Sponsor Opportunity Book

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www.hartfordhawks.com


University of hartford athletics

HARTFORD partnership opportunities

The university of Hartford The University of Hartford is situated on a 340-acre campus in West Hartford, Connecticut. The University is located in a wooded suburban area, but is only five minutes away from downtown Hartford, West Hartford and Bloomfield. The slogan for the University of Hartford is a “Private University with a Public Purpose.” This statement represents the University’s passion to give back to the local community. The University of Hartford is the only private institution in the country with a public elementary and public high school on its campus.

University President Walter Harrison

The University is still in its renaissance while its 50th anniversary was celebrated on February 21, 2007. The campus continues to grow and progressively expand into one of the top institutions in New England.

pATRICIA h. mEISER Director of Athletics

Patricia H. Meiser Director of Athletics Special Assistant to the President

• 20th year at the University of Hartford • One of only 30 female directors of athletics among the 335 institutions competing at the Division I level. • Has 40 years of collegiate experience as a coach and administrator • Twice named the Northeast Region I-AAA General Sports TURF Systems Athletics Director of the Year (June 2009, June 2006) • Named one of the nation’s top 50 women’s sports executives by Street & Smith’s Sports Business Journal in May of 1999 • Under Meiser, seven sports (women’s basketball, men’s soccer, women’s soccer, men’s golf, women’s golf, men’s tennis and women’s volleyball) have won conference championships and reached either the NCAA Division I tournament or national postseason play. • Past president of the Division I-AAA Athletics Directors Association, and member of the NACDA Executive Committee.

University Quick Facts • • • • •

4,697 Undergraduate Students 1,696 Graduate Students 913 faculty Students represent 48 states and 43 Countries Students are enrolled in 89 Undergraduate and 33 Graduate Programs • University High School of Science & Engineering (400 Students - grades 9 -12) • University of Hartford Magnet School (389 Students - grades Pre K -6)

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HARTFORD partnership opportunities

Quick Facts • • • • • •

28 years in NCAA Division I athletics 18 Intercollegiate Sports 343 Student-Athletes 35 America East Championships (overall) 39 NCAA Tournament Appearances in school history 6 NCAA Appearances, 4 Regular Season Championships and 5 America East Tournament Championships under Jen Rizzotti (Women’s Basketball) • Host of the 2011 and 2012 America East Men’s and Women’s Basketball Championship.

Recent Highlights

Athletic Facilities include the Reich Family Pavilion, which houses the Chase Family Arena and Intramural Gym; the University of Hartford Softball Field, Fiondella field as wEll as Al-Marzook Field at Alumni Stadium (Soccer/Lacrosse).

Fan demographics

• Head Women’s Basketball Coach Jen Rizzotti inducted into the Women’s Basketball Hall of Fame • Head Women’s Soccer Coach John Natale coached USA Soccer in 2012 London Olympics • Cater Bender was drafted by Major League Lacrosse • 2011-12 America East Conference Academic Cup Champions • Hartford student-athletes have compiled a 3.0 GPA or better for 13 straight semesters • Two women’s soccer players earned NSCAA All-American Honors

University of hartford athletics

Hartford hawks athletics

Gender of Our Fans • 52.2% of our fans are male and 47.8% are female.

Income of Fans • 75.3% of our fans have a yearly household income over $90,000 and more than 29% have an income over $130,000. Size of household • 39.1% of our fans have at least three people living in their home. Loyalty to Hartford Sponsors • 83% of our fans can name at least one of our five major sponsors.

