Only the Best!
Leadership | Success | Excellence
The Best Move You'll Ever Make.™
OUR MISSION We will assist our customers in buying or selling a home with undivided attention, unparalleled professionalism and unsurpassed service. We will strive to earn their loyalty by having a completely satisfied customer at the end of each transaction.
WELCOME What sets one real estate company above the rest? Dedication to excellence that rewards your very best … Customer care that sets the standard … Integrity that delivers more than mere promises … A history of unsurpassed professionalism since 1930 … A proven track record of growth and success … It’s the company you keep —the name and reputation you are proud to represent. We’re Harry Norman, REALTORS®, the Atlanta region’s largest, most established and experienced independent residential real estate firm, and one of the most trusted. Today, our reputation and consistent growth position us as standard-bearers of excellence in the areas we serve. So whether you’re just starting your career, are an experienced agent seeking greater rewards or a seasoned pro at the top of your profession, one thing’s certain: It’s never a mistake to choose the best. We know what it takes to be successful in this industry - and we have the highest respect and appreciation for those willing to commit the time and resources to excel. By considering a career with Harry Norman, REALTORS®, you’ve shown your desire to rise above the ordinary. We’ll honor that desire by providing you with every opportunity to be successful and achieve your dreams. That’s why a career with Harry Norman, REALTORS® is the best move you’ll ever make.™
If you want the very best... we want you.
harry norm an, realtors速
The Buckhead Northwest Office
Harry Norman, Realtors速 Buckhead Northwest Office 4401 Northside Parkway NW Suite 250, Atlanta, GA 30327 Senior Vice President, Managing Broker, Shea Zimmerman 404-261-2700 (P) 404-365-0357 (F)
contents
CONTENTS Atlanta’s Premier Full Service Real Estate Company..........................................................................4 Reasons to Join Harry Norman, REALTORS® ............................................................................ 5 Community & Philanthropic Support.......................................................................................... 7 Harry Norman REALTORS® Mission Statement......................................................................... 8 HomeServices of America, Inc.™................................................................................................ 9 Marketing Tools.........................................................................................................................10 Luxury Affiliations.....................................................................................................................11 www.HarryNorman.com & mobile.HarryNorman.com.............................................................13 Corporate & Consumer Business Services...................................................................................17 Family of Services......................................................................................................................19 Agent Start-Up Costs.................................................................................................................20 Agent Benefit Fee Summary.......................................................................................................22 Office Environment & Equipment..............................................................................................23 Office Staff.................................................................................................................................24 Office Roster.............................................................................................................................25 Agent Support Services & Provisions...........................................................................................26 Testimonials...............................................................................................................................28 Harry Norman, Jr......................................................................................................................30
We Know Real Estate.
Atlanta’s Premier Full Service REALTORS® Proudly serving Atlanta since 1930 A member of HomeServices of America, Inc™, the second largest full-service residential real estate brokerage firm in the United States 22 convenient sales offices, various franchise and satellite offices throughout Georgia and North Carolina More than 1,000 full time sales associates Accredited International Specialists Largest Relocation Division of its kind in the Southeast Marketing/Public Relations support services Leasing support services Career Services Department Information Technology Department HomeServices Lending™ Mortgage Services HN Insurance Services Campbell & Brannon Title Services Member, Leading Real Estate Companies of the World® Member, Luxury Portfolio International™ Board of Regents™ Atlanta, Who’s Who in Luxury Real Estate™ Exclusive Atlanta affiliate of Christie’s International Real Estate
4 www.HarryNorman.com · Equal Employment Opportunity
The Best Reasons To Join Harry Norman, REALTORS® Harry Norman, REALTORS® offers you the best for your success. TECHNOLOGY ❏ ❏ ❏ ❏ ❏ ❏ ❏
Latest in technology with on staff computer consultants and 24/7 Help Desk Office is equipped with state-of-the-art computer hardware and industry software Contact management software for agent’s data base Corporate Information Technology Department Individual consultations with professional technology and business trainers Customized agent websites Office computer workstations
TRAINING ❏ ❏ ❏ ❏ ❏ ❏ ❏
Career Starter post licensing training program Technology training Training on GAR contract forms Personal Mentor during first 12 months at no cost Continuing Education programs approved by the Georgia Real Estate Commission First Multiple and Metro Listing Service Training NAR designation courses
MARKETING ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏ ❏
Harry Norman REALTORS® Award Winning Website ToolkitCMA, CMA online listing and buyer presentations VoicePad, 24 hour property information hotline and lead generation system ShowingTime, online lead generation and property showing system Exclusive Atlanta affiliate of Christie’s International Real Estate Luxury properties displayed on Luxury Portfolio.com and LuxuryRealEstate.com PowerPoint presentation of new listings weekly at sales meetings Online access to high-quality printing and mailing services for marketing yourself and your properties International exposure for your listings through RELO National & Global Home Search Co-op advertising opportunities in The Wall Street Journal and Unique Homes Online brand advertising and custom promotional materials online Company listings displayed on over 750 websites including AJCHomfinder.com, Trulia, and REALTOR.com Advertising in local and regional newspapers Harry Norman HOME magazine, full color luxury property magazine Harry Norman HOME insert, over 20,000 direct mail distributed throughout Metro Atlanta Distinctive yard signs
5 www.HarryNorman.com · Equal Employment Opportunity
Why the Best INVESTING IN THE COMMUNITY Harry Norman, REALTORS® was founded in 1930 on the belief that, “To whom much is given, much will be required.” True to this time-tested axiom the Harry Norman, REALTORS® family continues this tradition by giving their time and talents to many civic, community and charitable organizations for which our associates and staff are honored to serve. This commitment to serving others in the community and marketplace has long fostered a sense of camaraderie within Harry Norman, REALTORS®. Our agents take pride in the lasting relationships they’ve developed while working with their peers and this sense of family only serves to strengthen the success of our agents. Harry Norman, REALTORS® is dedicated to the success of our associates and by offering unsurpassed industry training, superior marketing services with an emphasis on technical expertise, and the unwavering support from management and staff, our agents may better serve the needs of their clients and the community.
