BUCKHEAD NORTHWEST OFFICE â– MARKETING DEPARTMENT
THE ESSENTIALS Take these first steps to ensure your marketing strategy gets off to a strong start.
Get a New or Updated Headshot Your headshot is used on the majority of marketing projects. The headshot schedule is available at myhnroffice.com. Gather Contacts for your CRM database. Accepted formats are .csv or. xls. Excel Templates are available upon request. Look Around a Bit at related websites and marketing materials. Providing examples of your preferences enables your designer to more effectively execute projects that are unique to your vision and brand. Schedule a Consultation with the Marketing Department. We will finalize your database, discuss your personal branding, develop marketing strategies & outline initial projects.
THE MOST EFFECTIVE MARKETING PUTS IT ALL TOGETHER
print + digital + luxury + social WHAT WE DO Your creative resource for HNR marketing unique to your personal style and branding
• Provide one-on-one consultations • Conceptualize and design internal/external marketing • Design and produce listing-related advertising • Create eBlasts for open houses, caravans and listings • Assist sales associates with the creation of marketing materials • CRM support • Website conceptualization, design and maintenance • Resource for HNR marketing compliance, publication ad schedules, luxury affiliates, social media and farming
PRINT SERVICES POSTCARDS • Design provided by in-house Marketing Team • In-house production up to 100 quantity • 100+ quantity ordered through 3rd party vendor and billed to agent account. Optional direct mailing available for additional cost. • Standard size is 8.5” x 5.5” for in-house and 3rd party production • Standard size is 8.5” x 5.5” NOTECARDS • Personalized folded notecards with matching envelopes in quantities up to 20* • Preprinted Generic HNR card + envelope sets available upon request MAILING LABELS • Design provided by in-house Marketing Team FLYER/INSERT • Printed on gloss text or gloss cover weight paper** • 25 per listing* BROCHURES • Any price point: up to 4 pages printed on gloss text or cover weight paper. 25 per listing* • $750,000+: up to 8 pages printed on gloss text or cover weight paper. 20 per listing* • $1+ million: up to 12 pages printed on gloss text or cover weight paper. 15 per listing* MISCELLANEOUS • Have an idea? Just ask! MIA (MARKETING INNOVATION & AUTOMATION) • MIA is designed to quickly create marketing assets that will enable agents to promote listings faster and easier. PRO TIP In-house production is unable to print projects with bleeds
(the graphics and/or color extends to the edge of the paper) and on certain materials. Please review samples with the design team prior to beginning your project to ensure that the correct approach is identified at the start so
DIGITAL SERVICES BRANDING • Logo Services • Personalized Templates • NEWSLETTERS • Monthly company newsletter with agent branding • Quarterly Luxury newsletter with agent branding • Custom content for any newsletter ONLINE BROCHURES • Digital flipbook brochure opens in full-screen mode with user-friendly interactivity. Issuu branded. ECARDS & EBLASTS • Just Listed, Price Reduction, Buyer Need, Back on Market, Coming Soon created and distributed to office agent list (includes HNR and other brokerages) • Template-based office Caravan and Open House newsletters sent weekly • Personalized Holiday eCards PHOTO RETOUCHING • Cropping, color-corrections, lighting corrections and miscellaneous photo editing
LUXURY HARRY NORMAN HOME $500,000+ listings. Twice-annual advertising opportunities CHRISTIE’S INTERNATIONAL REAL ESTATE • Quarterly advertising opportunities • Quarterly digital newsletter • Affiliate advertising opportunities (Financial Times, The New York Times, Wall Street Journal) • Digital and social media advertising opportunities LUXURY PORTFOLIO • Luxury Portfolio Magazine advertising opportunities twice-annual • Affiliate advertising opportunities (Mansion Global, Unique Homes, Wall Street Journal) • LUXESELECT ($3+ million listings) monthly eBlast
SOCIAL MEDIA SERVICES • •
Personalized social media graphics Social media support
PRO TIP Use these hashtags regularly (when applicable) to increase visibility: #HarryNormanRealtors #HarryNorman #HNRealtors #AtlantaRealEstate #RealEstate #ChristiesRealEstate #LuxuryRealEstate #BuckheadNW
Ask for a copy of this year’s Advertising Guide for a full list of luxury and local digital, magazine and newspaper advertising opportunities PRO TIP Christie’s advertising is exclusively for listings $1+ million. Luxury
Portfolio advertising is available for listings $750,000+. Mayfair opportunities vary depending on home features and characteristics.
MAKING REQUESTS
RESOURCES CRM This is an excellent resource for eCard marketing materials. The CRM also houses a monthly newsletter and quarterly luxury newsletter (ask a designer for assistance with setup), a variety of holiday eCards, and templates to build property eCards. MY HNR OFFICE The go-to place for company materials, office materials, general information, headshot and training schedules, HOME Magazine reservations, luxury affiliate access and much more. My HNR Office also houses links to other resources, such as your CRM. MARKETING WALL Located in the mail room, this wall is your grab and go resource for various marketing pieces that can be used for buyers, sellers or personal knowledge. Resources include generic buyer and seller packets, market graphs and luxury information. XPRESS DOCS An online vendor for print material such as postcards, brochures, flyers, etc. Templates are provided through the website, or work with an in-house designer to create custom materials that can be ordered and charged to your agent account. This is the office resource for direct mailing, large quantity orders and projects whose specifications are beyond in-house printing capabilities. PRO TIP Create your own account to access branded marketing templates here:
SUBMIT REQUESTS via email, phone or in person at your convenience. For the most prompt turnaround, CC all designers on emailed requests and your designer will respond within one business day. LISTING REQUESTS will receive an initial proof within two business days. GENERAL MARKETING REQUESTS will receive an initial proof within one week. ANY REVISIONS within original project specifications will be returned within one business day. Any edits that change the original expressed parameters of the project may experience delays. PRO TIP Because some Open House and Caravan marketing is
automated, we request that all events be entered into FMLS before 2pm the business day prior (2pm Friday for Sunday Open Houses). This ensures your Caravan or Open House will be included in all office marketing campaigns.
BRANDING & COMPLIANCE • • • •
HNR Logos provided upon request Luxury Affiliate Logos provided upon request Brand colors are HNR Brown (#473729), accent Blue (#4f758b) and accent Taupe (#aFa9a0) Brand fonts are Arqutecta (sans-serif) and Perpetua (serif)
PRO TIP If you choose to create your own promotional material,
https://www.xpressdocs.com/next/landing/index. php?path=harrynorman NOTE- Once an order is placed the cancellation window is 10 minutes.
all collateral- printed and digital- must contain the following contact information and disclaimer to remain in compliance with FMLS: Buckhead Northwest Office • 4401 Northside Pkwy NW, Atlanta, GA 30327 404-261-2700 • Shea Zimmerman, Managing Broker • HarryNorman.com The above information is believed accurate, but is not warranted. This offer is subject to errors, omissions, prior sale and withdrawals without notice. Equal Housing Opportunity.
Remy Vincent | 404-495-8218
Lindsey Beck | 404-240-2742
Remy.Vincent@HarryNorman.com
Lindsey.Beck@HarryNorman.com
Graphic Designer
Graphic Designer