SELLER GUIDE
THE HOME SELLING PROCESS
The process of selling a home is the most significant transaction for many individuals. I am honored that you have selected me as your REALTOR® to guide you through this journey. Throughout this process, I will ensure that you are well-informed and prepared by outlining the key steps involved in the home selling process, allowing you to know what to anticipate at each stage.
STRATEGIC PRICING
I will provide a Comparative Market Analysis (CMA) to illustrate the multiple perspectives necessary to account for when pricing a home.
MARKETING
Each property requires a different marketing package based on the supply and demand of the property. It can include staging, open houses, mailers, social media, and more.
CHOOSING AN OFFER
I will present the benefits and risks of each offer. After reviewing an offer, you can accept, decline, or offer a counter on price and/or terms.
INSPECTION
Buyers are expected to perform due diligence to satisfy inspection, appraisal, and loan contingencies.
RESULT DRIVEN MARKETING TOOLS
Harry Norman, REALTORS® offers globally recognized, award-winning marketing and sales support tools to effectively and efficiently sell your home including the following:
» Charter member of Luxury Portfolio International®
» Board of Regents for Atlanta, Who’s Who in Luxury Real Estate
» Member of Leading Real Estate Companies of the World®
» Exclusive member for Georgia of Mayfair International Realty
» RELO® national home search participants nationwide
» Charter member of The Realty Alliance
» Open house campaigns on web and targeted emails
» Property staging and showcasing recommendations
» Comparative market analysis
» Virtual home tours
» Sales meeting and agent open house/caravan promotion
» Cooperative sales through two multiple listing services (FMLS, MLS)
» CRM direct marketing
» Social media
» Advanced marketing automation tools to promote your home as soon as it’s listed and throughout the campaign
» Partnership with Adwerx running a highly targeted digital ad featuring your home
» Mobile app with Homespotter
» Marketing opportunities in local, national and international magazines and newspapers:
» Atlanta Business Chronicle, Appen Newspapers, Atlanta Intown Newspaper, Reporter Newspapers, Gwinnett Post and Neighbor Newspapers
» Harry Norman HOME Magazine
» Modern Luxury Interiors, Modern Luxury Atlantan, and Atlanta Homes & Lifestyles
» Online marketing through HarryNorman.com and Mobile.HarryNorman.com
» Marketed on thousands of websites worldwide
» Elegant yard sign synonymous with quality service
» Marketing materials customized by graphic designers specifically to promote your property
DETERMINING THE VALUE OF YOUR HOME
A Comparative Market Analysis (CMA) is essential to determine the value of residential property. Location and characteristics of the property are the key elements in determining value. Therefore, the basis for valuation is similar properties in your area. The market analysis takes into account the amount received from recent sales of comparable properties and the quantity and quality of comparable properties currently on the market. The desired end result is to find a price that will attract a willing and able buyer, or buyers, in a reasonable time.
Once the value of your home has been determined, you can decide on an offering price that will achieve your goals. Generally, the price should not exceed the value by more than 5% or potential buyers may not even make offers. Naturally, if you want to sell quickly your asking price should be very near the value.
The following are a few things to keep in mind about pricing:
» Realistic pricing will achieve maximum price in a reasonable time.
» The market determines the price, not your cost or profit desire.
» The cost of improvements are almost always more than the added value.
» Houses that remain on the market for a long time do not get shown.
» A house that is priced right from the beginning achieves the highest proceeds.
HOW TO PREPARE YOUR HOME FOR SHOWINGS
HOME INTERIOR CHECKLIST
Marketing your home is a team effort and you are an important part of the team. The following checklist will help set the stage for a speedy sale at the highest price. When a prospective buyer looks at your home, these suggestions are the very things that influence a buyer’s first impression.
Kitchens, bathrooms, floors and woodwork are key. Keep these areas clean and in good condition.
Keep ovens, stoves or surface units and all porcelain or stainless steel clean. Cabinet counter tops should be clean and kitchen accessories in order. Remove unnecessary clutter from counter tops.
Whether you have hardwood floors, wall-to-wall carpet, tile or any combination, keeping them clean is important. Mop or sweep hardwood or tile. Vacuum carpets thoroughly, clean if needed.
Bathrooms are of great importance in the overall appearance of your home. If grout between tile has cracked and fallen out, it is best to re-caulk those areas.
Replace old furnace filters and remove any dust accumulations from heat registers or vent covers.
If doors stick or folding doors are off track, repair them.
Storage is important to any prospective homeowner. Cluttered closets and other storage areas may accentuate a storage problem, especially in homes without basements. Clean out closets. Pack items you do not use, leaving only those needed before you move.
If any rooms within the house are dark during daylight, keep curtains or drapes open and if necessary, keep a lamp on. Also, make sure that all windows are clean. A bright, cheerful room is pleasing and gives an air of spaciousness.
If interior painting is necessary, use neutral colors.
Replace any burned out light bulbs, especially in the basement or darker rooms.
Tighten door knobs, window fittings and other hardware.
Do not hide a problem; it will come back to haunt you. Cracks in walls or concrete, broken appliances, roof leaks or wet basements should be repaired.
Keep all steps clear of any hazards.
Make up beds with attractive spreads and dress up any windows in freshly laundered curtains.
Keep pets out of way during showings.
Put all valuables in a secure place.
Pack personal photos. Too much seller personality prevents buyers from taking “personal possession” of a home.
HOW TO PREPARE YOUR HOME FOR SHOWINGS
CURB APPEAL CHECKLIST
The first impression of your property is key to attracting a buyer. The small things you do outside can help bring buyers inside.
THE HOUSE EXTERIOR
Your front door gives a vital first impression. A little linseed oil will freshen up stained wood. If painted, wash with soap and water. If paint or varnish is chipped or peeling, a fresh coat of paint may be in good order.
Clean gutters if needed.
Repair any torn screens or replace existing ones.
Hose off or pressure wash exterior wood and trim.
If gutters or exterior wood are in need of paint because of obvious cracking, peeling or chipping, it is best to repair those condensation areas.
If you have window air conditioning units, wipe them clean and remove any rust that may have accumulated around condensation areas.
If you have an outside patio or deck, make sure any lawn furniture, gas grills or exposed wood are in good repair.
THE YARDS AND GROUNDS
Keep the yard cut and trimmed.
Trim and shape the shrubs if necessary.
Keep garbage cans area neat and free of trash.
Stack woodpiles neatly.
Keep drives and walks swept and clean.
Put a fresh layer of pine straw on pine islands.
Keep surface water drainage areas and natural streams free from debris that may cause water to stand or stagnate.
Pick up toys, tools, bicycles, etc.
YOUR OPINION COUNTS
HARRY NORMAN, REALTORS® EXCELLENCE PROGRAM
Harry Norman, REALTORS® is dedicated to being the very best fullservice real estate company. In fact, Harry himself was often heard to say “The quality of any product or service is only as good as the customer says it is,” and that mantra remains the cornerstone of our business. Towards that end, you will receive a survey shortly after closing from Testimonial Tree. If at any time while we are working together you feel that the level of service provided to you does not meet or exceed this standard, we would welcome the opportunity to discuss it with you. Providing quality real estate service is our passion and livelihood and we are commited to earning your business and your trust for a lifetime.
A post-closing survey will be sent via email following your closing. Agents’ ratings are available to you at TestimonialTree.com. All ratings are legitimate, reliable, and validated from previous surveyed clients.