All this and more is why our agents are proud to call Harry Norman, REALTORS® HOME.
®
®
Community & Philanthropic Support At Harry Norman, REALTORS® we are honored to serve as leaders, volunteers and committed community stewards and activists. According to company President, Dan Parmer, “Being involved in the community that supports our families and businesses is not just an obligation. It’s a privilege.” The corporate foundation of Harry Norman, REALTORS® supports the charitable endeavors of our managers, sales associates and staff by supporting their labors of love with financial contributions and by acting as event sponsors. Listed below are the wonderful organizations that we have proudly supported within the past year.
Alliance Theater Ansley Park Beautification Foundation Atlanta Alliance on Developmental Disabilities Atlanta Botanical Gardens Atlanta Braves Foundation Atlanta Community Food Bank Atlanta Day Shelter for Women & Children Atlanta History Center Atlanta Humane Society Atlanta Police Foundation Atlanta Preservation Center Atlanta Public School System Brooks Elementary School Care Packages for Overseas Troops Chastain Park Civic Association Chelko Foundation Children’s Healthcare of Atlanta CHRISKids Cobb Energy Performing Arts Centre Foundation Cobb Landmarks & Historical Society Council for Quality Growth Cystic Fibrosis Foundation E. Rivers Elementary School Emory University Winship Cancer Institute Fernbank Museum of Natural History Forward Arts Foundation Foster Children’s Foundation Friends of Bitsy Grant GreenBusiness Works
High Museum of Art HomeAid Atlanta Ison Springs Elementary School Jerusalem House Jewish Family & Career Services Kate’s Club Make-A-Wish Foundation of Georgia & Alabama Marist Women Build Metro Atlanta Chamber of Commerce Morris Brandon Elementary School Museum of Contemporary Art - GA Chapter National MS Society National Museum of Women in the Arts - GA Committee NFL Youth Education Town North Atlanta High School North Perimeter Optimist Club Open Hand Piedmont Park Conservancy Right from the Heart Ronald McDonald House Sandy Springs Middle School Shepherd Center Soul Changers Special Olympics Georgia Susan G. Komen for the Cure Trinity Community Ministries Trust for Public Land UVaClub of Atlanta Women’s Auxiliary of Piedmont Hospital
7 www.HarryNorman.com · Equal Employment Opportunity
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Harry Norman, REALTORS® is a subsidiary of the Berkshire Hathaway affiliate, HomeServices of America, Inc., the nation’s second largest real estate service provider. Harry Norman, REALTORS® is proud to be a member of a well-established and internationally regarded corporate family. HomeServices is committed to a one-stop-shopping philosophy, which covers the consumer experience from contract to closing and represents the company’s dedication to streamlining and simplifying the homeownership process. The success of HomeServices is based on the creation of a unique values-based company culture, honored by all who work within HomeServices’ family of companies. We are proud to share our core values of integrity, compassion and commitment to excellence, so that we continue to: · Do what is ethical at all times for our clients - by honoring commitments, respecting confidentiality, demonstrating accountability and being at all times fair and consistent in real estate, mortgage, title and insurance. · Strive for professional excellence, through creating and implementing the most innovative technological and informational programs for HomeServices’ professionals, in order for them to meet the changing needs and wants of their customers. · Honor and utilize both leadership and teamwork to achieve a unifying, positive customer experience. HomeServices’ vision is to create an exceptional real estate services experience for the customer. To do this, Harry Norman, REALTORS® is dedicated to exceeding each customer’s expectations of an exceptional real estate transaction.
