LUXURY
STRATEGY
Selling your home is a personal and significant journey, one that requires partnering with a trusted advisor to represent your most valuable asset. As Atlanta’s first in luxury, generations of sellers have entrusted Harry Norman, REALTORS® with the sale of their home.
Within the following pages, we introduce the strategic media investments through which your exceptional property will be showcased locally and globally, the tailored marketing collateral designed to complement your home and tell its story, and the key marketing efforts aimed at driving traffic to your home - a proven results-driven strategy.
SPECIALTY
LUXURY IS OUR SPECIALTY
We promote your property to the world with more luxury affiliates than any brokerage in our market, providing your listing with unmatched global online exposure.
Known for featuring the world’s most exceptional homes in over 70 countries, Luxury Portfolio International positions your listing in front of 3+ million high-net-worth buyers annually through our exclusive partnership. Their million plus advertising budget drives traffic to an extensive online experience: web, social media, and digital print marketing.
As the exclusive Board of Regents member for Georgia, you gain an exclusive online presence and preferential treatment in consumer searches, connecting with affluent buyers represented by the top brokers in over 55 countries.
Recognized by Forbes, the Inc. 5000 List, and The Wall Street Journal as a distinguished industry leader, Who’s Who in Luxury Real Estate showcases your listing among an exceptional collection of million-dollar estates.
Proudly known as Our London Office, we connect you to the UK housing market through our exclusive Mayfair partnership, celebrated as the premier destination for buyers initiating their home search. ADDITIONAL GLOBAL MEDIA PARTNERS
RESULTS
GENERATES RESULTS
The next owner of your home is 51% likely to find your home online. That’s why we invest heavily in our digital strategy to ensure your listing captivates buyers across the web, meeting them wherever they start their search.
HarryNorman.com
Starting with your featured listing on Harrynorman.com, boasting 1.6 million views annually and 600,000 unique visitors, we excel in keyword searches for Atlanta Real Estate, resulting in top notch visibility, and an annual 14,000+ property request clicks from interested buyers.
What Now Atlanta, an Exclusive Partnership with HNR
Your listing is eligible to be featured on What Now Atlanta, a premier news source for real estate, retail, and restaurants, reaching over 1.5 million readers through Google and Apple News.
Adwerx: Targeted Digital Ads for Your Listing Debut
To create immediate buzz in your first week on the market, we run a digital ad campaign targeting people within 15 miles of your listing who show interest in real estate,averaging 3,000 views on major websites and social media platforms.
PREMIUM WEBSITES YOUR HOME WILL BE FEATURED
YOUR HOME, YOUR STYLE
From refined brochures to sleek digital assets, every marketing piece is tailored to complement the style of your home and tell its story, distinguished with the header Exceptional Property
DIGITAL
SOON TO MARKET
eNewsletter
Social Media Tile
Social Media Story
NEW EXCLUSIVE
eNewsletter
Social Media Tile
Social Media Story
OPEN HOUSE & AGENT CARAVAN
eNewsletter
Social Media Story
PRICE IMPROVEMENT
eNewsletter
Social Media Story SOLD
Social Media Tile
Social Media Story
CLASSIC SUITE
MODERN SUITE
YOUR MARKETING TIMELINE
A glimpse into the key marketing efforts to drive buyer traffic and maximize exposure, all featuring cohesive Exceptional Property branding designed by our In-House Luxury Team to elevate your home.
STAGING IMAGERY
• Adjust furnishings and décor as needed to make the home inviting and enhance value
• Professional photography to capture the allure of the home
PRINT & DIGITAL COLLATERAL
• Custom 16+ page luxury property brochure with feature sheet
• Digital property brochure via ISSUU
• Enhanced, custom marketing booklet; printed out of house
• Social media and eNewsletter assets
• New Exclusive, 8.5” x 5.5” large postcard (50 qty - radius mailing)
LISTING LAUNCH ONLINE EXPOSURE
• HarryNorman.com
• MLS
• 13 luxury websites
• 30+ syndication partner websites
• Digital ad campaign by Adwerx
• Dedicated social media promotion on HN social to 150,000 engaged viewers
• Feature opportunity in monthly PR submission, spotlight on special features, to media partners and luxury affiliates
• Eligible feature in What Now Atlanta
• Luxury Digital Presence Portfolio highlighting online exposure and any applicable media coverage
• Eligible Inclusion within PR Pitch Kit presented by HNR’s public relations firm to various media outlets that represent the likely demographic of potential buyers
OFFICE PROMOTION
• Featured in office sales meeting
• Office social media channels
EMAIL CAMPAIGNS
• Office eNewsletter announcement
• Exceptional Properties company eNewsletter to 4,000+ exclusive agent list
• Open Houses
• Broker Opens
• Full page feature in HNR Digital Home Magazine
• Dedicated blog post on HarryNorman.com, MayfairInternationalRealty.com and LuxuryRealEstate.com
• Feature opportunity on LuxuryRealEstate.com and MayfairInternationalRealty.com homepage
• Prominent listing flyer in Mayfair’s London office window
• Exclusive Luxury Listing Performance Analysis every 20 days to monitor and enhance online performance
SYNERGY
We’re dedicated to making your selling experience seamless. We’ll guide you through the process and keep in constant communication - from custom reports to phone calls, trust that you’ll stay informed every step of the way.
Digital Ad Campaign by Adwerx
Your targeted ad campaign runs for the first week of your listing debut, reaching likely buyers within a 15-mile radius. Upon conclusion, you’ll receive analytics showcasing your extensive viewer reach. Prepare to be impressed.
Luxury Listing Performance Analysis
Stay engaged with the online activity of your listing through this streamlined report, detailing traffic across four prominent websites where your home is featured.
20 days from On Market Date
Digital Presence Portfolio
Experience the value of our digital reach through this custom report, complete with hyperlinks to view your listing featured on HarryNorman.com, our luxury affiliates, and our affluent network of media partners.
8-10 days from On Market Date
HOME SELLING PROCESS