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University of hartford athletics

HARTFORD partnership opportunities

Signage venue signage: Scoreboard: These high profile signs are located on the main scoreboard at each venue at the University of Hartford. As a premium scoreboard sponsor you will receive exposure in both the Chase Family Arena for all men’s and women’s basketball games and field signs for all outdoor sporting events including men’s and women’s soccer, lacrosse, baseball, and softball games. There are a total of 5 multi-media video boards located both in the Chase Family Area and Outdoor Fields. The two indoor arena video boards are capable of showing instant replays, live crowd shots, video clips and entertaining promotions. The outdoor fields scoreboards provide fans with up to the minute information including scores, times, and vital stats. Bottom Panels: (17” x 288”).......................... $20,000 Side Panels: (48” x 72).................................. $15,000 Quarter Panels: (24” x 24”).......................... $10,000

DIGITAL Scorer’s Table: This is the most innovative and creative form of advertising located on the arena basketball floor. This allows for sponsors to promote their brand to fans in the arena and at home via televised games. Sponsors receive blocks of time that rotate regularly and have the ability to change their message throughout the event with static images or moving graphics. Eight Minutes:.................................................... $7,500 Five Minutes:..................................................... $5,000

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Illuminated Signage: These highly visible illuminated signs in the Chase Family Arena range in size and are located throughout the arena in high traffic areas. These signs are back lit and are visible during other events such as graduation, camps, and more.

Large Panel 36” x 36”:.................................. $6,000 Small Panel 12” x 24”:................................... $3,500 Large Corner Panels (2)................................. $8,000 Small Corner Panel (2)................................... $6,500 Time & Temp 9’ x 18’ (2)............................... $5,000


HARTFORD partnership opportunities

BANNER SIGNS: These signs offer great visibility throughout the arena and via television and are located in unique and high traffic locations that put your brand right in the thick of the action. Arena – Receive exposure for all men’s and women’s home basketball games at Chase Family Arena:

Home & Away Chair Backs............................ $8,500 Basketball Base Pad (2)................................. $8,000 Basketball Pillar Pad (2)................................ $8,000 Basketball Support Brackets (6)................... $7,000 Oversized Arena Banners.............................. $6,500 Doorway Banners............................................ $5,000

FIELD SIGNS: Receive exposure for all outdoor sporting events at Al Marzook Field (Men’s & Women’s Soccer, Lacrosse), Fiondella Field (Baseball) and the Softball Field. Field Banner (6’ x 20’)................................... $4,500

University of hartford athletics

BAnner signage

REICH FAMILY PAVILION: Full length schedule banners are available at the main entrance of the building. (Ask rep for more pricing details)

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University of hartford athletics

HARTFORD partnership opportunities

full season promotions A customized promotion is a creative marketing tool that will reinforce your brand message all season long.

SPECIALTY PACKAGES: Sponsoring a specialty package for Men’s & Women’s Basketball (Arena) or Men’s & Women’s Soccer, Lacrosse, Baseball and Softball (Field) will provide unique advertising and marketing opportunities that will showcase your business effectively by re-enforcing your message with added value opportunities including web site and Radio Network exposure. Packages include, but are not limited to: Halftime Show, Overtime, Player of the Game, Starting Line Up, Kids Club, Ball Kid of Game, Hawk Tunnel, Clinics, Player Occurrences (Free Throws, 3 Pointers, etc.) Howie Sportsman Academy, Birthday Packages, and Weekly Promotions (Family 4 Packs, Post Game Autograph, Post Game Shot Around, Family Fun Day) Arena Investment............................................. $4,500-$7,500 Field Investment................................................ $3,000

in game promotions: Sponsoring an entertaining in game promotion for Men’s & Women’s Basketball (Arena) or Men’s & Women’s Soccer, Lacrosse, Baseball and Softball (Field) will spotlight your business in front of a captive audience and offer the opportunity to drive business back to your location. Activities include, but are not limited to: Musical Chairs, Race the Mascot, Seat Upgrade, Dress Like A Hawk, Fan Cam, Half-Court Shot, Trivia, Dance for Your Dinner, Custom Vignettes. Arena Investment............................................. $4,000 Field Investment................................................ $2,500

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HARTFORD partnership opportunities

As a presenting sponsor of a Special Event or Giveaway Night your company will receive exposure leading up to the event as well as throughout the game.