9 www.HarryNorman.com · Equal Employment Opportunity
Harry Norman, REALTORS® Marketing Tools · Distinctive yard sign synonymous with quality service · Harry Norman HOME magazine, fine properties magazine published twice a year · Harry Norman HOME insert, properties newspaper insert published twice a year · Harry Norman, REALTORS® customer postcard program · Three online resources for printed materials including flyers, postcards, brochures, etc · PromoShop: online promotional and gift marketing items · AJCHomefinder.com, Realtor.com & Trulia.com internet advertising · Atlanta Journal-Constitution, Atlanta Business Chronicle and Neighbor Newspaper print advertising · VoicePad 24-hour property information hotline · Marketing presence in local, national and international magazines · Online marketing through the all new www.harrynorman.com and mobile.harrynorman.com · RELO® National Home Search participants nationwide · Cooperative sales through two multiple listing services (FMLS, MLS) · Extensive database of previous Harry Norman, Realtors® customers · Exclusive Atlanta affiliate of Christie’s International Real Estate · Member of Leading Real Estate Companies of the World® · Charter Member of The Realty Alliance · Charter Member of Luxury Portfolio International · Board of Regents Atlanta, Who’s Who in Luxury Real Estate™ · Open house campaigns · Sales meeting and agent open house/caravan promotion · Property staging and showcasing recommendations · Photography enhancements · Virtual Tours · Inside.LeadingRE local school and area information · In-house promotional materials including property flyers, postcards, etc. · Comparative Marketing Analysis Since 1930, Harry Norman, REALTORS® has provided cutting-edge marketing tools that successfully find buyers for Atlanta properties.
10 www.HarryNorman.com · Equal Employment Opportunity
THE WORLD AT YOUR DOORSTEP
Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta, Georgia with three internationally recognized and renowned luxury real estate affiliations
Harry Norman, REALTORS® is the exclusive Atlanta affiliate of Christie’s International Real Estate, a worldwide network of accomplished brokers dedicated to the marketing and sale of residential luxury properties, and the only luxury real estate company wholly owned by a fine art auction house. Only the most reputable and successful brokers at the top of their markets are invited to join the network. In Atlanta, Georgia, Harry Norman, REALTORS® was selected based on a long tradition of providing exceptional service, allowing us to offer the best in local expertise with global connections. www.ChristiesRealEstate.com Luxury Portfolio International™ represents the luxury component of Leading Real Estate Companies of the World® and Harry Norman, REALTORS® is one of 200 exclusive luxury affiliate member companies within this global network of premier locally branded companies, dominated by many of the world’s most powerful independent luxury brokerages. Their website, www.LuxuryPortfolio.com, is translated into nine languages, offers multiple currency conversions, and attracts visitors from over 150 countries each month. Harry Norman, REALTORS® is the exclusive Atlanta Board of Regents member with Who’s Who In Luxury Real Estate, an international network of real estate professionals operating in 60 countries and representing the finest residential luxury estates and property brokerages in the world. Their website, www.LuxuryRealEstate.com is touted as the most viewed luxury real estate website in the world, and currently offers access to over 53,000 for-sale luxury properties around the globe, including all Harry Norman, REALTORS® properties priced $500,000 and up.
11 www.HarryNorman.com · Equal Employment Opportunity
HARRY NORMAN, REALTORS ®
Luxury Marketing Initiatives Harry Norman, REALTORS® HOME Magazine
This fine homes magazine is the exclusive collection of Harry Norman's premiere properties offering only two-page, full and half page layouts with a targeted circulation of 25,000. This luxury publication is printed twice a year. Agents who contribute a listing are also featured on a separate page with their name and picture.
Harry Norman, REALTORS® HOME Insert
Harry Norman, REALTORS® latest venture is an oversized, stand alone publication featuring glossy, full-color, professional photography with a distribution of 110,000 copies per issue three times a year in the Northside Neighbor and Atlanta Business Chronicle newspapers.
Christie's International Real Estate Magazine
Quarterly publication with various advertising opportunities.
Luxury Real Estate Magazine
Premiere publication featuring 350 exclusive properties throughout the world. 50,000 copies per issue are circulated to key luxury recipients.
Wall Street Journal
Banner ads with Christie's, LuxuryRealEstate.com and Luxury Portfolio International.
Many other options are available for your luxury properties through our corporate luxury department. 12 www.HarryNorman.com · Equal Employment Opportunity
www.HarryNorman.com & mobile.HarryNorman.com
Harry Norman, REALTORS® is committed to leading the way in providing you the technological resources you need. Harry Norman, REALTORS® agents are offered personal and fully customizable websites on www.HarryNorman.com.
