Trends of Outdoor Advertising in 2021
Outdoor Advertising ❏ Outdoor advertising is among the oldest forms of advertising. ❏ However, recent changes in the technology and increase in customer awareness require a reevaluation of the advertising strategies. ❏ Smart advertisers can use the trend to increase their return on investment by implementing new ideas. ❏ Here is a look at the trends and ideas of Outdoor advertising agencies in Dubai that will revolutionize outdoor advertising in 2021.
Introduction of more Advanced Technology ❏ Utilizing online platforms together with outdoor advertising can amplify results. ❏ Consumers are now more accustomed to viewing 4k quality advertisements. ❏ Digital advertising is much easier to use and cost-effective in comparison to other mediums. ❏ Imagine changing the ad you display on a billboard depending on the change in weather, time, or even the news. ❏ Running multiple ads on one digital screen with the touch of a button cuts unnecessary expenses astronomically.
Static Billboards – Still powerful & Still prominent ❏
Static billboards have been a long-standing approach to advertising.
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This is the only form of media that offers businesses constant, 24/7 exposure.
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Very effective at spreading brand awareness to large audiences
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Good Static Billboard Checklist: ❏
High Traffic Areas
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High & Fast Movements
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High Media Clutter
Brand Storytelling ❏
Brand storytelling is a marketing tactic heavily utilised by B2C brands
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There are a few pointers that B2B brands can learn from their implementations:
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Establish a human connection
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Motivate action
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Employ a powerful narrative
B2B brands work best with a creative storytelling element, as it isn’t enough to solely rely on straightforward product messaging.
Hyperlocal Advertising ❏ Hyperlocal advertising has become increasingly popular in the past couple of years. ❏ hyperlocal advertising is more prevalent than ever. ❏ Hyperlocal OOH can reach a niche audience at a high frequency with only a few ad placements. ❏ Hyperlocal advertising targets consumers right before the point of purchase.
High creativity ❏
The key to standing out from the other competing brands is to employ the highest possible creativity in advertising.
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Instagrammable ads or billboards are things that exist in this digital age.
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All ads have to do to be Instagrammable is to be creative, impressive, and aesthetically pleasing.
Programmatic ads ❏
The biggest trend of 2021 is the integration of programmatic advertising in order to automate purchases.
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Not only can programmatic advertising be conducted in real-time, it can also be used to sell and buy various types of media – such as OOH advertising displays.
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Through the introduction of blockchain, 5G networks, and voice-activated advertising, programmatic advertising has transformed into an easy and innovative way to interact with consumers.
Multi Channel Integration ❏ Outdoor advertisement will also integrate with social media and television. ❏ The multi-channel integration is instrumental. ❏ Ensuring that the message delivered across all mediums is coherent and consistent with the brand’s image. ❏ The brand’s TV adverts will fall in line with their DOOH efforts leading to a clear communication platform of brands with their audiences.
Mobile Integration ❏
Helps to enhance the user experience.
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Helps the potential customers to interact with advertisements and share valuable data in real time with brand.
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Outdoor advertising agencies in Dubai Provide more customized user experience.
CONCLUSION ❏
Outdoor marketing is all about enhancing the user experience.
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OOH advertising will drive physical and digital conversations.
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Outdoor advertising agencies in Dubai has come a long way, offering audience-based targeting, place-based targeting and multi-channel retargeting.