TIERED
Welcome
Introducing our new luxury marketing services, specifically tailored for listings valued at $1 million and above. Offering enhanced marketing materials, expanded listing exposure, and greater resources to elevate property listings and deliver exceptional client services. Each property will be styled with the subtle yet elegant header, ‘Exceptional Property,’ marking it as a standout not to be missed.
Within this comprehensive manual, you will find detailed style suites featuring the luxury suites, a range of marketing services categorized by price point, and marketing enhancements designed to help capitalize on prime advertising opportunities to meet your property’s specific needs.
Our services are founded on a commitment to showcase your listings in their best light, ensuring they receive the attention they deserve and deliver impactful results.
04STYLE SUITES
10TIERED OFFERINGS
18MARKETING ENHANCEMENTS
24MARKETING REQUESTS
Style Suites
From elevated brochures to sleek digital assets, every marketing piece is designed to complement your listing and capture its allure. Exclusively for your listings valued at $1 million and above, each property will be distinguished with the understated and polished header, ‘Exceptional Property.’
In this duo of style suites, one exudes classic elegance, while the other embodies modern simplicity, each tailored to suit a variety of property aesthetics and appeal to a broad audience.
LUXURY COLLATERAL OFFERINGS
SOON TO MARKET
» eNewsletter
» Social Media Tile
» Social Media Story
NEW EXCLUSIVE
» eNewsletter
» Social Media Tile
» Social Media Story
OPEN HOUSE & AGENT CARAVAN
» eNewsletter
» Social Media Story
PRICE IMPROVEMENT
» eNewsletter
» Social Media Story
SOLD
» Social Media Tile
» Social Media Story
BUYER NEED
» eNewsletter
» Social Media Story
NEW EXCLUSIVE AND/OR JUST SOLD POSTCARD
» 8.5” x 5.5”
» 11” x 5.5”
BROCHURE
» 8-Page
» 12-Page
» Legal Book
EXCEPTIONAL FEATURES FLYER
» 1-Sided Flyer
» 2-Sided Flyer
SUITES
CLASSIC STYLE
The CLASSIC STYLE SUITE draws inspiration from our brand heritage, combining rich textures with refined typography to create a sense of simple elegance. A signature feature of the classic suite is the subtle diamond accent, used throughout this style to capture a classic, time-honored feel.
SOCIAL MEDIA TILE SOCIAL MEDIA STORY
MODERN STYLE
SUITES
The MODERN STYLE SUITE showcases bold typography, clean lines, and a defining characteristic, photos formatted with an arch style, to achieve a simple, contemporary design aesthetic.
DIGITAL OFFERINGS
eNEWSLETTER
SOCIAL MEDIA TILE
SOCIAL MEDIA STORY
Tiered Packages
Welcome to our tiered marketing services, meticulously crafted to cater to the diverse needs of your listings by offering expanded services defined by price point. Within each tier, you will find a comprehensive breakdown of offerings complemented by a corresponding timeline of occurrence.
Through a blend of online syndication, digital and print marketing opportunities, as well as strategic partnerships with our luxury affiliates and local media partners, our tiered approach will elevate both your listing and your brand.
At the core of our services lies a commitment to empowering you with the tools and support you need to deliver unparalleled value to your clients, maximum exposure for your listings, and give you a competitive edge for your business to thrive.