Advantages for buyers:
Advantages for sellers:
· Search more than 75,000 area listings of multiple listing services located throughout Georgia and North Carolina · Search nationally and globally through our affiliation with Leading Real Estate Companies of the World® · Apply online for a mortgage through HomeServices Lending, LLC · Determine how much you can afford with our mortgage calculator · Search for Open Houses · Obtain step-by-step information on the buying process
· More than 129,000 visitors per month · Exposure for your home with direct access to our site from more than 600 Leading Real Estate Companies of the World® affiliated companies across the country and around the world · User-friendly search brings more buyers to your home · Your open house listed and searchable · Step-by-step information on the selling process · Direct connection with your agent and access to website activity information on your property
13 www.HarryNorman.com · Equal Employment Opportunity
Harry Norman, REALTORS® listings appear on ajchomefinder.com!
Listings Page
Property Detail Page
When listing your property with Harry Norman, REALTORS®, not only will your home appear on Atlanta’s best real estate website - HarryNorman.com - but it will also automatically appear on ajchomefinder.com. This is just another way in which we expose your property on the internet to buyers actively searching for homes.
ajchomefinder.com Annual Stats for 2010 Total Visits 3,651,918 Average Pages per Visit 12 Total Page Views 43,731,754 ajc.com Websites*: # 1 Local Atlanta Website
* ajc.com sites include: ajc.com, ajchomefinder.com, accessatlanta.com and all ajc classifieds sites
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Harry Norman, Realtors® proudly announces the NEW features of REALTOR.com® Company Showcase beginning June 1, 2009 (at no cost to you)
www.Realtor.com More powerful call-to-action
More integrated personal branding and contact information
Stand out with larger gallery photos
Better placement of Company Brand
Upload full motion video
Stronger open house alerts Display virtual tour
Engage consumers with custom property description
Automatically promotes your 3 most similar listings
Drive more sales with a more robust lead form
Why are Company Showcase Listings better than before? Why are Company Showcase Listings better than before?
• Consumers spend 70% more time viewing them on • Nearly half of consumers believe the agent knows · Consumers spend 70% more time viewing them on the results page the results page1 “how to sell”2
· Two-Thirds of respondents remember the broker/real estate agent information after viewing · Nearly half of consumers perceive Showcase Listings as nicer homes • Two-Thirds of respondents remember the broker/real • Over 80% of consumers say that Showcase Listings 2 of consumers believe the agent knows “how to sell” · Nearly half estate agent information after viewing are more attention grabbing2 · Over 80% of consumers say that Showcase Listings are more attention grabbing
1
2
• Nearly half of consumers perceive Showcase Listings 1 Source: Eyetools Study for Move, Inc. 3/14/08 as nicer homes2
Source: Eyetools Study for Move, Inc. 3/14/08
2Source: Source: Customer proof points; 4 Mar08 OTX Customer proof points; 4 Mar08 OTX
Classic Arrowhead Effectiveness Study
15 www.HarryNorman.com · Equal Employment Opportunity
Classic Arrowhead Effectiveness Study
The Power of VoicePad®! Your Agent has invested in the most innovative and powerful tool to sell your home - VoicePad®! An endless number of prospects and agents will drive by your home every week. VoicePad enhances the effectiveness of your yard sign by allowing buyers to request information about your home directly from their mobile phone. It’s fast and efficient. Even Spanish-speaking inquiries can immediately access property information, eliminating possible language barriers.
More inquiries = More showings = Faster sale at the highest price VoicePad makes it easy for potential buyers and their agents to learn about the wonderful features of your home. Your home gets more attention and sells faster for top dollar! VoicePad leverages the power of over 150 million US cellular phone users to deliver information on your home. Agents can use VoicePad to find out the MLS ID, price, stats or to schedule a showing of your home on the spot.
VoicePad combines the internet, signage and print into a potential sales tool The same VoicePad “Info 24/7” on your yard sign can be used in print advertisements and on the internet. Prospective buyers, who are just beginning their home search, may comfortably acquire information before they engage an agent – eliminating the “intimidation factor”. Your agent is notified IMMEDIATELY of all inquiries and voicemails on your home. So, when a buyer is ready to see your home, they can IMMEDIATELY connect with your agent. Also, with VoicePad’s extensive reporting, you’ll know which advertising source originated the sales inquiry on your home. Ask your agent to put the power of VoicePad to work for you.
