Exceptional Property MARKETING
welcome welcome
Harry Norman, REALTORS®
SINCE 1930
For more than eighty years, it’s been our honor to facilitate the sale of many of Georgia’s most unique and elegant homes. No other real estate company in the Atlanta area offers the depth of knowledge and experience that Harry Norman, REALTORS® does, especially when marketing luxury properties to a qualified audience of home buyers. In 2010, Harry Norman, REALTORS® sold more homes priced $1 million and up than our next two residential real estate competitors combined! 35% of those million dollar sales were in-house transactions, where our company represented both the buyer and the seller. This enviable position is achieved only through the outstanding dedication and professionalism of Atlanta’s finest sales associates. Thank you for trusting Harry Norman, REALTORS® and for giving us the opportunity to present our services. We look forward to exceeding your expectations.
Dan Parmer President & CEO
The best move you’ll ever make.™
H
arry Norman, REALTORS® is the only residential brokerage firm in Atlanta with three internationally connected luxury real estate affiliations.
H
arry Norman, REALTORS® is the Exclusive Affiliate of Christie’s International Real Estate in Atlanta, Georgia As an exclusive affiliate of Christie’s International Real Estate, Harry Norman, REALTORS® is among the world’s leading real estate firms handling the sales and marketing of distinctive properties. When you list your luxury residence with Harry Norman, REALTORS®, your home gains privileged access to an array of unique programs and services offered only through Christie’s International Real Estate that are designed specifically to capture the attention of qualified clientele from all over the world. The Christie’s International Real Estate network is comprised of 134 real estate companies in 42 countries, and includes more than 34,000 sales associates worldwide.
R
each the world through international marketing opportunities
ChristiesRealEstate.com ~ Website International Comparative
All Harry Norman, REALTORS® residential listings priced $1 million and above are featured on christiesrealestate.com. The Christie’s International Real Estate web site is the leader in attracting visitors from around the globe. Below is an independent analysis by www.alexa.com of the percentage of international visitors searching luxury real estate sites. www.christiesrealestate.com 64.9% www.luxuryrealestate.com 53.1% www.luxuryportfolio.com 52.8% www.sothebysrealty.com 36.2% (As of 11/15/2010)
Christie’s International Real Estate Magazine
More than 70,000 copies of each issue are delivered to 60 countries. Magazines are distributed at Christie’s auctions in such cities as Hong Kong, Dubai, London, and New York; sold internationally at newsstands and bookstores; and made available in first-class and private airport lounges. A digital version of the magazine on christiesrealestate.com attracts tens of thousands of additional international readers.
More International Advertising Opportunities
through the Christie’s International Real Estate banner advertising program. The combined distribution of the publications in the program tops 70 countries. The program also offers the opportunity for bonus Internet advertising to showcase properties to millions of Web visitors around the globe.
Additional Offerings Property Videos with Professional Narration • Public Relations Opportunities Internationally Distributed Custom Brochures • Online Listing Activity Reports Email-friendly Property Brochures • Web Site Weekly Highlights Section Eligibility By virtue of our Christie’s affiliation, your listing is also featured on web sites like CountryLife.co.uk and the Wall Street Journal real estate site ~ RealEstateJournal.com
Christie’s International Real Estate Quick Facts
Art for your home Home
• The Christie’s International Real Estate network is comprised of 134 companies with 1,000 offices in 42 countries • Admittance to the network is by invitation-only to companies with proven records of success in high-value home sales • It’s the only real estate network owned by a fine art auction house • Affiliates of Christie’s International Real Estate currently represent the personal home of entertainment royalty Candy and Aaron Spelling, and recently sold The Ingmar Bergman Estate in Sweden
for your art
Christie’s Great estates International Luxury Real Estate Specialists www.christiesgreatestates.com
If you are as passionate about your home as you are about your art collection, one company inspires confidence and trust with its proven expertise. Christie’s Great Estates, a subsidiary of Christie’s, reaches a global market for buying and selling the world’s most distinctive real estate.
Web Statistics for www.ChristiesRealEstate.com • Average list price: $4 million • Number of properties posted: 7,606
• Number of countries with active listings: 42 • Average hits per month: 8,960,000 990 Hammond Drive Suite 300 Atlanta, GA 30328 +1 770 394 5400 • www.jennypruitt.com
• Visitor sessions per month: 211,500 • Unique visitors per month: 78,000
ExclusivE AffiliAtE of christiE’s GrEAt EstAtEs
Christie’s International Real Estate is the largest network of real estate brokers dedicated to the marketing and sale of important properties. The Christie’s name is synonymous with quality, integrity, and customer satisfaction. This leadership position is reflected in the following comparative summaries between Christie’s International Real Estate and Sotheby’s International Realty®.