Tiered Offerings Exclusively Available for Single Family Residential Properties
$1,000,000 - $1,999,999
Materials Requested via HN Design Studio
PRIOR TO GO LIVE DATE
as requested via luxuryhomes@harrynorman.com
» Luxury Listing Strategy Session with VP of Luxury
• Covers affiliates and strategic media plan
» Luxury Affiliate Pre-Listing Letters of Endorsement
24 - 48 HOURS | ONLINE EXPOSURE
» 7 Day Social Media and Google
Display Listing Campaign
Reaching an estimated local audience of 3,000 to create buzz and immediate interest – Powered by Adwerx
WEEK 1 | ESSENTIALS
» Media Syndications to 13 Prominent Luxury Websites
» Print Listing Collateral as requested via HN Design Studio
• 8-12 Page Luxury Property Brochure with Feature Sheet
• Open House Collateral: request by Thursday at noon Caravan Collateral: request by Friday at noon
» Social + CRM Campaign Assets as requested via HN Design Studio
» Office Promotion (Sales Meeting, Social, eNewsletter)
WEEK 2 | LUXURY AND PR
» Opportunity to be Featured in Monthly PR Submission with a Spotlight for Special Property Features to Media Partners and Luxury Affiliates
» Luxury Digital Presence Portfolio
Highlights online exposure and any media coverage the property has received
» Eligible for What Now Atlanta Feature
» Property Featured in the bi-weekly HNR
Exceptional Properties: New Exclusives and Soon to Market eNewsletter
Sent the 1st and 3rd Friday of each month to a 4,000+ exclusive distribution list; must be live in the MLS the Wednesday prior to send date
ADDITIONAL SERVICE
as requested via luxuryhomes@harrynorman.com
» Listing Rejuvenation Consultation
Revitalize stagnant listing and boost exposure in a strategic session with VP of Luxury
Luxury Digital Presence Portfolio
What Now Feature
New Exclusives and Soon to Market eNewsletter
$2,000,000 - $2,999,999
All marketing requests via email: luxuryhomes@harrynorman.com
* Indicates additional offerings along with $1,000,000 - $1,999,999 services
PRIOR TO GO LIVE DATE as requested via luxuryhomes@harrynorman.com
» Schedule Listing Appointment Accompaniment by VP of Luxury *
» Luxury Listing Strategy Session with VP of Luxury
• Covers affiliates and strategic media plan
» Luxury Affiliate Pre-Listing Letters of Endorsement
» Listing Copywriting and SEO Optimization Consultation with Luxury Marketing Specialist *
24 - 48 HOURS | ONLINE EXPOSURE
» 7 Day Social Media and Google Display Listing Campaign Reaching an estimated local audience of 3,000 to create buzz and immediate interest – Powered by Adwerx
WEEK 1 | ESSENTIALS
» Media Syndications to 13 Prominent Luxury Websites
» Digital and Print Marketing Materials * as requested via luxuryhomes@harrynorman.com
• Exclusively customized to compliment your listing aesthetic and style
• Open House Collateral: request by Thursday at noon
• Caravan Collateral: request by Friday at noon
» Custom 12+ Page Property Brochure with Feature Sheet * as requested via luxuryhomes@harrynorman.com
• Brochure page count subject to agent’s discretion
• Digital brochure link provided – ISSUU
» Social + CRM Campaign Assets as requested via luxuryhomes@harrynorman.com
» Office Promotion (Sales Meeting, Social, eNewsletter)
WEEK 2 | LUXURY AND PR
» Dedicated Social Media Promotion on HN Social *
Targeting an estimated audience of 150,000 engaged viewers
» Opportunity to be Featured in Monthly PR Submission with a Spotlight for Special Property Features to Media Partners and Luxury Affiliates
» Eligible Inclusion within PR Pitch Kit Presented by HNR's Public Relations Firm *
» Luxury Digital Presence Portfolio
Highlights online exposure and any media coverage the property has received
» Eligible for What Now Atlanta Feature
» Property Featured in the bi-weekly HNR
Exceptional Properties: New Exclusives and Soon to Market eNewsletter
Sent the 1st and 3rd Friday of each month to a 4,000+ exclusive distribution list; must be live in the MLS the Wednesday prior to send date
WEEK 3 | OPTIMIZATION
» Listing Optimization Consultation * as requested via luxuryhomes@harrynorman.com Consultation to enhance online visibility
WEEK 4 | REVIEW
» Exclusive Luxury Listing Performance Analysis *
Provided 20 days from On Market date highlighting analytics and performance across HNR, LPI, Board of Regents, Zillow, and Realtor.com
WEEK 4+ BEYOND
» Full Page Feature in HNR Digital Home Magazine for Active or Pending Listings * Professional video required for eligibility
ADDITIONAL
SERVICE
as requested via luxuryhomes@harrynorman.com