16 www.HarryNorman.com · Equal Employment Opportunity
Harry Norman, REALTORS® Corporate & Consumer Business Services We offer specialized services for individuals, families and corporations. No matter how small or large your needs are, Harry Norman, REALTORS® Corporate and Consumer Business Services will customize a relocation package to suit your needs. No one knows Atlanta real estate better than Harry Norman, REALTORS®. The oldest and largest independent residential real estate firm in the metropolitan area, we have been helping people make Atlanta home since 1930. Harry Norman, REALTORS® is also the first Georgia company to be awarded the RELO® Quality Certification, the first designation in the relocation industry to quantify and qualify what true relocation excellence means. As members of Leading Real Estate Companies of the World®, the largest relocation/real estate services network of independent brokers in the industry, we can put you in touch with a real estate firm in your destination city – assuring you the same high quality of service you expect from Harry Norman, REALTORS®. Leading Real Estate Companies of the World® members are hand-picked for the commitment to their customer’s satisfaction, providing you the finest service in the industry. Among the many benefits of our membership with Leading Real Estate Companies of the World® is the global search engine, RELO® Home Search, that allows perspective buyers around the world to view your home listed with Harry Norman, REALTORS®. As soon as your home is posted on our website, it is immediately accessible from the websites of top real estate firms around the country and in over 25 countries worldwide. Relocating out of Atlanta? Speak to your sales associate or contact our Corporate and Consumer Business Services directly to obtain a no-cost recommendation to a reliable Realtor® in your destination city. As a member of Leading Real Estate Companies of the World®, we can refer you to one of more than 120,000 sales associates in 4,700 offices. Leading Real Estate Companies of the World® members have annual sales in excess of $380 billion – more sales than any national franchise real estate firm. Best of all, you will be dealing with REALTORS® who exemplify the same dedication to service as Harry Norman, REALTORS®.
17 www.HarryNorman.com · Equal Employment Opportunity
Our Family is Here to Serve Your Family The Harry Norman, REALTORS® Family of Services When purchasing a home customers can rely on HomeServices Lending’s extensive resources and capabilities to answer unique financing requirements. HomeServices Lending, LLC is focused on value as well as quality. Therefore, they offer practical rate, term and closing options so customers can effectively optimize tax advantages and leverage their capital. For more information, visit www.harrynorman.com or https://www. homeloans.com/loans/hslga1/index.page As an independent insurance agency, HN Insurance Services represents a carefully selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of their team of trusted advisers. For more information, call 404-943-1899.
Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon LLC is a law firm at the forefront of the real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost. For more information, call 404-504-8700 or visit www.campbellandbrannon.com.
Get the peace of mind an American Home Shield Warranty provides. Harry Norman, REALTORS has partnered with American Home Shield Warranty to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 35 years of experience. Whether you are buying or selling a home, an American Home Shield Warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible. www.harrynorman.com/HomeWarranty
19 www.HarryNorman.com · Equal Employment Opportunity
Agent Start-up Costs You will have the following provided to you for no additional charge:
❏ Workspace in a Harry Norman, REALTORS® office
❏ Continuous advertising on realtor.com, luxuryrealestate.com, trulia.com, frontdoor.com, fmls.com, ajchomefinder.com, luxuryportfolio.com, realestatejournal.com, leadingre.com, gamls.com, regents.com, harrynorman.com and additional 500+ websites through our joint affiliate program
❏ Long distance calls to clients
❏ Agent of the Month recognition and promotion
❏ Collateral material for marketing purposes (for individual clients; see Office Manager for bulk quantities)
❏ Black and white copies and printing for real estate business in workrooms
❏ Name badge
❏ Ongoing Continuing Education classes
❏ Office Mentor Program & Coaching Program
❏ Custom wooden estate signs (charged to agent if property closes)
❏ Million Dollar Club application fee
❏ Customized Harry Norman, REALTORS® closing portfolios for clients
❏ Powerful affiliations with leading Real Estate Attorneys, Mortgage Lenders, as well as Property/Casualty Insurance Broker in-house
