Blockchain in Gaming A Blockchain solution to create engagement, incentive and social
sharing for PlayPlatform network and PlayPlatform store users of a major gaming company
The Solution How HashCash solution created engagement and incentives for PlayPlatform Players
• •
An independent and autonomous blockchain PlayPlatform (PP NET) was setup
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Multiple side chain tokens were created to create incentives for Players Social coin for social sharing Game pre ordering Game finishing Unique game coin Loyalty coin Gift coin
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A Gaming Exchange was established for Players to buy, sell and trade the coin and tokens
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The solution used Single PlayPlatform ID Authentication to integrate to native PlayPlatform Console users, Browser based users and Mobile App users
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The solution could scale to 100 Million Global users
A stable PlayPlatform coin (PPC), used by Players to make purchases of gaming collectibles on PlayPlatform ecommerce store
Why HashCash? The solution comprised of three HashCash products • •
HC NET: Underlying Blockchain platform software
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BillBitcoins: Payment Processor Platform to accept payments in coin/token
PayBito: Digital Asset Exchange platform to Buy, Sell & Trade coins/token
Increased Revenue •
Increase in PlayPlatform Ecommerce store Purchase 17% (by increasing
purchases of small value items)
•
Increase in game purchases 22%
•
Increase in the number of consoles
UP TO
22%
sold via referral programs 7%
MORE
Customer Engagement •
Increase in Social sharing by 27%
•
Increase in time spend per user on the PlayPlatform
UP TO
32%
Network 32%
MORE
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