A Network Comparison for 2010 VS.
Sotheby's
International Realty
Aggregate Annual Sales $128.5 billion
$26.5 billion
Number of Offices 1,030
509
Number of Sales Associates Worldwide 34,000
10,200
Source: Christie’s International Affiliate Network; Sotheby’s Press Release, November 2010
Percentage of Online Property Ads >$1M 100.0% 80.0%
92.3%
60.0% 40.0%
44.5%
20.0% 0.0%
Christie’s International Real Estate
*Sotheby’s Realty
Percentage of Online Property Ads >$10M
Percentage of Online Property Ads >$3M 40% 35% 30% 25% 20% 15% 10% 5% 0%
37%
14.2%
Christie’s International Real Estate
Listing Price: Online Properties by Price Range
*Sotheby’s Realty
Christie’s International Real Estate
$50M and above
13
$25-$50M
74
4.0%
$20-$25M
43
3.0%
$15-$20M
94
$10-$15M
263
Total Listings $10M and above
487
6.0% 5.0%
7.2%
2.0%
2.5%
1.0% 0.0%
Christie’s International Real Estate
*Sotheby’s Realty
Average Listing Price $8,000,000
$8,920,000
$7,000,000 $6,000,000 $5,000,000 $4,000,000
$4,000,000
$3,000,000 $1,600,000
$2,000,000 $1,000,000 Christie’s International Real Estate Christie’s International Real Estate Online Magazine
Source: www.christiesrealestate.com www.sothebysrealty.com
*Sotheby’s Realty
■ AS A MEMBER OF LEADING REAL ESTATE COMPANIES OF THE WORLD® we receive inbound clients of our fellow 150,000 network associates in 35 countries…clients who may be interested in purchasing your home. ■ AS SOON AS YOUR HOME IS POSTED TO OUR WEB SITE LOCALLY, it is immediately accessible from the web sites of the top real estate firms in the world through RELOHomeSearch.com, with access to nearly 2 million listings online and high Google rankings. ■ LEADING REAL ESTATE COMPANIES OF THE WORLD® is a pedigree denoting the very best companies with the most qualified clientele, who wish to do business with similar firms in their new destination locations, attracting potential buyers for your home as a result.
Local Strength. Global Powerhouse. Maximum Exposure.
As an affiliate of the prestigious Leading Real Estate Companies of the World® network, we are proud that our organization produced more home sales volume in 2010 than any national real estate network, nearly $225 billion representing 800,000 transactions. Those connections make us a national and global — not just local — real estate company working on your behalf.
More u.s. home sales volume in 2010 than any national real estate brand Volume shown in billions of dollars 250
n Leading Real Estate
$222
®
550 Firms 4,600 offices 140,000 associates 30 countries
n n n n n n n n n n
$176 $172
200
150
$117 100
$101 $96
®
$225 billion in
Leading Real Estate Companies of the World
®
Companies of the World® Coldwell Banker RE/MAX Prudential Century 21 Keller Williams Sotheby’s ERA Realty Executives Better Homes & Gardens Real Living
annual home sales 50
$53
$17
$17
$9
$6 0
* Actual member statistics for LeadingRE and estimates for other networks using average sales units per agent and average sales price for firms in each respective network from published sources for 2010 production.
®
© 2011 Leading Real Estate Companies of the World. All Rights Reserved. C–Sales Volume. 05.11
LUXURY PORTFOLIO CONNECTS WITH THE AFFLUENT REAL ESTATE CONSUMER
A cornerstone of Harry Norman, REALTORS® luxury marketing for your premier property is through Luxury Portfolio International. Leveraging the power of the internet, Luxury Portfolio’s primary purpose is to drive affluent customers to view your property on its web site, LuxuryPortfolio.com, which features more $1 million-plus properties than any other luxury real estate organization and has grown to over 15,000 of the world’s most remarkable properties and attracts over 1.2 million high net-worth visitors a year.
Luxury Portfolio® International™ is the elite property component of Leading Real Estate Companies of the World®. Comprised of the very best independent real estate brokerages in the world with locations in North and South America, Europe, Australia, and Islands of the Caribbean, Mediterranean, and Pacific, it is designed to deliver unmatched national and international exposure to listings priced at $1 million and above. Branding campaigns target affluent buyers who have the means & desire to purchase upper tier properties. Advertising in Wall Street Journal, Town & Country, Veranda, Forbes, duPont Registry, Architectural Digest and other publications in the finest hotels and clubs.