PRE EVENT: Inclusion in pre-event publicity and marketing including: media buys promotional materials in-venue announcements e-newsletters web site exposure

EVENTS: In-venue announcements and opportunity to broadcast commercial on game day if applicable. Exhibit booth space to promote your company and product/services to fans. Pre-game ceremony on court/field to recognize your company which includes block of tickets to the event for employees and customers.

GIVEAWAYS:

Placing your company’s logo alongside the Hartford Hawks brand on popular premium giveaway will create a lasting impression. Items include, but are not limited to:

University of hartford athletics

Promotional events

Schedule Magnets, Key Tags, Posters, T-Shirts, Mini Basketballs, Rally Towels, Tote Bags, Hats, Balls, Lunch Bags, Kids Jerseys. Investment.......................................................... $4,000-$6,500

Special events: Having your company’s name associated with popular events with the fans will promote your company in a positive atmosphere. Events include, but are not limited to: Fireworks, Mascot Day, NBA Mascot Acts, National Entertainment Acts, Trampoline Dunk Act, Midnight Mania, Coaches v. Cancer, PinkZone, Hawktoberfest, Student Events, Themed Nights and Awareness Nights.. Investment.......................................................... $3,500-$6,000

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University of hartford athletics

HARTFORD partnership opportunities

Print materials GAME-DAY PROGRAMS: These high quality color publications are sold at all games. Print ads are packaged as Men’s & Women’s Basketball (Arena) or Men’s & Women’s Soccer, Lacrosse, Baseball and Softball (Field).

Arena Publication Back Page Cover.............................................................$2,500 Arena Publication Inside Front & Back Inside Cover..................................$2,000 Arena Publication Full Page............................................................................$1,000 Arena Publication 1/2 Page..........................................................................$500 Field Publication Back Page Cover...............................................................$1,500 Field Publication Front and Back Inside Cover............................................$1,000 Field Publication Full Page..............................................................................$500 Field Publication 1/2 Page............................................................................$250

Schedule Posters:

Schedule Cards:

University of Hartford Athletics produces at The University of Hartford Athletics produces least four different schedule posters perschedule cards for 10 sports and exclusive logo year. Sponsors have the opportunity for logo opportunities are available for each sport and/or recognition on all posters or sport specific basketball front of card. posters. Investment...................................... $2,500-$5,000 Investment...................................... $1,500-$4,000 (Price is dependent on exclusivity) (Price is dependent on exclusivity) Output On: November 11, 2009 2:23 PM

Nov. 13 Nov. 15 Nov. 18 Nov. 21 Nov. 24 Nov. 28 Dec. 2 Dec. 3 Dec. 6 Dec. 8 Dec. 11 Dec. 29

Fri. Sun. Wed. Sat. Tue. Sat. Wed. Thurs. Sun. Tue. Fri. Tue.

HARTFORD/FARMINGTON

vs. Quinnipiac ! at Baylor MARIST FORDHAM at Lafayette at Dartmouth YALE at Seton Hall at La Salle at St. Francis (NY) SACRED HEART (CTSN) at Kentucky (ESPN2)

Low-Resolution PDF - NOT FOR PRINT

9:30 p.m. 2:30 p.m. 7:00 p.m. 2:00 p.m. 8:30 p.m. 7:00 p.m. 7:00 p.m. 7:00 p.m. 2:00 p.m. 7:00 p.m. 7:00 p.m. 8:00 p.m.