❏ Marketing coordinator to assist with flyers, personal marketing materials, & monthly advertising
❏ State-of-the-art computer workrooms
❏ Affiliations with Leading Real Estate Companies of the World®, Luxury Portfolio International and Christie’s International Real Estate®
20 www.HarryNorman.com · Equal Employment Opportunity
Agent Start-up Costs The following expenses are the Agent’s responsibility (*all costs are approximate and do not include tax or applicable shipping charges):
❏ Agent benefit fee $100 a month—see Summary
❏ Georgia MLS Membership $20 a month
❏ Career Starter Post-Licensing Course $150 (may be eligible for reimbursement upon first three closings for new Licensees)
❏ Local Board of REALTORS Dues-Varies, per Board
❏ Supra Key $50 activation fee, $106.89 biannually
❏ FedEx and other shipping Per agent usage
❏ Business cards $59 to $119
❏ New Georgia Real Estate License $170
❏ Renewal of Georgia Real Estate License $100 (online renewal)
❏ Supplies in bulk (stationery, etc.) See Office Manager
❏ Printing of color flyers 35¢ each
❏ First order of name decals and specialty decals $60 to $75
❏ Printing of personal marketing materials
❏ Postage for personal marketing mailings
21 www.HarryNorman.com · Equal Employment Opportunity
Agent Benefit Fee Summary E & O Insurance Realtor.com Enhanced Listings Voicepad AJCHomefinder.com Enhanced Listings Digital Headshots Yard Signs and Lockboxes Personal eFax Number Direct Dial Number + Voicemail Personal Website Business Email (Microsoft Exchange) Technology Support Immobile Website Language Translator (12 Languages) ToolKit CMA Showing Time Market Tracker Quantum Digital Christie's International Real Estate Affiliation LuxuryRealEstate.com/Regents Affiliation Luxury Portfolio International Affiliation Checks Paid at Closing Color Copies at Discounted Rate CE Courses
Monthly Retail Cost of Agent Benefit Package $1,324.20
Agent Cost $100.00 Per Month 22 www.HarryNorman.com 路 Equal Employment Opportunity
Office Environment and Equipment This Office is equipped with the best in support services and equipment including: ❏ Beautifully appointed reception area ❑ Conference rooms - all with computer and shared printer for use with clients ❑ Meeting and training facility. Additional training classes scheduled through Career Services ❑ Direct incoming phone lines with private numbers forward to agents’ cell phones and include personal voicemail ❑ Covered and secured parking (office specific) ❑ Agent Computer Access includes:
❑ Each computer has access to a high-speed color printer
❑ Wireless networking
❑ Personal agent website and email addresses
❑ Search access to both FMLS and MLS listings
❑ Microsoft Office Suite on all computers
Additional Agent Resources Include: ❑ Office copies of FMLS map books, plat books and MLS books ❑ High-speed photo-quality copies (with email and scanning capabilities) ❑ High-speed fax machines with memory and scanning and emailing capabilities ❑ Handout materials for clients include Harry Norman HOME magazine and insert, Atlanta area maps, Target Atlanta and Know magazines, various brochures regarding the Atlanta area, home warranties and vendors.
23 www.HarryNorman.com · Equal Employment Opportunity
Harry Norman, REALTORS庐 Buckhead Northwest Office
Shea Zimmerman Senior Vice President, Managing Broker
Jan Morris Office Manager
Cecilia Tatham Listing Coordinator
Drew Burr Marketing Coordinator
24 www.HarryNorman.com 路 Equal Employment Opportunity
Rena Medina Marketing Coordinator
HARRY NORMAN, REALTORS庐
BUCKHEAD NORTHWEST OFFICE ROSTER
Shea Zimmerman
Senior Vice President, Managing Broker Anthony Acosta Vicki Akin Carol Almeter Nancy Arnett Mary Beth Baskin Carol Bennett Sandra Bennett Teri Berkes Virginia Bondurant Fran Booth Peggy Bouck Karen Briglevich Deborah Bullen Gayle Calhoun Denise Canteli Carlton Cook Rick Croft Arch Davis Rowena Davison Dora Anne Dennard Sage Dwyer Carolyn Garrett Magda Gomez Karen Grice Barbara Guillaume Charles Guthrie Catherine Hansell Christy Harris
Chuck Held Helen Heyd Julene Hodges Sister Hood Peachy Horne Leigh Anne Hurley Jef Johnson Kelly Johnson Charles Jones Kacey Jones Mary Ellen Jones Christine Kalski Pat Kelly Diane Kaufman Deeba Khader Seher Kader Bill Kinsey Lee Kramer Mary Beth Lake Calleah Lang JoAnne Lengyel Donna MacConnell Tina Maddox Meredith Mansfield Beverly Mason Rita McGregor Jean Metcalf Jane Morton 25 www.HarryNorman.com 路 Equal Employment Opportunity
Dawn Motter Cathleen Mueller Mary Newhart Julie Osborn Nishmin Porbanderawala Laila Porter Tracy Queen Sue Richardson Brenda Ritchie Gus Sassman Shirley Sharp Allison Sinkler Sally Sinkler Robin Stanford George Sullivan William Taylor Reba Tietjen Betsy Tuller Roger Webster Gena White Jay Wilcox Dee Williams David Woodall Susan Wooller Sherry Wren Jim Wright Pam Yarbrough Jeff Yeomans
