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Embracing the Future of Food Organizations like ADM, which continue to provide insights into the ever-evolving trend, provide manufacturers and other stakeholders with a comprehensive overview that can guide their business decisions and aims.

“The insights identified in ADM’s annual global consumer trends are fueling nutrition growth now and, in the future, seek to help manufacturers develop new innovations that are purpose-built to meet consumers’ needs and shifting lifestyle demand,” Chua shares.

She adds, “We are always looking to what’s next to be at the forefront of these everevolving consumer trends, supporting forward-looking brands in creating new and exciting offerings that meet the changing nutritional and wellness needs of consumers today. Our partners have access to our ever-expanding pantry of ingredients and solutions sourced from around the globe to bring tomorrow’s ideas to life, from initial concept to delivery of the finished product to market. Manufacturers can leverage our deep technical capabilities and expertise to give themselves an edge to produce food and beverage products that meet the rapidly evolving needs of consumers.”

With insights from Susan Chua, Head of Market and Consumer Insights, Asia Pacific at ADM. She has over 20 years of experience in the field of Sensory Science, Consumer Insights and Market Intelligence. Having worked on global and regional initiatives for key FMCG clients, she is very familiar with the Flavor & Fragrances industry as well as the Food & Beverages industry.

Susan is passionate about understanding consumer behavior, decoding underlying motivations and taste preferences into actionable insights that drive product innovation. What she finds most exciting is transforming sensory and consumer voices into business opportunities, using insights to inform strategy, and delivering elevated customer solutions.

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