Hong Kong International Film and Television Market welcomed close to 7,000 international buyers

The Hong Kong International Film and Television Market (FILMART Online), organised by the Hong Kong Trade Development Council (HKTDC), opened its virtual doors from the 26th to the 29th of August as it was attended by close to 7,000 international buyers from 73 countries and regions.

In the trade show’s online edition, FILMART Online had dedicated pages for exhibitors to help facilitate exchange and networking.

There was also a virtual screening tool that allowed buyers to enjoy previews with ease.

Participants also had the opportunity to use the online platform until 30 September.

The highlight of FILMART Online were six conferences that discussed the post-pandemic outlook for the industry, that focused on key topics such as China’s entertainment market, latest streaming platform trends in Asia, and technologies for developing interactive content. Featured speakers included representatives from Media Partners Asia, iiMedia Research Group, NCM Pictures, Linmon Pictures, and MXplayer, among others.

Twenty-two online conferences and fringe events took place as part of FILMART Online, drawing more than 35,000 views in total. The photo above shows four speakers at the Digital Entertainment Summit 2020 discussing how the use of 5G, cloud, and interactive entertainment technologies can bring a more immersive and personalised experience to the market.