700 Paces Ferry Road
3630 Peachtree Road Ne
3630 Peachtree Road Ne
S $1,495,000 $1,310,000 $451 11/30/17
S $1,595,000 $1,462,500 $524 08/24/17
S $1,599,000 $1,500,000 $537 07/01/17
Sold Date DOM Area Subdiv Unit
02/21/18 37 Cobb-West The Aberdeen 705
09/26/17 332 Atlanta North Ritz Carlton Res 2607
09/29/17 403 Atlanta North Ritz Carlton Res 3007
Year Built SqFt Style Bedrooms Full Baths
2009 2902
2010 2792
2010 2792
3 3
3 3
3 3
Half Baths Heat Heat Cooling Cooling
1 Central System Electric Ceiling Fans Central Electric
1 Central System Electric Central Electric
1 Central System Electric Central Electric
0 None 2 Assigned Attached
0 None
0 None 2 Assigned
Other
Other
Slab/None 10 Ft+ Ceil Main Bookcases Entrance Foyer Walk Out Balcony
Slab/None 10 Ft+ Ceil Main Bookcases Entrance Foyer Walk Out Balcony
Other
Other
Dining/Great Rm Breakfast Bar
Dining/Great Rm Breakfast Bar
Status List Price Sold Price Sold$ SqFt Contract Date
Fireplaces Fireplace Parking Parking Construction Basement Interior Interior Interior Exterior
Slab/None 9 Ft + Ceil Main Bookcases Dbl Vnty Other 1-2 Step Entry
Exterior Other Rooms Other Rooms Dining Kitchen
Central Storage Great Room Library/Office Seats 12+ Breakfast Bar
Sunny and Kay, These 2 listings were listed, then reduced, then sold. Read from bottom up on each to see when listed, when sold. You can click the link full info and photos.
Click the following link to view the Listings: https://fmls.mlsmatrix.com/DE.asp?k=198714XBPL6&p=DE64276680-516
Listed 7/5/17 for $1,029,000 and sold 10/30/17 for $948,000. Park Ave built 1999.
$948,000 (CC: $0) Sold
750 Park Avenue NE #22W Atlanta, Georgia 30326
3Beds 2Full Baths 1Half Baths. 2,842SqFt. Built in1999 Enjoy luxurious high-rise living in prime Buckhead location beside Phipps Plaza.
MLS Eff. Address # Date
Change Info
Date Change Type /Time Stamp
5874027 10/30/17 750 Park AVE NE 5874027 09/18/17 750 Park AVE NE
($948,000)
5874027 09/18/17 750 Park AVE NE
A->CONDD
5874027 08/16/17 750 Park AVE NE
$1,029,000->$995,000 New: $1,029,000
5874027 07/05/17 750 Park AVE NE
CONDD->P
Modifie TaxID d By Sold Pending Contingent-D Diligence Price Decrea New Listing
This listing, reading from bottom up, was listed 2/9/16 at $1,199,000. Reduced many times, then sold 1/4/18 for $945,000.
The Phoenix built 2001
$945,000 (CC: $0) Sold
2881 Peachtree Road NE #2101 Atlanta, Georgia 30305
3Beds. 2Full Baths1Half Baths 3,512SqFt. Built in2001 Fantastic condo with 21st floor views of all of Buckhead!
MLS Eff. Address # Date
Change Info
Date Change Type /Time Stamp
5934318 01/04/18 2881 Peachtree RD NE 5934318 12/06/17 2881 Peachtree RD NE
($945,000)
5934318 12/06/17 2881 Peachtree RD NE
A->CONDD
5934318 11/16/17 2881 Peachtree RD NE
New: $979,000
5781144 5781144 5781144 5781144 5781144
A->W
10/05/17 09/19/17 06/29/17 05/12/17 12/09/16
2881 Peachtree RD NE 2881 Peachtree RD NE 2881 Peachtree RD NE 2881 Peachtree RD NE 2881 Peachtree RD NE
5507368 05/28/15 2881 Peachtree RD NE
CONDD->P
Modifie TaxID d By Sold Pending Contingent-D Diligence New Listing
New: $1,199,000
Withdrawn Price Decrea Price Decrea Price Decrea New Listing
($1,097,000)
Sold
$1,099,000->$989,000 $1,149,000->$1,099,000 $1,199,000->$1,149,000
COMPARATIVE MARKET ANALYSIS STATISTICS
Graphic Analysis of Currently On The Market Properties
Summary Statistics of 4 Properties: Average Price: High Price: Low Price: Median Price: Average $ per SqFt: Average Year Built:
$1,085,975 $1,175,000 $1,029,900 $1,069,500 $404.75 2005
COMPARATIVE MARKET ANALYSIS STATISTICS
Graphic Analysis of Under Contract Properties
Summary Statistics of 2 Properties: Average Price: High Price: Low Price: Median Price: Average $ per SqFt: Average Year Built:
$1,192,000 $1,285,000 $1,099,000 $1,192,000 $435.50 2005
COMPARATIVE MARKET ANALYSIS STATISTICS
Graphic Analysis of Recently Sold Properties
Summary Statistics of 7 Properties: Average Price: High Price: Low Price: Median Price: Average $ per SqFt: Average Year Built: Average Sale Price % List Price: Average Days On Market:
$1,203,642 $1,500,000 $945,000 $1,300,000 $413.86 2005 92.05 131
Price Recommendation
Sunny and Kay, We now feel that the list price for your condominium can be in the $1,050,000 - $1,100,000 range. We will work hard to get it sold. We are ready to set up our photographer to take the photos and video, then put our marketing expertise to work for you. We will go all out! We had success before on N. Riverside Cir, and we are ready to make it happen again on 2828 Peachtree. We hope you will give us this opportunity. Our best, Sherry and Beverly
OUR COMMITMENT TO YOU: By listing your home with Sherry and me, you may be assured that we will use all our experience and resources to bring about the results you are seeking. We will personally meet with you at any agreed upon time to discuss the progress of my marketing efforts. We are available by phone either through our office or cell phones, and we will respond to your call as quickly as we can upon receipt of a message from you.
The most important aspect of our marketing strategy will be to actively, aggressively seek out and find potential buyers for your property. We wish to assure you that we will respond with extraordinary effort on your behalf to locate qualified buyers to whom to show the property, confident that our efforts will satisfy you.
As noted above, all activity and feedback generated as a result of my marketing efforts will be shared with you . Good or bad!
After a written offer is made, we will present the offer to you personally. Thereafter, we are closely involved in all contract negotiations until each contract item is agreed upon by all parties. After the contract is finalized, we work closely with lender, appraiser, inspectors, closing attorney and cooperating agent, if any, to see the contract to its consummation. In cooperation with the closing attorney, we will notify you of the closing date and will attend the closing with you. After the closing, we will attend to any follow-up items as specified in the contract and if there are any questions, we am available to help.
We look forward to working for you! Beverly Mason & Sherry Wren 404-606-1579
404-964-7080