Latest Trends in Outdoor Digital Advertising
Outdoor Digital Advertising Outdoor digital advertising is the latest option that many people tend to look over, especially in this age of technology. It may be in the form of billboards, street furniture and transit advertising to exterior signage and point of sale displays. The biggest (but not surprising) advertising trend that will be revealed in 2021 is probably the explosion of Digital or Smart ads. Out-of-Home advertising is an ever-evolving scene that will remain relevant for years to come! With the help from Out-of-home advertising, We are free to be as creative as possible. Here are some latest trends in outdoor digital advertising.
Faster & Smarter OOH Advertising Digital out-of-home advertising is one of the fastest growing forms of advertising today. Digital ads offers some of the benefits of technology used in online display advertising, such as targeting and enhanced traffic. Data etc Possibilities behind digital ads are, 1. 2. 3. 4.
Targeting Measurement Retargeting Live Content
High creativity The key to standing out from the other competing brands is to employ the highest possible creativity in advertising. Brands take whatever means necessary for people to notice them, basing their ads on humour, the COVID-19 pandemic, relatability, and anything else in the world.
Instagrammable Billboards Instagrammable Out of Home media gives advertisers a chance to get people to do most of the marketing for them simply by creating an experience or piece of art that excites and captivates audiences. The term “Instagrammable” basically means a form of OOH that is engaging, creative, visually pleasing and has the potential of being shared and streamed. Shock value and individuality plays a huge role here.
Digital Interactive Ads Interactive Digital OOH or interactive DOOH is the improved version of digital OOH because it’s better in every way. Augmented Reality : Real-world environment with computer-generated digital content such as sound, video, or graphics. Recognition Technology: Ad that changes content depending on what is going on around it.
OOH + Mobile Advertising Targeting OOH ads in the right place is one of the most important execution factors of outdoor advertising. There is another channel that has also been gravitating to location-based executions - mobile advertising. Geofencing involves targeting customers based on location-based data, meaning those who leave the area near the ad can also see the ad on their mobile phones too. The practice is now becoming mainstream with many outdoor advertising providers now offering an additional mobile geofencing layer to make their outdoor advertising packages more attractive.
There are now hundreds of case studies proving that OOH plus mobile advertising results
Growth %
in better campaign results especially for increasing online activity.
Year Digital - Outdoor Media Advertising Market Trends
Conclusion Display advertising is growing rapidly and can be easily triggered by simply understanding the user, their profile, and some basic information like interests, search history, location, or even behavior. The digital outdoor advertising can enhance the overall growth rate.
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