Largest advertiser on RealEstateJournal.com (Wall Street Journal web site)
Aggressive online media campaign encouraging traffic to LuxuryPortfolio.com
Harry Norman, REALTORS® has more $1 million-plus listings featured on LuxuryPortfolio.com than any other member company in the Southeast
harrynorman.luxuryportfolio.com View your home on our co-branded web site with Luxury Portfolio exclusively showcasing Harry Norman, REALTORS® listings priced at $1,000,000+ • Each property features a slideshow function, Google satellite mapping capability and sales price conversion into 22 international currencies and 9 languages • Features over 13,000 listings from around the world • 52% of their online traffic comes from the high net worth print publications they advertise in • All properties also appear on the Wall Street Journal site: www.realestatejournal.com
Additional Benefits Include • LuxeAnalytics™ monthly listing activity reports - see how many hits your listing has received and what countries people are searching from • Optional online exposure with a LuxeTour™, including syndication to YouTube.com - automatic for listings priced over $5 million • Potential website exposure on the Luxury Portfolio home page Superlative photography is required to qualify
Luxury Portfolio International
BRANDING CAMPAIGN AND ADVERTISING
Luxury PortfoLio Branding CamPaign •
Advertise your property in the Wall Street Journal co-op ad along with other Luxury Portfolio network member listings
Luxury Portfolio places over $1 million in ads annually in magazines targeted at luxury consumers to drive traffic to • Primary purpose is to drive qualified buyers the LuxuryPortfolio.com website.
directly to your property on the Luxury Portfolio Advertisements web site feature one or more premier listings through the United States as well as international destinations served by member brokerage firms.
•
Annual placement of $1 million in magazine ads targeted to luxury consumers
Who’s Who in Luxury Real Estate
MEMBER OF
For more than 20 years, Who’s Who in Luxury logo have been synonymous with the finest firms carefully selected based on the company’s establis with high-end properties and quality service.
Who’s Who in Luxury Real Estate™ represents a ne luxury real estate from around the world. The netw agents in 65 countries.
• Network of more than 1,557 brokerages of luxury real estate in 62 countries • Membership is based on the company’s established reputation for performance, experience with high end properties and superlative service
Who’s Who hardbound other infor agents from directory h real estate p
• Annual hard bound directory lists all affiliated brokers
Created by Who’s Who in Luxury Real Estate™, the Board of Regents™ is Luxury exclusive network of 115 leading brokerage firms throughout the Americas, Canad The Regents is the governing body of Who’s Who in Luxury Real Estate™. Th developed from a need within the industry for leadership among the best firms in Brokers with this distinction provide the highest level of personal service and com their clientele. The Board of Regents™ network provides connections with the mo real estate professionals worldwide, resulting in increased referral potential.
Membership in the Board of Regents™ is by invitation and exclusive to one firm area. Each member has a defined territory in the United States or abroad. Har Realtors® is the exclusive Atlanta Regent.
• Harry Norman, REALTORS® is the exclusive Board of Regents member for Atlanta, an honor extended, by invitation only, to one leading real estate firm per market • This designation represents leadership within the industry and includes only the best in the business • •
Harry Norman, REALTORS® listings are eligible for rotating featured placement at the top of each property search on LuxuryRealEstate.com Exclusively, Harry Norman, REALTORS® listings priced $500,000+ are also posted on Regents.com
As the exclusive Atlanta Regent, Harry Norman, Realtors® listings priced at $5 higher are included on Regents.com based on your FMLS listing information. F data should include a property description.
• World’s largest searchable database of properties for sale priced $500,000+ • “Best of the Web” and “Forbes Favorite” for eight consecutive years • Capabilities include side by side property comparisons, enhanced image slide shows, ability to text message listings to a mobile phone, MyLRE for creating membership accounts & saving properties
LuxuryRealEstate.com is the most viewed luxury real estate website in the world and the #1 organic Google search result for key phrases like: “luxury real estate”, “million dollar homes”, luxury developments”, and more!
Luxury reaL estate Magazine Luxury Real Estate Magazine is a premier publication published three times a year. Each 350 L U Xissue U Rfeatures Y R Eapproximately AL ESTA TE MAGAZINE exclusive properties throughout the world, as well as features and columns tailored • Premier publication published three times per year to the discerning tastes of the upscale homeowner. • Features approximately 350 properties from around Adthe cost world is only $2,195 for a full page featuring one to four properties. This price • 50,000 total distribution circulated to targeted reflects Harry Norman, Realtors®’ discount. Fullaffluent page advertisers receive 250and postcards individuals participating brokerage at no cost featuring one of the properties firms on their page.