Jan. 2 Jan. 7 Jan. 9 Jan. 14 Jan. 16 Jan. 19 Jan. 21 Jan. 23 Jan. 27 Feb. 3 Feb. 6 Feb. 11

Sat. Thu. Sat. Thu. Sat. Tue. Thu. Sat. Wed. Wed. Sat. Thu.

at St. Francis (PA) at Stony Brook * BOSTON UNIVERSITY * at UMBC * NEW HAMPSHIRE * at Vermont * BINGHAMTON * MAINE * (CTSN) at Albany * STONY BROOK * at New Hampshire * UMBC * (CTSN/MASN)

3:00 p.m. 7:00 p.m. 2:00 p.m. 7:00 p.m. 4:00 p.m. 7:00 p.m. 7:00 p.m. 1:00 p.m. 7:00 p.m. 7:00 p.m. 4:00 p.m. 7:00 p.m.

Feb. 13 Feb. 17 Feb. 21 Feb. 24 Feb. 28 Mar. 4 Mar. 6 Mar. 7 Mar. 13

Sat. Wed. Sun. Wed. Sun. Thu. Sat. Sun. Sat.

at Boston University * 4:00 p.m. VERMONT * 7:00 p.m. at Maine * 2:00 p.m. at Binghamton * 7:00 p.m. ALBANY * 4:00 p.m. America East Championship (First Round) $ America East Championship (Quarterfinals) $ America East Championship (Semifinals) $ America East Championship (Finals) # ESPN2

All Times Eastern CAPS = Home Contests - at Chase Arena at Reich Family Pavilion (West Hartford, CT) ! - Connecticut 6 Tournament (Arena at Harbor Yard, Fairfield, CT) * - America East Contests | # Played at highest remaining seed $ - Games played at Chase Arena at Reich Family Pavilion (West Hartford, CT)

TickeT informaTion: (860) 768-HAWK • HArtford HAWKs Hotline: (860) 768-5555 HArtfordHAWKs.com • listen liVe on Wdrc 1360 Am

TICKET BACK ADVERTISING: Sponsoring ticket backs for all sporting events at the University of Hartford is the best way to put your message in the hands of every fan. Offering a coupon or discount is a proven way to drive business back to your location. Ticket Backs.................................................................................. $6,000

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HARTFORD partnership opportunities

Television:

Television Game Sponsorship Selected Hartford Hawks men’s and women’s basketball, men’s soccer, and lacrosse games will be televised. • Games will be aired and rebroadcasted on CPTV Sports throughout the 2012-13 seasons. • Sponsors have the opportunity to create unique custom in-game and half time time features which includes full-screen shots, promotional reads, and features. • Individual :30 second commercial spots also are available.

Television Packages: :30 second radio spots...............................................................$2,500

Specialty packages:

As an exclusive sponsor of an on-air promotion, you will receive a :10 second live game read. These customized sponsorships will give your business exposure and recognition during the broadcasts. Segment Sponsors........................................................................$1,500 (pre-game, halftime, post-game, and overtime) Special Features..........................................................................$1,000 (starting lineups, out of town scoreboard, play of the game, etc.)

University of hartford athletics

Broadcast media

Hartford Hawks Basketball Coach’s Show with jen rizzotti/John Gallagher

• The show is a half-hour episode, fully dedicated to either women’s or men’s basketball programs. • The half-hour shows will air on CPTV Sports and feature player profiles, coach’s tip, ask the coach, top scholar, game highlights and more. • Inventory includes individual segment sponsorship as well as :30 commercial spots. • Each episode will be aired multople times :30 second spot for each episode............................................$1,000 Featured segment........................................................................$2,000

Radio: men’s and women’s basketball radio: Expand your reach in a cost effective way by advertising through radio for the University of Hartford Men’s and Women’s Basketball programs. Each program will be broadcast on the radio and all games will be streamed on www.hartfordhawks.com.

radio Packages: (Men’s Basketball only)

:30 second radio spots...............................................................$1,500 Specialty packages: As an exclusive sponsor of an on-air promotion, you will receive a :10 second live game read. These customized sponsorships will give your business exposure and recognition during the broadcasts. Segment Sponsors........................................................................$2,500 (pre-game, halftime, post-game, and overtime) Special Features..........................................................................$1,500 (starting lineups, out of town scoreboard, play of the game, coach; pre- game interview, etc.)