» Listing Rejuvenation Consultation
Revitalize stagnant listing and boost exposure in a strategic session with VP of Luxury
What Now Feature
Luxury Listing Performance Analysis
HNR Digital Home Magazine - Full Page
$3,000,000+
All marketing requests via email: luxuryhomes@harrynorman.com
* Indicates additional offerings along with $1,000,000 - $2,999,999 services
PRIOR TO GO LIVE DATE as requested via luxuryhomes@harrynorman.com
» Schedule Listing Appointment Accompaniment by VP of Luxury
» Luxury Listing Strategy Session with VP of Luxury
• Covers affiliates and strategic media plan
» Luxury Affiliate Pre-Listing Letters of Endorsement
» Listing Copywriting and SEO Optimization Consultation with Luxury Marketing Specialist
24 - 48 HOURS | ONLINE EXPOSURE
» 7 Day Social Media and Google Display Listing Campaign Reaching an estimated local audience of 3,000 to create buzz and immediate interest – Powered by Adwerx
WEEK 1 | ESSENTIALS
» Media Syndications to 13 Prominent Luxury Websites
» Digital and Print Marketing Materials as requested via luxuryhomes@harrynorman.com
• Exclusively customized to compliment your listing aesthetic and style
• Open House Collateral: request by Thursday at noon
• Caravan Collateral: request by Friday at noon
» Custom 16+ Page Property Brochure with Feature Sheet as requested via luxuryhomes@harrynorman.com
• Brochure page count subject to agent’s discretion
• Digital brochure link provided – ISSUU
» One complimentary enhanced, custom marketing booklet * as requested via luxuryhomes@harrynorman.com
• Printed out of house
• Additional quantities payable by agent
» New Exclusive, Exceptional Property 8.5” x 5.5” Large Postcard * as requested via luxuryhomes@harrynorman.com QuantumDigital radius mailing to neighboring properties – 50 qty
» Social + CRM Campaign Assets as requested via luxuryhomes@harrynorman.com
» Office Promotion (Sales Meeting, Social, eNewsletter)
WEEK 2 | LUXURY AND PR
» Dedicated Social Media Promotion on HN Social Targeting an estimated audience of 150,000 engaged viewers
» Dedicated blog post on HarryNorman.com, MayfairInternationalRealty.com and LuxuryRealEstate.com *
» Client LPI Magazine Gift Subscription Management *
» Opportunity to be Featured in Monthly PR Submission with a Spotlight for Special Property Features to Media Partners and Luxury Affiliates
» Eligible Inclusion within PR Pitch Kit Presented by HNR's Public Relations Firm *
» Luxury Digital Presence Portfolio Highlights online exposure and any media coverage the property has received
» Eligible for What Now Atlanta Feature
» Property Featured in the bi-weekly HNR Exceptional Properties: New Exclusives and Soon to Market eNewsletter
Sent the 1st and 3rd Friday of each month to a 4,000+ exclusive distribution list; must be live in the MLS the Wednesday prior to send date
WEEK 3 | OPTIMIZATION
» Listing Optimization Consultation as requested via luxuryhomes@harrynorman.com Consultation to enhance online visibility
» Opportunity to be Featured on LuxuryRealEstate.com Jumbo Home Page and Newsletter *
» Opportunity to be Featured on MayfairInternationalRealty.com Home Page *
» Property Featured in the Mayfair International Realty London Office Window Display * Feature photo provided to client
WEEK 4 | REVIEW
» Exclusive Luxury Listing Performance Analysis Provided 20 days from On Market date highlighting analytics and performance across HNR, LPI, Board of Regents, Zillow, and Realtor.com
WEEK 4+ BEYOND
» 4 Page Feature in HNR Digital Home Magazine for Active or Pending Listings Professional video required for eligibility
» LuxuryRealEstate.com Significant Sale Feature Opportunity *
» Full Page Feature in HNR Digital Home Magazine for Significant Sale
ADDITIONAL SERVICE
as requested via luxuryhomes@harrynorman.com
» Listing Rejuvenation Consultation Revitalize stagnant listing and boost exposure in a strategic session with VP of Luxury
Marketing Enhancements
Introducing Marketing Enhancements, a trio of bespoke Luxury Marketing Packages to elevate your Exceptional Property to new heights. Tailored for listings at $2 million and above, these packages integrate digital and print exposure to meet the unique demands of properties craving heightened visibility while enhancing your brand equity.
Each package offers solutions to amplify your property’s presence in the market. Moreover, they offer exclusive access to premium print opportunities through our high-profile media partners at deeply discounted rates.