• Drives traffic to LuxuryRealEstate.com
Professional quality multi-media DVD presentations showcasing every property featured in Luxury Real Estate Magazine are also available. Luxury Real Estate Magazine’s total distribution is 50,000 copies per issue. Those copies are circulated as follows:
PROPERTIES LISTED ON LUXURYREALESTATE.COM ALSO APPEAR PROPERTIES LISTED ON LUXURYREALESTATE.COM ALSO APPEAR ON THE FOLLOWING WEBSITES**
ON THE FOLLOWING WEBSITES
* Your property listing must be included in one of LuxuryRealEstate.com’s partner publications in order to appear on this website. ** Listings appear on other company websites by virtue of LuxuryRealEstate.com’s global broker reciprocity program
dupontregistry.com* • eleganthomes.com • fivestaralliance.com • google.com/base • justluxe.com oodle.com realestatejournal.com* • trulia.com • uniquehomes.com* • zillow.com • 1townandcountry.com 77greatestates.com • adamscameron.com • agentmarylou.com • allprimerealty.com • arizonabest.com dupontregistry.com* eleganthomes.com• blockislandproperty.com fivestaralliance.com • • bigmountainrealestate.com • bahamasrealty.bs • beachcastles.com • bluerealty.us boltonjohnston.com • borengrouprealestate.com • bradleygolfproperties.com realestate• google.com/base • justluxe.com • oodle.com •• brantsrealtors.com capecodassociatesrealestate.com • casait.it • cbhk.com • chaseinternational.com • chaylaimmobilier.com journal.com* • trulia.com • uniquehomes.com* • zillow.com chestnutpark.com • classicatlantaproperties.com • coleyreed.com • corabettthomas.com costaricaluxuryestates.com country-living.com •• adamscameron.com cowanandzellers.com• •agentmarylou.com cynthianaumes.com 1townandcountry.com •• 77greatestates.com danielgale.com • darrylbaskin.com/luxury_homes • daveperrymiller.com • davewong4.com allprimerealty.com arizonabest.com bahamasrealty.bs beachcastles.com davidlkraftrealtyco.com • • davidlyng.com •• diamondbarsland.com • • eleganthomes.com elegantpropertiesrealty.com • exclusivemountainretreats.com ezrarealty.com•• finehomesnetwork.com bigmountainrealestate.com boltonjohnston.com • blockislandproperty.com •• bluerealty.us firsthamptonrealty.com • fr.lequipelouisetardif.com • gillianstewart.biz • gracebayrealty.com borengrouprealestate.com brantsrealtors.com • • bradleygolfproperties.com • gulfcoastinternationalproperties.com hallandhunter.com • harrynorman.com • hbrinfo.com hill-co.com hobsonrealtors.com • horizondurango.com • houlihanlawrence.com • islandiarealestate.com capecodassociatesrealestate.com • casait.it • cbhk.com • chaseinternational.com jackandcarolriggle.com • jegge.com • jelleyproperties.com • johndaugherty.com • jprealtor.com chaylaimmobilier.com • chestnutpark.com • classicatlantaproperties.com judychace.com • kurfiss.com • laclassicestates.com • lakeshorenw.com • •coleyreed.com langrealty.com lawrencerealty.com • liladelman.com • limitedtoluxury.com • loisschneiderrealtor.com • luici.com corabettthomas.com • costaricaluxuryestates.com • country-living.com • cowanandzellers.com luxeglobal.com • luxuryboston.com • luxurydestinationproperties.com • luxuryfloridahomes.com luxury-places.ch • luxuryrealestatenh.com • luxuryteam.ca • luxuryvalleyhomes. cynthianaumes.com darrylbaskin.com/luxury_homes • danielgale.com ••luxuryrealtygroup.com • daveperrymiller.com com • mainstreetrealtors.com • malvinagodoy.com • marmin-immobilier.com • marquetteturner.com.au davewong4.com davidlkraftrealtyco.com davidlyng.com diamondbarsland.com masonmorse.com •• mcbrideagency.com • • mccaffreyrealty.com• • mcguiganpepin.com miamirealestate.com • mybrokers.com eleganthomes.com •• miloffaubuchonrealty.com elegantpropertiesrealty.com• •mlsazluxury.com exclusivemountainretreats.com newjerseygoldcoast.com • norrisandcompany.com • nycondos.us • ourdistinctivehomeshop.com ezrarealty.com •• finehomesnetwork.com • firsthamptonrealty.com • fr.lequipelouisetardif.com oxfordrealty.com pacunion.com • pattwhite.com • pedlerrealestate.com • perryandco.com playarealtyexecutives.com • pointsne.com • portfoliorealtygroup.com • premierdoorcounty.com g i l l i a n st e w a rt . b i z • g r a c e bayr ealty.com • gulfc oastinter na tiona lpr o p e r t i e s . c o m premierestateproperties.com • preusser.com • prudentialsantafe.com • rachelthomasrealty.com hallandhunter.com hbrinfo.com hobsonrealtors.com • realestatesequim.com •• realliving.com • • hill-co.com realnetgroup.com • realty3ny.com realtyassociatesmoves.com • realty-guild.com • remaxcondosplus.com • ricottarealestate.com horizondurango.com • houlihanlawrence.com • islandiarealestate.com • jackandcarolriggle.com rodeore.com • rondavisrealtors.com • rubiola.com • sakamotoproperties.com • sandiphillips.com sandpiperrealty.com • santafeproperties.com • saundersassociates.com • scottlawrencerealtor.com jegge.com • jelleyproperties.com • johndaugherty.com • jprealtor.com • judychace.com scottsdalefineproperties.com • seatoskypremierproperties.com • sedonaluxuryhomes.com kurfiss.com laclassicestates.com lakeshorenw.com langrealty.com • • • sellingsflifestyles.com • sharondonohue.com • signatureresidencesworldwide.com • simmsteam. com • sixesriverlandcompany.com • smithandassociates.com • stoutrealty.com • sunislerealty.com lawrencerealty.com • liladelman.com • limitedtoluxury.com • loisschneiderrealtor.com suzikarrrealty.com • tateandfoss.com • teamweekly.com • thefloridaauthority.com luici.com luxeglobal.com luxuryboston.com luxurydestinationproperties.com • • • timothyfuller.com • trghome.com • turnquistpartners.com • tuxedopark-realestate.com usvi-realestate.com • villageassociates.com • vipproperties.com • visionrealtors.com luxuryfloridahomes.com • luxury-places.ch • luxuryrealestatenh.com • luxuryrealtygroup.com watermarknw.com • wayzatalakesrealty.com • westusagallerycollection.com • wfp.com luxuryteam.ca • • luxuryvalleyhomes.com • mainstreetrealtors.com williamsawyer.com wilshirepalmbeach.com •• macrealty.com winecountrygroup.com • worldrealestate.it
Harry Norman, Realtors® places your home on over 500 websites. Homes listed with Harry Norman, Realtors® receive unmatched internet exposure due to the power of our brand and through our membership affiliations.*
Visit www.harrynorman.com to put our expertise to work for you.
ChristiesGreatEstates.com
Realtor.com
LuxuryRealEstate.com
Trulia.com FrontDoor.com
FMLS.com
ajchomefinder.com
LuxuryPortfolio.com
RealEstateJournal.com
LeadingRE.com
GAMLS.com
Regents.com
www.HarryNorman.com *HarryO Norman, to be a member of Leading Estate CompaniesD of the World, RELO Home Search, and affiliated with 90% f HRealtors ome isBproud uyers Used TheRealInternet uring Their Home Search ®
Luxury Portfolio and Who’s Who in Luxury Real Estate’s Board of Regents. Property must meet eligibility requirements on certain sites. Source: 2010 National Association of REALTORS® Profile of Home Buyers and Sellers
Exclusive Publications Harry NormaN Magazine HARRY NORMAN HOME
H o m E
An elegant showcase of Harry Norman, REALTORS速 most exceptional properties Published bi-annually
C E l E b r a t i N g
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Harry Norman, REALTORS速 HOME is an oversized, stand alone publication featuring glossy, full color, professional photography. Published three times annually 110,000 distributed as an insert throughout metro Atlanta within the Neighbor Newspapers and The Atlanta Business Chronicle
30,000 copies are directly mailed to select residents throughout Metro Atlanta, plus our nationwide network of luxury real estate affiliates
Why the Best Call Harry Norman, Realtors Home... ®
M i s s i o n S tat e m e n t We will assist our customers in buying or selling a home with undivided attention, unparalleled professionalism and unsurpassed service. We will strive to earn their loyalty by having a completely satisfied customer at the end of each transaction. Because Harry Norman is the first and last name in Real Estate Sources: Trendgraphix, Top Broker Report, Areas 21 &22, January – July 2009, FMLS, sold properties, Areas 21 & 22, January – July 2009
The Best Move You’ll Ever Make™ www.HarryNorman.com