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University of hartford athletics

HARTFORD partnership opportunities

website marketing As an official online partner on the Hartford Hawks website you can receive customized sponsorships including, features, live streaming, social media, and rotating ads which will provide fans with a hyperlink to the sponsor’s website.

Featured Sponsorships: Sponsors have the opportunity to receive a customized title sponsorship of an online feature. Examples include: PlayerProfile, Upcoming Events, Interactive Contests, Online Store, Play Profiles, Statistics, Videos, Online Ticket Store, Game Stories and Recaps, and Fan Zone. Investment......................................................$1,500-$3,500

Live video streaming: All home games are streamed online live. Sponsors have the following opportunities: • Presenting sponsor including logo and title recognition. • Opening/closing billboard recognition. • In-game promotional reads. • Special feature (starting lineups and play of the game).

E-mail Header/Footer Partnership: As an official online sponsor of the weekly HowiENotes email blast will reach fans weekly, informing them about the world of Hartford Athletics and promoting your brand.

Investment....................................................................$1,500

facebook, twitter, and youtube Hartford Hawks fans can follow their favorite teams on Facebook, Twitter, and watch videos on YouTube • Presenting sponsor including logo and title recognition. • Mentions and tags. • Video highlights.

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HARTFORD partnership opportunities

Dinners: Many of the University of Hartford athletics teams have fundraising dinners throughout the year. This gives sponsors the opportunity to be associated with a specific program. Sponsorships include table and giveaway opportunities. Sponsors can also purchase event naming rights. Teams that hold fundraising dinners: • Men’s Basketball (Draft Night) • Women’s Basketball (Tip-A-Hawk) • Men’s Soccer • Women’s Soccer • Baseball • Lacrosse

University of hartford athletics

Fundraisers

Caring Neighbor: The University of Hartford Athletics Department and the corporate community in the Greater Hartford area have joined forces to form the Caring Neighbor Program. Through the progam, the University and its Partners they have provided tickets to underprivileged youth groups and civic organizations within our community. This community service initiative provides both the University and the Partner with increased visibility in the community. Together we provide countless opportunities for the youth in our community to experience the positive benefits that sports and higher education offer. Beneficiaries of the program include: Big Brothers/Big Sisters, Greater Hartford Probus Club, New Britain Transitional Center and Gifts of Love, Orchard Hill School, Probus Club, Village for Family and Children, Applewood Group Home, Noah Webster Elementary, Catholic Charities, DCF, Miller House Group Home, Mary Hooker School, Community Residences Inc., Jumoke Academy, JP Vincent School, New Britain Parks & Rec. After School Program, High Meadows, Grace ADP, American School for the Deaf, and Manchester Fuegos Girl’s Basketball Team. Investment.......................................................... $1,500

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University of hartford athletics

HARTFORD partnership opportunities

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hospitality

McCULLOUGH CLUB:

The McCullough Club is located in the Chase Family Arena and is a premium hospitality venue. The Club overlooks the court and has some of the best seats in the arena that will make a lasting impression on business associates. The amenities include catered food during every game, an open bar including beer and wine, plus a chair back seat to enjoy all of the action. Whether you are entertaining clients or rewarding your employees, the McCullough Club is the perfect hospitality venue to build relationships and take in some of the best action college basketball whether hosting a group outing or season pass.

Group tickets:

season tickets:

Enjoy the fun and excitement of the University of Hartford Athletic Programs with a group outing. All groups including, schools, companies, teams, civic organizations, etc. are welcome.

Order your season tickets today and enjoy all the benefits. Season ticket holders receive over 20% off regular ticket rates, guaranteed seats, and the ability to exchange unused tickets for additional tickets to future games.

For information contact the Malcolm & Brenda Berman Athletics Ticket Office at: 860-768-4295 or tickets@hartford.edu


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