The best part? We alleviate the legwork for you by fully executing and servicing each package through our dedicated Luxury Marketing Specialist.
By investing in the power of these marketing packages, your Exceptional Property will stand out amidst the competition, setting a new standard in Luxury Real Estate marketing.
LUXURY ENHANCEMENT PACKAGES
Executed and serviced by Luxury Marketing Specialist. For information and purchasing email luxuryhomes@harrynorman.com
*Indicates additional marketing enhancement(s) included with previous package items
ESSENTIALS PLUS
LUXURY LUXURY
The Essentials provides a solid digital foundation ideal for properties seeking targeted online exposure and increased visibility through a reputable industry newsletter.
TOTAL COST: $300
» LPI 3-WEEK LISTING CAMPAIGN
Digital ad targeting people browsing real estate related websites, Facebook, and Instagram.
Average impressions: 25,000 - 30,000
» LRE.COM LUXURY NEWSLETTER
FEATURED PROPERTY
LuxuryRealEstate.com’s monthly newsletter reaches 75,000 affluent contacts and subscribers, shared on LinkedIn, Facebook, and their blog. Circulated the first Friday of each month.
» SINGLE PROPERTY WEBSITE POWERED BY CRIBFLYER
Featuring a custom property domain, sleek design, and detailed traffic insight report powered by Google Analytics for the duration of your listing.
Enhanced impact expanding upon the Essentials package and introducing a print element into your marketing strategy. Luxury Plus offers an exclusive feature of your listing in Atlanta Homes & Lifestyles reaching a print audience of 52,500 per month and digital audience of 59,400 per month.
TOTAL COST: $700
» LPI 3-WEEK LISTING CAMPAIGN
Digital ad targeting people browsing real estate related websites, Facebook, and Instagram.
Average impressions: 25,000 - 30,000
» LRE.COM LUXURY NEWSLETTER FEATURED PROPERTY
LuxuryRealEstate.com’s monthly newsletter reaches 75,000 affluent contacts and subscribers, shared on LinkedIn, Facebook, and their blog. Circulated the first Friday of each month.
» SINGLE PROPERTY WEBSITE POWERED BY CRIBFLYER
Featuring a custom property domain, sleek design, and detailed traffic insight report powered by Google Analytics for the duration of your listing.
» ATLANTA HOMES AND LIFESTYLE ADVERTISEMENT * Subject to availability
Exclusive property placement in the AHL
Luxury Homes and Estates feature page.
LUXURY ELITE
Tailored for top-tier properties seeking unparalleled exposure, combining the comprehensive elements of Essentials and Plus with the prestigious inclusion of an ad in the Atlantan magazine.
TOTAL COST: $1,700
» LPI 3-WEEK LISTING CAMPAIGN
Digital ad targeting people browsing real estate related websites, Facebook, and Instagram.
Average impressions: 25,000 - 30,000
» LRE.COM LUXURY NEWSLETTER FEATURED PROPERTY
LuxuryRealEstate.com’s monthly newsletter reaches 75,000 affluent contacts and subscribers, shared on LinkedIn, Facebook, and their blog. Circulated the first Friday of each month.
» SINGLE PROPERTY WEBSITE POWERED BY CRIBFLYER
Featuring a custom property domain, sleek design, and detailed traffic insight report powered by Google Analytics for the duration of your listing.
» ATLANTA HOMES AND LIFESTYLE ADVERTISEMENT
Subject to availability
Exclusive property placement in the AHL Luxury Homes and Estates feature page.
» THE ATLANTAN MAGAZINE ADVERTISEMENT *
Subject to availability
Exclusive listing showcased in a 2/3-page spotlight, features alongside a HNR brand advertisement.
$1M+
For all Exceptional Properties valued at $1 Million and above, take advantage of these affordable yet effective marketing add-ons to give your property an extra boost.
Setup assistance provided by Luxury Media Specialist: ahnia.bray@harrynorman.com
SINGLE PROPERTY WEBSITE - POWERED BY CRIBFLYER
Featuring a custom property domain, sleek design, and detailed traffic insight report powered by Google Analytics for the duration of your listing.