"Who Should I Ask..." OFFICE MANAGER: Jan Morris If you need assistance in the following areas: Checking in and out lockboxes Group Voicemail(s) Assisting agents with office computer malfunctions Sales meeting caravan sheets (every Tuesday at 9:30am) Agent Announcements Assist with agent printing orders-business cards, sign decals, wooden signs Farmer Sign Inventory Group emails for Agents to the Office/Other Harry Norman, REALTORS庐 Offices License renewal and collection of board dues Organizing and distributing office roster and phone list Order name plates and assign mailboxes New agent check-in and Office Orientation Office Manager Meetings, General Maintenance of Facility, Machines and Systems Recruiting Materials Agent Record Closing Folders Distributing Invoices to agents and Collection of account receivables Ordering supplies for office If you need assistance in any of the following areas: Processing sales and closings in DPN (accounting software system) Distribution of agent commissions checks and volume/earnings updates Processing earnest money Monthly, quarterly and annual reports Notary public Completes and submits Million Dollar Club applications
26 www.HarryNorman.com 路 Equal Employment Opportunity
"Who Should I Ask..." RECEPTIONIST/LISTING COORDINATOR: Cecilia Tatham Switchboard Tidying and organizing reception area Coordinator of agents' responses for group events Create and maintain event sign-up sheets Conference room reservations Distribution of incoming faxes and packages Duty desk calendar Sort mail/postage meter maintenance Assisting agents with computer malfunctions Assisting agents with downloading and saving pictures onto the agent drive Listing input and modification in DPN, FMLS and MLS Make listing changes-prices, extended, re-list, etc Checking in and out lockboxes Caravan submissions (deadline is 10am Monday) Open House submissions (deadline is 2pm Friday) MARKETING COORDINATOR: Drew Burr & Rena Medina If you need assistance in the following areas: Mail-out collateral: postcards, letters, flyers, advertisements etc Personalized marketing plans including resumes and website profile assistance Sales meeting agenda and slideshow (includes new listings, caravans and price reductions) Personalized CMA's and listing presentations Design and execution of personalized listing flyers and brochures Checking in and out digital camera Assisting agents with office computer malfunctions Group emails for agents to office/other Harry Norman, REALTORS庐 offices Birthday reminder emails to office Advertising for listing in newspapers, magazines, etc
MARKETING DEPARTMENT RESOURCES INCLUDE: Software includes: Adobe InDesign, MS Office Suite, Photoshop Elements, Publisher Exceptional quality listing presentation materials, custom tailored for individual presentation Output devices include laser printers, high-speed color printer & online accessible postcard printing 27 www.HarryNorman.com 路 Equal Employment Opportunity
Exhibit “D” HARRY NORMAN, REALTORS® Confidential Commission Schedule Effective April 24, 2007 SELLING COMMISSIONS
% Paid to Agent Transaction Type #1
Transaction Type #2
Earnings
Commission Level
*Bonus 80.00% *Bonus 77.50% *Bonus 75.00% *Bonus 72.50% 70.00%
*Bonus 85.00% *Bonus 85.00% *Bonus 85.00% *Bonus 82.50% 80.00%
$85,000+
K
$80,000 - $84,999
J
$75,000 - $79,999
I
$70,000 - $74,999
H
$65,000 - $69,999
G
68.75%
78.75%
$55,000 - $64,999
F
67.50%
77.50%
$45,000 - $54,999
E
66.25%
76.25%
$35,000 - $44,999
D
65.00%
75.00%
$25,000 - $34,999
C
60.00%
65.00%
$15,000 - $24,999
B
55.00%
60.00%
$0 - $14,999
A
*Bonus Commissions do not apply on Relocation Department Referred sales. *Bonus % is applied to the HNR Branch selling gross after deducting any multiple listing fees, referral fees, expense of sale, etc. *Bonus levels do not carry over to the next year.
SELLING COMMISSIONS Transaction Type #1: applies to the sale of any co-op listing or an unlisted property. The percentage paid to the agent is applied to the commission received by HNR, after deducting any multiple listing fees, referral fees, relocation fees, expense of sale, etc. Transaction Type #2: applies to the sale of any other HNR Sales Associate’s listing, whether listed in his/ her Branch or another HNR Branch, and the selling side of the Sales Associate’s sale of own listing. The percentage paid to the Sales Associate is applied to the Branch selling gross after deducting any multiple listing fees, referral fees, relocation fees, expense of sale, etc. Salesperson Initials: _____________ 28 www.HarryNorman.com · Equal Employment Opportunity
LISTING COMMISSIONS Earnings
% Paid to Agent
Commission Level K
$100,000+
80.00%
J
$85,000 - $99,999
75.00%
I
$75,000 - $85,999
72.50%
H
$65,000 - $74,999
70.00%
G
$55,000 - $64,999
68.75%
F
$45,000 - $54,999
67.50%
E
$35,000 - $44,999
66.25%
D
$25,000 - $34,999
65.00%
C
$15,000 - $24,999
60.00%
B
$0 - $14,999
55.00%
A
*Bonus Commissions do not apply on Relocation Department Referred listings. *Bonus levels do not carry over to the next year.
