Applications in the Present World

● Sustainable Tourism: The world is increasingly recognizing the importance of sustainable tourism practices. AURAK's program equips students with the knowledge and skills to develop and implement sustainable tourism strategies, contributing to thepreservation ofnatural resourcesand local communities.

● Digital Transformation: The hospitality and tourism industry has witnessed significant digital transformation, with technology playing a crucial role in enhancing guest experiences. AURAK's program provides students with a solid foundation in technology and data analytics, enabling them to leverage digital toolsto improveoperational efficiency and customersatisfaction.

● Crisis Management: The COVID-19 pandemic highlighted the importance of crisis management in the hospitality and tourism industry. AURAK's program prepares students to manage crises effectively, adapt to changing circumstances, and implement strategies to ensure businesscontinuity.