» Custom Property Domain Name: $29
» Plus: $9 - hosting service for website (monthly recurring for the listing duration)
» Option to choose website hosting alone for $9
LPI 3-WEEK LISTING CAMPAIGN
Co-branded digital ads targeting people browsing real estate related websites, Facebook, and Instagram with an average 25,000 - 30,000 impressions.
Total Cost: $60
MAYFAIR COLLECTION DIGITAL MAGAZINE AD
Exclusive full-page feature in the Mayfair Collection Digital Magazine with an estimated 15,000 views.
Total Cost: $140
LRE.COM LUXURY NEWSLETTER
LuxuryRealEstate.com’s newsletter is sent monthly to 75,000 affluent contacts and subscribers, and is shared on their LinkedIn, Facebook, and as a blog on their site. First Friday of each month.
Total Cost: $195
ATLANTA HOMES & LIFESTYLES (HNR CO-BRANDED AD)
Exclusive listing showcased in a 1/3-page spotlight, featured alongside a HNR brand advertisement reaching a print audience of 52,500 per month and digital audience of 59,400 per month.
Total Cost: $400
LPI MAGAZINE (1/4 PAGE LISTING AD)
Luxury Portfolio Magazine is released twice a year to 200,000 high-net-worth readers in 70+ countries. Highly recommended for your first luxury listing, offering extensive global luxury exposure and serves as an example for future clients on your elite marketing access.
Total Cost: $500
WHAT NOW ATLANTA EXCLUSIVE FEATURE ARTICLE
Subject to editorial approval
Secure Guaranteed Placement on What Now Atlanta: As the exclusive Real Estate partner, your listing will be a featured article on WhatNowAtlanta.com, debuted across their social media platforms, and included in their daily email newsletter. With over 1.5 million readers on Google and Apple News, along with direct access to 100,000+ newsletter subscribers and social media followers, your listing connects with a top-tier local audience.
Total Cost: $600
GLOBAL PRINT AD
Select from one of the following publications: Interiors, Galerie, Luxe Interiors and Design, Unique Homes, Architecture Digest, Financial Times, Mansion Global. Refer to Luxury Media Specialist, Ahnia Bray, for rate inquiries and recommendations. Ahnia.Bray@harrynorman.com
Total Cost: Rates Vary by Publication
Marketing Requests
Welcome to our Luxury Services Marketing Team, where your real estate needs are met with expertise and personalized care. The subsequent pages outline the fulfillment timeline of marketing requests while introducing you to our dedicated luxury marketing team.
» For listings valued between $1 million and $1,999,999, please submit your listing collateral requests via HN Design Studio.
» Marketing requests for properties valued at $2 million and above email luxuryhomes@harrynorman.com.
Our team is committed to delivering exceptional service promptly and efficiently, ensuring that your listings receive the attention they deserve.
MARKETING
Printed collateral will be delivered to your office via courier on Thursday, Friday, and Saturday mornings. Print delivery will be dependent on print completion by 4:00pm day prior. If you need a document prior to a courier day, your materials can be picked up at the Partner Services Office: 3525 Piedmont Road, Building 5, Suite 300, Atlanta, GA 30305 DAY/TIME PRINTED
DELIVERY / PICK-UP
Monday before 4:00PM - Pick-Up at Partner Services after 5:00PM
in Agent Office**
before 4:00PM
before 4:00PM
after 5:00PM
AM Thursday after 5:00PM Friday before 4:00PM Friday PM Friday after 5:00PM
*All times are based on business hours. Delivery times are based on agent responsiveness during proofing process.
**Not Applicable to Woodstock, Atlanta North, and Forsyth Offices.
*** All times are based on business hours. Delivery times are based on agent responsiveness during proofing process.
Your dedicated luxury services team leverages the expertise and experience of Atlanta’s largest residential real estate marketing team and elevates your properties to a level of unmatched excellence.
MEET THE TEAM
EMILY NORRIS
VP LUXURY & CULTURE Emily.Norris@HarryNorman.com
C: 678-215-4454
AHNIA BRAY
MARKETING SPECIALIST, LUXURY Ahnia.Bray@HarryNorman.com C: 732-768-6102
BEMBRY SMITH
SENIOR GRAPHIC DESIGNER, LUXURY Bembry.Smith@HarryNorman.com C: 404-364-8947
