TOP INTERACTIVE DIGITAL SIGNAGE TRENDS FOR 2021
INTERACTIVE DIGITAL SIGNAGE ❖ Interactive Digital Signage has shown its importance by delivering emergency messages and capacity control in retail environments during the Covid-19 pandemic in 2020. ❖ As a result of the covid 19 pandemics in 2020, the interactive digital signage has a lot of importance by delivering emergency messages. ❖ We all know that the situation is not getting better even if 2021 starts. Here comes the importance of interactive signages.
TRENDS OF INTERACTIVE DIGITAL SIGNAGE FOR 2021 ❖ Interactive digital signages and signs are a new form of digital signage which were incorporated by some interactive functions. ❖ It also allows users to engage and interact with relevant information. ❖ Interactive signage allows customers to engage with the business and its promotions. ❖ Interactive digital signages is a highly targeted form of interactive digital displays.
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Signs can be placed anywhere, and customers can receive special promotions based on their specific online profile, location of the sign and the time of scanning.
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Due to the rapid development of technology, the digital signage industry and digital outdoor signs becomes very prosperous.
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We can integrate digital signage with various advanced technology such as Touch screens, IoT, RFID, gesture & voice recognition.
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Digital signages can also be integrated with third-party interactive digital signage software.
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These types of signages can be given us self-checkouts kiosks, museum guides, and touchscreen walls.
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In addition to the emergency messages, the digital signages in retail stores can communicate precautions and emergency alerts like store capacity and space control.
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Also, interactive digital signages and digital outdoor signs can offer smart solutions. these can be connected with databases and cameras which helps to maintain customer safety and social distancing by detecting the people one by one.
Touchless Interactivity ❖ Touchless interactivity is a good solution that offers a better customer experience in the nearby time due to the covid 19 pandemic. ❖ The latest digital signage software provides touchless features on digital screen displays and this helps to boost up sales.
QR Code ❖ The addition of QR code is another important thing that advanced digital signages have. ❖ So that the customers can scan the QR code through their phone. ❖ And they begin using the display as hands-free. QR Code makes customer interactions remain safe.
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An added benefit of QR codes is that they are compatible with any smartphone. QR Codes can also lead customers to further information or to complete orders.
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This feature can also encourage users to complete interactions using their devices.
IoT Integration ❖ IoT Integration is one of the better-advanced options that the digital signages of the upcoming era. ❖ External data connectors can be used for high-performance solutions and can enable the live broadcasting of real-time information.
RFID Technology ❖ Digital signage also allows you to build fully interactive content through RFID sensing technology. ❖ Customers can use all common gestures to navigate and select items without touching the screens. ❖ Digital outdoor signs can also handle schedule changes, limited offers, and product launches. ❖ But during the pandemic, digital signs can display emergency measures while connecting to remote systems.
CONCLUSION ❖
Due to the pandemic condition, many businesses are facing losses.
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Meanwhile, in the digital signage industry, the demand for touchless interactive and personalized experiences digital signage delivered remains in rapid growth due to these additional technologies.