LISTING COMMISSIONS Listing commissions apply to any HNR listing sold by a co-op company or by any HNR Sales Associate. The Branch listing gross is 50% of the total commission. All assigned listings will be paid at the 50% level. When an HNR Sales Associate supplies information to another HNR Sales Associate or to a co-op Agent from another company of the availability for sale of an unlisted property and a sale results, the “supplying” Sales Associate will be considered the listing agent and will, upon closing of the sale, receive listing volume credit for that listing and be paid a listing commission. Salesperson Initials: _____________ 29 www.HarryNorman.com · Equal Employment Opportunity
REFERRAL FEES Branch to Branch – Sales and Listings: When a Sales Associate refers a sales prospect or a listing from one Branch to another Branch, the referring Branch will receive a fee of 20% of the sales and/or listing portion of the commission received, which will be divided between Branch and Sales Associate at the Sales Associate’s current earnings level. Agent to Agent – Same Branch: On transactions where a referral fee paid by one Sales Associate to another Sales Associate in the same Branch exceeds 20% of the Sales Associates gross commission, the transaction will be considered a co-sale or co-listing and the volume credit earned will be the same percentage as the commission division. Direct Broker-to-Broker: It is Harry Norman, Realtors® policy that the Sales Associate makes all referrals through HNR Relocation Division. Referrals not made through HNR Relocation Division will be paid a 50-50% split, less any fees payable to Network in accordance with contractual obligations of said Network. Commercial: Commercial Brokers who refer the listing or sale of their personal residences to HNR will be paid a 20% referral fee on the referred side. A co-op split will be paid to a commercial broker when that broker provides the services of a co-op agent in completing the transaction. Commercial Sales and Leases – Apartment Leases: Fees received on commercial leases will be paid to the Sales Associate at his/her current earnings level. Apartment finders’ fees will be paid 100% to the Sales Associate.
RELOCATION DEPARTMENT Purchasers: The Relocation Buyer referral fee is 35-40% off the top of the Branch selling gross. Relocation Buyer sales are paid at the 50% level. When a Relocation Buyer purchases an HNR listing Type 2 Transaction, the selling Sales Associate is paid at the 55% level. When a Relocation Buyer purchases an open listing, agent’s own listing or unlisted property, the Relocation fee will be paid at no less than 50% and the listing Sales Associate will be paid at his/her current earnings level. Special programs brought to the Relocation Department will be paid to the originating Sales Associate at that Sales Associate’s current earnings level after deducting a 10% fee paid to the Relocation Department.
Salesperson Initials: _____________
30 www.HarryNorman.com · Equal Employment Opportunity
Listings: The Relocation listing fee is 35-40% off the top of the Branch listing gross. All Relocation listings are paid at the 50% level. Outgoing Referrals: The Sales Associate receives current transaction Type 1 sales commission split with a minimum of 62.5% to a maximum of 70% on closed outgoing referrals. In addition, Sales Associate receives a credit of $1,000 toward commission earnings level for each outgoing referral closed originally placed through Harry Norman, Realtors® Relocation Department and in accordance with procedures of the HNR policy as stated in the HNR Agents Manual.
HNR LEASES Residential: If a Sales Associate, with the Broker’s approval, leases a property, any fees paid to HNR will be distributed at the Sales Associate’s current level. Apartment finders’ referral fees will the paid 100% to the Sales Associate.
SELLER BONUSES After the fact cash prizes or non-cash prizes awarded to the Sales Associate will be paid 100% to the Sales Associate (such as prizes for selling the most houses in a subdivision). Sales Associates will receive 100% of cash bonuses paid on a sale if the gross commission on subject sale was at the stated selling commission. If gross commission paid was less than the above rates, with the overage being paid 100% to the Sales Associate. Increased commissions (i.e., 8% on resale) are paid as commissions, not bonuses. Bonuses in which HNR does not participate do not count toward the Sales Associate’s earnings level.
CO-LIST/CO-SALE A co-list or co-sale (a listing or sale shared by two or more Sales Associates) will be paid to each Sales Associate based on that Sales Associate’s earnings level, in proportions agreed upon between the participants. That is, is two Sales Associates co-list a property, half of the commission will be computed at the Sales Associate’s current earnings level. Example: Listing Branch gross commission $1,000: Sales Associate “A” earnings level is 50%, Sales Associate “B” earnings level is 65%. Sales Associate “A” earns $250 (half of 50% of $1,000) and Sales Associate “B” earns $325 (half of 65% of $1,000). The Confidential Commission Schedule revised 4/24/07 and 6/6/07
Salesperson Initials: _____________ 31 www.HarryNorman.com · Equal Employment Opportunity
Why the Best how do you judge a quality company? We asked our agents and this is what they said... I want a company that matches my “Values” with high standards of honesty and integrity. I want a company that mirrors my “Philosophy” by always putting our customer first. I want a company that is “Innovative” and up-to-date with the latest technology. I want a company that is
“Full Service” providing one-stop services to my customers. I want a company that achieves acknowledged “Market Success”. I want a company that has the best “Leadership” team at the helm. I want a company with “Stability” in this ever changing market. All this and more is why our agents are proud to call Harry Norman, REALTORS® HOME.
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